The Millionaire Real Estate Agent – Book Review & Cliffnotes
The Millionaire Real Estate Agent by Gary Keller is undoubtable one of the best ways to grow your business now. This cliffnotes version will give you...
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The Millionaire Real Estate Agent by Gary Keller is undoubtedly one of the best ways to grow your business now. The national bestseller has been reviewed almost everywhere and Realtors around the world reference it.
That’s great and you should read it completely!
But what if you don’t have time right now?
What if you just want a bit of information to implement into your business right now?
Great!
This cliff-notes guide to the entire Millionaire Real Estate Agent by Gary Keller will hopefully help you get more out of your business. And it isn’t going to be complete unless you leave a comment below with YOUR favorite part of the book.
So enjoy the notes and then be sure to leave your comment below:
The Millionaire Real Estate Agent by Gary Keller
“You’re not the first person to want to have a successful career. You’re not the first person to have dreams you want to fulfill. You’re not the first person to want to be the very best you can be in life. You need to realize that people have lived before you. And you might be wise to slow down for just a second and figure out what they learned on their journey before you start your own.”
Passage #1: Long ago, I realized that success leaves clues, the people who produce outstanding results do specific things to create results.
Passage #2: Actions are the source of all results…This process specifically is what people do to produce so it’s called modeling.
Passage #3: To me, modeling is the pathway to excellence…The movers and shakers in the world are often professional modelers-people who have mastered the art of learning everything they can buy following other peoples experience rather than their own.
Passage #4: To model excellence you should be a detective, and investigator, someone who asks a lot of questions and trucks down all the clues to what produces excellence… Building from the successes of others is one of the fundamental aspects of most learning.
Use models to start and when you reach the ceiling with that model then use your creative energy to break through.
The Three L’s Of The Millionaire Real Estate Agent:
Leads: “Until you have enough leads (to meet or exceed your goals), there is no other issue”
Listings: “Listings are the high-leverage, maximum earning opportunity in our industry.”
Leverage: “Who is going to do it? How will they do it? What will they do it with? Answers: People, Systems, and Tools”
- You need to examine your beliefs, search for the truths, and abandon your myths.
- People are succeeding at high levels, and so can you.
- Just because it has never been done in your market doesn’t mean it is impossible to achieve. Get a big plan that matches your market, and go for it!
- There is only so much time and effort. A big dream doesn’t take more time and effort; you just have to focus on yourself.
- Growing your sales business is not inherently more resting and staying where you are at the risk of an action is often greater than the risk of action.
- Failure is nothing to be feared. The very best of us have used as stepping-stones on the path to ultimate success. The only true failure is in quitting or not trying at all.
This is the first in our several part series highlighting tips from this amazing book. Be sure to check out other great real estate books here and here. If you’re looking for ways to start generating leads now (after all they are the only thing that matters at first), check out these 53 ways to generate more real estate leads.
If you’re looking for a great way to get more leads in the digital age, I’d start a wordpress blog. You can do it yourself in under 5 minutes with this tutorial and Bluehost:
For more information like this, get started on our free real estate marketing course.
So we covered the myths about high achievement and the basics of getting started. The next section of the Millionaire Real Estate Agent is all about going through the four stages it takes to make a million dollars in real estate. Part 2 of our Cliffnotes Guide is going to focus on step one of those four steps. …haha that’s a lot of numbers.
The 9 Ways The Millionaire Real Estate Agent Thinks:
80 percent of your business comes from 20 percent of your work. Focus primarily on that type of work.
Leads are the lifeblood of your business. Focus on building more until you can’t handle the number of leads you are getting.
Leads are vital to stay in business. Having more listings is vital to growing and scaling your business.
This is where you eventually have no choice but to have others use systems to manage your leads and listings.
These are the 8 goals you should track for yourself and your team consistently:
Focus on the numbers you must hit to make the income you want. The best number to focus on is appointments. Here’s a great formula for calculating your net income:
It’s a numbers game. The more you bump up your numbers. The more success you will see.
There are two ideas at play here. 1) Positioning/Marketing: People can only remember up to 7 Realtors at a time. Are you one of the first 2 they think of? 2) Lead generation: Be systematic and focus on building business in the now. Marketing builds future business while lead generation feeds your current efforts. Next, you must follow the 8X8 Marketing System For New Leads and 33 Touch for Contacts:
This is a program that introduces you as a Realtor to a new contact. It generally follows the format of one touch a week for 8 weeks. A typical system looks like a digital message, mail, mail, phone call, free report, home upkeep tip, giveaway, and finally a phone call. Each of these activities should be structured.
After clients complete the 8X8 touch system, they go into your 33 Touch follow-up sequence. This generally means you’re going to touch them 33 times throughout the year.
There are a lot of ways you can dice up or mix up these touches. Just make sure you do them!
Lead with revenue! Focus on how much you bring in and not how to save money. Then play red light, green light with costs. If costs, no matter how big, bring in more revenue than they are an expense, keep doing it. Stick to your budget!
Hire administrative help first. They will systematize and document your business for you! Always hire talent. It’s hard to find and will pay back a lot more later than hiring unqualified people.
Looking for some spooky ideas to bewitch your clients this Halloween? Here are 10 ways to spice up your marketing plan and bring fun festive to everyone!
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Connect your local MLS to Facebook to promote all properties in your MLS or create any specific niche catalog of listing you want to sell using dynamic Facebook ads. Here are just some of the ways you can use these new types of ads to stand apart from the competition: