100 Real Estate Digital Marketing Stats That Critically Impact Your Business

The average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) combined.

This may not surprise you, but I bet a few of the 100 statistics we recently rounded up will.

Today we’re diving into the must-know stats for agents in 2016 and beyond.

We’ll cover blogging, landing pages and SEO so you can see exactly how important these three lead generation strategies are for your business.

Blogging

1. 86% of “influencers” blog. Source

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3. 88% of B2B companies use content marketing. Source

4. 23% of top executives say they read blog regularly. Source

5. 67% more leads will be generated by companies with an active blog this year. Source

6. The average word count of the highest-ranking content in Google is between 1,140 – 1,285 words. Source

7. Those who prioritize blogging will be 13X more likely to achieve a positive ROI on their efforts. Source

8. 81% of U.S. online consumers trust information and advice from blogs. Source

9. After 21-54 blogs, businesses see a traffic increase to their blogs by up to 30%. Source

10. Companies that blog receive 434% more indexed pages on average. Source

11. Among those who use email marketing, companies that blog get twice as much traffic from their email than those who don’t. Source

12. 90% of consumers find custom content useful, 78% believe that companies behind content are interested in building good relationships. Source

13. 
14. Businesses that blog 20 more times in a month get 5X more traffic than those that blog 4 times or less each month. Source  

15. Blog articles with images get 94% more views. Source

16. 61% of consumers say they feel better about a company that delivers custom content and are also more likely to buy from that company. Source

    17. 50% of consumer time online is spent engaging with custom content. Source

18. 6.7 million people publish blogs on blogging websites, and another 12 million write blogs using their social networks. Source

19. Blogs have been rated as the 5th most trusted source for accurate online information. Source

20. Content creation is ranked as the single most effective SEO technique by 53% of businesses. Source

21. Source

22. 47% of people go online to learn to improve themselves and nearly one-third 31% to find self-help experts or books. Source

23. If a blog is more than 1,500 words, on average it receives 68.1% more tweets and 22.6% more Facebook likes. Source

24. 82% of marketers who blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly. Source

25. Not all content has to be original. 48% of marketers curate noteworthy content from third-party sources weekly (this post is an example). Source

26. There are 27 million pieces of content shared each day. Source

27. Customer testimonials have the highest effectiveness rating for content marketing at 89%. Source

28. 34% of Fortune 500 companies now maintain active blogs – the largest share since 2008. Source

29. Companies that publish new blog posts 15+ times per month (3-4 posts per week) generate five times more traffic than companies that don’t blog at all. Source

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31. There are approximately 250 million blogs online today, and this number doesn’t even include blogs on Google’s Blogger platform, which does not disclose usage statistics. Source

32. Two out of three people read blogs at least several times a week. 45% have reached out to a blogger to inquire about a product when considering a purchase, and 84% buy products based on the content they find on blogs. Source

33. 62% of B2B technology companies use a blog to market their products. Source

Landing Pages

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35. Getting landing pages built and tested is one of the top five challenges faced by B2B marketers. Source

36. Landing pages with multiple offers get 266% fewer leads than single offer page. Source

37. 48% of landing pages contain multiple offers. Source

38. Companies see a 55% increase in leads when increasing their number of landing pages from 10 to 15. Source

39. Companies with 40+ landing pages get 12 times more leads than those with 5 or less. Source

40. More than 90% of visitors who read your headline also read your CTA copy. Source

41. Only 52% of companies and agencies that use landing pages also test them to find ways to improve conversions. Source

42. Of B2B companies that use landing pages, 62% have six or fewer total landing pages. Source

44. It has been recently researched that when a video is present on the landing page, it has a 41% higher click through rate than plain text. Source

45. 45% of landing pages don’t clearly reiterate the call-to-action from their emails. Source
46. White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. Other top calls to action included contact forms (39%), webinars (37%), and free trials. Source
47.  The fewer questions you ask, the greater your form-fill rate will be. Source

48. A 1 second delay in your site speed can result in a 7% reduction in conversions. Source

49. 44% of clicks for B2B companies are directed to a home page, not a landing page. Source

50. 48% of marketers build a new landing page for each marketing campaign. Source

51. 42% of offer-related graphics on landing pages are not clickable. Source

52. Call to actions promoting ebooks get almost twice the click through rate as emails promoting webinars. Source

53. 68% of B2B businesses use landing pages to garner a new sales lead for future conversion. Source

54. 16% of landing pages are free of navigation bars. Source

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56. 79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance. Source

57. Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. Source

58. Roughly 75% of businesses have problem finding suitable expertise for optimizing their landing page copy. Source

59. The testing of multiple landing pages is considered an advanced and difficult methodology. Source

60. Gmail once tested 50 shades of blue for their CTA color and found the highest converting shade. Source

61. President Obama raised an additional $60 million, using A/B Testing. Source

62. Long landing pages can generate up to 220% more leads than above the fold call-to-action. Source

63. Most companies are employing a variety of conversion optimization best practices but are dissatisfied with their proficiency in them. Source

64. Using correct targeting and testing methods can increase conversion rates up to 300 percent. Source

65. You have only 8 seconds to make a compelling headline. Source

SEO

66. The average word count on pages in the top 10 search results has increased by around a quarter – rising from 975 in 2014 to 1,285 words in 2015. Source

67. 92% of SEO practitioners say content creation is an effective SEO tactic, and 76% regularly invest in content creation. Source

 Source 

69. Search is the top traffic driver to content-oriented websites, producing on average nearly four times the traffic of social media (41% from search, 11% from social). Source

70. One-third of searches are location based. Source

71. Google gets over 100 billion searches a month worldwide. Source

72. 50% of search queries are 4 words or longer. Source

73. 81% of B2B purchase cycles start with web search, and 90% of buyers say when they are ready to buy, “they’ll find you.” Source
74. Search is the #1 driver of traffic to content sites, beating social media by more than 300%. Source

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76. Google owns 65-70% of the search engine market share. Source

77. 70% of the links search users click on are organic. Source

78. 75% of users never scroll past the first page of search results. Source

79. When using organic SEO techniques and a PPC campaign together, you can expect to receive 25% more clicks and 27% more profits versus using just one or the other. Source

80.  Organic search drives 51% of all visitors to business-to-business and business-to-consumer Web sites, whereas paid-search drives 10% and social 5%. Source

81. Just 30% of startups say they use SEO for marketing. A mere 12% use PPC ads. Source

82. According to Google, one in six people on the planet use Google to do more than 1 trillion searches each year. Source

83. On average, conversion rates are 10 times higher from search than from social on desktops. Source

84. On smartphones, conversion rates are 15 times higher from search than social. Source

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86. Local searches lead 50% of mobile visitors to visit stores within one day. Source

87. 18% of local mobile searches lead to a sale within one day. Source

88. 96% of marketers use Search Engine Marketing to provide informational and educational content. Source

89. 76% of marketers use social media to support and boost SEO. Source

90. 53% of marketers rank content creation as the single most effective SEO tactic. Source

91. Over 58% of marketers who have been using social media for one year or longer have improved search engine rankings. Source

92. More than half (53%) of marketers rank content creation as the single most effective SEO tactic. Source

93. 57% of B2B marketers say SEO has the biggest impact on lead generation. Source

94. 33% of clicks from organic search results go to the top listing on Google. Source

95. Websites with 51 to 100 pages generate 48% more traffic than websites with 1 to 50 pages. Source
96. 50% Of Mobile Users Prefer A Mobile Browser To A Mobile App. Source

97. Video searches garner 41% higher click-through rate as compared to plain, static text content. Source

98. For Google, a study from Slingshot SEO shows 18% of organic clicks go to the #1 position, 10% of organic clicks go to the #2 position, and 7% of organic clicks go to the #3 position. Source

99. Google search interest in “near me” has increased 34X since 2011 and has nearly doubled since last year. Source

 Source 

Phew.

So, what do you think?

Don’t let these numbers intimidate you.

Use this info to your advantage and continue to execute on these activities to future-proof you business.

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Tyler Zey

Hey! I'm Tyler with Easy Agent Pro! We provide top notch marketing content for realtors... And we do it for FREE! I get excited about sharing tactics and strategies that can be implemented TODAY.

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