Do you send out thousands of emails and never hear back from your leads? I tear apart 3 agents real estate emails and then give you a free template to follow for better email writing.
Do your emails sell?
or does your Inbox look like this…
Here’s the thing:
And I should know…I get emails from a ton of real estate agents.
(I’m a sucker for signing up on agent’s sites…)
But it’s not your fault!
Most agent’s simply don’t know they aren’t getting results because of their emails.
And this is a HUGE problem because:
(Click here if you just want the free template…and don’t want to see my teardowns.)
…let’s get into this:
First off, I’ve just signed up on your website. And am super excited about what you’re going to send me.
But then I get this email… 🙁
What on earth is a listing? SERIOUSLY. I know we as agents talk about listings. But remove this word from your email vocabulary when talking with potential clients.
This is going to be their “Dream Home.” They have ZERO interest in listings.
Other notes:
But there is one HUGE problem. It doesn’t give value; it only takes value!
Matt said “We” over 16 times. Just look at that subject line! “We have started something”…
(read that again…)
Our re-write below fixes this otherwise GREAT email!
…and your free cheatsheet…
Well…
(Read more about Nev here)
His basic advice is that
And it can sometimes be hard to write in that mentality.
So, here’s the cheatsheet Nev uses to write better emails (Click for your fill in the blank guide):
This template makes it really easy to write better emails!
…let me show you how easy “fill in the blank” emails can be:
Do you see how easy that was?
And how much better your emails sound?
Email is one of the best ways to turn your website visitors into clients.
So, what I recommend is setting up your website to deposit leads into a newsletter & CRM.
For example, here’s the backend of LeadSites:
All 10 of our custom lead capture apps can deposit directly into MailChimp and your favorite CRM.
Then, you can use our email template in both your marketing & sales to effectively turn that lead into a client.
PS: Do you like the template above? Paste an email you’ve written with the template below. And I’ll review it for you!
Let’s boost your lead gen.
Connect your local MLS to Facebook to promote all properties in your MLS or create any specific niche catalog of listing you want to sell using dynamic Facebook ads. Here are just some of the ways you can use these new types of ads to stand apart from the competition: