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What are Google Ads and PPC?<\/b><\/span><\/h2>\n\n\n\n


Google Ads (formerly Adwords) is the name for Google\u2019s suite of advertising capabilities that range from ads on Google and span across their partner sites (ie:Youtube) and even apps. <\/span>According to Google<\/span><\/a>, their ad platform is \u201cdesigned to help businesses and marketers connect with billions of people who are finding answers on Search, watching videos on YouTube, exploring new places on Google Maps, discovering apps on Google Play, browsing content across the web, and more.\u201d With all of the research that goes into luxury real estate marketing ideas, this can make for a perfect combination to leverage for luxury real estate lead generation. The term PPC stands for \u201cpay per click\u201d and is often associated with Google, but can also be in reference to any advertising where you are paying each time a prospect clicks on your ad. <\/span><\/p>\n\n\n\n

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<\/span>How Does Google Ads Work For Luxury Real Estate Marketing?<\/b><\/h2>\n\n\n\n

Google Ads operates on an auction-based system. This means that when someone searches for a keyword that you're targeting, your ad is entered into an auction against other advertisers who are also targeting that keyword. <\/span><\/p>\n\n\n\n

Google then uses a number of factors to determine which ads should be shown in the search results and in what order they should be shown. When possible, you want to show up #1 on the search results page for real estate lead generation so let\u2019s take a look at how these auctions work. <\/span><\/p>\n\n\n\n


<\/span>Search results factors that impact your ad placement and potential for the \u201cclick\u201d: <\/span><\/p>\n\n\n\n

-Your bid amount: How much you're willing to pay per click. <\/span><\/p>\n\n\n\n

-Google\u2019s quality score: A number that represents how relevant and useful your ad copy and landing pages are to the person who is searching. <\/span><\/p>\n\n\n\n

-The expected click-through rate (CTR): A number that represents how often people who see your ad are expected to click on it <\/span><\/p>\n\n\n\n

-The ad's position on the page: The higher up on the page your ad appears, the more likely people are to see and click on it <\/span><\/span><\/p>\n\n\n\n

If your ad is chosen to appear in the search results page, it will appear next to the search results with a small green \"Ad\" label next to it. This lets potential customers know that they're looking at an advertisement rather than an organic result. <\/span><\/p>\n\n\n\n

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<\/span>How Can Agents Utilize Google Ads & PPC As Part Of Their Luxury Real Estate Marketing <\/strong><\/b>Strategies?<\/strong><\/h2>\n\n\n\n


Google Ads can be an extremely effective way to reach new customers and grow your Real Estate business. How much so? Well imagine if your website comes up every time someone searches for a current list of homes for sale in your area.  <\/span><\/p>\n\n\n\n

Or even better, how powerful would your real estate lead generation tactics be if you had a landing page detailing your recent sales and market experience, that shows up every time some searches for \u201cbest real estate agent in (your city name)\u201d. <\/span><\/p>\n\n\n\n

Even better\u2026what if your website shows up with a list of homes for sale in your area when someone searches for a specific search like \u201chomes for sale in 90210 with 5 bedrooms over 2 million dollars\u201d.  If you can learn to leverage the Google Ads platform or find a professional to manage the process for you,  you can build your lead funnel and grow your luxury real estate marketing ideas.
<\/span><\/p>\n\n\n\n


<\/span>Luxury Real Estate Marketing <\/b>For Lead Gen<\/strong> - Can PPC & G-Ads Work? <\/b><\/h2>\n\n\n\n


<\/b>At Easy Agent PRO, we manage a lot of clients who are building their business utilizing our Leadsites with Google Ads strategies through PPC advertising within Google Search (check out how well Luxury Agent Darren Oconnor is doing with his Leadsite
here<\/a>)<\/span><\/p>\n\n\n\n

\nhttps:\/\/youtu.be\/PDK4Ogs5Leo\n<\/div><\/figure>\n\n\n\n


For the most part, Real Estate Google Ads campaigns are built around common keywords and these work in EVERY market.

\u201cHomes for sale in (city\/town name\/zip code)\u201d OR \u201cReal estate for sale in (city\/town name\/zip code)\u201d

These are the most heavily used phrases and on average, our users pay anywhere from .25 per click to $2 per click to have their ad and branded, Real Estate LeadSite show up in search result pages for phrases just like these.  <\/span><\/p>\n\n\n\n

This works, and with a good landing page strategy, will be an effective luxury real estate lead generation tactic, but it can be expensive and may not be the best way to find Luxury Buyers. <\/span><\/p>\n\n\n\n

For example, \u201chomes for sale in Phoenix\u201d gets searched over 10k times per month so if you are bidding on this phrase, be prepared to pony up a lot of money to cover it OR expect your daily ad budget to be eaten up by noon every day.

In addition to being expensive, the challenge with these phrases in the luxury markets are pretty simple\u2026 the phrasing is so generic, that you really have no idea if the prospect would be interested in luxury properties or would even qualify for them.  <\/span><\/p>\n\n\n\n

So how do you make it work? We are going to dive in deeper to go over this, but in short, you build digital marketing luxury ad campaigns that focus your ad spend budget on phrases that are MORE SPECIFIC and include keywords that your luxury prospects are MORE LIKELY using to find their next home. <\/span><\/p>\n\n\n\n

Sometimes this is obvious, but often it can be market specific and if you figure this out, you can get a big leg up on your competition.


For example:
\u201cHomes for sale in Phoenix\u201d gets over 10k searches per month which will cause you to quickly burn through thousands of dollars per month with little assurance that you\u2019re even going to find a luxury buyer.

Instead try these luxury real estate marketing ideas\u2026
\u201cLuxury homes for sale in Phoenix\u201d (avg 170 searches per month)
\u201cMillion dollar homes in Phoenix\u201d (avg 30 searches per month)<\/span><\/p>\n\n\n\n

\u201cHomes for sale in Phoenix with private pools\u201d (avg 10 searches per month)

Now instead of spending thousands of dollars on broad phrases with 10k searches per month, you instead build strong, luxury buyer ad campaigns around higher intent keywords that you can confidently spend money on and likely cover for only $200-$300 per month.

Refined keywords are just one simple part of why luxury agents are having success with our strategies so let\u2019s get started on how YOU can build a playbook for your market.  <\/span><\/p>\n\n\n\n



<\/span>Need <\/b>luxury real estate marketing ideas<\/strong>? Let\u2019s Dive In To Our PPC & G-Ads Playbook! <\/b><\/h2>\n\n\n\n



<\/span>Step 1: Define your audience's geography and create lists.<\/b> <\/h3>\n\n\n\n



What specific cities, towns, neighborhoods, and zip codes do you want to sell luxury real estate in? Create a list to make sure you are allocating MOST, if not ALL, of your budget here. The more specific the better, these will be your core keywords.

Now that you have defined the areas you want to sell luxury real estate IN, now you need to make a list noting where buyer prospects are likely moving FROM. <\/span><\/p>\n\n\n\n

This will not be an exact science, but what you are doing is trying to identify trends to allocate your budget and resources into.  <\/span><\/p>\n\n\n\n

If you sell in the Hamptons, it is likely many of your prospects are currently living in Manhattan or other affluent cities and zips NEAR the Hamptons. If you are a luxury agent near Florida\u2019s panhandle, it is likely many of your prospects are coming from affluent cities in the south. <\/span><\/p>\n\n\n\n

So in preparation for a high quality digital marketing strategy for luxury real estate, we encourage all agents to CREATE A LIST OF EVERY CITY NAME AND ZIP CODE that prospects may be coming from. You will use this to build a custom audience inside Google Ads.

Pro Tip:
If you work in a market with second home or vacation home purchases, find the local tax records and create a spreadsheet or database of EVERY property owner in your local, desired areas.  If you don\u2019t have time, pay someone to do it. You can do a lot with this data, but for this exercise you will be able to sort and identify homeowners who do not live in your zips. <\/span><\/p>\n\n\n\n

This may help you identify trends and find zips of owners who own local properties, but do not live in your area. <\/span><\/p>\n\n\n\n

Step 2:
Create a list of unique attributes of your market that luxury buyers are looking for. <\/b><\/h3>\n\n\n\n



This is the special sauce and how you can really get a leg up on your competition and spend smart money on your real estate digital advertising. <\/span><\/p>\n\n\n\n

The average home buyer is looking for \u201c2-3 bedroom homes\u201d and \u201cy\u201d square footage. They are also looking for homes in good school districts that are near parks or near their work.  <\/span><\/p>\n\n\n\n

These are extremely common keywords that work in most markets, but what makes Google Ads- and PPC really interesting and unique to finding luxury prospects is they think differently and are looking for more unique characteristics in their home searches.

They search for \u201c4 car garages\u201d instead of 2
They search for 5+ bedroom homes instead of 3
They search for \u201chomes near private airports\u201d instead of the interstate
They search for \u201chomes near (elite private school names)\u201d instead of public ones
They search for \u201chomes in (specific affluent neighborhoods)\u201d
They search for \u201coceanfront homes\u201d, \u201clakefront homes\u201d, \u201chomes with elevators\u201d, \u201c10+ acres\u201d, \u201cnear Apple headquarters\u201d, \u201cover 1 million dollars\u201d, \u201cluxury homes\u201d, \u201chomes with mountain views\u201d<\/span><\/p>\n\n\n\n

We recently worked with an agent in a luxury market who told us his prospects are looking for real estate \u201cnear private marinas\u201d. These keywords were showing ZERO searches in his market, but he was confident that these were important attributes so we set up ads geared towards these keywords and IT WORKED.  Best of all, we were getting clicks for 64 cents because there was no competition. <\/span><\/p>\n\n\n\n

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<\/span>Step 3:
Make sure you include a good lead capture process and call to action in your luxury real estate marketing ideas<\/strong>. <\/b><\/h3>\n\n\n\n



For the most part, we suggest setting up very specific \u201csearch results pages\u201d like this for each of your ads and keywords that force users to \u201copt in\u201d to view more details on any specific property that they want to view. <\/span><\/p>\n\n\n\n

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There is some debate around whether this is the right way to utlize your digital marketing for luxury real estate, but in our experience, leads become very expensive if you do not do this. <\/span><\/p>\n\n\n\n

We also recommend that you make sure your CTA is friendly and the form has Facebook and\/or Google opt-in buttons to make it as easy as possible for prospects to add in their info. You can also offer more value to the form like offering them a \u201crelocation guide\u201d. <\/span><\/p>\n\n\n\n

We also like this idea because it lets the prospect know you will be following up with something soon. <\/span><\/p>\n\n\n\n



<\/span>Step 4:
Create additional pages with thoughtful content and beautiful photos or videos. <\/b><\/h3>\n\n\n\n



As discussed in Step 3, we suggest sending people to pages with \u201clists\u201d of homes, so why would you create pages with content? There are a few reasons. First, by creating pages with content, you are offering prospects something they can not find on Zillow or other sites (prospects can see a list of luxury homes for sale AND a video tour of the neighborhood on your site- for example). <\/span><\/p>\n\n\n\n

This will naturally keep prospects on your site longer and give you a better chance of building rapport with your audience.  In addition, if you create content by following our SEO guidelines here<\/a>, there is a chance that in 6-12 months after publishing, your content may rank in organic results. <\/span><\/p>\n\n\n\n

If this occurs while you are doing Google PPC as part of your luxury real estate marketing ideas, you can potentially show up as an ad at the top of search results AND have your page organically rank underneath the ad.

In addition, Google loves ads that they deem high quality for the user\u2019s experience so we suggest adding in these extra pages as
sitelinks<\/a>. <\/span><\/p>\n\n\n\n

Sitelinks will give users more page options to click on, increase your quality score (for lower click costs), and give you more \u2018real estate\u2019 in the search results page (which can possibly move your competitor to page 2). <\/span><\/p>\n\n\n\n



<\/span>Step 5:<\/b> Have a 6-12 month action plan for follow up. <\/b><\/h3>\n\n\n\n



100% of our Google Ads clients get leads (forms filled out) on their Real Estate Leadsite, but we tell every agent that their success will lie in the follow up.  <\/span><\/p>\n\n\n\n

Your follow up should include automated calls, automated texts, and phone calls directly from you or a call center if you use one. For Google Ads, the lead volume can be high, depending on your ad spend, which makes calling everyone in a timely manner difficult, so it is important that you use automated texts and emails from your CRM to connect with leads AND further qualify them on how you can help. <\/span><\/p>\n\n\n\n

If you need help building follow up sequences, we have put together a few sequences for buyer and seller leads. Feel free to reach out to us here<\/a> and we will email them to you.  <\/span><\/p>\n\n\n\n



<\/span>Step 6: Luxury real estate marketing ideas<\/strong> to re-target (aka re-marketing) ALL your website visitors, not just the leads. <\/b><\/h3>\n\n\n\n



Google PPC is a GREAT way to get qualified, luxury real estate prospects  on your site. If you have a high quality campaign set up, you can get 1000 visitors to your site each month for as little as $500, but the reality of PPC traffic is MOST PEOPLE WILL NOT FILL OUT YOUR FORM, so what do you do with them?  <\/span><\/p>\n\n\n\n

It\u2019s sensible to follow up with people who want to be followed up with, but since you are paying for traffic it would be wise to have an action play for attempting to re-target any site visitors to your real estate website. The great thing about re-targeting PPC traffic is we can assume that they are\u2026at least..somewhat interested in real estate because you utilized steps 1-4 to make sure you are targeting people with high intent.  <\/span><\/p>\n\n\n\n

The best, and easiest, way to do this in our experience is through Facebook, Instagram, and Youtube. In order to get these in place, make sure you have set up pixels on your site for each platform (more on that here<\/a>).  I have seen incredible results re-targeting Google PPC traffic on Facebook.

Need some help with this strategy? Reach out to
our sales team<\/a> or join our Facebook group<\/a> to have an open discussion with other agents. <\/span><\/p>\n\n\n\n



<\/span>Step 7: DIY or DFY? Real estate lead generation services for PPC. <\/b><\/h3>\n\n\n\n



The internet is an amazing resource to learn just about anything, especially digital marketing strategies in luxury real estate, but the reality is\u2026 do you have the time to learn or set them up AND sell? Even if you do, a proper Google Ad campaign will have thousands of keyword variations along with hundreds of search result pages that need to be set up on your site.  <\/span><\/p>\n\n\n\n

If you do not have a proper set up, your click costs will be higher and your landing page experience may be falling short of expectations of the user.  <\/span><\/p>\n\n\n\n

Marketers (like us!) with Real Estate experience in Google Ads have the ability to get effective ad campaigns set up that are customized to your market with high quality scores in a matter of days and are well worth the expenditure.

Want to see if our digital marketing strategies for luxury real estate are a good fit for you? Sign up for a demo and we will come up with a customized plan specific to your market.<\/span><\/p>\n","post_title":"Digital Marketing For Luxury Real Estate : The Google Ads & PPC Playbook","post_excerpt":"Digital marketing for luxury real estate can be a challenge, but a rewarding one. Use these luxury real estate marketing ideas for g-ads and site SEO","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"luxury-real-estate-marketing-ideas","to_ping":"","pinged":"","post_modified":"2022-12-29 12:03:58","post_modified_gmt":"2022-12-29 19:03:58","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.easyagentpro.com\/?p=32986","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":32954,"post_author":"44","post_date":"2022-12-06 10:03:19","post_date_gmt":"2022-12-06 17:03:19","post_content":"Developing a real estate holiday lead generation plan takes a bit of strategy and acknowledgement that it\u2019s not the most prolific time of the year. When it comes to running your real estate leads and attracting new business, it\u2019s important to use your time as wisely as possible. <\/span>\r\n\r\nSometimes this means focusing on different methods to increase lead generation during the holidays and going forward. So in this article, I\u2019ll go over how you can maximize effectiveness during the holidays to keep you thriving as an agent. <\/span>\u00a0<\/span>\r\n\r\n\"11\r\n

<\/span><\/b>Real Estate Holiday Lead Generation<\/strong><\/h2>\r\nDuring the holidays, many people go out of town and visit family. It\u2019s a busy time for people and most aren\u2019t thinking about buying or selling property. And chances are they are more focused on getting through their holiday gift list, decorating, planning for dinners and guests, and traveling. <\/span>\r\n\r\nThe holidays might not be the best time for lead generation as a real estate agent. However, there are still things you can do to keep existing leads nurtured and attract new ones! <\/span>\r\n\r\nPart of real estate holiday lead generation is keeping in mind that many potential clients are very busy. You have to work with where your clientele are at during this time. <\/span>\u00a0<\/span>\r\n\r\nLead generation is of paramount importance, but there are other things you can do during the busy holiday season. These practices will help to secure some leads and make your business stronger as a whole. <\/span>\r\n\r\nThis means you should focus on other parts of your business, like connecting with past clients - but make sure you don\u2019t reject lead generation as one of your goals during this time. <\/span>\r\n\r\nIt\u2019s crucial that agents market to past clients and prospects over the slower real estate season. Also, make it a top priority to capture the best leads. Let\u2019s dive into some ways you can nurture and attract leads during the busy holiday season! <\/span>\r\n

Festive Blog Ideas<\/span><\/b>\u00a0<\/span><\/h3>\r\nThe holidays are a great time to attract new leads by targeting what they are most interested in. <\/span>\r\n\r\nWith festive blog ideas, you can be successful at real estate holiday lead generation, even if buying or selling property isn\u2019t at the top of many of your clients\u2019 lists. <\/span>\r\n\r\nDepending on where you live, this winter could be a doozy. Tackle the cold by giving helpful tips on how to combat the chill and tell buyers and sellers exactly how the frigid temps could affect local homes.<\/span>\u00a0<\/span>\r\n\r\nThis centers around what your leads and clients are thinking about and redirects their thoughts back to real estate. It also helps further promote the image of you being an expert in local real estate. <\/span>\r\n\r\nFor example, include suggestions on how to prepare pipes, clean out gutters, and a list of resources your community can consult when in a grinchy pinch. <\/span>\r\n\r\nIf you are in an area where winter storms are prevalent, it can be helpful to provide local snow and ice removal services. This shows that you know the area well and are here to help homeowners make the best decisions for caring for their property. <\/span>\r\n\r\nYou can use these blog ideas to build up your CRM by incorporating an information form to collect contact information. With a real estate website like LeadSites<\/a>, this can be done anywhere your leads can download your holiday guides. This way you attract traffic to your website while building up your mailing list to generate more leads. <\/span>\u00a0<\/span>\r\n\r\n\"Holiday\r\n

DIY Holiday Decorating Guide<\/span><\/b>\u00a0<\/span><\/h3>\r\nAnother great idea for festive blog topics are DIY holiday decorating guides. These are a lot of fun to write and can even help you get more into the holiday spirit. <\/span>\r\n\r\nMost folks love decorating for the holidays which makes this a great topic for your blog. It\u2019s easy to position this type of post for your community, whether you live somewhere warm or cold. You\u2019ll attract potential clients to your site and generate some leads in the process.\u00a0\u00a0<\/span>\u00a0<\/span>\r\n\r\nIt can be helpful to throw in some extra safety instructions on how to hang lights without damaging the exterior or interior of a home. You\u2019ll get to showcase some knowledge and expertise in homecare which will keep you in your lead\u2019s radar for when the holiday season is over if they choose to buy or sell a home. <\/span>\r\n\r\nFor DIY tricks, think back to your favorite childhood decorating traditions and share one or two family favorites with your audience. You can encourage them to do the same!<\/span>\u00a0<\/span>\r\n

A Year In Review<\/span><\/b>\u00a0<\/span><\/h3>\r\nIt\u2019s always nice to reflect on our personal and business success over the past year, but you\u2019ve got to put a slightly different spin on it to make this blog worthy. <\/span>\r\n\r\nYou want to make the topics appealing to your leads and clients as well. <\/span>So try covering the housing market in your specific area! <\/span>\r\n\r\n\"Year\r\n\r\nThis is helpful information for your leads and also highlights how knowledgeable you are on the local market which builds trust with clients. <\/span>\u00a0<\/span>\r\n\r\nHere are some ideas to include in blog posts that focus around a year in review:<\/span>\u00a0<\/span>\r\n
    \r\n \t
  • Incorporate some success stories with buyers and sellers you\u2019ve worked with over the past year.\u00a0<\/span>\u00a0<\/span><\/li>\r\n \t
  • Share predictions for the year ahead revolving around the real estate market in your area.\u00a0<\/span>\u00a0<\/span><\/li>\r\n<\/ul>\r\n
      \r\n \t
    • Talk about local news and events that show you are involved in the community and up to date on what\u2019s going on in the area.\u00a0<\/span>\u00a0<\/span><\/li>\r\n<\/ul>\r\n

      Holiday Marketing Campaigns<\/span><\/b>\u00a0<\/span><\/h2>\r\nSpending your time on winter marketing campaigns during the holiday season is a great way to encourage engagement from potential leads during the slow season for real estate. <\/span>\r\n\r\nUsing your social media page and website to host a winter marketing campaign is an excellent use of your time, energy, and resources. <\/span>\r\n\r\nLet\u2019s dive into some ideas on how to do this during the slow season to increase real estate holiday lead generation.\u00a0<\/span>\u00a0<\/span>\r\n

      Host A Holiday Contest<\/span><\/b> for <\/strong>Real Estate Holiday Lead Gen<\/strong><\/span><\/span><\/b><\/span><\/h3>\r\nSome agents don\u2019t have much success with running contests and giveaways. No problem! The holiday season is the perfect time to tap into the giving spirit with your audience. <\/span>\r\n\r\nThese are great ways to encourage sharing and to help increase exposure about your real estate services. <\/span>\r\n\r\nOne way to host a contest or giveaway is to have them share a photo of their seasonal decorations. You can offer a special prize to the person who gets the most likes on their post. <\/span>\r\n\r\nYou can even use a template like this one from Bigstock<\/a> to announce the winners - And drum up excitement for your next promotion:\r\n\r\n[caption id=\"attachment_32960\" align=\"alignnone\" width=\"1600\"]\"Bigstock source: bigstock[\/caption]\r\n\r\n \r\n\r\nYou\u2019ll get to share the joy of light displays, DIY decor projects, and Christmas trees to spread the holiday spirit while generating leads for your services. <\/span>\r\n\r\nSocial media is a great platform to use for your contest. Here\u2019s a great giveaway idea we\u2019ve been recommending for years. It works consistently and tends to get good results.<\/span> Check it out!<\/span><\/a>\u00a0<\/span>\r\n\r\nHere are some ideas for prizes for your holiday contest:<\/span>\u00a0<\/span>\r\n
        \r\n \t
      • Gift cards for Starbucks, Amazon, or other popular retailers.\u00a0<\/span>\u00a0<\/span><\/li>\r\n \t
      • Partner with a local business for the prize to promote local retailers.<\/span><\/li>\r\n \t
      • The hottest tech products. A fancy wireless headphone makes for a relatively cheap, exciting giveaway.\u00a0<\/span>\r\n<\/span><\/li>\r\n<\/ul>\r\n

        Social Media Platforms<\/span><\/b>\u00a0<\/span><\/h3>\r\nSocial media platforms like Tiktok, Instagram, and Facebook are great ways to connect with new people. <\/span>\r\n\r\nThey offer the opportunity to add a very necessary visual storytelling component to your real estate winter marketing strategy. As you collect photos throughout the season, add them to your feed. <\/span>\r\n\r\nHosting a contest on these platforms will give you plenty of holiday-related content to share. This is an easy way to incorporate your own holiday plans and activities into your marketing, without having to put too much time into a marketing plan. <\/span>\r\n\r\nNot only does this tap into the spirit, it also helps show that you are in tune with the community you serve as a real estate agent.\u00a0<\/span>\u00a0<\/span>\r\n

        Holiday Cards <\/span><\/b><\/span>Make Great Real Estate Holiday Lead Generation Tools\r\n<\/strong><\/span><\/h3>\r\nHoliday cards are a tried and true way to keep the connection fostered during the slow real estate season. <\/span>\r\n\r\n\"Real\r\n\r\nSend your clients a holiday card to show your appreciation. You can incorporate a call to action to see if they\u2019d be willing to leave you a good review based on their experiences with you. <\/span>\r\n\r\nIt doesn\u2019t have to be a long testimonial, though that would be great. You can just link them to your Facebook Page, Yelp Profile, or anywhere your agent profile exists online and ask them to leave a quick remark! <\/span>\r\n\r\nThis helps build trust in the community and foster your existing relationships with leads.\u00a0<\/span>\u00a0<\/span>\r\n\r\nHere are some<\/span> templates you can use<\/span><\/a> for holiday cards!\u00a0<\/span>\u00a0<\/span>\r\n\r\nYou can also use a site like Canva<\/a> to quickly and easily design your own!\r\n

        Community Outreach<\/span><\/b> For Real Estate Holiday Lead Gen<\/strong>\r\n<\/span><\/h3>\r\nGetting involved in events in your local area is always a great way to gain exposure, and you get to do a little good! <\/span>\r\n\r\nIt helps further instate yourself as a local expert which will build relationships and trust with leads should they decide to buy or sell in the future. <\/span>\r\n\r\nEvents in your area will vary, but the holidays are always an active time for charities, donation drives, soup kitchens and so much more. Do some digging and see what events you can find that may need a helping hand, or host your own!\u00a0<\/span>\u00a0<\/span>\r\n\r\nHere are some ideas for events so you can get involved in community outreach in the areas you serve:<\/span>\u00a0<\/span>\r\n
          \r\n \t
        • Hosting a canned food drive<\/span>\u00a0<\/span><\/li>\r\n \t
        • Organize a coat donation for a local shelter<\/span>\u00a0<\/span><\/li>\r\n \t
        • Make your office a toys-for-tots drop off point<\/span>\u00a0<\/span><\/li>\r\n<\/ul>\r\n
            \r\n \t
          • Set up a gingerbread house making contest<\/span>\u00a0<\/span><\/li>\r\n<\/ul>\r\nHosting community outreach events during the holidays is a great way to meet new leads and segway into the services you provide. <\/span>\r\n\r\nYou can even partner up with local businesses to gain further exposure during the holiday season!<\/span>\r\n

            Plan For Next Year<\/span><\/b>\u00a0<\/span><\/h3>\r\nDuring the holiday lull, it is best to use your time and energy as best as possible. <\/span>\r\n\r\nRight now, lead generation may be a bit slower than the rest of the year. However, now is the perfect time to start planning for next year! Get a jump start on your marketing and lead generation so you can set yourself up for success. <\/span>\u00a0<\/span>\r\n

            Scouting Your Website<\/span><\/b>\r\n<\/span><\/h2>\r\nThe slow season is the perfect time to scout your website and review your calls-to-action. <\/span>\r\n\r\nThink about your current calls-to-action and see if other options may benefit you. <\/span>\r\n\r\nWhether it be pop-ups, banners, or forms, it helps to review your current marketing efforts. Try out something that may be more lucrative! <\/span>\r\n\r\nHere are some things to review on your website to make sure it is serving you to its fullest potential:<\/span>\u00a0<\/span>\r\n
              \r\n \t
            • Does everything look how you want it to?<\/span>\u00a0<\/span><\/li>\r\n \t
            • Where are these forms sending your leads?<\/span>\u00a0<\/span><\/li>\r\n \t
            • What does your process look like to reply to them?<\/span>\u00a0<\/span><\/li>\r\n \t
            • Is the wording still right for what you\u2019re trying to achieve?<\/span>\u00a0<\/span><\/li>\r\n<\/ul>\r\nIn need of a better real estate website? Check out what LeadSites can do<\/a>, and schedule a free demo<\/a>!\r\n

              Update Your Database<\/span><\/b>\u00a0<\/span><\/h3>\r\nReview your databases during this time. <\/span>\r\n\r\nIt\u2019s a great way to use the slow season most effectively and to maximize your success in the new year. <\/span>\r\n\r\n\"Computer\r\n\r\nHere are a few things to consider about your database so you can see what needs to be updated:<\/span>\u00a0<\/span>\r\n
                \r\n \t
              • Do you need a new CRM or does it need to be cleaned up? Getting rid of cold leads that have not engaged in a while will help improve your marketing efforts.\u00a0<\/span>\u00a0<\/span><\/li>\r\n \t
              • Go through your leads. Which are top-priority, which need a bit of nurturing, and which ones can be left on the back burner? This will help you maximize your efforts and put your energy where you\u2019ll get the greatest return. <\/span>\u00a0<\/span><\/li>\r\n \t
              • Review your email campaigns to see what can be changed or improved. Check your holiday email campaigns to make sure you are<\/span> reaching out in the right way<\/span><\/a>.<\/span>\u00a0<\/span><\/li>\r\n<\/ul>\r\n

                Refresh Your Website<\/span><\/b>\u00a0<\/span><\/h3>\r\nThis is a great time to give your website a facelift and refresh. Review your graphics and images to make sure they are giving off the right impression. <\/span>\r\n\r\nIt also helps to check all your links and make sure they are directing visitors to the right pages and places. <\/span>\r\n\r\nThis is a great time to focus on the little things that often get overlooked during the day to day rush.<\/span>\u00a0<\/span>\r\n

                Real Estate Holiday Lead Gen - To Sum It Up<\/span><\/b>\u00a0<\/span><\/h2>\r\nThis time of year is not the best time for lead generation. But that doesn\u2019t mean you have to stop nurturing your marketing efforts! <\/span>\r\n\r\nThere are many ways to refresh your internet presence. So make sure you are putting your best face forward in the community, on your social media profiles, and with your existing leads. <\/span>\r\n\r\nTake this time to regroup so you can enter the next year set up for success!<\/span>\u00a0<\/span>\r\n\r\nhttps:\/\/youtu.be\/9YKZUzpqjdI","post_title":"How To Maximize Effectiveness During The Holidays\u00a0","post_excerpt":"If you're struggling to find business during the holidays, check out these tips. These real estate holiday lead generation ideas are made for the slow season, so you can keep your business running strong all year long!","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"real-estate-holiday-lead-generation","to_ping":"","pinged":"","post_modified":"2022-12-06 10:23:41","post_modified_gmt":"2022-12-06 17:23:41","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.easyagentpro.com\/?p=32954","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":32909,"post_author":"38","post_date":"2022-10-14 09:45:40","post_date_gmt":"2022-10-14 15:45:40","post_content":"We live in a digital world and businesses understand that there are a number of easy and affordable vehicles to help increase notice. Without question, a website provides 24\/7\/365 access to you, your brand and your service. A website is a great start to get more exposure but does a new site automatically draw in site visitors? There are variables that impact site visitation ranging from how popular you are in your local market, to do you invest in advertising to are you active with other social media platforms. Healthy human beings have a balanced diet and healthy websites have balanced sourced acquisition.\r\n\r\n\"5\r\n\r\nAgent Success in the digital marketing world understands the balance of methods by which users arrive at your website: sourced acquisition. There are multiple pathways by which you can lure and entice visitors to your website. Acquisition categories such as, direct, organic, paid search, social, and email are the most common. Each of these categories are a source to bring people with varying interests to your website. Furthermore, just like a balanced diet, your website needs an acquisition balance.\r\n\r\nTake a look at the video below for a quick overview on these 5 sources of real estate website traffic, then keep reading below for more detailed descriptions and lead gen tips!\r\n\r\nhttps:\/\/youtu.be\/0BfpUa96zy0\r\n

                Sources Of Real Estate Website Traffic<\/strong><\/h1>\r\n

                Direct Traffic<\/h2>\r\nThis acquisition category tracks site visitors who know you, know your brand and know your service. These site visitors directly type your website domain address to visit your homepage. In many cases, these visitors are a combination of recurring or existing customers. There are some cases where these site visitors are considering doing business with you and are returning to your site. Lastly, there are some cases where site visitors are looking to learn from you through the unique content you have on your site, which still presents an opportunity to win a customer through a longer sales cycle. Either way, this direct acquisition category is a testament of the power of your brand.\r\n\r\nDirectly typing the website domain address lands the site visitor on the website homepage. The homepage is the first impression a visitor will have about your website and you. Most websites have a specialized picture or image that is located as a primary visual to be first viewed when landing on a website. Here is some good insight regarding the direct acquisition category. If your website experiences a higher than normal bounce-rate (a ratio of time a site visitor leaves after coming to your homepage), then consider either changing out the main picture or image of your website (known as the hero image) or reposition some of the content on your homepage.\r\n\r\nThe best way to boost Direct traffic is to build your brand<\/a>, get your name out there, interact with people through social media, and yes, run advertisements... Anything you do is bound to have an impact on your ability to generate direct traffic.\r\n\r\n\"\"\r\n

                Organic Traffic<\/h2>\r\nThese site visitors use keywords to find your website. The organic category is divided into two parts: keyword search and content highlighting keywords (blogs). Search Engine Optimization tactics are heavy-handed in the organic category especially regarding keyword searching. For digital marketing, the concept of keywords for your service, your brand and your geographic area will be a recurring necessity. If there is one universal truth about digital marketing is that content is king! That\u2019s why blogging is popular because it\u2019s a SEO tool to promote original content as well as functioning as a keyword promoter.\r\n\r\nMany people still like to read; however, the average attention span is decreasing; therefore, blogging is popular to get a concise messaging, again, using SEO keywords. Typically, a blog will be attached to your website allowing for your website header and footer to navigate your site visitor to other pages within your website. If your blog can reach page 2 or better in the keyword search, there is a great opportunity for your site visitor to visit other pages within your site. So an organic acquisition tip would be to make sure your blog has a keyword represented multiple times and to make sure your blog has some call-to-action to grab a visitors contact information.\r\n\r\nOrganic traffic improves when you create content that\r\n

                Paid Search<\/h2>\r\nThis acquisition category also focuses on keywords pertaining to your brand, your service or your geographic location. The difference is, that these alluring keywords are incorporated into a paid advertisement. Generally, this type of advertising investment catapults your advertisement to near the top of your site visitor\u2019s page one of the keyword search. Assuming the keywords are relative and popular, there is a near guarantee that site visitors will land on your website. You can choose some characteristics of what kind of site visitor you desire and you can choose what website page you would like your visitors to land on your website.\r\n\r\nThere are a lot of options here and rightfully so. When you invest in paid advertising, you should expect an elevated flexibility associated with an elevated level of site traffic. There are two myths associated with paid advertising: 1) it\u2019s too costly & 2) once you start, you will lose volume if you stop. None of those myths are true unless you want them to be. Paid search advertising is mostly established as charge-by-click. So daily limits can be placed that once keyword searches have exceeded your charge-by-click (site visit) limit, then the advertisement is suspended until the next day.\r\n\r\nAdditionally, if your website has content or service appeal, the changes are good that a pay-per-click site visitor will return to your website through a direct acquisition. So advertising is a great source of site traffic that often supersedes the patience needed for the timeframe to grow organic traffic.\r\n\r\nDynamic ads are a great way to grow your paid traffic. Setting them up can be a challenge, so be sure to check out our dynamic ads guide<\/a> before you get started.\r\n\r\n\"\"\r\n

                Social<\/h2>\r\nThis acquisition category presents a major opportunity to leverage and divert relationships with other social media platforms to increase your website visits. Do you have Facebook<\/a>, Twitter and Pintrest followers? Do you create Instagram stories<\/a>? Then these followers represent an untapped asset for building your website traffic. Create a bridge in your posting to these virtual communities through offering a link to one of your website pages. In other words, treat your social media post as if it is an advertisement for the follower to learn more at your website through clicking a link at the end of your post.\r\n\r\nThis creates a digital continuity for your messaging, and it creates a homebase (your website) where you can increase your content for building more brand authority. Social media postings are great, but they only allow you to provide snippets of information. Create your social media teaser and push these people onto your website. This doesn\u2019t cost a dime to do, and chances are good that you already have an established following of customers and prospects in your social media platform groups. Now is the perfect time to meld together social media and your website and there is a special acquisition category to measure your success.\r\n\r\n\"\"\r\n

                Email<\/h2>\r\nEmail is still the most used communication tool in digital marketing. However, it is also the most ignored messaging as well. However, there is an acquisition category to track your email campaigns to lure contacts in your CRM onto your website. Assuming your CRM contains prospective customers, your email drip campaigns should inform, appeal and nurture your potential clients. Each email should offer something of value if the email recipient clicks the email link and lands on your website. Although this strategy is a little older, it can still be effective depending on the communication behavior of your would-be customers.\r\n\r\nAlthough there are more acquisition categories, the above represents a healthy way for you to maintain visitation to your website. For most there is a balance to the above categories that can vary based on your direct and organic traffic sourced categories. If you choose not to invest in paid search traffic, then the other categories need to be strong with site visitor appeal. An ideal percentage would be to have your traffic sourced 40%-50% organic, but this is a longer journey through SEO tricks and tips. Direct and paid search traffic should be ideally 20%-30% with social acquisition trailing at 10%-20% of your overall sourced site traffic.\r\n\r\nSprinkle in email traffic and your website sourced acquisition traffic is healthy.Working on your own drip campaign? Check out these tips to improve your ROI<\/a>.\r\n\r\nHealthy sourced website traffic is the foundation for agent success in the digital marketing world. Although this balanced sourced site visit approach is not overly complex, it does take some time to develop, feed and nurture. This is where companies, like Easy Agent PRO<\/a> can counsel or lend a direct hand in increasing sourced acquisition site visits. Obviously, the end result of a website is to gain more customers, it does start with a healthy volume of traffic that gets qualified through a number of steps from prospecting to lead generation to nurturing to customer readiness. Start your site visitation health check today\u2026 or call Easy Agent PRO<\/a> for sourced acquisition health assistance.","post_title":"5 Sources Of Traffic For Your Real Estate Website (+ How To Drive More Traffic To Your Site!)","post_excerpt":"When you're looking at sources of real estate website traffic, terms like \"direct\" and \"organic\" might be confusing. Here's a breakdown of the 5 main sources of traffic to your website, and how you can use these to grow your real estate business!","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"5-sources-of-traffic-for-your-real-estate-website","to_ping":"","pinged":"","post_modified":"2022-10-20 09:16:58","post_modified_gmt":"2022-10-20 15:16:58","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.easyagentpro.com\/?p=32909","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":32905,"post_author":"44","post_date":"2022-10-12 09:45:55","post_date_gmt":"2022-10-12 15:45:55","post_content":"Most of what attracts people to the real estate industry are the allure of great commissions and making lots of money. There are quite a few factors that influence how successful a real estate agent is at what they do. To have great success, you need to understand the game and play it well. A big part of this is understanding how to attract leads and convert them into sales. Once you have this understanding, you can form your brand and marketing around what helps the best suit your target audience.\u00a0<\/span>\u00a0<\/span>\r\n\r\n\"\"\r\n\r\nWhile knowing how to negotiate and find the perfect property for your clients is what makes you a great agent, you won\u2019t be able to utilize those skills without the right leads. This is why marketing and the sales funnel are so incredibly important. Much of the success that comes with real estate is from experience and the wisdom it grants. In this article, we\u2019ll go over 5 ways to be a more successful real estate agent based on what works.\u00a0<\/span>\u00a0<\/span>\r\n\r\n \r\n

                What Do All Successful Real Estate Agents Have In Common?<\/span><\/b>\u00a0<\/span><\/h2>\r\nIf you want to set yourself up for success as a real estate agent, it helps to look at common themes among agents who are thriving. So what exactly are they doing right? First things first; they know their business inside and out. They know what works and equally important they know what doesn\u2019t work. It takes hard work, understanding, and passion to foster a successful career in real estate.\u00a0<\/span>\u00a0<\/span>\r\n\r\nA successful real estate agent comes up with a plan for marketing and branding to set himself up to make big sales. Many real estate agents enter the field without any plan. This may be why so many, as much as<\/span> 87% quit in the first 5 years<\/span><\/a>. Knowing the keys to success will help you anticipate and plan for potential hurdles and obstacles. Being prepared and setting yourself up for growth will help to ensure a long and fruitful career as a real estate agent.\u00a0<\/span>\u00a0<\/span>\r\n

                Understanding The Real Estate Sales Funnel<\/span><\/b>\u00a0<\/span><\/h2>\r\nThe most important factor towards success as a real estate agent is attracting and converting leads. To do this, you need to have a solid understanding of how the real estate sales funnel works. There are five steps toward the real estate funnel. Developing a good understanding of the funnel and each step will help you succeed and experience consistent growth.\u00a0<\/span>\u00a0<\/span>\r\n\r\nYour sales funnel represents the flow of your business - From the first contact with a new lead to the moment they buy or sell their home and beyond. The \u201cfunnel\u201d name comes from the idea that your sales process will start with a lot of leads and thin out towards the bottom as you move from prospect to lead to client. Let\u2019s break down the four parts of the funnel in more detail, and help you figure out what each of these parts looks like in your business.\u00a0<\/span>\u00a0<\/span>\r\n\r\n\"\"\r\n

                Awareness<\/span><\/b>\u00a0<\/span><\/h3>\r\nThe first step in the traditional sales funnel approach is awareness. This involves raising attention for your brand and getting traffic to your website. Many agents make the mistake of putting all their eggs in one basket meaning they put all their awareness and marketing efforts through one channel. In reality, it helps to use every potential avenue for gaining traction and awareness through your marketing efforts.\u00a0<\/span>\u00a0<\/span>\r\n\r\nNo matter which method you choose to use, remember to keep your efforts local. It\u2019s much more efficient to be a big fish in a small pond. Sites like Google will have an easier time promoting you if you blog about local areas and events than if you choose to cover broad topics that could apply to anyone in the city, state, or country. You\u2019ll be working on awareness often, so be sure to choose methods that appeal to you. Video creation might seem like a fun choice, but if you don\u2019t have the energy or resources to create engaging video content on a reliable basis, you might find your channel never grows. Let\u2019s look into the various avenues agents use to spread awareness.\u00a0<\/span>\u00a0<\/span>\r\n

                Online Presence<\/span><\/b>\u00a0<\/span><\/h3>\r\nOnline presence is key to gaining awareness as a real estate agent these days. Without a website and social media presence, you miss out on a massive avenue of gaining awareness. Creating and sharing a relevant blog can be a great way to create a reliable source of organic traffic to your website. Many agents have blogs on their websites that utilize SEO to attract traffic to the website.\u00a0<\/span>\u00a0<\/span>\r\n\r\nSocial media is of paramount importance as well. It offers the opportunity to grow a consistent audience. Some agents love shooting footage of their area and posting it to YouTube or creating advice and lifestyle videos for platforms like TikTok. Whether you use TikTok, Instagram, Facebook, or YouTube, social media offers an excellent avenue for gaining some name recognition and attracting potential leads. It is important to remain consistent and interact with your audience to help attract leads and build a name for yourself.\u00a0<\/span>\u00a0<\/span>\r\n

                Community Involvement<\/span><\/b>\u00a0<\/span><\/h3>\r\nWhile the internet has proven to be an extremely valuable tool, there is still undeniable merit to face-to-face interactions. Seeing, meeting with, and talking to people is incredibly important even in the age of the internet. For a more analog approach, try getting involved in community events.\u00a0<\/span>\u00a0<\/span>\r\n\r\n\"\"\r\n\r\nFrom annual events to weekend get-togethers in the park, there\u2019s always something going on that you can be a part of. Check sites like nextdoor.com or meetup.org to see what\u2019s happening in your area. Facebook is also an excellent way to discover opportunities for engaging with your local community. This allows you to gain an in-person repertoire with locals and gain knowledge about the community you serve.\u00a0<\/span>\u00a0<\/span>\r\n

                Mailers<\/span><\/b>\u00a0<\/span><\/h3>\r\nAnother excellent way to get your name out there and increase local awareness of your services is through mailers. While it\u2019s not our favorite method for lead generation, some agents swear by mailers. This is usually a numbers game. This means for every 50,000 you send out you might get just a handful of replies, but the right agent can turn those leads into business.<\/span>\u00a0<\/span>\r\n\r\nIt helps to have specific mailers for buyers and sellers to help target your marketing efforts through mailers. These specific mailers can cater to the interests of the recipient to help you gain that valuable interest that attracts strong leads.\u00a0<\/span>\u00a0<\/span>\r\n

                Interest<\/span><\/b>\u00a0<\/span><\/h3>\r\nThis is where your real estate website shines. How do you get and hold your leads\u2019 interest? To begin, you\u2019ll want a clean and modern real estate website. Develop a site that will allow you to create landing pages for your promotions. Doing this well helps you capture leads easily and inform you when a lead gives you their contact information so you can quickly follow up.<\/span>\u00a0<\/span>\r\n\r\nIf you need a high-performing real estate website,<\/span> check out LeadSites<\/span><\/a>. This platform offers designs by Easy Agent PRO and gives you the resources to build a site with the modern agent in mind. Once you have your website, you\u2019ll want to create a way for leads to contact you. This can be as simple as a contact form. Many agents have success with making contact forms part of an ad campaign. It helps to provide a free promo after visitors provide their name and email. This contact info can be used to create email campaigns and newsletters, which you can use to ensure your leads remain interested and keep you top of mind.\u00a0<\/span>\u00a0<\/span>\r\n\r\nWhen it comes to keeping your leads interested, frequent communication is the key. Try to reach out once a week with helpful advice, and updates on the market. Reach out with anything you think your leads will want to know. Being the one who provides them with this information is a great way to ensure you remain top of mind when they decide to take their search for an agent more seriously.<\/span>\u00a0<\/span>\r\n

                Desire<\/span><\/b>\u00a0<\/span><\/h3>\r\nWe like to consider this the part of the sales funnel where your leads begin to actively reply to your calls and messages. By this point, a lead is interested in finding their agent and moving ahead with the buying or selling process. There\u2019s an adage in the real estate industry about contacting leads: If a lead reaches out to you, you have 5 minutes to respond before you lose them. Whether they text, email, or call, a prompt response can make or break the sale.\u00a0<\/span>\u00a0<\/span>\r\n\r\nThis is where having a good system in place can be a lifesaver. Chatbots on your website can help you communicate with site visitors without actually being present. Automated text messages and emails can respond to leads when you aren\u2019t around. Check with your CRM provider to see what solutions are available to you. Having a few scripts written out, especially when you\u2019re just starting, is a great way to ensure you\u2019ll be prepared for any conversation topic a lead may have.<\/span>\u00a0<\/span>\r\n

                Action<\/span><\/b>\u00a0<\/span><\/h3>\r\nThis is the part where you get to take off your marketing hat and finally be a real estate agent. Taking action involves applying your skills and expertise as an agent. You\u2019ll work directly with your clients to help them find their dream homes or sell their current ones. We have plenty of other articles that detail all of the processes agents will be working on during this phase of the sales process including open houses, home staging, negotiations, client communication, etc.\u00a0<\/span>\u00a0<\/span>\r\n\r\nAs you can see, the skill and expertise of being a real estate agent don\u2019t actually come into play until the end of the sales funnel. While it helps to excel at negotiations and home staging, you won\u2019t get to apply these skills without having an excellent marketing approach to secure leads.\u00a0<\/span>\u00a0<\/span>\r\n

                Follow-Up<\/span><\/b>\u00a0<\/span><\/h3>\r\nOur sales funnel ends at \u201cAction\u201d, but there\u2019s a very important extra step many agents forget when thinking about their sales process. This is following up with past clients. Many of the techniques you\u2019ll be using during the \u201cInterest\u201d phase of your sales funnel will be repeated here. This means reaching out to former clients through email. It helps to make your follow-up emails less frequent than your initial interest communications. An email every few months will suffice at this point.<\/span>\u00a0<\/span>\r\n\r\nMany agents find great success by building up a collection of past clients who are already happy with their service. As your business grows, be sure to keep these clients at the top of your mind. Not only does this keep your name in their head for themselves, but also for anyone they encounter who is looking for a real estate agent in the area that they can trust. Remember, most of us move more than once in our lifetime.\u00a0<\/span>\u00a0<\/span>","post_title":"5 Ways To Be A More Successful Real Estate Agent","post_excerpt":"Today, I'm going over a traditional real estate sales funnel, and how you can use it to be a more successful real estate agent.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"5-ways-to-be-a-more-successful-real-estate-agent","to_ping":"","pinged":"","post_modified":"2022-10-12 09:46:37","post_modified_gmt":"2022-10-12 15:46:37","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.easyagentpro.com\/?p=32905","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"}],"post_count":10,"current_post":-1,"in_the_loop":false,"post":{"ID":33275,"post_author":"44","post_date":"2023-03-16 17:13:01","post_date_gmt":"2023-03-16 23:13:01","post_content":"It\u2019s no surprise that digitization is integral to the success of any business and organization in this day and age. Using online real estate marketing tools to develop and implement a digital marketing strategy will help you stand out among the competition and keep consistent high-quality leads coming your way. In this article, you\u2019ll learn how to digitize and organize your real estate business and the importance of doing so.\n

                Introduction<\/b><\/h2>\nThe most successful real estate agents carry a passion and love for what they do. They put unending commitment and energy into a business so that it may thrive consistently. By constantly looking for ways to grow and improve, you can put some more of your love and passion into your business so it can thrive for years to come. One of the most vital ways of doing this is through digitizing and organizing your business and marketing efforts. There are easy ways to digitize tasks and organize strategies so that a real estate agent can focus on clients and properties. This post contains tools to help with communication, visual presentation, and collaboration, many of which offer free subscriptions to maximize the benefits at no financial cost to you. So let\u2019s dive in: what exactly are digitization and organization?<\/span>\n

                Understanding the Process of Digitization and Organization in Real Estate<\/b><\/h2>\nTo get the benefits and efficiency of digitization and organization, you\u2019ll need to develop an understanding of how it works and benefits businesses, especially real estate. Digitization is the use of leveraging technology and increasing automation to free up time previously used for manual task completion. Digitization tools are designed to streamline and improve effectiveness for communication, marketing, sales, customer services, and property analysis. Transitioning to digitalization means using data to make informed decisions to increase your business\u2019s competitive edge.\u00a0<\/span>\n\nOrganization<\/a> on the other hand prioritizes the needs of your business for determining goals and strategies to keep you on track for success. Organizing processes helps to ensure a workflow strategy remains relevant with optimized resources and increased productivity. Blending digital tools with reorganizing can set the stage for more free time and pride in all your business efforts.<\/span>\n\n\"\"\n

                Benefits Of Digitization And Organization<\/b><\/h2>\nThere are many benefits to digitization and organization for a business. Not only does it streamline tasks and make operations run smoothly, but it also improves morale and the overall working environment of your business. Benefits of digitization include:<\/span>\n
                  \n \t
                • Saves time and money<\/span><\/li>\n \t
                • Streamline tasks and workflows<\/span><\/li>\n \t
                • Keeps quality consistent<\/span><\/li>\n \t
                • Accelerates growth<\/span><\/li>\n<\/ul>\nThe saved time and money through streamlining tasks reduces overall stress and allows you to focus on fostering relationships with clients and making sales. Organization similarly reduces stress and helps businesses succeed. By implementing a strategy of organization, you can confidently understand the financial and clerical status of your business at any given moment. Whether speaking to employees, investors, customers, colleagues, or managers, the data from organization takes the mystery out of the integral inner workings of a business. Other benefits of organization include:<\/span>\n
                    \n \t
                  • Improved budgets and cost management<\/span><\/li>\n \t
                  • Improved understanding of financial statements<\/span><\/li>\n \t
                  • Increased comprehension of business data<\/span><\/li>\n<\/ul>\n

                    The Current State Of The Real Estate Industry\u00a0<\/b><\/h2>\nAnyone who has been keeping up to date with the economy and projections for the real estate outlook for 2023 can see that there are some significant challenges. Between inflation and a potential recession, real estate agents need to step up their game to thrive despite the challenges present. While inflation did slow a bit in 2022, there are still some economic forecasts that will keep consumers hesitant to spend money or invest.\u00a0<\/span>\n\nThis is why putting love and care into your business practices through digitization and organization can make all the difference as a real estate agent. Not only does it help save time, money, and stress spent on tasks, but it also provides a comprehensive snapshot of your finances and digital marketing efforts so you always know exactly where you and your business are at.<\/span>\n\n\"\"\n

                    Key Steps To Digitize And Organize Your Real Estate Business<\/b><\/h2>\nReady to start reaping the benefits of digitization and organization for your real estate business? Luckily there are multiple free evaluation, communication, organization, and marketing tools to get you on track to achieving increased success and growth. Here are a few extremely helpful and free online tools to help you get started in reaching the next level for you and your real estate business. These real estate marketing tools are a great place to start and there are many more platforms out there to help digitize and organize your business. <\/span>\n

                    Loom<\/b><\/h3>\nLoom is a great tool for communication<\/a>. The tool uses a screen and video recording software that can be sent through email. It is a great way to increase trust and comfort while remaining just as effective as a face-to-face meeting. With many hectic and busy schedules, it can be difficult to coordinate schedules. Loom is an effective way to connect with prospects and customers in a real-time manner so that they can take in the information at a time that is best for them without infringing on other obligations.\u00a0<\/span>\n

                    Trello<\/b><\/h3>\nTrello is an organizational tool that promotes the management of tasks and workflows. Users can create boards and cards by assigning duties to other team members and posting events and information in one common place. It also saves time and energy by showing exactly what needs to be done and by who therefore avoiding additional meetings and follow-ups. This leads to more productivity and better outcomes. <\/span>\n

                    Evernote<\/b><\/h3>\nEvernote is a skeleton key of sorts. The free platform allows users to create notebooks, calendars, libraries, and other collaboration features. Using Evernote, businesses can improve their information and marketing management processes. This is vital to organizing tasks, communication, and notes and digitizing them to make all information easy to share with a few clicks.<\/span>\n

                    Google Drive<\/b><\/h4>\nGoogle Drive<\/a> is fantastic for working with content, data, presentations, and other documents. All these resources are stored in a safe and shared location and can be accessed from a variety of devices. It is easy to organize documents, presentations, videos, photos, and more into relevant folders which can then be shared with colleagues and clients quickly, easily, and securely.\u00a0<\/span>\n

                    Canva<\/b><\/h3>\nCanva<\/a> allows you to create professional images and graphics to visually display properties or brand promotion. These creatives can be sent through social media and other electronic communication platforms. Using this will help to make an attractive and professional impression on colleagues and clients alike.\u00a0<\/span>\n\n
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                      Connect your local MLS to Facebook to promote all properties in your MLS or create any specific niche catalog of listing you want to sell using dynamic Facebook ads. Here are just some of the ways you can use these new types of ads to stand apart from the competition:

                      • Create a catalog of a broker, team, or agent’s listings and market them
                      • Create a catalog or the entire MLS (agents need to make sure they follow their local MLS guidelines for advertising another agents listing)
                      • Create a catalog of listings that you specialize in or want to specialize in
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