What are Google Ads and PPC?<\/b><\/span><\/h2>\n\n\n\n
Google Ads (formerly Adwords) is the name for Google\u2019s suite of advertising capabilities that range from ads on Google and span across their partner sites (ie:Youtube) and even apps. <\/span>According to Google<\/span><\/a>, their ad platform is \u201cdesigned to help businesses and marketers connect with billions of people who are finding answers on Search, watching videos on YouTube, exploring new places on Google Maps, discovering apps on Google Play, browsing content across the web, and more.\u201d With all of the research that goes into luxury real estate marketing ideas, this can make for a perfect combination to leverage for luxury real estate lead generation. The term PPC stands for \u201cpay per click\u201d and is often associated with Google, but can also be in reference to any advertising where you are paying each time a prospect clicks on your ad. <\/span><\/p>\n\n\n\n
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<\/span>How Does Google Ads Work For Luxury Real Estate Marketing?<\/b><\/h2>\n\n\n\nGoogle Ads operates on an auction-based system. This means that when someone searches for a keyword that you're targeting, your ad is entered into an auction against other advertisers who are also targeting that keyword. <\/span><\/p>\n\n\n\nGoogle then uses a number of factors to determine which ads should be shown in the search results and in what order they should be shown. When possible, you want to show up #1 on the search results page for real estate lead generation so let\u2019s take a look at how these auctions work. <\/span><\/p>\n\n\n\n
<\/span>Search results factors that impact your ad placement and potential for the \u201cclick\u201d: <\/span><\/p>\n\n\n\n-Your bid amount: How much you're willing to pay per click. <\/span><\/p>\n\n\n\n-Google\u2019s quality score: A number that represents how relevant and useful your ad copy and landing pages are to the person who is searching. <\/span><\/p>\n\n\n\n-The expected click-through rate (CTR): A number that represents how often people who see your ad are expected to click on it <\/span><\/p>\n\n\n\n-The ad's position on the page: The higher up on the page your ad appears, the more likely people are to see and click on it <\/span><\/span><\/p>\n\n\n\nIf your ad is chosen to appear in the search results page, it will appear next to the search results with a small green \"Ad\" label next to it. This lets potential customers know that they're looking at an advertisement rather than an organic result. <\/span><\/p>\n\n\n\n
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<\/span>How Can Agents Utilize Google Ads & PPC As Part Of Their Luxury Real Estate Marketing <\/strong><\/b>Strategies?<\/strong><\/h2>\n\n\n\n
Google Ads can be an extremely effective way to reach new customers and grow your Real Estate business. How much so? Well imagine if your website comes up every time someone searches for a current list of homes for sale in your area. <\/span><\/p>\n\n\n\nOr even better, how powerful would your real estate lead generation tactics be if you had a landing page detailing your recent sales and market experience, that shows up every time some searches for \u201cbest real estate agent in (your city name)\u201d. <\/span><\/p>\n\n\n\nEven better\u2026what if your website shows up with a list of homes for sale in your area when someone searches for a specific search like \u201chomes for sale in 90210 with 5 bedrooms over 2 million dollars\u201d. If you can learn to leverage the Google Ads platform or find a professional to manage the process for you, you can build your lead funnel and grow your luxury real estate marketing ideas.
<\/span><\/p>\n\n\n\n
<\/span>Luxury Real Estate Marketing <\/b>For Lead Gen<\/strong> - Can PPC & G-Ads Work? <\/b><\/h2>\n\n\n\n
<\/b>At Easy Agent PRO, we manage a lot of clients who are building their business utilizing our Leadsites with Google Ads strategies through PPC advertising within Google Search (check out how well Luxury Agent Darren Oconnor is doing with his Leadsite here<\/a>)<\/span><\/p>\n\n\n\n
Google Ads (formerly Adwords) is the name for Google\u2019s suite of advertising capabilities that range from ads on Google and span across their partner sites (ie:Youtube) and even apps. <\/span>According to Google<\/span><\/a>, their ad platform is \u201cdesigned to help businesses and marketers connect with billions of people who are finding answers on Search, watching videos on YouTube, exploring new places on Google Maps, discovering apps on Google Play, browsing content across the web, and more.\u201d With all of the research that goes into luxury real estate marketing ideas, this can make for a perfect combination to leverage for luxury real estate lead generation. The term PPC stands for \u201cpay per click\u201d and is often associated with Google, but can also be in reference to any advertising where you are paying each time a prospect clicks on your ad. <\/span><\/p>\n\n\n\n

<\/span>How Does Google Ads Work For Luxury Real Estate Marketing?<\/b><\/h2>\n\n\n\nGoogle Ads operates on an auction-based system. This means that when someone searches for a keyword that you're targeting, your ad is entered into an auction against other advertisers who are also targeting that keyword. <\/span><\/p>\n\n\n\nGoogle then uses a number of factors to determine which ads should be shown in the search results and in what order they should be shown. When possible, you want to show up #1 on the search results page for real estate lead generation so let\u2019s take a look at how these auctions work. <\/span><\/p>\n\n\n\n
<\/span>Search results factors that impact your ad placement and potential for the \u201cclick\u201d: <\/span><\/p>\n\n\n\n-Your bid amount: How much you're willing to pay per click. <\/span><\/p>\n\n\n\n-Google\u2019s quality score: A number that represents how relevant and useful your ad copy and landing pages are to the person who is searching. <\/span><\/p>\n\n\n\n-The expected click-through rate (CTR): A number that represents how often people who see your ad are expected to click on it <\/span><\/p>\n\n\n\n-The ad's position on the page: The higher up on the page your ad appears, the more likely people are to see and click on it <\/span><\/span><\/p>\n\n\n\nIf your ad is chosen to appear in the search results page, it will appear next to the search results with a small green \"Ad\" label next to it. This lets potential customers know that they're looking at an advertisement rather than an organic result. <\/span><\/p>\n\n\n\n
<\/figure>\n\n\n\n
<\/span>How Can Agents Utilize Google Ads & PPC As Part Of Their Luxury Real Estate Marketing <\/strong><\/b>Strategies?<\/strong><\/h2>\n\n\n\n
Google Ads can be an extremely effective way to reach new customers and grow your Real Estate business. How much so? Well imagine if your website comes up every time someone searches for a current list of homes for sale in your area. <\/span><\/p>\n\n\n\nOr even better, how powerful would your real estate lead generation tactics be if you had a landing page detailing your recent sales and market experience, that shows up every time some searches for \u201cbest real estate agent in (your city name)\u201d. <\/span><\/p>\n\n\n\nEven better\u2026what if your website shows up with a list of homes for sale in your area when someone searches for a specific search like \u201chomes for sale in 90210 with 5 bedrooms over 2 million dollars\u201d. If you can learn to leverage the Google Ads platform or find a professional to manage the process for you, you can build your lead funnel and grow your luxury real estate marketing ideas.
<\/span><\/p>\n\n\n\n
<\/span>Luxury Real Estate Marketing <\/b>For Lead Gen<\/strong> - Can PPC & G-Ads Work? <\/b><\/h2>\n\n\n\n
<\/b>At Easy Agent PRO, we manage a lot of clients who are building their business utilizing our Leadsites with Google Ads strategies through PPC advertising within Google Search (check out how well Luxury Agent Darren Oconnor is doing with his Leadsite here<\/a>)<\/span><\/p>\n\n\n\n
Google then uses a number of factors to determine which ads should be shown in the search results and in what order they should be shown. When possible, you want to show up #1 on the search results page for real estate lead generation so let\u2019s take a look at how these auctions work. <\/span><\/p>\n\n\n\n -Your bid amount: How much you're willing to pay per click. <\/span><\/p>\n\n\n\n -Google\u2019s quality score: A number that represents how relevant and useful your ad copy and landing pages are to the person who is searching. <\/span><\/p>\n\n\n\n -The expected click-through rate (CTR): A number that represents how often people who see your ad are expected to click on it <\/span><\/p>\n\n\n\n -The ad's position on the page: The higher up on the page your ad appears, the more likely people are to see and click on it <\/span><\/span><\/p>\n\n\n\n If your ad is chosen to appear in the search results page, it will appear next to the search results with a small green \"Ad\" label next to it. This lets potential customers know that they're looking at an advertisement rather than an organic result. <\/span><\/p>\n\n\n\n Or even better, how powerful would your real estate lead generation tactics be if you had a landing page detailing your recent sales and market experience, that shows up every time some searches for \u201cbest real estate agent in (your city name)\u201d. <\/span><\/p>\n\n\n\n Even better\u2026what if your website shows up with a list of homes for sale in your area when someone searches for a specific search like \u201chomes for sale in 90210 with 5 bedrooms over 2 million dollars\u201d. If you can learn to leverage the Google Ads platform or find a professional to manage the process for you, you can build your lead funnel and grow your luxury real estate marketing ideas.
<\/span>Search results factors that impact your ad placement and potential for the \u201cclick\u201d: <\/span><\/p>\n\n\n\n<\/figure>\n\n\n\n
<\/span>How Can Agents Utilize Google Ads & PPC As Part Of Their Luxury Real Estate Marketing <\/strong><\/b>Strategies?<\/strong><\/h2>\n\n\n\n
Google Ads can be an extremely effective way to reach new customers and grow your Real Estate business. How much so? Well imagine if your website comes up every time someone searches for a current list of homes for sale in your area. <\/span><\/p>\n\n\n\n
<\/span><\/p>\n\n\n\n
<\/span>Luxury Real Estate Marketing <\/b>For Lead Gen<\/strong> - Can PPC & G-Ads Work? <\/b><\/h2>\n\n\n\n
<\/b>At Easy Agent PRO, we manage a lot of clients who are building their business utilizing our Leadsites with Google Ads strategies through PPC advertising within Google Search (check out how well Luxury Agent Darren Oconnor is doing with his Leadsite here<\/a>)<\/span><\/p>\n\n\n\n