Shannon, Author at Easy Agent PRO |

email marketing For Real Estate Agents Lead Generation non-real estate related

Top 5 Real Estate Email Marketing Blunders

Real estate email marketing campaigns aren’t easy to get underway, but once they are you’ll spend less time and money on this form of lead generation than any other. To do it right, however, learn from others’ mistakes. Check out these five common real estate email marketing blunders so you can avoid them. And for a real estate website that takes the hard work out of marketing, be sure to check out LeadSites. 1. Not segmenting email lists OK, stupid question here, but have you ever received an email newsletter or other form of marketing that doesn’t even remotely pertain…

Email Marketing, Real Estate Marketing

August 2, 2018

Real estate website content - Get more traffic

Branding For Real Estate Agents real estate related SEO

Need a boost in traffic? Update your real estate website content

It’s no secret that one of the most important elements of a successful real estate website is content. If it’s done right, real estate website content lures visitors to your site, lets them know what you have to offer and helps establish an initial relationship with potential clients. Fresh real estate website content, published consistently, is the pathway to Google’s heart. But, it’s not the only way. Updating old content can give you a boost in your rankings as well. “David Schneider, the co-founder of Ninja Outreach, increased organic traffic on the site by over 40% by bringing old…

Real Estate Content Ideas, Real Estate Content Marketing, Website for Real Estate Agent

July 31, 2018

For Real Estate Agents real estate related

The Pros and Cons of Real Estate Closing Gifts For Buyers

Aside from the pros and cons of holding open houses, giving closing gifts to buyers at the end of a transaction is one of the most hotly debated topics in the industry. To be clear, both sides in the closing gift argument make compelling points, so the answer isn’t obvious. Whatever side of the argument you fall on in the great closing gift debate, you’ll want a professional online presence from the start of your relationship with your leads until the very end. Be sure to check out LeadSites for more info. To give, or not to give? Let’s dive…

How to Work With Clients

July 26, 2018

For Real Estate Agents Lead Generation real estate related

3 Things Agents Do That Buyer Leads Hate

I recently watched an online video, posted about two years ago, titled “4 Things that Buyer Leads do that Realtors Hate.” I don’t, first of all, get why this agent took the time to create it and, second, why NAR felt the need to post it on their site. It’s just wrong, from the topic to the content. First, the agent opens the video with the statement: “I’m not gonna lie, there are things that buyer leads do that I absolutely hate.” Guess what lady? There are things AGENTS do that buyer leads “absolutely hate” and, since they are the…

How To Generate Real Estate Leads, How to Work With Clients, Tips for Real Estate Agents

July 24, 2018

email marketing For Real Estate Agents Lead Generation real estate related

Want listings? Forget the email and bring on the snail mail

“Using direct mail for real estate makes you look old school,” according to an online author-we’ll-not-name who claims to help Realtors increase sales. How? By offering, for sale, an “email marketing solution,” that’s how. Ah, the agenda rears its ugly head. If we were to meet this author/business owner in person, we would, as gracefully as possible, point out how very, very wrong she is. Sellers LOVE direct mail We recently explained to you that members of Generation X are totally worth pursuing because (among other reasons) they want and need to move up and have the financial power…

Email Marketing, Residential Real Estate Listings

July 19, 2018

Lead Generation

Old McAgent has a farm – do you?

Geographic farming is old school. In fact, it harkens back to the days when NAR was known as National Association of Real Estate Exchanges and MLS listings were printed out in a huge book that agents lugged around with them. But, that doesn’t mean it doesn’t work. Done right, geographic farming can be a game changer, a time saver and a money maker. “Know your crop first, then select the farm” Apparently, that’s a rule of farming, according to Ben G. Bareja at cropsreview.com. “The first part in the planning stage before site selection is to learn everything about…

Tips for Real Estate Agents

July 17, 2018

For Real Estate Agents Lead Generation real estate related

Real Estate Tech Ethics – Are You Violating Your Client’s Privacy?

We’re living amidst an avalanche of technology and a lot of it is pertinent to the real estate industry. Some of it seems to have snuck up on us, however, and it’s a bit like the Wild West out there. Believe it or not, there are real estate tech ethics that professionals can, and should, be employing in their real estate practices. Need an online presence that clearly establishes your real estate knowledge and experience? Check out LeadSites! Security cameras in homes for sale There are laws regarding recording other people’s conversations, but Janet wasn’t aware of them. And, the…

How To Get Clients In Real Estate, Tips for Real Estate Agents

July 12, 2018

For Real Estate Agents real estate related

4 Powerful Ways To Become The Neighborhood Real Estate Expert

In case you haven’t noticed, every agent on the planet is a neighborhood real estate expert. It’s reminiscent of the recession, when they were all “short sale experts.” Most, however, pay lip service to the title. Sounds like a good thing to say—everyone else is doing it after all—so they slap the phrase on their website, hoping it’ll give them cred. It doesn’t. Within two minutes of speaking with them, real estate consumers figure out that it’s all b.s. If you’re going to talk the talk you need to walk the walk. Trust us, it’ll impress even the most skeptical…

Tips for Real Estate Agents

July 10, 2018

For Real Estate Agents Lead Generation non-real estate related

Seminar Lead Generation – This is how you get listings

Seminar lead generation. No, not lead generation seminars. We’re talking about using a seminar to get listings and make connections here. First, are you done pulling your hair out and screaming obscenities about the current state of the real estate market? Good. It’s time to act and it’s time to fight back Let the other agents in your market beat up the FSBOs and expireds. For just a little extra work, go after homeowners who are considering selling and definitely want to hear from you. Attract these needles in the current market-haystack with a spectacular, brilliant, best-ever home seller seminar….

How To Generate Real Estate Leads, Residential Real Estate Listings

July 5, 2018

For Real Estate Agents Lead Generation real estate related

BREAKING NEWS: Real Estate News You Might Have Missed

So much real estate news — coming at us so quickly and changing so rapidly—it’s hard to keep up with all of it. It’s been a busy spring and early-summer for the nation’s housing market. We’ve snatched a couple of stories from the media that you may have missed and feel they’re worth the read. Ready to take your marketing game to the next level, maybe share a little news of your own? Learn more about LeadSites, and start growing your real estate business today. Kids’ opinions matter A recent Sun Trust Mortgage-commissioned study finds that more than half of…

Real Estate News

July 3, 2018