200 Real Estate Marketing Ideas- It’s Time To Dominate
Are your real estate marketing ideas evading you at the moment? Here is a list of 200 real estate marketing ideas to get you more leads this month.
Real Estate Marketing Ideas are so hard to come up with when things aren’t going your way. Maybe you’ve had a bad month. And are looking for ways to shake things up. This list will help get your juices flowing.
Don’t try to do everything on this list. Simply focus on doing what you do very well.
We’ve broken these down into “Traditional” and “Online” real estate marketing ideas. There are some sub-sections in each category as well.
You might also want to check out our real estate marketing toolbox.
Your marketing should never be ‘comfortable.’ Always look for ideas to grow what you are doing. Hopefully there will be a few things on this list of 200 real estate marketing ideas to spur you onward in your journey to be a better Realtor.
Here’s a quick video that explains how agents need to use all these real estate marketing ideas to form a better plan of attack:
Too often I see an agent pick up a marketing idea…take it for a test drive. And then stop.
That’s not how marketing works! Marketing works over time…with dedication to making the idea more effective.
These 200 marketing ideas should give you creative ways to grow your business. And unique insights for how to perform better in the long run.
The 4 Ps of real estate marketing are highly revered principles. All successful real estate marketing strategies use these four approaches. They are the blueprint for developing an effective marketing campaign on social media platforms, blog posts, or virtual tours.
The property is what is on offer. It goes beyond the physical property to specific features that potential buyers find appealing. A buyer may look for a four-bedroom home with a swimming pool. A unique feature is if you find them a home with an infinity pool or a spectacular oceanfront view. Real estate professionals make the home alluring for prospective buyers by finding these unique features of the property.
Real estate marketing is not about scoring one deal and moving on to the next. It’s about using all your resources to expand your reach. Real estate professionals use offline and online channels to get the word out about a property. This strategy raises awareness where the target audience frequents.
An online marketing strategy entails using social media to gain a loyal following, show expertise in the field, and attract leads. Use tools available on your social media page to run paid ad campaigns, conduct virtual tours, communicate with potential buyers, and understand the needs and wants of prospective buyers. Your social media profile is ideally synonymous with real estate.
Blogs are another effective online platform to increase your reach. A website is an excellent place to show your portfolio and add content that shares your expertise and experience. Contribute to other property-related blogs to grow your brand. Use search engine optimization (SEO) strategies to increase the chances of the blogs getting found by the target audience. SEO tools include keywords, hyperlinks, frequent content creation, and adding pictures, videos, or infographics to content.
The property value can make or break a real estate marketing strategy. Potential buyers can disappear without a trace If the price is too high. Examples of factors that determine a property’s price include:
Position or placement in the real estate industry deals with ensuring advertisements and marketing campaigns reach potential buyers. Additionally, the target audience needs to find the ad trustworthy and informative. Make sure all the details are in the ad copy without sounding salesy. Capitalize on the property’s unique features and appealing price tag.
Hiring a real estate professional is an excellent option for property owners looking to sell. Selling property is hard work. You have to prep and stage it while actively looking for potential buyers. Your advertisement needs placement in the right location to attract potential buyers. Otherwise, all your marketing effort is a waste of time.
A real estate agent has the resources and experience to reach a wide target audience. Developing marketing strategies is a real estate professional’s strongest suit. They have a social media profile with prospective buyers, and their blogs generate tones of traffic and lead. Furthermore, they have a network of other real estate agents who can buy the listing. All you do is pay a small fee to get the property sold.
A successful real estate marketing strategy utilizes the 4 Ps of real estate marketing.
Is the property an apartment, a townhouse, or a stand-alone house with a yard? Is it ideal for a single person or a family? Is it in the leafy suburbs or in an urban center? Consider the neighborhood, amenities, schools, safety, leisure activities, and other unique features like parks, transportation, animal-friendliness, and physical attributes. Such features give the property its unique selling points, making it marketable.
Once you know the nitty gritty of the property, it’s easy to know what demography may want to live in it. Develop a marketing strategy around potential buyers in this demography. If the target audience is college graduates, make the wording and features of the advertisement appealing to that demography.
Designate money for your marketing strategy to avoid overspending.
One of the best real estate marketing ideas is to have a solid, lead generating real estate website. If you haven’t seen them yet, check out LeadSites. These Realtor websites help you get more leads from EVERY marketing activity. Send out postcards? Awesome! These sites will help capture more leads from the visitors to your website.
Educational real estate marketing ideas are a great way to build your reputation in the community. It is also a good way to give back.
Contact communication is the key to any successful real estate business. These ideas facilitate the process of following up with all your contacts. Use these ideas to expand what you currently do marketing wise. Make sure to integrate them into a regular program with your business. The regularity with which we complete a marketing idea is what makes it successful.
Advertising real estate marketing ideas are less glamorous than digital ads. However, they still get your brand seen by a large number for a lower cost.
Networking is essential to any marketing plan. Theses real estate marketing ideas focus on getting you in front of a lot of people. Be sure to have a follow up plan for after you meet them!
The internet makes it very easy to market. Yet, there are so many online real estate marketing ideas that it’s hard to get a handle on everything you are supposed to do. Here is a list of many of your marketing options. Pick a few of them and get started today on improving your marketing.
Advertising online is a way to get more leads now. You will need some landing pages for these visitors, but that is about it. Your game plan should be to get their contact information and then put them into a drip sequence. Real Estate Marketing Ideas around this type of campaign focus on the various types of platforms out there for you to advertise on.
Local listings populate most maps searches. These are important for getting in front of people searching on mobile devices and through maps. Real Estate Marketing Ideas for these localized listings are mostly the same. You want complete and accurate information on all of these profiles. You also want to get reviews on these platforms. Be sure to encourage people to review your service on these sites as it will really help you get more leads!
Congratulations on getting to the bottom of our Real Estate Marketing Ideas list! The best thing to do now to pick 3 of these real estate marketing ideas and set them into action. It is rare to find someone performing perfectly in any of the above marketing avenues. So, find the best example of someone perfectly marketing themselves that way and copy them.
Do not allow yourself to move on until you master that way of marketing.
This will give you the maximum benefit from these Real Estate Marketing Ideas.
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