20 Real Estate Blog Ideas That Don’t Suck (And What You Can Learn From Them)
Looking for real estate blog ideas that help you generate leads and clicks? These ideas will help you come up with better blog ideas.
20 Real Estate Blogs That Don’t Suck!
What do these headlines have in common?
For one, they suck.
And all for different reasons.
The first three are fine blog ideas, but these are not titles.
They’re generic, vague, and…boring.
That last one I threw in for fun.
You’ve no doubt seen this kind of clickbait headline on real estate websites.
But hopefully not recently because this kind of played-out formula will most likely be buried deep within your Spam mail these days.
You need to find a better way to hook readers.
If you publish “The Ultimate Buyers Guide,” you’d better make sure it is literally the most useful piece of content your viewer has ever read.
Headlines that over-promise something are likely to under-deliver in content.
You can avoid all these headline pitfalls and generate more traffic by letting your readers know exactly what you’re offering.
And today I’ve got 20 great blog ideas that are going to help you better serve your audience and win those leads.
You can cover a lot of ground under a title like this.
But it’s still more specific that simply stating “Home Renovation Tips.”
Give you readers something they can use.
Most owners probably already have a lengthy check list of improvements they’d like to complete.
So help them out by giving them a quick sheet of additional, often overlooked tasks that they may have forgotten.
DIY and project-based articles are always going to be popular.
It’s even better when it’s something readers can take action on now!
Sellers in your area are sure to bite with a post like this.
We’ve all got tricks up our sleeves.
Here’s a great chance to show potential clients what you can do.
Share this blog on Facebook and give it a boost to reach new leads.
This headline works because it’s not full of false promises.
A time-tested strategy that you can pass on to readers is gold.
Here’s one way to spin your monthly market report into an article that isn’t totally dull.
This title is way more interesting and relevant to your audience.
We all know that market updates make great filler content and definitely bring value, but they can be so tedious.
Do you really want to spend the time writing something no one is going to read, let alone care about?
Your time is too valuable.
So make all your marketing and lead gen efforts worthwhile.
Honing in on any housing trends- whether it be new technologies or increasing sustainability is always good.
Pair a hot topic like going green with adding value to a property and you’ve got another formula for a great post.
With this blog comes a sense of urgency. And action.
This is a good thing.
Delivering content that is time-sensitive and super relevant is a lot different than presenting text that suggests the subject is dramatic or dangerous.
No need to stress out your readers.
In fact, sharing critical information with them should do quite the opposite.
Especially if you tell them upfront WHY they need it.
One of our team members came up with this headline and it’s too good not to include.
With Halloween coming up next month, this topic is great for the season, but you can change the movie/director to fit just about any time of the year or subject.
Layouts Straight Out Of The Wizard of Oz
Straight Out Of Star Wars
Straight Out Of A Winter Wonderland.
You get the idea.
Point is it’s a fun and unique way to tour properties.
Appealing to a large, yet specific demographic is always good.
When writing for millennials, you can bet buyers or sellers of the generation will appreciate any insight you have on getting around their pile of student loan debt.
When you find a method that works, share it.
You can even share what didn’t work on your way to success.
Knowledge is knowledge and when it comes to the mortgage process, you’re your client’s best friend.
Another example of how to engage readers on the subject of mortgages.
You know that buyers are googling this constantly.
Keep your titles fresh to make sure your articles end up on their screen.
This scenario is one of nightmares for homeowners.
But this isn’t a fear-based read.
You want your leads to know that you’ve got them covered no matter what their question or concern is.
Show your readers that you care about them.
An easy way to do this is to share creative money-making activities with them that don’t directly benefit you.
Again, the entire purpose of your blog is conversion.
The way you get there is up to you, but I assure you that the more giving and open you are, the more you’ll get in return.
As we’ve always said, you’ve got to give value to get leads.
This extends to providing clever tips and tricks to make their lives easier and better, whenever possible.
Anything real estate-related is likely to be a major life decision for your client.
And they are going to want to be absolutely certain in every choice they make to avoid any regrets.
Help them along by reminding them why you’re the best for the job.
Another example of how you can help out potential clients before they make a mistake.
Again, seasonal posts can be adapted to any time of year.
November and December can be especially challenging times though, so why not get ready now and reach out to wintertime buyers and sellers?
This is a more serious topic, but one that should be addressed nonetheless.
No one wants to think about their home being broken into, but it happens.
Let folks know what steps they can take to protect themselves and their families.
As well as what resources are available locally.
Like winter, the 2016 presidential election is coming.
Whether we like it or not.
Talking politics always has the chance of being controversial, but don’t be afraid to talk to your readers about the race.
Take a look at your area and let your know audience know what the November outcome could mean for them.
Blog writing is storytelling.
And folks love a good story, especially when it has a happy ending.
Maybe you can speak from personal experience, or retell a client success story from you perspective.
The title here is just a suggestion.
You can literally substitute the words Renovating, Home, Saved and Marriage with whatever you like.
How Updating My Closet Changed My Life
How Working With A Real Estate Agent Got Me My Dream Home
How This Weekend Project Brought Our Family Closer Together
Fill in the blanks and just start writing.
This last headline is actually from a recent post from LeadSite user Exit Realty .
They covered the selling of the Playboy Mansion from a real estate perspective and we thought it was totally clever!
I hope these ideas are helpful for you!
What are you going to write your next blog about?
Let’s boost your lead gen.