Sure, you can take up baking, gardening or crossword puzzles. And, working out at home, going on walks and bike rides and spending hours on social media are all swell ways to kill time.
But what are you doing to nurture your real estate business in all this free time so many of us have?
Naturally, we have some real estate lead generation tips for you.
Study for the broker’s exam
Come on, you’ve been thinking about this for a while. Now is the time to buckle down and dig into the materials needed to pass your broker’s exam.
“It is time to create your own brokerage when the limitations of your current brokerage restricts [sic] your personal or professional growth, hinders your ability to serve your clientele at the highest level or you are no longer able to see the value your current broker brings to the table,” Jennifer Archambeault, broker/owner of Texas’ Urban Provision, REALTORS® tells Lani Rosales at TheAmericanGenius.com.
If those thoughts resonate with you, you will never find a better time to make the change than right now.
Naturally, requirements vary, depending on state, but they typically include:
- You must be a citizen of the United States or a lawfully admitted alien
- You must be at least 18 years of age
- You must meet the experience requirements
- You’ve completed the qualifying education requirements
- Submission of an application and other required forms
- Pass a background check
- Pass the exam
Some state boards have reopened (or will soon) their licensing exam sites. If yours isn’t among them, at least you can hit the books and get some good study time in.
Make a list of resources for past clients
Even this far along during the pandemic, Americans have questions. One of the best real estate lead generation tips we can give you right now is to dig into your CRM and pull out all of the contact information for all of the folks you’ve sold homes to over the years and email or snail mail them a list of resources.
Some of the topics to cover include:
- How to find out if their home is owned by Fannie/Freddie
- How to cut a deal with lender to avoid payments
- Should they raid their retirement account?
- How to disinfect the home
- How to stay safe when a coronavirus patient lives in the home
- Local restaurants open for business (curbside or delivery)
- What’s open in your town?
- Where to find the governor’s recent press conferences
- What to do if they need to sell during the pandemic
For more ideas on how to nurture past leads, check out this handy guide.
Create content about how your vendors are dealing with safety
Many Americans who want to sell are on the fence right now, assuming that either the market isn’t conducive to selling or frightened about the various safety issues of allowing people into their homes.
Create blog posts (or have your vendors create guest posts) detailing how the home inspector, title company, contractors etc. are addressing the safety issue.
By the way, Nick Gromicko with the International Association of Certified Home Inspectors, suggests that you set up a video call between the inspector, your client and yourself.
This way, your client gets a virtual walk-through with the inspector and can see the various items of concern that will end up in the report.
Get the content written, on your blog and then push it out via social media. People need to know that you’re still in business.
Stay up-to-date on housing market news
This may be one of the most important real estate lead generation tips to take to heart during the lockdown and subsequent reopening.
When changes occur, people have questions. Many of those questions will have something to do with how COVID-19 is affecting the current real estate market.
Is it doing well or poorly? Are people buying and selling? Is it still a sellers’ market? What are prices like now? Are mortgage rates still low?
It’s not enough to study the national housing market news; stay up-to-date with the local market so that when asked, you have the answers top-of-mind.
Work on your website
It’s more important than ever for your website to show up in search engine rankings. If you start now, you can have a kick-hiney, lead-generating powerhouse of a website in no time.
We can help you with this. From home page hacks to how to write a brilliant About Me page and how to present your testimonials, we’ve got enough information for you to keep busy for a while.
Put down the remote. Change out of your jammies and get busy getting prepared for the post-pandemic real estate market with these real estate lead generation tips.
Keep the momentum going with these 16 real estate website ideas that are guaranteed to get you more traffic and leads