Nurture Seller Leads With Facebook Lead Ads (Free Seller Guide Included!)

Ready to land more seller leads with Facebook Lead Ads?

Your LeadSite now integrates seamlessly with them so you can send your prospects to your CRM as soon as they opt-in.

But whether or not you’re a LeadSite user, this post can still help you out!

Interested in trying out LeadSites?

CLICK HERE For A Free Demo And Exclusive Bonus!

Today is all about sealing the deal with those hot seller leads you score with Facebook Lead Ads.

We’ve got a step-by-step actionable marketing plan ready to go.

All you have to execute and follow-up with your new, quality seller leads.

Let’s get to it!

Setting Up Your CRM Integration To Nurture Seller Leads

It’s easier than ever to get your seller leads right where you want them.

With Paths, you’re just a few clicks away from funneling your leads to your CRM or into an email drip sequence.

Watch this quick video to get your leads ready.

It literally takes 2 minutes! 

Now, if you’re not a LeadSite user, you can use a service like Zapier to send your leads to your CRM or a specific location.

After you’ve got this setup, it’s time to create your lead ad!

Read on for our basic targeting guidelines!

Get Your House Ready For Sale

Download this FREE sellers guide to complete your ad setup!

 

Show Me!

 

Creating The Ad

It’s time to select the type of ad you want to run!

Navigate to your ads manager to get started.

You’ll determine this by setting your marketing objective.

In this case, like most always, it’s Lead generation.

To capture sellers with Facebook Lead Ads, we first need to create an audience to target the ad to.

You’ll start by selecting Create New and then specifying your new audience demographics.

You first want to enter your city or farming location and give yourself a 25 mile radius around it.

These are all the potential sellers who will see your ad.

You also want to narrow your age range.

Facebook will usually start you at 18 – 65+, but that’s far too broad.

For home sellers, we suggest making 30 your lowest age.

You can leave 65+ as-is, or cap it at 60 for more specific targeting results.

Next, we need to add in a few more details.

You can follow the exact targeting specs above.

It’s really important to exclude those in the real estate profession, as well as renters.

Neither of these groups are likely to be selling a home.

You also really want to focus on the income levels you select.

The 3 we’ve chosen above will work for your market as well.

Your targeting should be fine tuned as much as possible based on what you know about your market, but these are really good base points to start with.

Providing Your eBook

If you haven’t already, click the green button linked at the top, middle, or end of the post to grab your free seller eBook.

We’ve created this using Google Slides so you can totally customize it.

Swap out our logo for yours, add more slides, new photos…whatever you want!

When you get to the eBook presentation, it will look like this:

 

However, you cannot edit the eBook directly on the page.

Select File and Copy to create your own version.

DO NOT REQUEST EDIT ACCESS

Once you copy the slides, you can edit them and save them as a PDF to use with your ad.

Get Your House Ready For Sale

Download this FREE sellers guide to complete your ad setup!

 

Show Me!

 

Wrapping Things Up

We hope this strategy works well for your market!

However, even after you launch your ad and start getting leads, you need to make sure you’ve got a follow-up strategy and system in place to convert them.

Collecting contact information is great, but that isn’t going to push your leads all the way through your seller funnel.

After they opt-in, follow up with this email:

Subject: how she got an extra 12k

<<First Name>>,

It’s no secret that if you list your home for the right price, it will sell…

Sooner or later.

But what a lot of people don’t know is are THESE 5 SECRETS [Link to a blog post] that can help your home not only sell faster, but for more money.

We just helped a lady in our community sell her home for twelve thousand over her asking price, just by doing a few simple things.

Want to know what they are?

You can read all about it in our latest blog post.

Just click here. [link to blog post]

Best,

Agent Realtor
Real Estate Company

See how that works?

Instead of asking them to list their home with you right away…

Offer helpful advice that brings them back to your site over and over on a weekly basis.

This builds trust and positions you as the first agent they think of when they are ready to buy or sell a home.

You can take action on this strategy again and again!

Get more customizable eBooks to giveaway with your Facebook Lead Ads HERE. 

Interested in trying out LeadSites?

CLICK HERE For A Free Demo And Exclusive Bonus!