Google Local Service Ads for real estate are a high-performing new type of Google ad that are gold for real estate agents. They’re also wildly underused. Today, let’s go over these exciting ads in depth, and teach you how to create your own.
New real estate agents are one of the largest groups to bail on their careers within the first 5 years. Today, we’re going over some of the most important things new agents need to know when they’re just getting started, to make sure their careers are long and successful.
Do your listings include floor plans? If you’re like most agents, probably not. But floor plans are super important to prospective buyers. That’s why we’ve combed through the biggest 2021 real estate floor plan software reviews, so you can easily find the best software to upgrade your listings to the next level.
Now might be the perfect time to round up some real estate leads. If you’re short on leads going into the holidays, here are some tips for how to use Facebook to help!
Ready to hit the ground running? Here’s everything new real estate agents need to know to get started on the right foot – from choosing a CRM to setting up email campaigns.
Your real estate community pages are a great way to drive traffic to your site – and updating those pages is key if you’re looking to improve site traffic. Today, we’re going over the ABC’s of updating those stale neighborhood pages so you can get more traffic…
Even the best real estate website creators in the world (such as those at Easy Agent Pro) can only go so far in helping the sites they build to generate leads for agents. The rest is up to the agent. We’re not talking a major overhaul of your site – it’s pretty perfect when you fire it up. What we mean is that the final step is one that you perform: personalization. And, yes, this step is the lynchpin in your real estate lead-generating website. It holds it all together. Let’s take a look at 3 things you can do…
Agents who use real estate testimonial pages in their marketing understand how powerful they are. Sure, celebrities and others are considered “influencers” when they endorse a product or service. Turns out, though, that the average, everyday American is far more influential than any daytime talk show hostess or athlete. Think about it: how many times a month do you consult Yelp.com for other people’s opinions on the best Chinese restaurant or the best auto mechanic? Do you routinely check reviews on Amazon.com and other online retailers before forking over your money? A “jury” of our peers is very often the…
If you’re struggling to find real estate buyer leads, look no further than military homebuyers. A large group of homebuyers who may need more help navigating the complexities of their situation, such as a VA loan, military homebuyers are a great choice for helpful agents.
When you’re chatting up potential clients, do you know how to win them over? Having a great “elevator pitch” is essential for anyone who generates leads offline – Here are some ways to develop the perfect pitch that’s right for you.
Want to become a more productive agent? Follow along with these 3 steps and you’ll see your productivity improve in no time!
Wanting to improve your real estate website but not sure where to start? Today we’re going through 2 easy-to-implement tips you can use to give your site a boost in minutes:
Client retention is SO important in real estate, and helping out on moving day is a great way to help yourself stay top-of-mind with your clients. Here are some ways you can make the moving process easier:
For some, the idea of rejection can be a tough one to stomach. But in real estate, you’re bound to experience your fair share of it. Today’s article is all about learning how to handle rejection as a real estate agent, and how it can make you a better agent.
Now, more than ever, people are looking for that human touch. Many of us have been isolated for months, so getting a call from your local realtor in the for of a personal touch campaign may actually be a blessing. Here are some ideas to help you get the ball rolling:
When it comes to social media for real estate agents, there are some clear winners (and some pretty big losers). But for every app, there’s someone championing it as the end all be all for marketing. Here are some things to consider before investing your time in a new platform:
When it comes to selling a home during the pandemic, things have definitely gotten complicated. The kinds of questions your clients ask, things buyers are looking for – everything’s changed. And as agents, it’s out job to adapt. Here’s what you need to know to sell during Covid-19.
Learning how to work with other agents, and how to maintain a level of professionalism, is one of those skills that seems to be harder to find lately. Today, let’s break down how to interact with others in the field, and why its so important that you do
Finding a niche is one of the best things you can do when you’re trying to stand out online, and given the events of the year, landlords are looking like they’re going to be a hot group to target moving forward. Here’s why focusing on the landlord lead may be the best decision you’ve ever made:
As we begin to see low demand for new leases in response to COVID-19, it would seem that now is the perfect time to help renters turn into buyers. But how do you even FIND these elusive leads? And what do you do once you’ve found them?
If you’re just getting started, it can feel like there’s a lot to do. But without a doubt, there are 3 first steps for real estate agents that are an absolute must. Today, I’m running through those for you.
As we get settled into the reality of social distancing amidst the COVID-19 outbreak, doing real estate work from home has gone from a luxury to a necessity. Here are some things you should know if you’re considering working from home.
So, you know how to build a great sphere of influence. Now it’s time to talk about getting leads through SOI marketing – Here’s some info to get you started.
NAR recently released their Top Ten Outperforming Metro Markets Report for 2019. Was your city in the list? Find out now as we break down the top performing cities of the year
It’s almost 2020 – How are those real estate business goals looking? There’s no time like the present to work on your marketing plan!
Tired of losing leads to real estate portals? Here’s what you need to know to beat Zillow and maintain a human connection with your leads.
Looking for autumn real estate lead generation ideas? Here are 10 ways to get hyper-local and generate new leads just in time for the holiday season.
What does it take to have a website that generates leads? We break down the biggest missteps real estate professionals can make when planning out their digital marketing real estate strategies for 2020.
I got another email from that agent today. When I first started receiving them, they were somewhat interesting and in newsletter form. Now, they’re blatant appeals for business and the emails I receive on an every two- to three-week basis are identical. And annoying as hell. And, at this point, with her becoming the Queen of Spam in my email inbox, if she were the last real estate agent on earth, I’d sell my house FSBO. Let’s make sure you aren’t annoying the you-know-what out of all those folks you’re dripping on. It’s time for a reminder of what it…
2020 is right around the corner! What are the most important factors when considering digital marketing strategies for real estate agents?
Artificial intelligence, machine learning, neural networks – just the latest in “new” real estate lead gen lingo that ahead-of-the-curve agents are starting to use. Then, there are the new-that-quickly-became-routine ways to generate real estate leads: social media, Google ads, buying leads. In all the clamoring for the latest, greatest yet easiest lead gen techniques, the tried and true have been shoved into history It’s a pity, really, because some of these methods are brilliant and proven to work. Let’s blast to the past to see if something old may just be your something new when it comes to generating real…
The best way to get local traffic is to keep a hyper-local real estate blog. How do you write about topics that will appeal to your local area? Luckily fall is full of topics to keep your blog interesting.