Want listings? Forget the email and bring on the snail mail
“Using direct mail for real estate makes you look old school,” according to an online author-we’ll-not-name who claims to help Realtors increase sales. How? By offering, for sale, an “email marketing solution,” that’s how. Ah, the agenda rears its ugly head. If we were to meet this author/business owner in person, we would, as gracefully as possible, point out how very, very wrong she is. Sellers LOVE direct mail We recently explained to you that members of Generation X are totally worth pursuing because (among other reasons) they want and need to move up and have the financial power…