I’ll have to admit, there was a time when I used the term “landing page” when referring to a real estate home page and “squeeze page” for landing page. But, let’s not go there. Let’s, instead, ensure you don’t make the same mistake by bringing you up to speed on some common terminology you’ll be hearing in your real estate marketing planning. Specifically, we’re defining real estate home page, landing page and squeeze page. Since a real estate website is your most important tool (ok, so we’re a bit biased … doesn’t make it any less true), we’ll start there….
How often do you think about your real estate website homepage? I spent the weekend reading real estate blog posts. Yeah, sounds boring, but it’s an occupational hazard. Then, I happened upon one that was so brilliant, I about fell out of my chair. Titled “Why Snapchat is Crap for Real Estate Agents,” it was written by our very own Tyler Zey back in 2016. But, man, is it pertinent today. No, it’s not all about Snapchat. It’s about agents chasing each new shiny object while letting the tried and true fall by the wayside. I’ll bet that happens in…
2 Real Estate Landing Pages For Real Estate Agents – You have these, right? Build them today if not.
Landing pages for real estate agents can be a mystery. Today, we crack the case. Here are the landing pages that will get you leads