Ready to explore how digital marketing can help you grow you real estate business? Then you came to the right place! In this special 2-part series, we break down everything you need to know about digital marketing for real estate agents in 2020 and beyond.
Artificial intelligence, machine learning, neural networks – just the latest in “new” real estate lead gen lingo that ahead-of-the-curve agents are starting to use. Then, there are the new-that-quickly-became-routine ways to generate real estate leads: social media, Google ads, buying leads. In all the clamoring for the latest, greatest yet easiest lead gen techniques, the tried and true have been shoved into history It’s a pity, really, because some of these methods are brilliant and proven to work. Let’s blast to the past to see if something old may just be your something new when it comes to generating real…
How do the top producing real estate agents get leads? Here are 3 things the best of the best have in common – and how you can learn from them to improve your business
Trying to get ahead of the iBuyers? Here are some tips you can use to stay ahead of the competition and beat the dreaded iBuyer.
If you’ve got a healthy selection of articles on your blog, but you’re still not seeing much traffic on your site, it’s time to give your blog a tune-up. Here’s some real estate blog advice you can use to turn your blog into a lead-magnet
Thanking your clients is a great way to show appreciation, foster trust and maybe even find a new lead or two. Looking for client appreciation event ideas? Read on for some great ideas you can use for your next big event.
Geographic (or geo) farming is one of the tried and true methods of real estate lead generation. How does it work, and how can it get you leads? Follow along as we break down the basics of geo farming for new agents!
A relocation guide is a great way to attract movers to your website – and plenty of people are moving these days. Follow along as we break down these must-have relocation guide ideas you can use to build the perfect guide and start getting more leads!
Direct mail might not be as popular as it was before the advent of email, but when it comes to making yourself heard, real estate direct mail is a winner. Why use direct mail over more modern approaches? Follow along as we examine some of the advantages of keeping it old school.
As Google continues to evolve, we have to change how we blog to remain relevant on search engines. These days, it’s not enough to pick your real estate blog SEO keywords and call it quits. Here are some tips to help you rank on Google’s first page.
Tired of cold calling? These real estate lead gen strategies are designed for the real estate professional who wants a better way to get leads. Ready to take your business to the next level? Follow along with these handy tips!
e-books can be a great way to attract an audience to your website. If you’ve been curious about how to get started with real estate e-book lead gen, this is the post for you.
Want to get Facebook real estate leads but not sure how to start? If you’re running out of ideas for social media posts, have no fear – we’ve got 49 ideas for Facebook posts that are guaranteed to get more traffic on your website. Follow along as we cover 49 posts for more Facebook leads.
When it comes to real estate website content ideas, there’s only one question you need to ask: It’s 2019, do you know where your real estate blog is? If you answered, “what blog?,” you’re not alone. But, don’t take solace in that because the chances are pretty good that you’re not getting the real estate leads you need to become wildly successful. Sure, some agents hit it big with no real estate website content ideas, but they’re the Sumatran rinos of the industry. Want content that will help you rank higher on Google searches? LeadSites has done for you blogging…
Facebook real estate lead generation… How does it all work? Where do you start, and how do you get leads from this social media megalith? Follow along and we’ll have you generating leads from Facebook in no time.
If you’re running short on real estate giveaway ideas, this one’s for you. Whether you’re trying to catch fish, corral cats or capture a lead, a lure is your best tool. The problem is that, while we have a pretty good idea what fish and cats find enticing, not all real estate prospects value the same things. Determining your preferred audience is step one in any real estate lead gen strategy. Step two is figuring out what this audience values and, finally, package that valuable information in such a way as to make it utterly irresistible to them. With that…
What’s your 2019 real estate marketing plan? The end of the year is creeping up on us and with it comes the inevitable look-back on your real estate business. How’d you do? If you didn’t get the results you were aiming for, your year-end business planning may require an overhaul of your real estate marketing plan. Yeah, it’s boring stuff, but critical to your success in 2019. Even if you slap together the basics of a real estate marketing plan, you’ll be a step ahead of most agents in your market. Your 2019 real estate marketing plan takes money It…
I have three geriatric dogs. Although the stack of vet receipts proves their advanced age, I find myself constantly checking my pooches while they’re napping to see if they’re still breathing. I do the same thing with my former real estate clients, if you can believe it. If one of my dogs sleeps through my grabbing the keys before leaving the house, while the other two run for the door (well, it’s more like “toddle” to the door) I’m Johnny-on-the-spot, looking at the sides of its body for signs of exhaling and inhaling. Do you check for signs of life…
Your agent bio says everything your clients need to know about you – that makes it critically important to your real estate website. If you took our advice a couple of weeks ago you are now the proud owner of a home page that sings! If not, read this and get to work. Searching for a better performing real estate website? Be sure to consider LeadSites. Today we tackle the second most important page on your real estate website: the “About Me,” “About the Team” or “Company Profile” page. Today we’re talking about your agent bio. Writing an agent bio…
If we told you that LinkedIn boasts a 2.74 percent visitor-to-lead conversion rate, would it make you consider using LinkedIn for real estate? Yeah, it sounds pretty tiny, right? But, when compared to Facebook’s .77 percent and Twitter’s .69 percent, LinkedIn’s is positively huge. In fact, according to Hubspot’s number crunching, LinkedIn’s conversion rate is 277 times higher than Facebook’s. One of the reasons for this may be the fact that LinkedIn is pretty much business-oriented. No photos of kitties or what someone had for lunch or updates on family matters. Because there are fewer social posts, “a business’ marketing…
How often do you think about your real estate website homepage? I spent the weekend reading real estate blog posts. Yeah, sounds boring, but it’s an occupational hazard. Then, I happened upon one that was so brilliant, I about fell out of my chair. Titled “Why Snapchat is Crap for Real Estate Agents,” it was written by our very own Tyler Zey back in 2016. But, man, is it pertinent today. No, it’s not all about Snapchat. It’s about agents chasing each new shiny object while letting the tried and true fall by the wayside. I’ll bet that happens in…
While fall isn’t as slow a real estate season as winter, it does begin a significant slide around the end of October. This is when you may find yourself digging deep into your CRM for fall real estate lead generation that will keep you going over the winter. While contacting folks in your database is a perfectly respectable lead generation technique, you may need to go a bit bigger, or, at least, think more creatively in preparation for the coming slow-down. We’ve rounded up some tried-and-true fall real estate lead generation techniques and some you may have never considered….
Every month I receive real estate market reports from a local real estate team. They aren’t anything fancy; they are, in fact, rather homely. There are no graphs (which I consider a blessing), there’s not a bit of color and they’re printed on cheap paper. But, when they show up in my mailbox, it’s the first piece of mail I open. Every month. And, by the way, they’re the only real estate market reports I receive. No other agents in my area send these out and I live in a major metropolitan area. I like to keep tabs on…
What does it take to create the perfect open house? Until they pass their real estate licensing exam and hang it with a broker, new agents are largely insulated from real estate office “water cooler” talk. You know – “buyers are liars,” and “open houses are a waste of time.” Sure, you may agree with both, but new agents are a different breed and, for them, buyers and open houses may just be their ticket to that first commission check. If you’re a new agent, don’t listen to the Negative Nellies because right now, you don’t have the luxury to…
Easy Agent Pro recently connected with Dustin Brohm from Massive Agent to host a webinar. The topic: How do you establish consistent real estate leads in today’s market? One way to get more leads is with a better website. Learn how LeadSites can make the difference and help you grow your business. If you missed out on the live webinar, you can watch the replay below. But generating leads isn’t that easy, right? Obviously, we all want to generate more real estate leads, and we’re all looking for the peace of mind of consistent real estate leads. But wanting it…
Ever notice Generation X real estate clients aren’t getting much attention? I recently read yet another real estate blog post urging agents to chase after Millennials (are there many who AREN’T currently doing that?). Although the post was written in the past month, the writer decided to repeat the oft-quoted NAR stat that Millennials make up 36 percent of the buyer pool, thus making them the largest homebuying demographic. Guess what? NAR breaks down generations into age groups that no real demographer uses. For instance, they claim that Millennials are age 37 and younger. It is commonly agreed that Millennials…
Struggling to get a solid stream of traffic to your website? If you’re willing to do a few simple things, here’s how to use Facebook groups for real estate!
A picture is worth a thousand words, and this guide to real estate photography will help you take better pictures, get leads with those photos, and produce quality video.
Want a case study on how agents can show up on Google? We talk through a step-by-step method of how to get ranked!
Trash those outdated Open House Sign In Sheets for these modern templates! Plus, you can print them right at home for your next showing!
Most real estate agents think SEO is about getting traffic from Google. It’s not. It’s about getting clients from Google. Here’s how you do that:
Welcome to 2016, everyone! This year we’re kicking off a new version of the In The Lead Podcast! We’re really trying to make our podcasting and video efforts as helpful as our blog posts. So, let me know in the comments blog if you like the new formula.
Here’s a quick way to get more leads this week if you spend anytime working in front of a computer. This free sign will get you leads as you work.
Everyone talks about building neighborhood pages…But why should you focus on making neighborhood pages? Here’s why: They help EVERY aspect of your marketing…Read more.
Does your real estate lead generation give you less than ideal leads? These tactics and formulas will boost your results. And help you convert more clients.
This complete list of real estate tools is sortable by category and has almost 100 tools featured for you to explore. There are free and paid options.
Want to learn a new way to get leads? This Just Sold Facebook Ad campaign can help you stand out on Facebook and generate more clients for your business
Most agents think real estate lead generation is the problem. They try to get leads. But end up just spinning their wheels. Here’s what they’re doing wrong:
Are you not getting leads online? That’s a problem. Real estate websites for agents are often done incorrectly and thus don’t get leads. Here’s what to fix:
Are you wondering how you can increase your real estate agent salary? This game plan shows you exactly what 4 buttons to push in order to double your sales.
These 18 real estate courses are mostly free and will help you sell more houses. Everything from getting your license to online marketing is covered.
Are you ready to do what the top 10 real estate websites do to get all the leads? We spell out exactly how to market your website like the top producers.
Being a real estate agent is becoming an ever harder career. And one of the top things I’m always asked is how to optimize your website for success.
Are you struggling to effective generate leads with real estate social media marketing? These 30 tactics will rejuvenate your marketing plan!
Are you looking for plug and play lead generation strategies? These real estate content marketing playbooks will help you be found and generate more leads.
Are you looking for the best real estate crm to grow your business? We’ve reviewed all the options and these are the best ones out there to consider.
Are you looking for a quick way to understand responsive real estate websites? This infographic will help you understand the basics of real estate lead gen on mobile devices.
Are you looking to dominate your marketing? These 22 videos and Ted Talks will help you achieve your dreams in real estate. Sales, Marketing & Inspiration videos are inside
Are you writing a real estate agent bio? These tips will help you write one that actually helps you generate more leads. The examples and samples will show you how to grow your business.
Does your website flop when it comes to visitors and leads? These three things need to be done to market your real estate website properly online