Direct mail might not be as popular as it was before the advent of email, but when it comes to making yourself heard, real estate direct mail is a winner. Why use direct mail over more modern approaches? Follow along as we examine some of the advantages of keeping it old school.
Tired of cold calling? These real estate lead gen strategies are designed for the real estate professional who wants a better way to get leads. Ready to take your business to the next level? Follow along with these handy tips!
Is your email box filling up with real estate holiday greetings? They started rolling into mine at Thanksgiving but I just got around to reading them. One stood out among all the others. I’ve awarded it the prize for The Worst Real Estate Email Ever. Take a look and see if you see what I see. Naturally, the agent’s name and brokerage have been changed. Believe it or not, it came from a highly-regarded (at least in the industry) East coast agent. I’ve interviewed her in the past and she is absolutely captivating. Not only that, past clients in her…
“Using direct mail for real estate makes you look old school,” according to an online author-we’ll-not-name who claims to help Realtors increase sales. How? By offering, for sale, an “email marketing solution,” that’s how. Ah, the agenda rears its ugly head. If we were to meet this author/business owner in person, we would, as gracefully as possible, point out how very, very wrong she is. Sellers LOVE direct mail We recently explained to you that members of Generation X are totally worth pursuing because (among other reasons) they want and need to move up and have the financial power…