Digital Transformation in Real Estate: Strategies for the Modern Agent
Navigate the digital transformation in real estate with modern strategies, from AI to social media, and uncover the path to success.
Navigate the digital transformation in real estate with modern strategies, from AI to social media, and uncover the path to success.
Learn how to excel in client communication within the real estate industry. Discover effective strategies for building trust and fostering strong relationships with clients.
Unlock the secrets of effective online real estate advertising. Discover tips and tactics to elevate your campaigns and stand out in a competitive market.
Discover how to maximize your real estate business with effective email marketing strategies. Learn how to engage clients and close deals efficiently.
As winter rolls in, real estate agents face a mix of challenges and chances. Although it’s not the typical homebuying season, there’s a unique playing field for those who know how to make the most of it. Let’s dive into effective winter real estate marketing strategies, unlocking the potential hidden beneath the snow. Creating a Cozy Story Winter’s all about warmth and comfort. So, spin cozy stories around the homes you’re selling. Use words that paint a picture of a warm fireplace, comfy blankets, and the joy of coming home to a snug place. Highlight features like fireplaces, heated floors,…
In the ever-evolving world of real estate, staying ahead of the curve is crucial for success. With the fall season upon us, it’s essential to adapt your marketing strategies to capture the attention of potential homebuyers. This blog will delve into the latest fall marketing trends in real estate and guide you on how to leverage social media to reach your target audience. As a real estate agent, your online presence is more important than ever, and these trends will help you make the most of it. Storytelling with Visual Content In today’s fast-paced digital landscape, capturing your audience’s attention…
The real estate market has always been a highly competitive arena. Due to a variety of factors that affect prices, from location and amenities to economic trends and buyer sentiment, navigating this complex landscape is no small task. The stakes in real estate transactions are high. Large sums of money may be at play and any edge gained can make an enormous difference to outcomes for buyers, sellers, and real estate professionals alike. As technology is revolutionizing many industries, the real estate market has also been profoundly altered by these advancements. Such tools and resources enable market participants to make…
Learn the best strategies for marketing homes during the summer real estate season. Get tips and tricks for standing out among the competition.
Marketing is vital to being a successful real estate agent, no matter what time of year. In the summer, working on your marketing plan to attract new clients can be especially beneficial. Summer is a fantastic time of year for this because the weather is terrific, and many families are looking to get into a new home when fall comes around. Crafting a successful marketing plan takes strategy, time, and energy, but the return is well worth it. Finding ways to revamp your marketing plan during the summer months can significantly benefit your real estate business. Introduction Whether you are…
Digital marketing for luxury real estate can be a challenge, but a rewarding one. Use these luxury real estate marketing ideas for g-ads and site SEO
8 Best Real Estate Marketing Software for Agents Real Estate Marketing Software As a real estate agent, you know that staying ahead of the curve is the key to success. In order to stay on top of your game, it’s important to use all the latest and greatest tools available to you. One such tool is real estate marketing software. This software can help you manage your contacts, create listings and more. But with so many options on the market, it’s tough to know which software is right for you. That’s why we’ve created this page. Here, you’ll find answers…
Spring has officially sprung! People nationwide are getting outside and doing much-needed spring cleaning. You may be tempted to frolic in the flowers yourself. But if you’re in the real estate industry, this season can set the tone for the rest of your year—and your sales. Spring is your annual springboard! So today, we’re sharing our top 5 spring marketing ideas for real estate. Why Should You Focus on Real Estate Marketing During Spring? People look forward to spring—it’s human nature to get excited about longer, warmer days. As people become active outside, you get more opportunities to capture their…
As with all industries, real estate has pivoted into a digital business for most agents and consumers. In fact, in a recent NAR research group, 97% of all homebuyers reported using the internet to search for their next home. While traditional methods (cold calling, post cards, etc.) will always have their place in a real estate agent’s toolkit, it’s become rather obvious that real estate is a digital marketing game. As an agent, how you incorporate social media, website design and SEO will all effect your efficacy as an agent. Alarmingly, it seems like a great deal of agents…
If you’re not using Instagram to market your real estate listings and promote yourself you’re not going to reach modern home buyers and sellers. Too many agents shrug off using social media platforms like Instagram and TikTok because they don’t think that these platforms are effective. But social media has emerged as a safe and effective way to buy and sell homes. Real estate professionals who embrace social media are setting themselves up for success while those ignore social media are going to get left behind. Instagram Is The Platform Of Choice for Millennials and Gen Z If you want…
While many agents may be hesitant to embrace yet another for of social media marketing, TikTok marketing for real estate is quickly becoming a necessity. Here’s everything you need to know to reach real estate buyers and sellers on TikTok.
If you’re just getting started in real estate, marketing yourself is probably top on your list of things to do. Luckily, you don’t need to reinvent the wheel to make a name for yourself. Take a look at these classic ideas you can personalize to start getting business right away!
Remarketing is a powerful marketing tool used by many brands in the online world. In this age of technology, it’s incredible what capabilities lie in the hands of online marketers trying to capture the attention of the millions of users who browse the Internet daily. Whether they’re reaching out through display ads on various web pages, videos ads shown before the main event, or popups showcased on mobile apps and games, marketers reach out to users constantly, hoping to entice and encourage the engagement of a company’s products or services. What is Remarketing? Remarketing, also known as retargeting, is an…
You won’t believe some of the photos agents are using to try to sell their listings. There are plenty of reasons to go with a professional real estate photographer for your real estate website – Here are just a few:
Ready to dabble in email marketing for real estate? We’ve compiled a list of the most important steps you need to take (and what you absolutely MUST avoid!)
We get it – There’s a million other things you need to focus on before your branding. But if you take 15 minutes out to think about it now, you’ll never have to worry about it again – AND it’ll help you get more business!
Testimonials are all well and good, but being able to provide real social proof of your accomplishments is worth its weight in gold. Learn how to build case studies you can use to do just that with these tips:
Lead generation is all well and good, but what do you do when those leads are finally in your system. That’s where lead nurturing comes into play. Today, we’re showing you how to benefit from sphere of influence marketing.
Holidays put a dent in your budget? Here’s a little secret: You don’t need to blow your budget to get leads! Here are some real estate marketing strategies you can do for little-to-no money.
Marketing yourself is critical in any business, but it’s especially crucial in real estate. Here’s what you need to be aware of when it comes to real estate marketing in 2020.
Today we’re discussing two acronyms that are critical to a successful digital marketing strategy for real estate agents – SEO and PPC.
What does it take to have a website that generates leads? We break down the biggest missteps real estate professionals can make when planning out their digital marketing real estate strategies for 2020.
2020 is right around the corner! What are the most important factors when considering digital marketing strategies for real estate agents?
Ready to explore how digital marketing can help you grow you real estate business? Then you came to the right place! In this special 2-part series, we break down everything you need to know about digital marketing for real estate agents in 2020 and beyond.
When it comes to real estate marketing, are you a generalist? Or do you focus on a real estate niche? No matter which category you fall in, you’ll want to make sure you’re hitting your target.
The slow season is right around the corner, and with it comes a chance to re-assess your real estate marketing plan. With that in mind, here are some things you should consider when looking over your marketing plan.
Real estate marketing handouts are a great way to stand out from the slew of always-digital agents. Here’s everything you need to know to start marketing, analog style
If you’re tired of cold calls that never seem to lead anywhere, it’s time to give direct mail a try. Here are some real estate marketing postcards guaranteed to leave a great first impression
How does your content perform when it gets to social media? Is it multi-purpose, or a one hit wonder? When it comes to marketing for real estate professionals, there’s one phrase you need to know: C.O.P.E.
Chances are you’ve tried fear as a real estate marketing tactic. How does fear influence the way your future clients see the home buying or selling experience? We dive in to everything you need to know about this risky marketing tactic.
If you’re tired of getting zero likes and shares on your Facebook posts, read on. Today we’re breaking down 3 essential tips to growing a powerful real estate Facebook presence. Free marketing guide included!
Voice searches are one of the newest talked about things in real estate. But just how effective is real estate voice search? Is it worth your time to optimize for voice searches?
What’s your 2019 real estate marketing plan? The end of the year is creeping up on us and with it comes the inevitable look-back on your real estate business. How’d you do? If you didn’t get the results you were aiming for, your year-end business planning may require an overhaul of your real estate marketing plan. Yeah, it’s boring stuff, but critical to your success in 2019. Even if you slap together the basics of a real estate marketing plan, you’ll be a step ahead of most agents in your market. Your 2019 real estate marketing plan takes money It…
We sure hope you didn’t sink a ton of money into your Facebook real estate video marketing over the past couple of years. If you did, it was no doubt because of the amazing stats the platform was posting as a lure to add additional advertisers. Guess what? They were lying. They will now have to face a federal district court judge in California in a case brought by a number of very (and justifiably) angry advertisers who relied on the fuzzy numbers for their Facebook ad campaigns. Back in 2016, Facebook finally admitted that it had been fudging the…
Realtor.com is out with its first quarter 2018 hottest ZIP code list. What we’re wondering: is it good or not so good to be an agent in one of the hottest zip codes in the US right now? The housing market may be cooling down, but in some markets homes are flying off the market. In fact, homes in the top five hottest zip codes on the list average 16.4 days on the market. That’s barely enough time to get the lockbox installed. In the meantime, based on Realtor.com’s criteria, which includes time on the market and the number…
Real estate email marketing campaigns aren’t easy to get underway, but once they are you’ll spend less time and money on this form of lead generation than any other. To do it right, however, learn from others’ mistakes. Check out these five common real estate email marketing blunders so you can avoid them. And for a real estate website that takes the hard work out of marketing, be sure to check out LeadSites. 1. Not segmenting email lists OK, stupid question here, but have you ever received an email newsletter or other form of marketing that doesn’t even remotely pertain…
Unless you came to the real estate industry after a career in marketing, you’re not a marketer. It’s that simple. And that means, you’re likely making some of these real estate marketing mistakes. I mean, I hope not, but you know, it happens, right? Well, let’s see if we can correct that today! Sure, we can learn marketing tips and tricks, but along the way we’ll make some pretty big blunders. Today we’ll take a look at 5 of them and see if we can lead you in another direction. 1. Buying into myths How often do you read information like…
Need some fresh real estate winter marketing ideas to slay this holiday season? Here are 12 you can start getting ready right now!
What’s trending in real estate video marketing? Find out here and learn how to use these top strategies to capture leads right now!
To build single property websites or not to? That really is the dilemma! LeadSites has the answers to make property marketing a breeze!
Even for a master marketer the magic is hard work. Learn how to make real estate marketing work for you with Happy Turtle Marketing founder Courtney Brophy!
The tools you choose to include in your real estate marketing budget will make or break your business. Make sure you have these 3 things!
Love them or hate them, emojis are here to stay! Learn how to get the most out of your favorite smileys by using emojis for real estate marketing.
If you’re not getting the results you want with email, it’s not because “people don’t read email anymore.” You need to change your approach with a few of these real estate email marketing tips…
Working with a real estate team can be great, but what happens when it starts working against you? Here’s the quickest way to get your team back on track.
Generate leads with these powerful Real Estate Promotion Ideas. These 10 ideas will bring new life to your business and generate more leads.
Connect your local MLS to Facebook to promote all properties in your MLS or create any specific niche catalog of listing you want to sell using dynamic Facebook ads. Here are just some of the ways you can use these new types of ads to stand apart from the competition: