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4 LinkedIn Groups every real estate professional should join

When it comes to getting leads through LinkedIn, there’s no better place to get started than LinkedIn real estate groups – Here are the top ones you should be joining.

Lure leads with these real estate giveaway ideas

If you’re running short on real estate giveaway ideas, this one’s for you. Whether you’re trying to catch fish, corral cats or capture a lead, a lure is your best tool. The problem is that, while we have a pretty good idea what fish and cats find enticing, not all real estate prospects value the same things. Determining your preferred audience is step one in any real estate lead gen strategy. Step two is figuring out what this audience values and, finally, package that valuable information in such a way as to make it utterly irresistible to them. With that…

Thinking of adding real estate video marketing to your 2019 business plan?

We sure hope you didn’t sink a ton of money into your Facebook real estate video marketing over the past couple of years. If you did, it was no doubt because of the amazing stats the platform was posting as a lure to add additional advertisers. Guess what? They were lying. They will now have to face a federal district court judge in California in a case brought by a number of very (and justifiably) angry advertisers who relied on the fuzzy numbers for their Facebook ad campaigns. Back in 2016, Facebook finally admitted that it had been fudging the…

Why Every Agent Should Be Rocking LinkedIn For Real Estate

If we told you that LinkedIn boasts a 2.74 percent visitor-to-lead conversion rate, would it make you consider using LinkedIn for real estate? Yeah, it sounds pretty tiny, right? But, when compared to Facebook’s .77 percent and Twitter’s .69 percent, LinkedIn’s is positively huge. In fact, according to Hubspot’s number crunching, LinkedIn’s conversion rate is 277 times higher than Facebook’s. One of the reasons for this may be the fact that LinkedIn is pretty much business-oriented. No photos of kitties or what someone had for lunch or updates on family matters. Because there are fewer social posts, “a business’ marketing…