27 Real Estate Follow Up Email Templates (Free to Copy)

Most leads do not reply to the first email. Many buy or sell with the agent who kept following up. These free real estate follow up email templates give you a ready answer for new online leads, people who went quiet, buyers after a showing, open house visitors, past clients, sellers, offers and referrals.

Each template has a subject line and a short body you can copy, paste and make your own. Swap in the name, the home and one personal detail, and it will sound like you wrote it today.

Want the templates in one file? Grab them here:

How to use these real estate email templates

A template saves you time. It should never read like a template. Before you hit send:

• Add one real detail. The street they searched, the kitchen they liked, the job they just started.
• Keep it short. Most of these emails are under 100 words. People read short emails on their phone between other things.
• Ask one easy question. A yes or no question gets more replies than “let me know if you have questions.”
• Write a plain subject line. Write it like a friend would. No ALL CAPS and no clickbait.
• Send fast. A quick reply to a new lead or an upset client stops problems before they grow.

You have permission to copy and use these templates with your clients. Just do not publish them online as your own.

Real estate lead email templates for new online leads

Use these when someone fills out a form on your website, asks about a listing or requests a home value. Your first email has one job: get a reply.

1. New online lead: first reply

Use within minutes of a new buyer lead from your website or a listing site.

Subject: Your question about [Address]

Hi [First Name],

Thanks for asking about [Address]. It is still available, and I can get you in to see it as soon as [Day].

Quick question so I send you the right homes: is [Address] close to what you want, or were you just browsing the area?

Talk soon,
[Your Name][Phone]

2. New seller lead: home value request

Use when someone asks what their home is worth.

Subject: Your home value for [Street Name]

Hi [First Name],

Thanks for requesting a value on your home. Online estimates can be off by a lot, so I am pulling the recent sales near you by hand.

Two quick questions so the number is closer: have you made any updates in the last few years, and are you thinking of selling soon or just curious?

I will send it over by [Day].

[Your Name]

No response follow up emails (1 to 5)

Your lead went quiet. That does not mean no. Life got busy. Use this five email series, spaced out, and change the angle each time so you never send “just checking in” twice.

3. Follow up email 1: the quick question

Subject: Quick question, [First Name]

Hi [First Name],

Did you get a chance to look at [Address]? If it was not quite right, tell me what was off and I will find better ones.

[Your Name]

4. Follow up email 2: new homes that fit

Subject: 3 new homes in [Neighborhood]

Hi [First Name],

Three homes just came up that match what you were looking at:

[Link 1][Link 2][Link 3]

Want me to set up a time to see any of them this week?

[Your Name]

5. Follow up email 3: something useful

Subject: What homes are selling for in [City]

Hi [First Name],

I put together what sold in [Neighborhood or City] last month, with prices and days on market. No strings. It is just good to know before you buy or sell.

Want me to send it over?

[Your Name]

6. Follow up email 4: touching base

Subject: Touching base

Hi [First Name],

Touching base to see where you are with your move. Has anything changed with your timing or what you need?

If now is not the right time, that is fine. Just tell me when to check back.

[Your Name]

7. Follow up email 5: should I close your file?

This one often gets the most replies, because it is honest and easy to answer.

Subject: Should I stop sending homes?

Hi [First Name],

I have not heard back, so I do not want to fill your inbox. Should I:

1. Keep sending homes
2. Check back in a few months
3. Stop for now

Just reply with a number. Either way, I am here if you need me.

[Your Name]

A simple follow up timing plan

Follow up is where most deals are won. Here is a plain schedule you can use for any new lead:

1. Day 0: Reply within minutes. Call, then send the first reply email.
2. Day 1: Follow up email 1 (the quick question). Send a text too if they gave you consent to text.
3. Day 3: Follow up email 2 (new homes that fit).
4. Day 7: Follow up email 3 (something useful). Try one more call.
5. Day 14: Follow up email 4 (touching base).
6. Day 30: Follow up email 5 (should I close your file?).
7. After that: Put them on a monthly email with new listings or a market update until they are ready.

Stop the series the moment they reply. Then talk to them like a person, not a sequence.

Sending all of this by hand is hard to keep up. You can load these templates into the Easy Agent PRO CRM and set up the follow up so every new lead gets the right email on the right day, while you focus on the people who reply.

Follow up emails after a showing

8. After a showing: to your buyer

Subject: What did you think of today’s homes?

Hi [First Name],

Thanks for spending the afternoon with me. Of the homes we saw, which one are you still thinking about tonight?

If the answer is none of them, that helps too. Tell me what was missing and I will narrow the next search.

[Your Name]

9. After a showing: feedback to your seller

Subject: Feedback from today’s showing

Hi [First Name],

The buyers who saw your home today liked [what they liked]. Their main concern was [concern].

One showing is not a trend, but if we hear the same thing again, let’s talk about what we can do about it.

Thanks for keeping the home ready to show.

[Your Name]

Open house email templates

10. Open house invite

Use when you are hosting an open house and want to reach people in your sphere.

Subject: Open house Sunday on Main St

Hey John,

I know you were thinking about houses a while back.

I am hosting an open house at 1234 Main St this Sunday at 4 PM. Would love to see you there!

PS: How did that project at work turn out?

Tyler

Why it works: the PS is the most important line. It does not matter if John comes to the open house. It matters that he replies to the question.

11. After an open house: to visitors

Send the same day to everyone who signed in.

Subject: Thanks for stopping by [Address]

Hi [First Name],

Thanks for coming to the open house at [Address] today. What did you think of it?

If it was not the one, I can send you homes like it that are not on the big sites yet, or that just hit the market. Want me to set that up?

[Your Name]

Touching base email examples for past clients and your sphere

Your past clients and the people you know send you referrals and repeat business. These emails keep you in touch without asking for anything.

12. The “it’s been a while” email

Use when reaching out after 12 or more months of no contact.

Subject: It’s been too long

Hey Melanie!

I cannot believe I lost track of time. It has been a whole year since we talked.

Are you free this Thursday to grab coffee? I have been meaning to catch up with you.

Tyler

13. Home anniversary check in

Subject: Happy home anniversary!

Hi [First Name],

It has been [number] years since you got the keys to [Street Name]. Hope the home is treating you well.

If you ever want to know what it is worth now, or need a good plumber or painter, just reply. I am happy to help.

[Your Name]

14. Coffee or lunch invite

Use when setting up a meeting with someone you know.

Subject: Coffee this week?

Hi Jenny,

I saw your update on LinkedIn. Congrats!

It has been a while since we talked. Do you have time one afternoon this week to grab coffee on me? I would love to hear what you are up to.

Tyler

15. LinkedIn conversation starter

Use when someone connects with you on LinkedIn.

Subject: Thanks for connecting

Hey Jane!

You went to Johnson University? How were we not connected before?

Thanks for the invite. It looks like you are growing your network here, and I know a lot of people in the area.

Would it make sense to grab coffee later this week?

Tyler

Seller emails: price reduction and “why isn’t my house selling?”

16. Price reduction email

Use when the data says the price needs to come down.

Subject: Your home’s first [number] days on the market

Hi [First Name],

Here is where we stand after [number] days: [number] showings, [number] online views and no offers yet.

The homes that sold near you in that time were priced between [range]. Buyers are comparing us to those homes, and right now we are on the high side.

I suggest we adjust the price to [new price]. That puts us in front of buyers who search in that range. Can we talk it over tomorrow at [time]?

[Your Name]

17. The impatient or unrealistic seller email

Use when sellers send the dreaded “Why isn’t my house selling?” email.

Subject: Re: Why isn’t the house selling?

Hey Pam,

I understand. It is tough to keep a house in showroom shape every day, and the work you have been doing is great.

A lot of things affect how fast a house sells. Some we cannot control, but some we can. Here is what I am doing this week:

• Running social media ads for your listing
• Featuring your home on the homepage of my website
• Reaching out to the agents in my office and nearby offices about your home

Let’s talk Friday about what we see from these. If you can hang on a little longer, I believe the right offer will make this worth it.

Tyler

House offer email templates

18. Offer submitted: update to your buyer

Subject: Your offer on [Address] is in

Hi [First Name],

Your offer of [price] on [Address] was sent to the listing agent at [time]. The seller has until [deadline] to respond.

Here is what can happen next: they accept, they counter, or they say no. I will call you the minute I hear anything.

Keep your phone close tonight!

[Your Name]

19. Offer email to the listing agent

Subject: Offer on [Address] from [Buyer Last Name]

Hi [Agent Name],

Attached is my buyers’ offer on [Address], along with their pre-approval and proof of funds.

Quick summary: [price], [down payment or loan type], closing on [date], with [key terms]. They loved the home and are flexible on [closing date or other item] if that helps your sellers.

Can you confirm you received it and let me know when your sellers expect to respond?

Thanks,
[Your Name][Phone]

Referral ask email

20. Asking a happy client for referrals

Send a few weeks after closing, once they have settled in.

Subject: A small favor

Hi [First Name],

I hope you are loving [Street Name]. Helping you find it was one of my favorite moves this year.

Most of my business comes from people like you telling a friend. If you know anyone thinking about buying or selling, I would be grateful if you passed along my name. I will take great care of them.

Thank you!

[Your Name]

Emails for tough situations

Ever been yelled at by a client through email, maybe with the subject line in ALL CAPS? Having problems is part of the job. If deals were problem free, people would not need an agent. These templates help you answer fast and calmly, without writing a reply you will regret later.

21. The upset client email

Use when a client sends an upset email. Example: your buyer just lost out on a home and is blaming you.

Subject: About 1234 Main St

Hey Tom,

I am really sorry we lost 1234 Main St to another buyer. [Acknowledge their pain]

Homes in this price range are getting a lot of interest, and that means more competition for every one. [State the reason]

I am setting up an alert for new and coming soon listings that match what you want, and I am checking homes for sale by owner in the area. I will send you what I find by tomorrow. [Go above and beyond]

In the meantime, can you and Sarah think about how high you would go next time, and what terms matter most to you? If we decide that ahead of time, we can move fast and you will feel a lot less stress. [Give them a plan]

I am in your corner.

Tyler

22. The “I made a mistake” email

Use when you messed up. Do not send it until you have fixed the problem.

Subject: I’m sorry, and it’s fixed

Hey Tom,

I am sorry. [Apologize]

I always aim to get the paperwork right the first time, and I did not this time.

I have already sent the missing paperwork through. [Show it is fixed]

I am also looking at how it happened so it does not happen again. [Show that you care]

It should be approved shortly, and we are almost at the finish line. Thanks for catching it. Next time we meet, coffee is on me. [Thank them]

Tyler

23. Trim down the list

Use when a buyer sends you too many houses to visit.

Subject: Your Saturday list

Hey Jim,

Great list of homes for Saturday! I cannot wait to take you and Jennifer out.

I see you picked 30 houses. When you tour that many in one day, it gets hard to remember what you liked about each one.

Let’s cut the ones with deal breakers first. You said you need 2 bathrooms, and 5 of these have fewer than 2, so we can skip them.

My happiest buyers usually narrow it to about 4 to 6 homes per day. It helps them see the real differences and pick the one they love.

Sound good?

Tyler

Cold outreach email templates

24. Real estate investor intro

Use when reaching out to an investor you have not met.

Subject: Your work on 1234 Main

Hey John,

Forgive the cold email, but I noticed the updates you made to 1234 Main and wanted to say they look great.

I ran the numbers on 5 similar properties this morning. A few of them look better than the 1234 Main deal.

Can I show them to you Thursday afternoon at the coffee shop on Main?

Tyler

25. Friend of a friend

Use when a friend gives you someone’s email.

Subject: Mark said we should talk

Hey Sean,

Mark Feather gave me your email. [Shared connection]

I helped Mark with his last home, and he thought I might be able to help you too. [Benefit]

Can I buy you a cup of coffee one afternoon this week?

Tyler

How to write an email to a real estate agent (sample emails)

Buying or selling and want to reach out to an agent? Keep it short, say what you want and when, and ask for one next step. Agents get a lot of email, so the clearer you are, the faster you get a real answer.

26. Sample email to a real estate agent: buyer

Subject: Interested in [Address]

Hi [Agent Name],

I am interested in [Address] and would like to see it this week. I am pre-approved up to [amount] and hope to move by [month].

Are you free [day] or [day] to show it to me? I am also open to seeing similar homes in [Neighborhood].

Thanks,
[Your Name][Phone]

27. Sample email to a real estate agent: seller

Subject: Thinking of selling [Street Name]

Hi [Agent Name],

I am thinking about selling my [number] bedroom home at [Address] in the next [timeframe]. Could you tell me what you think it would sell for and how you would market it?

I am free to meet [day] or [day].

Thanks,
[Your Name][Phone]

Pro tip: keep your templates one click away

The faster you can send these emails, the more you will use them. Save them as templates in your CRM, or in your email program. In Gmail you can turn on templates in settings. You can also use a free Chrome extension like Briskine (it used to be called Gorgias Templates) to insert them in Gmail, Outlook and more with a short keyword.

A quick note on email and text rules

Marketing emails need a working unsubscribe link and your physical mailing address under the CAN-SPAM Act, and you should honor unsubscribes quickly. Texts to leads need their consent under the TCPA, and you must stop when someone replies STOP. Check with your broker if you are unsure what applies to you.

FAQ

How do you write a follow up email to a real estate lead?

Keep it under 100 words, use their name, mention the home or area they asked about, and end with one easy question. Change the angle each time: a question, new homes, a market update, a check in, then a polite “should I close your file?”

How many times should you follow up with a real estate lead?

Plan on at least five follow ups over the first 30 days, then a monthly email until they are ready or ask you to stop. Many leads take months to buy or sell, so steady, helpful follow up matters more than any one email.

What is a good touching base email example?

Short and low pressure works best: “Touching base to see where you are with your move. Has anything changed with your timing? If now is not the right time, just tell me when to check back.” See template 6 above.

What should I put in an email to a real estate agent?

Say whether you are buying or selling, the home or area, your timing and budget, and ask for one next step like a showing or a call. Sample emails 26 and 27 above show both.

What should a house offer email include?

The offer itself as an attachment, the pre-approval or proof of funds, a short summary of price, financing, closing date and key terms, and a request to confirm it was received. See template 19.

Working on your branding too? Check out our guide to real estate slogans.

Want a website and CRM that send your follow up for you? Book a quick demo with Easy Agent PRO.