We get it – There’s a million other things you need to focus on before your branding. But if you take 15 minutes out to think about it now, you’ll never have to worry about it again – AND it’ll help you get more business!
The folks at realtrends.com are about to release their annual real estate website builder rankings. Those rankings, regardless of the company compiling them, are always a fun read. Realtrend’s criteria for a kick-hiney real estate website includes “best design.” In fact, they’re looking for “show-stopping websites.” Not the “best-designed website to increase organic SEO.” Not the “best-designed to capture leads.” Nope. It’s the prettiness factor that proves a real estate website builder “… has what it takes.” We beg to differ with them. Pretty is as pretty does and the “best” real estate websites actually work for their agent-owners. They…
The top cities to sell in, an increased demand in homes and… Another recession? Take a minute to get caught up with the latest and greatest real estate news as we move into the holiday season
Now might be the perfect time to round up some real estate leads. If you’re short on leads going into the holidays, here are some tips for how to use Facebook to help!
Let’s get this out of the way upfront: there are social media sites that are ok with real estate agents actively promoting their businesses. Think Facebook and Instagram. Then, there are others, such as NextDoor.com and the two discussed below, that may ban you when you self-promote or solicit. Think of Facebook prospecting as “active” and prospecting real estate leads on NextDoor as “passive.” They’re both worth doing. While active prospecting involves selling yourself and your services blatantly, passive prospecting entails sitting back, reading, contributing valuable information, engaging with others and waiting for someone to say the magic words: “Does anyone…
When it comes to buyers, how do you convince them you’re the right agent for the job? If you find yourself struggling to work with buyers, consider these tips to help you build trust with real estate buyers.
Every year when Real Trends’ “The Thousand” list comes out, it’s topped by an agent who holds the Guinness World Record for home sales. Here’s how he uses new home construction to move 4x the volume of the average agent.
Ready to hit the ground running? Here’s everything new real estate agents need to know to get started on the right foot – from choosing a CRM to setting up email campaigns.
Fill out my online form I finally ventured out into the world last week, mask firmly in place, to visit one of my favorite home goods stores. As I write this in September, it was a bit surprising to find that store personnel had entirely cleaned out the massive garden area and employees were busily filling it with winter holiday décor. In a way, it makes sense. With the pandemic still around, nobody really knows what our holidays will be like but many still have lots of spare time on their hands. Management is likely hoping they choose to…
Your real estate community pages are a great way to drive traffic to your site – and updating those pages is key if you’re looking to improve site traffic. Today, we’re going over the ABC’s of updating those stale neighborhood pages so you can get more traffic…
Even the best real estate website creators in the world (such as those at Easy Agent Pro) can only go so far in helping the sites they build to generate leads for agents. The rest is up to the agent. We’re not talking a major overhaul of your site – it’s pretty perfect when you fire it up. What we mean is that the final step is one that you perform: personalization. And, yes, this step is the lynchpin in your real estate lead-generating website. It holds it all together. Let’s take a look at 3 things you can do…
Agents who use real estate testimonial pages in their marketing understand how powerful they are. Sure, celebrities and others are considered “influencers” when they endorse a product or service. Turns out, though, that the average, everyday American is far more influential than any daytime talk show hostess or athlete. Think about it: how many times a month do you consult Yelp.com for other people’s opinions on the best Chinese restaurant or the best auto mechanic? Do you routinely check reviews on Amazon.com and other online retailers before forking over your money? A “jury” of our peers is very often the…
If you’re struggling to find real estate buyer leads, look no further than military homebuyers. A large group of homebuyers who may need more help navigating the complexities of their situation, such as a VA loan, military homebuyers are a great choice for helpful agents.
As summer comes to a close, there is no shortage of real estate news. Lack of chemistry Sure, there are some who think Americans have turned into a bunch of whiners since the pandemic hit, but the Consumer Financial Protection Bureau (CFPB) claims some of the complaining they see is justified. The number of complaints the bureau has received from consumers during the pandemic has almost doubled since before the crisis (up 44%). According to the report, “The biggest consumer finance problems since the beginning of the coronavirus pandemic have pertained to credit report issues.” “Specifically, a lack of chemistry…
When you’re chatting up potential clients, do you know how to win them over? Having a great “elevator pitch” is essential for anyone who generates leads offline – Here are some ways to develop the perfect pitch that’s right for you.
Want to become a more productive agent? Follow along with these 3 steps and you’ll see your productivity improve in no time!
John and Lenore live in a lovely, well-maintained and furnished home. They recently listed the it for sale. After multiple showings, in a very hot sellers’ market, the home still didn’t have an offer. Feedback from buyers’ agents give us an indication of why buyers were hesitant to make an offer. Although they “loved the house,” most of the agents said, the nearby railroad tracks were a turnoff. Lenore was flabbergasted. Yes, there are Union Pacific freight tracks nearby, but they are located far enough away that in 6 years of living in the home she’d only heard a train…
Testimonials are all well and good, but being able to provide real social proof of your accomplishments is worth its weight in gold. Learn how to build case studies you can use to do just that with these tips:
The fall real estate market is always an interesting one, and 2020 is threatening to shake things up even more than usual. Today, let’s dive into exactly what you need to know in order to better educate your clients:
If you’ve ever toyed around with the idea of offering some kind of compensation for positive real estate reviews, READ THIS FIRST. There are many ways you can hurt your business doing this, so make sure you follow these tips to go about it the right way:
It’s a crazy world out there – here’s all the real estate news that’s fit to print as we move into the fall.
Wanting to improve your real estate website but not sure where to start? Today we’re going through 2 easy-to-implement tips you can use to give your site a boost in minutes:
Client retention is SO important in real estate, and helping out on moving day is a great way to help yourself stay top-of-mind with your clients. Here are some ways you can make the moving process easier:
For some, the idea of rejection can be a tough one to stomach. But in real estate, you’re bound to experience your fair share of it. Today’s article is all about learning how to handle rejection as a real estate agent, and how it can make you a better agent.
There’s a ton of competition out there, and it isn’t always easy to stand out in your market. If you’re looking for a quick turnaround, an expired listing packet is a great way to get leads fast. Here’s everything you need to know to get started:
Now, more than ever, people are looking for that human touch. Many of us have been isolated for months, so getting a call from your local realtor in the for of a personal touch campaign may actually be a blessing. Here are some ideas to help you get the ball rolling:
When it comes to social media for real estate agents, there are some clear winners (and some pretty big losers). But for every app, there’s someone championing it as the end all be all for marketing. Here are some things to consider before investing your time in a new platform:
New home builders are seeing a positive spike while renters deal with the aftermath of a financial crisis – Let’s take a moment to sift through some of the most important real estate news of the month:
How do you get new real estate leads? The easiest way is to focus on warm leads – leads who know you and are interested in your service. The second easiest way? Circle prospecting. Here’s how it works:
When it comes to selling a home during the pandemic, things have definitely gotten complicated. The kinds of questions your clients ask, things buyers are looking for – everything’s changed. And as agents, it’s out job to adapt. Here’s what you need to know to sell during Covid-19.
Learning how to work with other agents, and how to maintain a level of professionalism, is one of those skills that seems to be harder to find lately. Today, let’s break down how to interact with others in the field, and why its so important that you do
Finding a niche is one of the best things you can do when you’re trying to stand out online, and given the events of the year, landlords are looking like they’re going to be a hot group to target moving forward. Here’s why focusing on the landlord lead may be the best decision you’ve ever made:
Summer is the perfect time to break out a good book, work on your skills and improve your business. We’ve cracked the code on 4 choices for summer reading for real estate agents that we think you NEED to check out this season:
The world doesn’t slow down, and neither should we! Today we’re discussing the latest real estate news to keep you in the loop, whether you’re out in the office or working from home.
If you’re ready to compete with the big players as a listing agent, you’re going to need the right tools for the job. Today, we’re breaking down the top tools to help you compete in the summer real estate market.
The current real estate market seems to be confusing the “experts.” This is especially evident when it comes to their predictions on where home prices are headed. Zillow’s “economic research team,” for instance, sees a “… 1.8% drop in prices through October 2020.” Both the NAR and Mortgage Banker’s Association, on the other hand, see price increases in their crystal balls (3.8% and 4.0% respectively). Agents we’ve spoken with are more concerned about the tightening inventory that their buyers are facing than price increases or decreases in the future. Right now, they need homes to sell to eager buyers and…
What a strange time to be a real estate agent. If you’re caught in a slump, here are some motivational real estate videos you can use to give yourself a boost.
When it comes to real estate copywriting, there’s a lot to get right Your copy can gave a big impact on potential leads, or push them away. Here’s how to make sure your content is appealing.
Looking for real estate postcards but not sure where to start? We’ve rounded up 3 of the best companies for postcards you can use to start getting leads!
Working on a DIY real estate newsletter? Here’s everything you need to know before you start sending it out to the masses!
2020 is the year that just won’t quit – and as the news gets flooded with stories about the day to day struggles of millions of Americans, real estate info can be harder and harder to obtain. Here’s a rundown of June’s real estate news.
As we begin to see low demand for new leases in response to COVID-19, it would seem that now is the perfect time to help renters turn into buyers. But how do you even FIND these elusive leads? And what do you do once you’ve found them?
If you’re just getting started, it can feel like there’s a lot to do. But without a doubt, there are 3 first steps for real estate agents that are an absolute must. Today, I’m running through those for you.
When it comes to real estate website lead gen, there are 3 big things that keep most agents from getting ahead. Today, we’re looking at what those 3 problem areas are, and how to resolve them so the leads start coming in
Buyer’s remorse comes in many forms, and now where is it more present than in real estate – big purchases mean big lifestyle changes – Knowing how to deal with real estate client remorse is a must for agents.
There are a lot of half-truths and downright lies going around lately about what constitutes the average real estate agent’s commission. Here’s everything you need to know about earning money as an agent.
We’re increasingly hearing of agents with clients who are insisting on using the NACA program to buy a home. For some, it’s the only logical path to home ownership. But how exactly does a NACA mortgage work, and is it right for your clients?
There’s plenty to keep you busy around the house while we wait for the end of the COVID-19 pandemic, but have you considered using the time to grow your real estate business? Here are some real estate lead generation tips to use while on lockdown
Most careers that involve working with other people will inevitably result in objections. That doesn’t mean we can’t be ready for the though – Here are the most common objections for real estate agents and how to solve them.
Mortgage applications, forbearance, sellers and more – May’s real estate news is shaping up to be as crazy as April’s. As we all wait for the COVID-19 threat to end, let’s talk about how the market is changing amidst the outbreak