Just because we’re in the holiday season doesn’t mean you can’t be productive! Most agents lose focus during this time of year, but with a little hard work now, you can reap the rewards all year long!
Providing value and making relationships with local professionals is vital when you’re in real estate. If you’re considering building a lead-generating real estate vendor referral service, but don’t know where to start, read on
Trying to balance between generating new leads and nurturing your real estate SOI can be a tricky task. Luckily, it’s not impossible – And using your blogs to appeal to the types of visitors you want on your website is a great way to start.
1. FALL CONTENT TO ATTRACT BUYERS “What you Need to Know About Buying a Home in [Your Town] This Fall” As we mentioned in our summer topic e-book, this one can (and should) be used at the beginning of each season. So, what do your readers need to know about buying a home (in your town) during fall? There’s lots to talk about right now: Explain what’s happening in the real estate market nationwide and then narrow the focus to how your local market compares (less competition, moderating prices, better inventory etc.). We found a brilliant example of a post…
A good agent knows they need to be online to be successful. Social media for real estate agents is a big part of the equation – But which platforms you’re using can make a world of difference.
Real estate is a tough job, and not everyone who becomes an agent is going to want to continue. If you’re ready to call it quits, consider looking into these real estate agent career alternatives.
Video for Real Estate agents is a great way to boost your site traffic and get more leads. If you want to start making videos but don’t know where to start, or just need a little extra help, check out my tips below:
In today’s market, being a homebuyer can be a bit scary. As their agent, you owe it to your clients to help them through the process. Today, I’m exploring what to communicate to homebuyers to make sure they stay informed and optimistic
Looking for places to continue your real estate education? Take a look at these!
If you’re looking for sellers, understanding the market is critical. Today, I’m going to show you how to get more real estate listing leads by helping your leads understand why now is the perfect time to sell
For sellers, the real estate process is full of confusing processes, from choosing an agent to the final handshake. Buyers have their share of headaches too… Take insurance, for instance. There’s PMI and MIP, homeowners insurance and title insurance. The average real estate consumer knows little about many of these processes, leaving it up to agents to educate them. Are you ready to do so? The clearer you can explain the escrow and title processes, the better your clients will perceive a high level of customer service. And being known for that is the bedrock of a business built largely…
When you’re just starting your career in real estate, it can be tough to know how to get started. These book suggestions for new real estate agents is the perfect starting point for your new career!
Getting started in Real Estate is an absolute thrill… Realizing you have no idea how to bring in new business is pretty much the exact opposite. Today, I’m covering 5 essential steps every agent should consider when looking into how to start a new real estate business
If you’re just getting started in real estate, marketing yourself is probably top on your list of things to do. Luckily, you don’t need to reinvent the wheel to make a name for yourself. Take a look at these classic ideas you can personalize to start getting business right away!
Struggling to get your website to show up on the first page of search engines like Google? If you’re new to real estate, or new to SEO, this real estate website SEO guide is sure to help!
If you aren’t blogging, you aren’t taking advantage of your website – It’s as simple as that. Don’t let a lack of blog topics for real estate websites stop you – Follow along as we unearth treasure troves of content to get you started!
Remarketing is a powerful marketing tool used by many brands in the online world. In this age of technology, it’s incredible what capabilities lie in the hands of online marketers trying to capture the attention of the millions of users who browse the Internet daily. Whether they’re reaching out through display ads on various web pages, videos ads shown before the main event, or popups showcased on mobile apps and games, marketers reach out to users constantly, hoping to entice and encourage the engagement of a company’s products or services. What is Remarketing? Remarketing, also known as retargeting, is an…
If your real estate website is struggling to reach page 1, these summer real estate blog topics just might help you do it.
If you’ve spent much time on a real estate website lately, you’ve definitely seen a Polygon Map. These tools are great for allowing visitors to scope out exactly which areas they want to explore more of. For those of you who’ve never experienced the joys of Polygon Maps, allow me to explain exactly what they are and why they’re so useful. What is a Polygon Map? Polygon maps are relatively common on most real estate websites. They allow a visitor to draw on the map, creating a polygon in whatever shape they like. After they finish selecting their area, the…
Market Reports are an exciting new take on an old classic; sharing data on markets your client is interested in through short-codes that can be integrated into various pages of your real estate website. The idea of being able to report on which neighborhoods are hot right now is nothing new, but being able to show your visitors this data has never been easier. How to set up Market Reports Setting up Market Reports is simple, if your website has a Market Report builder like Easy Agent PRO sites do. Simply create the report like you would a custom market,…
Interactive Maps are a new tool in the real estate website scene that allow you to give your visitors even more control over their search for their dream home. Here’s how it works and how you can get an Interactive Map set up on your website.
The right real estate squeeze page can make or break your sales funnel – Do you know what your squeeze pages need to be successful?
Between advertising and contacting your leads is a very important, often ignored step: The lead magnet. If you’re getting traffic to your website but not seeing any conversions, your magnet is the culprit – Here are some ways to use lead magnets for real estate websites.
How many times do you have to learn that someone you helped buy a home used another agent to sell it before you decide to start targeting leads in your real estate sphere of influence? Happens all the time, yet agents are throwing money at purchased leads when those same dollars can get more mileage by either purchasing a killer CRM or amping up the one they have, and throwing brilliant client appreciation events. Ah, but it’s not necessarily the money for some, right? It’s the time Working your real estate sphere of influence takes far more time than money,…
One of the most valuable things you can do to maintain effective, long-term lead generation is real estate client education – Providing the answers to those burning questions home buyers and sellers are asking. Here’s how to become the industry expert in your area.
Over 72 million people in the US have already been vaccinated for Covid-19. With many of us joining those ranks in the coming weeks and months, knowing what this new “normal” will mean is going to be important.
You won’t believe some of the photos agents are using to try to sell their listings. There are plenty of reasons to go with a professional real estate photographer for your real estate website – Here are just a few:
Looking for free, easy to edit flyer templates for your real estate business? You’ve come to the right place. Free Real Estate Flyer Templates Easy To Edit: Are you looking for some flyer templates that stand out from the competition? Sick of designs that look dated? We’ve put together 6 free real estate flyer templates that will help you out. These templates are modern and fresh looking in their design. Best of all? They let you easily make them yours. You can drag and drop images. We also are giving you them 100% for free. These free real estate flyer templates are…
Let your real estate landing pages do the work for you! Check out how Easy Agent Pro ranks in the top 3 services for landing pages that actually convert!
Branding is one of the hardest parts of starting a new business. If you’ve been scrambling for real estate slogan ideas, look no further – read on for some killer ideas you can use right now to brand your business. (Be sure to grab the free slogans guide as well!)
Dynamic ads are the latest and greatest way to run ads through Facebook and Instagram – But setting them up can be a little confusing. This guide will take you step-by-step through how to set up dynamic Facebook ads for real estate agents.
Looking for the perfect real estate website keywords but not sure where to start? This guide is perfect for beginners who know they need to rank in local searches but have no idea how to do it!
Looking for home staging tips for 2021? Today we’re going over 29 ways you (or your clients) can stage a listing to move.
When you’re chatting up potential clients, do you know how to win them over? Having a great “elevator pitch” is essential for anyone who generates leads offline – Here are some ways to develop the perfect pitch that’s right for you.
John and Lenore live in a lovely, well-maintained and furnished home. They recently listed the it for sale. After multiple showings, in a very hot sellers’ market, the home still didn’t have an offer. Feedback from buyers’ agents give us an indication of why buyers were hesitant to make an offer. Although they “loved the house,” most of the agents said, the nearby railroad tracks were a turnoff. Lenore was flabbergasted. Yes, there are Union Pacific freight tracks nearby, but they are located far enough away that in 6 years of living in the home she’d only heard a train…
There’s a ton of competition out there, and it isn’t always easy to stand out in your market. If you’re looking for a quick turnaround, an expired listing packet is a great way to get leads fast. Here’s everything you need to know to get started:
When it comes to social media for real estate agents, there are some clear winners (and some pretty big losers). But for every app, there’s someone championing it as the end all be all for marketing. Here are some things to consider before investing your time in a new platform:
How do you get new real estate leads? The easiest way is to focus on warm leads – leads who know you and are interested in your service. The second easiest way? Circle prospecting. Here’s how it works:
Looking for real estate postcards but not sure where to start? We’ve rounded up 3 of the best companies for postcards you can use to start getting leads!
We’re increasingly hearing of agents with clients who are insisting on using the NACA program to buy a home. For some, it’s the only logical path to home ownership. But how exactly does a NACA mortgage work, and is it right for your clients?
How are you engaging real estate leads during COVID-19? The best agents are going to come out of this crisis with a strong system in place – Here’s how you can be ready.
Have you ever breathed a sigh of relief when you find out that your new client isn’t a first-time buyer? We get that many agents love working with them. But, let’s face it, first-timers are time-consuming and quite labor-intensive. For agents who don’t frequently work with this type of client, it’s all too easy to forget that they know nothing about the process. Which only causes more problems for both of you. We’ve put together a list of the homebuying processes that most elude or confuse first-time homebuyers. Feel free to make your own, based off of ours, and do…
Have you ever wondered about those who spend all that time in real estate school, all that money to obtain a license and join a brokerage, only to eventually quit? The real estate industry’s agent attrition rate is notoriously high. Last year, a Redfin study found that it’s increasing as well, with an average 1.7 percent increase per year from 2016. Some call it the “agent failure rate,” which is not only inaccurate, but unfair. Not all who leave an industry failed. There are many reasons a real estate agent decides to move on. Since we hope you’ll stick around,…
Yes, you can generate real estate leads during the coronavirus. The right content will not only help you keep your business running through this crisis, but also help inform the people who are visiting your website.
Why do 90% of clients say they’ll use their former agent again, when only 12% actual do? Something’s happening between one sale and the next. Today we’re doing a deep dive into real estate client retention to see how to keep these clients close.
So, you know how to build a great sphere of influence. Now it’s time to talk about getting leads through SOI marketing – Here’s some info to get you started.
Real estate is an ever-changing game. With these changes comes new ways to reach out to leads. As we enter the new year, we’re looking at one of the most promising means of communication for agents – real estate text messages.
NAR recently released their Top Ten Outperforming Metro Markets Report for 2019. Was your city in the list? Find out now as we break down the top performing cities of the year
If you take only one thing away from everything you read here, it’s that marketing is a long game. Understanding your real estate market is crucial to making the most of your business. Here’s everything you need to know to build a long-term marketing funnel
The holidays can lead to some massive slowdown for your business. Nobody wants to buy a house during the usual festivities. Why not get ahead of the curve with these real estate blog ideas?