Somewhere along the line, real estate agents missed the point: client loyalty depends almost entirely on the service consumers receive, not cheesy real estate closing gifts. Keep wooing that client long after the closing and you’ll not only earn even more loyalty than you will with a closing gift, but save money as well, at least according to the old business rule that says it costs five times as much to attract a new customer than to keep an existing one. If real estate clients crave customer service, isn’t that (backed up with consistent follow-up) the best real estate closing gifts…

A real estate listing agent’s nightmare is when headlines read “At last more choices for home-buyers.’” What it should say is “Oh, crap, how do I deal with this?” That’s right – we’re entering a real estate buyer’s market. I once considered myself a listing agent (before I left the industry). I think it’s safe to say that buyers’ agents vastly outnumber us. And, like Trump’s supporters back in November of 2016, these buyers’ agents are getting ready to gloat. Can you blame them? After all, for the past couple of years they’ve put up with their clients facing multiple…