Emotional connections in real estate: one thing the portals can’t compete on
Tired of losing leads to real estate portals? Here’s what you need to know to beat Zillow and maintain a human connection with your leads.
Must-have real estate agent tech gadgets for your Santa list.
With the holidays right around the corner, it’s time to start making your wishlist for all the latest real estate agent tech gadgets. What are you hoping for this year?
Real estate marketing in 2020: What doesn’t work for agents
Marketing yourself is critical in any business, but it’s especially crucial in real estate. Here’s what you need to be aware of when it comes to real estate marketing in 2020.
4 ways to snag organic real estate leads in November
Working on your 2020 business plan? Get started on the right foot by funneling leads into your sales pipeline with these strategies designed to get organic real estate leads.
What real estate professionals need to know about 2019 taxes
Are you ready for the new year? In this article, we break down everything you need to know about taxes for real estate agents going into 2020.
Autumn real estate lead generation: 10 hyper-local blog topics
Looking for autumn real estate lead generation ideas? Here are 10 ways to get hyper-local and generate new leads just in time for the holiday season.
Should real estate agents attend all home inspections?
The home-inspection process can be confusing to buyers. One question that comes up a lot is “who’s going to be at the inspection.” So, real estate agents, should YOU be present?
Here’s the real estate news you may have missed – October style
Are solar equipped homes worth more to sellers? Is the real estate housing market on the verge of collapse? Buckle up – it’s time to get caught up with these real estate headlines.
3 ways to help a buyer find a home when inventory is tight
When inventory is tight, finding the right home for your real estate buyer leads can be a challenge. Here are 3 ways to find a home for your buyers in a tight market.
Digital real estate marketing strategies for 2020: Part IV
Today we’re discussing two acronyms that are critical to a successful digital marketing strategy for real estate agents – SEO and PPC.
Digital marketing real estate strategies for 2020, Part III: Your Real Estate Website
What does it take to have a website that generates leads? We break down the biggest missteps real estate professionals can make when planning out their digital marketing real estate strategies for 2020.
Real estate lead nurturing with email: A refresher course in 3 steps
I got another email from that agent today. When I first started receiving them, they were somewhat interesting and in newsletter form. Now, they’re blatant appeals for business and the emails I receive on an every two- to three-week basis are identical. And annoying as hell. And, at this point, with her becoming the Queen of Spam in my email inbox, if she were the last real estate agent on earth, I’d sell my house FSBO. Let’s make sure you aren’t annoying the you-know-what out of all those folks you’re dripping on. It’s time for a reminder of what it…
Digital real estate marketing strategies for 2020: Part II
2020 is right around the corner! What are the most important factors when considering digital marketing strategies for real estate agents?
Digital real estate marketing strategies for 2020: Part I
Ready to explore how digital marketing can help you grow you real estate business? Then you came to the right place! In this special 2-part series, we break down everything you need to know about digital marketing for real estate agents in 2020 and beyond.
3 of the best ways to generate real estate listing leads
Artificial intelligence, machine learning, neural networks – just the latest in “new” real estate lead gen lingo that ahead-of-the-curve agents are starting to use. Then, there are the new-that-quickly-became-routine ways to generate real estate leads: social media, Google ads, buying leads. In all the clamoring for the latest, greatest yet easiest lead gen techniques, the tried and true have been shoved into history It’s a pity, really, because some of these methods are brilliant and proven to work. Let’s blast to the past to see if something old may just be your something new when it comes to generating real…
3 reasons you didn’t get the listing
Having trouble getting listings? There are a few things most real estate professionals fail to do when it comes time to aim for the listing – here are the most common reasons why a listing falls through.
Real estate marketing communications: Are you hitting your target?
When it comes to real estate marketing, are you a generalist? Or do you focus on a real estate niche? No matter which category you fall in, you’ll want to make sure you’re hitting your target.
Fall is on the way – how’s that slow-season real estate marketing plan?
The slow season is right around the corner, and with it comes a chance to re-assess your real estate marketing plan. With that in mind, here are some things you should consider when looking over your marketing plan.
5 hyper-local real estate blog/social media post ideas for September
The best way to get local traffic is to keep a hyper-local real estate blog. How do you write about topics that will appeal to your local area? Luckily fall is full of topics to keep your blog interesting.
It’s true: When you list, you last
If you’re a new agent – or an experienced once who’s tired of dealing with buyers – becomming a listing agent might just be the way to go. Here are some reasons why focusing on sellers might be the right decision for you.
Working with affluent homebuyers
Working with affluent homebuyers can be extremely rewarding. However, as far as real estate niches go, it’s one of the harder ones to break in to. Here’s everything you need to know about working with this holy grail of homebuyers.
Boost your customer service efforts with a real estate client advisory council
A real estate client advisory council is a focus group you can use to gauge client interest in how your business is performing. Follow along as we run through everything you need to know about setting one of these up – and getting the most out of it.
Rock your marketing plan with old-school real estate marketing handouts
Real estate marketing handouts are a great way to stand out from the slew of always-digital agents. Here’s everything you need to know to start marketing, analog style
How to generate millennial real estate leads (it’s not what you think)
Millennials can be a difficult group to appeal to. Listen to the news and you’ll get the impression that these young people have no interest in owning a home. But how true is that? And how do you attract these elusive millennial real estate leads?
5 tips to manage stress as a real estate professional
This business can be tough – sometimes, stress gets to the best of us. If you’re a real estate professional, follow along with these stress relieving tips for real estate agents so you can get back on track and ready for the next big sale
Tips to grab attention with real estate marketing postcards
If you’re tired of cold calls that never seem to lead anywhere, it’s time to give direct mail a try. Here are some real estate marketing postcards guaranteed to leave a great first impression
3 real estate lead strategies of top-producing agents
How do the top producing real estate agents get leads? Here are 3 things the best of the best have in common – and how you can learn from them to improve your business
Catch up on August’s Real Estate News
Too busy buying and selling to keep up with the latest goings-on in the world of real estate? No worries! We’ve got you covered with a rundown of all the August real estate news that’s fit to print
The 4 YouTube Videos Every Real Estate Professional Needs To Watch
If you’ve been trying to grow your business, these 4 Youtube videos for real estate agents are for you. Follow along as we break down what makes these videos so special
The latest real estate news
While you were out selling houses, the wild ride that is real estate news kept on going. This month, we examine some of the dumbest content thievery yet, why some agents are getting sued, and why home buyers prefer a short commute to granite countertops
Four brilliant tips to beat iBuyers (Part 2)
Trying to get ahead of the iBuyers? Here are some tips you can use to stay ahead of the competition and beat the dreaded iBuyer.
Who’s afraid of the big, bad iBuyer? (Part 1)
Real estate iBuyers represent a brand new way for homeowners to sell their homes quickly and easily. However, these iBuyers can be beaten. Here are a few ways to get a leg up on iBuyers.
7 real estate blog/social media post ideas for August
Looking for fall real estate blog ideas? Here are some topics anyone can use to make a splash on social media this autumn!
Just two fixes can help increase your email open rate
The best real estate marketing emails know how to get opened. Before you sit down and start working on your next email template, here are 2 easy-to-implement tips to get more opens and clicks.
Marketing for Real Estate Professionals – How to C.O.P.E.
How does your content perform when it gets to social media? Is it multi-purpose, or a one hit wonder? When it comes to marketing for real estate professionals, there’s one phrase you need to know: C.O.P.E.
Fear as a real estate marketing tactic
Chances are you’ve tried fear as a real estate marketing tactic. How does fear influence the way your future clients see the home buying or selling experience? We dive in to everything you need to know about this risky marketing tactic.
Get tough on distractions and start selling more real estate
In this profession, there are plenty of things that can cause distractions. The list gets even greater if you work from home. Here are the most common real estate agent distractions, and how to prevent them.
5 simple rules of real estate writing for the web
When it comes to writing for real estate online, there are a few things you should know. From choosing the right topic to reviewing your work, use these 5 tips to get more traffic on your site, and more leads in your CRM
Generation Z is dreaming about real estate – Are you ready?
Gen Z home buyers are just starting to dip their toes in the market – and apparently, many of them want to own a home. Here are some useful facts about the next generation you’ll want to focus on in your business.
June real estate news you may have missed
How aware of your clients’ top concerns are you? Follow along with this June real estate news, and you may just pick up on a thing or two you can use to help your clients the next time they have questions
Do Solar Panels increase the value of a home?
Depending on where you live (and quite literally what the weather’s like), solar panels are huge right now. But how much do they actually increase the value of a home?
Create shareable real estate content for more Facebook engagement
If you aren’t seeing the the engagement you’re looking for on Facebook, it’s time to re-examine the Facebook real estate content you’re delivering
Want to succeed in life? Get hungry
What does it take to be successful? It requires asking more from life, and being willing to learn more in the process. Are you ready to live your best life?
Hey new real estate agent: Wanna make money?
One of the best practices for starting a new business in a flooded market is to specialize in a niche. Real estate is no different – Some of the most successful agents have found their footing in niche real estate markets. Here are some options when you’re ready to specialize
5 real estate Pinterest boards worth a look
Many real estate Pinterest boards are full of baby photos and recipes, but there are a chosen few that really stand out and deliver some quality content. Here are 5 Pinterest boards you should visit as a real estate professional
Until they list or die: The real estate listing pipeline
Everyone is obsessed with getting leads – But it’s what you do with those leads once they enter your real estate sales pipeline that really matters. If you’re getting leads but not making deals, it’s time to strengthen your pipeline with these tips
Alexa: Your new real estate personal assistant
You can do a lot with Alexa. From organizing meetings to setting reminders, Alexa can act as your all-in-one, virtual real estate assistant. Here are some creative ways to get the most out of yours
New real estate agents: Help first-time homebuyers save money
If there’s one group that needs your counsel more than any other, it’s first time homebuyers. Those misty-eyed wanna-be homeowners with a pile of expectations and zero real-world experience. It’s not like you don’t have a gazillion things to do as a new agent, right? Then, along comes Easy Agent Pro with something else to throw on your plate. But, this “something else” is important. Especially if you hope to someday end up with a largely by-referral business. To get there, you’ll need to learn all you can about ways to provide your clients amazing customer service. It’s the agent…
Alexa, help me kick Zillow’s a$%
Move over Google – Alexa is here, and she’s bringing a whole new world of searchable apps for you to rank on. Here are some tips to create an Alexa real estate skill that will get you noticed through voice search – and why it’s so important to create yours early
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