Top Real Estate Website Marketing Blog | Easy Agent PRO

Listing Descriptions - The key to a successful sale

Why Your Real Estate Listing Descriptions Are Terrible (Put Them on Steroids With These Tips)

As a writer, I’m impressed by well-written listing descriptions in the MLS. OK, so I’m easily amused. But there’s something inherently sexy in an agent’s employment of an interesting turn of phrase and the avoidance of empty adjectives. An agent who uses the few characters allowed by the MLS to highlight features and amenities that a photo can’t show, instead of repeating what’s already listed in the property description, deserves major kudos. Despite what many agents and certain agenda-driven researchers seem to think, an agent’s description of his or her listing is important to homebuyers who seek them out. Of…

Probate Real Estate Leads - An untapped niche

How To Get Probate Real Estate Leads With This Little-Known Trick

Ok, we admit it: the word “probate” is a snoozer. Not only that, it implies something few of us wish to contemplate – DEATH. So, to put death anywhere near “gee, that’s a great lead-gen idea,” seems almost creepy. But, when you consider how few agents specialize in probate real estate leads, and how much money is on the table, you may quickly get over that slimy feeling. Somebody will list these homes, right? And most of the time, it’s an agent who just happened to be in the right place at the right time. Not an expert on probate…

baby boomer real estate leads - not as old as you think

Baby boomer real estate leads: 3 strategies you absolutely have to know (and some tips)

Baby boomer real estate leads – as this generation ages, generating leads in this important segment becomes critical to real estate success. “I think the baby boomers are still going to pick up books in the grocery store but everyone else is looking online first, researching second and then picking up the phone.” This from a very young agent in a thread at Active Rain. Myths like that one about baby boomers abound and it’s useless to try to dispel all of them, especially to younger generations. Suffice it to say, however, 87 percent of younger boomers – adults between…

real estate tips - avoid fake news

How to avoid fake real estate news – and why it is critical that you do

Avoid fake real estate news? What are we even talking about? Why is it important? Simple – as a professional, part of your job is to cut through the hype and help your clients understand what’s actually happening. Consider this scenario, recently posed in an online article. What if interest rates increase to 5 percent, wonders Diana Olick of CNBC in an article titled “Here’s how a 5% mortgage rate would roil the US housing market.” Her answer? “A 5 percent rate would cause more than a quarter of today’s homebuyers to slow their plans, according to a Redfin survey.” Well,…

real estate blogging

Real Estate Blogging (7 critical lessons to learn from the worst real estate blogs)

Real estate blogging – loved, hated, promoted, ridiculed. Nevertheless, I just read an article about real estate blogging “do’s and don’ts,” that was the absolute epitome of why we have to be careful from whom we take advice. Blogging best practices include – typically at the top of the list – breaking up long paragraphs so that they are no longer than five sentences in length. The aforementioned post about what not to do when real estate blogging started out with a paragraph that is TEN sentences long. But, wait! Further into the article there is a paragraph that is…

Will it EVER end? 5 Ways to Keep Real Estate Agent Motivation Until Spring

Even on a good day, real estate agent motivation can wane. This can be a difficult business. But in many markets, winter can put a fine point on the challenges. Feast or famine – it’s the nature of the real estate beast. Yes, business is cyclical and, yes, real estate veterans know to be prepared for the down times. But, sometimes, all the preparation in the world won’t cure that feeling of being at loose ends when your business goes from supersonic to snail’s pace. The weather doesn’t help either. Less sunshine and cold temperatures do little to help lift…

real estate customer service - confusion is everywhere

Boost your Real Estate Customer Service: Explain the Mortgage Process

Real estate customer service. It seems like an easy thing to lose track of in the rollercoaster that is real estate. If you take a minute and think back to real estate school. Did you ever get the feeling that the lecturer was speaking a foreign language? Littoral vs. riparian rights, avulsion vs. erosion, all those ways of holding title? Through it all, we came away remembering there are 43,560 square feet in an acre. Oh, and some random facts about estates and interests in real property. What we weren’t taught is how to prospect, what to do on a…

Want More Seller Leads? 3 Things Your First-time Sellers Wish You Knew

Seller leads are always the holy grail of real estate – but it’s easy to just view these mythical creatures as names and emails, phone number you can call, or worst, potential commission checks. Taking time to understand the seller’s experience can make you more effective in your pitch – and help you land more deals! The truth is, real estate agents do a bang-up job of informing consumers about how to buy a first home. Almost every agent’s site has information about the process and there’s even more available from non-real estate sites. Sadly, the same can’t be said…

real estate marketing mistakes - lose your focus, and you lose.

5 Stupid Marketing Mistakes Agents Make

Unless you came to the real estate industry after a career in marketing, you’re not a marketer. It’s that simple. And that means, you’re likely making some of these real estate marketing mistakes. I mean, I hope not, but you know, it happens, right? Well, let’s see if we can correct that today! Sure, we can learn marketing tips and tricks, but along the way we’ll make some pretty big blunders. Today we’ll take a look at 5 of them and see if we can lead you in another direction. 1. Buying into myths How often do you read information like…

winter sellers leads - houses sell in winter

Generate Winter Seller Leads Using this Data (Who Says You Can’t Sell in the Cold?)

Winter seller leads – is that a thing? Some call it the “off-season” for real estate, but successful agents know better – winter is a kick-hiney season to sell a home. If you aren’t telling potential clients about the winter advantage – right now – you will have an off-season for the rest of winter. The numbers don’t lie NAR statistics tell us that fewer homes sell in winter than in spring. Their studies show that in November, home sales slide about 8 percent. In January, they slide even more – 27 percent to be exact. These numbers make sense:…

The Top 10 Real Estate Websites…what they know that you don’t

What do the top 10 real estate websites know that you don’t? In this post, we look at the stats, figures, and numbers that make the top real estate sites go

GENERATE REAL ESTATE LEADS

53 Ways To Generate Real Estate Leads with 1 Secret That Will Blow Your Mind!

Is your pipeline as dry as the Sahara Desert? Try these 53 HUGE lead generating ideas for real estate agents. PS: There is 1 lead gen idea that is so secret it will make your head explode.

realtor marketing

200 Real Estate Marketing Ideas- It’s Time To Dominate

Are your real estate marketing ideas evading you at the moment? Here is a list of 200 real estate marketing ideas to get you more leads this month.

real estate websites and online lead generation

16 Hacks For Real Estate Websites That Drive More Leads And Listings

Are you looking for real estate websites that perform? These 16 hacks are what drive the top real estate websites to succeed no matter the competition.

The Best Ways To Generate Real Estate Leads In 2018

Get leads now! Check out the top real estate lead generation strategies that are getting agents just like you real results today!

3 essential tools for the rookie agent

While many successful real estate agents began their businesses with little money, real-estate-on-a-shoestring is neither advised nor comfortable. In fact, beginning with several essential real estate tools is, well, essential! Sure, licensing and joining the various associations takes a huge chunk of money, but the out-of-pocket expenses don’t end there. You now own a business and, like all business owners, you’ll require capital to get started. Certain systems, tools and supplies may be provided by your broker but you’ll be the one shelling out the cash for the ones you need the most. Ideally, you’ll start your business with the…

Meet your 2018 Buyers and Sellers

Easy Agent Pro is busting out the crystal ball, dusting it off and gazing into it deeply to divine who you’ll be working with next year. When we’re finished, you’ll be raring to hit that 2018 business plan. In the meantime, who are the 2018 homebuyers? Who are 2018 home sellers? The two types of homebuyers in 2018 If you thought “liars and really-good-liars” when you read that, think again. According to NAR, the typical homebuyer is 45 years of age, married and earns a median household income of $88,800. That means these buyers are members of Gen X, despite…

Tired of Being the Small Fish in a Huge Pond? (Narrow Your Focus & GROW Your Business)

Yeah – we’re back with a divisive idea that scares or excites agents – real estate niche marketing. In the dental field, a dentist who takes on all patients is typically known as a “general” or “family” dentist. In real estate, an agent who takes on all clients is just known as a real estate agent.

Crazy, isn’t it? When you need a root canal you’re referred to an endodontist. Need braces? You’ll see an orthodontist.

Want to buy or sell a luxury home? Work with any old real estate agent you happen to meet.

How to Fail at Real Estate in 5 Easy Steps

How to fail at real estate in 5 easy steps Much as we might not like to talk about it, it seems a lot of agents fail at real estate. Tom Ferry once said that 87 percent of real estate agents leave the business within five years of getting their licenses. Others say that number is closer to 95 percent. It’s safe to say that the churn rate in real estate is high, and for a number of reasons. If you’re struggling to not be among them, read on to see what you might be doing wrong. 1. Hold on…

2018 Real Estate Business Planner

Take the Most Important Action of 2017 (Free Business Review Tool Enclosed!)

Bonus Download: The Ultimate 2018 Business Planner It’s a little difficult to believe, but 2017 is nearly over. Figure in a few Christmas carols, a present or two, sweets at the office party, and another year will be wrapped up before we know it. If you’re like me, this news is stunning. Admittedly, I’m sometimes fascinated by simple truths – but the passing of days, weeks, and months moves apace regardless of our attention. Meanwhile, overachievers everywhere have been planning 2018 for months. (I don’t know if that’s actually true, it’s just the sort of sneaking suspicion that I have…

How to Talk Yourself Up (Use Social Proof to Stop Losing Credibility & Clients)

Balancing your need to self-promote with the needs of consumers Why is it that so many agents have this need to smear their greatness on everything they touch? Everything, from community involvement to their websites and blogs is, to them, a marketing opportunity. Why don’t they get what a turnoff this is? Sure, there are opportunities that are ideal for self-promotion but there are equally as many opportunities to consider the consumer and how you can share your expertise without a huge self-patting of the back. The truth is, consumers are weary of having to sift through advertising and marketing…

Can Automated Follow Up Save Time And Close More Deals? [5 Things You Need To Know]

Upcoming Webinar: Your Complete System For Lead Generation And Intelligent Marketing You and I both know Lead Generation is the Holy Grail in real estate… But today, let’s examine a different step in the funnel where the gold is reallllly made. I’m talking about automated follow up. If I had a dollar for every agent I’ve talked with who wants leads… I’d have enough to buy lunch for the few agents who actually DO follow up with their leads! Now don’t get me wrong, leads are important. But where a lead becomes valuable is in the follow-up step. Today,…

12 Real Estate Winter Marketing Ideas To Slay The Holiday Season (For EVERY Agent!)

Need some fresh real estate winter marketing ideas to slay this holiday season? Here are 12 you can start getting ready right now!

How To Make Your IDX Outshine The Competition WITHOUT Any Code Or Tech Skills (Easy As One Click)

Customize the IDX on your real estate website! Our latest IDX updates are going to give agents more lead capture capability than ever before!

How To Market Your Open House And Win Leads (Plus Free Social Media Guide!)

Looking for some fresh ways to market your open house? Today we’re going to show you the quickest way to market your next open house and get leads before and after the showing!

How To Setup A Live Chat On Your Real Estate Website (Takes 2 Minutes!)

Connect with leads instantly on your real estate website! Here’s exactly how to setup a free live chat on your site in two minutes flat!

The 3 Real Estate Video Marketing Trends You Can’t Afford To Ignore (Free Cheat Sheet Included!)

What’s trending in real estate video marketing? Find out here and learn how to use these top strategies to capture leads right now!

Nurture Seller Leads With Facebook Lead Ads (Free Seller Guide Included!)

Ready to land qualified seller leads with Facebook Lead Ads? Here’s how! Don’t forget to download our free Seller eBook to seal the deal!

Facebook Lead Ads CRM Integration: LeadSites Now Takes Them Exactly Where They Need To Go

Facebook Lead Ads are the latest and greatest way to catch leads online! And now you can funnel them into your CRM instantly with LeadSites!

Real Estate Website Speed – LeadSites Now FASTER Than Ever!

Real estate website speed can make or break your bottom line! Here’s what we’re doing to make sure your LeadSite is right on track.

The Single-Property Website Dilemma SOLVED – Property Marketing Made Easy!

To build single property websites or not to? That really is the dilemma! LeadSites has the answers to make property marketing a breeze!

The 3 Best Services For Real Estate Landing Pages That Convert (FREE Guide Included)

Let your real estate landing pages do the work for you! Check out how Easy Agent Pro ranks in the top 3 services for landing pages that actually convert!

How To Build An Unstoppable Real Estate Lead Generation Engine (And Fill Your Sales Funnel!)

Get more leads with a supercharged real estate lead generation engine! Here are all the tools you need to fill your pipeline with quality leads.

What’s A Real Estate Funnel (And How To Get Seller Leads From Yours Today!)

Is your real estate funnel running dry? Follow these steps to fill every part of your pipe with quality seller leads this week!

Explode Your SEO For Real Estate With This One App (Plus Your FREE SEO Guide)

SEO for real estate is critical to the success of your business. See how this one app can 10x your search engine results in just 4 easy steps!

The (Secret) Art Of Real Estate Marketing with Courtney Brophy 🐢

Even for a master marketer the magic is hard work. Learn how to make real estate marketing work for you with Happy Turtle Marketing founder Courtney Brophy!

The 5 Landing Pages For Real Estate You Need To Create NOW (Free Quick-Guide Included!)

We’ve dropped all new landing page templates for real estate to help you capture quality leads now! Here are 5 pages you can create today!

When Disaster Strikes: 25 Ways To Keep Your Clients Afloat Before And After The Storm

Has a hurricane struck your area? Here are 25 ways to see your clients through the disaster and resources to give them after the storm.

Get 40 Leads From Facebook THIS WEEK With One Simple Strategy (Free Download Included!)

How can you capture 40 real estate leads this week? Follow Andrea’s lead to find your real estate niche and figure out what specific angle is going to work for you in your market. Here’s how!

Not Using Cold Email Templates As An Agent? Big Mistake (with Dave Lawrence from Follow Up Boss!)

Learn the key elements of perfect cold email templates and you’ll always have the right words to say to motivate your leads to action.

How To Get 7X More Leads From Your Real Estate Blog

Wondering how to turn traffic on your real estate blog into more leads and a growing business? Use this powerful tool and these easy steps!

The 6 Real Estate Keyword Tools You Need To Blog Smarter TODAY!

Blog smarter and dominate your market with these six real estate keyword tools! You won’t believe how easy it is to crack Google’s code.

The 4 Things Every Agent Should Be Doing Offline To Boost Your Online Reputation

Boost your online reputation with these 4 off-page activities today! Plus, discover the kind of SEO you need to succeed in your area

The Cost of Being An Agent: What You MUST Include In Your Real Estate Marketing Budget (Plus Free Download!)

The tools you choose to include in your real estate marketing budget will make or break your business. Make sure you have these 3 things!

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