Rising interest rates are presenting new challenges for buyers, sellers and the agents they work with. If you find yourself struggling to connect with your leads in today’s market, consider incorporating these strategies to make a stronger connection and bridge the gap
Real estate newsletters are a great way to connect with your leads, grow your brand and improve your ROI. These 9 real estate newsletter ideas are designed to help you just that: Take a look and start using your favorite techniques today
Staging a home can increase its value by as much as 10%, and with the right home staging ideas, you can actually stage a clients’ home cheaply and easily. Here are 54 home staging ideas for 2022 and beyond:
What are the best real estate website features you should look for when considering a new website? It depends on how you want to market yourself and your business – Here are some suggestions to keep an eye out for when looking for a new real estate website.
Whether you’re a new agent just starting out, or an experienced agent looking for a new way to generate leads, everyone needs a little help from time to time. We scoured the web so you don’t have to, and found these free online courses that are just the thing to help you learn a new skill and grow your business!
As a real estate agent, you have to be in a constant state of growth. Truthfully, this is one of the best things about being a realtor! Having a career that’s different every day is just one of many benefits. Staying on top of your game doesn’t have to be exhausting. With the right tips, you can easily harness the full potential of every new trend. Right now, realtors who effectively use TikTok are skyrocketing to success. Today we’re spotlighting 10 realtors with amazing TikTok channels and how they’re leveraging Tiktok for real estate agents. Once you’re done reading, you’ll…
A great real estate bio can be a game changer for your real estate website. Here are some real estate bio examples we love, plus tips to help you craft your own!
Spring has officially sprung! People nationwide are getting outside and doing much-needed spring cleaning. You may be tempted to frolic in the flowers yourself. But if you’re in the real estate industry, this season can set the tone for the rest of your year—and your sales. Spring is your annual springboard! So today, we’re sharing our top 5 spring marketing ideas for real estate. Why Should You Focus on Real Estate Marketing During Spring? People look forward to spring—it’s human nature to get excited about longer, warmer days. As people become active outside, you get more opportunities to capture their…
As with all industries, real estate has pivoted into a digital business for most agents and consumers. In fact, in a recent NAR research group, 97% of all homebuyers reported using the internet to search for their next home. While traditional methods (cold calling, post cards, etc.) will always have their place in a real estate agent’s toolkit, it’s become rather obvious that real estate is a digital marketing game. As an agent, how you incorporate social media, website design and SEO will all effect your efficacy as an agent. Alarmingly, it seems like a great deal of agents…
Feeling a little out of sorts lately? If the pandemic didn’t bring on the anxiety, there’s always inflation, rising crime rates, sky-high gas prices and a war in Europe to compound things. The resulting emotional turmoil that tens of thousands of Americans currently suffer under has been dubbed “headline anxiety.” Symptoms range from mild stress to spending “… a lot of time obsessing or ruminating about negative news while off screen, to the point that it disrupts … work or home life,” Michael Ziffra, MD, an associate professor of psychiatry and behavioral sciences at Northwestern University in Chicago, tells Damian…
Looking for a market that’s bursting at the seams right now? Vacation homes are a hot ticket item these days – and vacation home buyers are ready to buy! Here’s how to get started in this exciting market!
If you’re not using Instagram to market your real estate listings and promote yourself you’re not going to reach modern home buyers and sellers. Too many agents shrug off using social media platforms like Instagram and TikTok because they don’t think that these platforms are effective. But social media has emerged as a safe and effective way to buy and sell homes. Real estate professionals who embrace social media are setting themselves up for success while those ignore social media are going to get left behind. Instagram Is The Platform Of Choice for Millennials and Gen Z If you want…
If your clients have floated out the idea of buying fixer homes lately, they aren’t alone. More and more, fixer-uppers are being seen as a fiscally responsible alternative to buying a complete home – But as always, there are some things to be aware of before moving in to one of these properties…
While many agents may be hesitant to embrace yet another for of social media marketing, TikTok marketing for real estate is quickly becoming a necessity. Here’s everything you need to know to reach real estate buyers and sellers on TikTok.
As an agent, one of your many duties will be working with homebuyers and managing their expectations. How you deal with those expectations can have a huge impact on the final sale.
Spending time on social media without a social media strategy is a lot like going to the grocery store on an empty stomach. Without a list (a plan) you’ll most likely wander aimlessly down the aisles grabbing whatever looks good, calories and nutrition be darned. It’s the same with your social media marketing plan. Without a strategy you’re most likely throwing ideas against the wall, hoping something will stick. This willy-nilly process leads to time sucks such as reading and responding to every post, following links posted by friends and generally following every shiny object on the screen in front…
A real estate partnership is a great way to find financial stability in your business. If you’ve considered a partnership in the past, but didn’t know how to initialize it, follow along.
One of the biggest myths that potential homebuyers suffer under is that they need a 20% down payment to buy a home. It’s crazy in light of the fact that agents do an amazing job of trying to dispel the myth. The second biggest real estate myth is that consumers with poor credit can’t buy a home. In fact, “bad credit home loans,” “bad credit mortgages” and “how to buy a home with bad credit” are up-trending search terms on Google, especially in California, Texas and Florida. If you have clients who are feeling shut out of the housing market…
Real estate is a relationship business, or so we’re told. Yet, why do so many agents let the relationship grow cold when the transaction closes? Clients bought or sold a home, they didn’t die. They are still roaming the earth, making friends, having kids, having grandkids. Their networks continue to grow, while yours (if you’re one of the non-nurturers in the industry) stagnates. Think about this: “The typical REALTOR® earned 15 percent of their business from repeat clients and customers and 19 percent through referrals from past clients and customers. (2021 NAR Member Profile) Since repeat clients and referrals from…
Your real estate CRM is the lifeline of your real estate business. When it’s properly maintained, it’s a gold mine. Unfortunately, for most agents, going through a database to update contacts doesn’t feel as productive as pounding the pavement for listings. But, consider this: Between 10 percent and 25 percent of the contacts in your real estate CRM contain critical errors, according to SiriusDecisions, a Connecticut marketing company. Bad data—you know, those leads with missing, inaccurate or incomplete information—could be costing your real estate business money. Not only that, but if you hope to remain in the industry for any…
LeadSites have always been real estate websites that strive to bridge the gap between customizable and easy to use, and I’m proud to say our newest update gives users more control than ever before. Now, users can customize the various fonts of their website to fit their needs with the new Font Picker tool. For LeadSites users, this tool can be found under the Settings tab. From there, they can change the font of the main text on their website, as well as the font of the buttons and headers found within their LeadSite. At launch, we’re 5 of the…
In real estate, knowing when to start outsourcing real estate tasks is vital to running a successful business. If you’re ready to bring on a little extra help, here are 5 ways to get started.
Getting leads to your online business is a constantly-changing challenge. How you drive traffic to your site is going to play a big part in how you convert that traffic into leads. Here are our 3 tried and tested methods for getting for leads in 2022 and beyond!
Just because we’re in the holiday season doesn’t mean you can’t be productive! Most agents lose focus during this time of year, but with a little hard work now, you can reap the rewards all year long!
Providing value and making relationships with local professionals is vital when you’re in real estate. If you’re considering building a lead-generating real estate vendor referral service, but don’t know where to start, read on
Trying to balance between generating new leads and nurturing your real estate SOI can be a tricky task. Luckily, it’s not impossible – And using your blogs to appeal to the types of visitors you want on your website is a great way to start.
1. FALL CONTENT TO ATTRACT BUYERS “What you Need to Know About Buying a Home in [Your Town] This Fall” As we mentioned in our summer topic e-book, this one can (and should) be used at the beginning of each season. So, what do your readers need to know about buying a home (in your town) during fall? There’s lots to talk about right now: Explain what’s happening in the real estate market nationwide and then narrow the focus to how your local market compares (less competition, moderating prices, better inventory etc.). We found a brilliant example of a post…
A good agent knows they need to be online to be successful. Social media for real estate agents is a big part of the equation – But which platforms you’re using can make a world of difference.
Real estate is a tough job, and not everyone who becomes an agent is going to want to continue. If you’re ready to call it quits, consider looking into these real estate agent career alternatives.
Video for Real Estate agents is a great way to boost your site traffic and get more leads. If you want to start making videos but don’t know where to start, or just need a little extra help, check out my tips below:
In today’s market, being a homebuyer can be a bit scary. As their agent, you owe it to your clients to help them through the process. Today, I’m exploring what to communicate to homebuyers to make sure they stay informed and optimistic
Looking for places to continue your real estate education? Take a look at these!
If you’re looking for sellers, understanding the market is critical. Today, I’m going to show you how to get more real estate listing leads by helping your leads understand why now is the perfect time to sell
For sellers, the real estate process is full of confusing processes, from choosing an agent to the final handshake. Buyers have their share of headaches too… Take insurance, for instance. There’s PMI and MIP, homeowners insurance and title insurance. The average real estate consumer knows little about many of these processes, leaving it up to agents to educate them. Are you ready to do so? The clearer you can explain the escrow and title processes, the better your clients will perceive a high level of customer service. And being known for that is the bedrock of a business built largely…
When you’re just starting your career in real estate, it can be tough to know how to get started. These book suggestions for new real estate agents is the perfect starting point for your new career!
Getting started in Real Estate is an absolute thrill… Realizing you have no idea how to bring in new business is pretty much the exact opposite. Today, I’m covering 5 essential steps every agent should consider when looking into how to start a new real estate business
If you’re just getting started in real estate, marketing yourself is probably top on your list of things to do. Luckily, you don’t need to reinvent the wheel to make a name for yourself. Take a look at these classic ideas you can personalize to start getting business right away!
Struggling to get your website to show up on the first page of search engines like Google? If you’re new to real estate, or new to SEO, this real estate website SEO guide is sure to help!
If you aren’t blogging, you aren’t taking advantage of your website – It’s as simple as that. Don’t let a lack of blog topics for real estate websites stop you – Follow along as we unearth treasure troves of content to get you started!
Remarketing is a powerful marketing tool used by many brands in the online world. In this age of technology, it’s incredible what capabilities lie in the hands of online marketers trying to capture the attention of the millions of users who browse the Internet daily. Whether they’re reaching out through display ads on various web pages, videos ads shown before the main event, or popups showcased on mobile apps and games, marketers reach out to users constantly, hoping to entice and encourage the engagement of a company’s products or services. What is Remarketing? Remarketing, also known as retargeting, is an…
If your real estate website is struggling to reach page 1, these summer real estate blog topics just might help you do it.
If you’ve spent much time on a real estate website lately, you’ve definitely seen a Polygon Map. These tools are great for allowing visitors to scope out exactly which areas they want to explore more of. For those of you who’ve never experienced the joys of Polygon Maps, allow me to explain exactly what they are and why they’re so useful. What is a Polygon Map? Polygon maps are relatively common on most real estate websites. They allow a visitor to draw on the map, creating a polygon in whatever shape they like. After they finish selecting their area, the…
Market Reports are an exciting new take on an old classic; sharing data on markets your client is interested in through short-codes that can be integrated into various pages of your real estate website. The idea of being able to report on which neighborhoods are hot right now is nothing new, but being able to show your visitors this data has never been easier. How to set up Market Reports Setting up Market Reports is simple, if your website has a Market Report builder like Easy Agent PRO sites do. Simply create the report like you would a custom market,…
Interactive Maps are a new tool in the real estate website scene that allow you to give your visitors even more control over their search for their dream home. Here’s how it works and how you can get an Interactive Map set up on your website.
The right real estate squeeze page can make or break your sales funnel – Do you know what your squeeze pages need to be successful?
Between advertising and contacting your leads is a very important, often ignored step: The lead magnet. If you’re getting traffic to your website but not seeing any conversions, your magnet is the culprit – Here are some ways to use lead magnets for real estate websites.
How many times do you have to learn that someone you helped buy a home used another agent to sell it before you decide to start targeting leads in your real estate sphere of influence? Happens all the time, yet agents are throwing money at purchased leads when those same dollars can get more mileage by either purchasing a killer CRM or amping up the one they have, and throwing brilliant client appreciation events. Ah, but it’s not necessarily the money for some, right? It’s the time Working your real estate sphere of influence takes far more time than money,…
Struggling to get listings? Believe it or not, the best way to get more listings might be to spend more time with friends and family. Here’s how SOI marketing for real estate works – and how it can help you!
One of the most valuable things you can do to maintain effective, long-term lead generation is real estate client education – Providing the answers to those burning questions home buyers and sellers are asking. Here’s how to become the industry expert in your area.
Over 72 million people in the US have already been vaccinated for Covid-19. With many of us joining those ranks in the coming weeks and months, knowing what this new “normal” will mean is going to be important.
