A real estate listing agent’s nightmare is when headlines read “At last more choices for home-buyers.’” What it should say is “Oh, crap, how do I deal with this?” That’s right – we’re entering a real estate buyer’s market. I once considered myself a listing agent (before I left the industry). I think it’s safe to say that buyers’ agents vastly outnumber us. And, like Trump’s supporters back in November of 2016, these buyers’ agents are getting ready to gloat. Can you blame them? After all, for the past couple of years they’ve put up with their clients facing multiple…

If you truly are generating gobs of money with all your “busyness,” we salute you. If, on the other hand, you are always busy yet your real estate business standards are getting you nowhere in real estate, you may want to step back and get down to the truly important aspects of your business. Otherwise, “I’m too busy” is just a lame excuse and a recipe for burnout. If you want a real estate website that takes some of that burden off your shoulders, check out LeadSites, the real estate website that works as hard as you do. If you…

In case you haven’t noticed, real estate is all about perception – from how your listings are presented to how you, as an agent, are perceived. And that where professional real estate appearance come into play. Call it “agent curb appeal.” It’s the clothes you wear, the car you drive, how you wear your hair and makeup and even how you present yourself online. And, just as a home’s curb appeal, or lack thereof, can get people out of their cars or send then screeching down the street, so can your personal appeal make the difference between getting the listing…

How many times do you have to learn that someone you helped buy a home used another agent to sell it before you decide to start targeting leads in your real estate sphere of influence? Happens all the time, yet agents are throwing money at purchased leads when those same dollars can get more mileage by either purchasing a killer CRM or amping up the one they have, and throwing brilliant client appreciation events. Ah, but it’s not necessarily the money for some, right? It’s the time Working your real estate sphere of influence takes far more time than money,…

How many times has this happened to you? You come across the headline of a real estate blog post that addresses something you’ve been thinking about. The headline offers a promise to answer your questions. So, you read it, only to find out that the promise was a lie—and the information offers no answers, no solutions. If that doesn’t tick you off, you’re a much gentler soul than I am. I get really pissed when a blog author rips off my time. So, today, it’s “Real Estate Blogging 101,” or, how to ensure you don’t tick people off. Avoid over-hyping…

The sad truth about real estate community lead generation is that there is simply no quick way to do it. There’s no magic formula that will help you find clients in the next hour, day or even month. Whether it’s online lead generation, farming, direct mail or any other form, the very first step involves the creation of a relationship, followed by maintaining the relationship. Community involvement offers not only an exercise in relationship-building, but it’s a lead-generation technique as well. And, while you may think you don’t have the time for it, you simply can’t afford to ignore the…