Let’s get this out of the way upfront: there are social media sites that are ok with real estate agents actively promoting their businesses. Think Facebook and Instagram. Then, there are others, such as NextDoor.com and the two discussed below, that may ban you when you self-promote or solicit. Think of Facebook prospecting as “active” and prospecting real estate leads on NextDoor as “passive.” They’re both worth doing. While active prospecting involves selling yourself and your services blatantly, passive prospecting entails sitting back, reading, contributing valuable information, engaging with others and waiting for someone to say the magic words: “Does anyone…

When it comes to buyers, how do you convince them you’re the right agent for the job? If you find yourself struggling to work with buyers, consider these tips to help you build trust with real estate buyers.

Every year when Real Trends’ “The Thousand” list comes out, it’s topped by an agent who holds the Guinness World Record for home sales. Here’s how he uses new home construction to move 4x the volume of the average agent.

Fill out my online form   I finally ventured out into the world last week, mask firmly in place, to visit one of my favorite home goods stores. As I write this in September, it was a bit surprising to find that store personnel had entirely cleaned out the massive garden area and employees were busily filling it with winter holiday décor. In a way, it makes sense. With the pandemic still around, nobody really knows what our holidays will be like but many still have lots of spare time on their hands. Management is likely hoping they choose to…

As summer comes to a close, there is no shortage of real estate news. Lack of chemistry Sure, there are some who think Americans have turned into a bunch of whiners since the pandemic hit, but the Consumer Financial Protection Bureau (CFPB) claims some of the complaining they see is justified. The number of complaints the bureau has received from consumers during the pandemic has almost doubled since before the crisis (up 44%). According to the report, “The biggest consumer finance problems since the beginning of the coronavirus pandemic have pertained to credit report issues.” “Specifically, a lack of chemistry…

John and Lenore live in a lovely, well-maintained and furnished home. They recently listed the it for sale. After multiple showings, in a very hot sellers’ market, the home still didn’t have an offer. Feedback from buyers’ agents give us an indication of why buyers were hesitant to make an offer. Although they “loved the house,” most of the agents said, the nearby railroad tracks were a turnoff. Lenore was flabbergasted. Yes, there are Union Pacific freight tracks nearby, but they are located far enough away that in 6 years of living in the home she’d only heard a train…

Testimonials are all well and good, but being able to provide real social proof of your accomplishments is worth its weight in gold. Learn how to build case studies you can use to do just that with these tips:

The fall real estate market is always an interesting one, and 2020 is threatening to shake things up even more than usual. Today, let’s dive into exactly what you need to know in order to better educate your clients:

If you’ve ever toyed around with the idea of offering some kind of compensation for positive real estate reviews, READ THIS FIRST. There are many ways you can hurt your business doing this, so make sure you follow these tips to go about it the right way:

It’s a crazy world out there – here’s all the real estate news that’s fit to print as we move into the fall.

There’s a ton of competition out there, and it isn’t always easy to stand out in your market. If you’re looking for a quick turnaround, an expired listing packet is a great way to get leads fast. Here’s everything you need to know to get started:

Summer is the perfect time to break out a good book, work on your skills and improve your business. We’ve cracked the code on 4 choices for summer reading for real estate agents that we think you NEED to check out this season:

The world doesn’t slow down, and neither should we! Today we’re discussing the latest real estate news to keep you in the loop, whether you’re out in the office or working from home.

If you’re ready to compete with the big players as a listing agent, you’re going to need the right tools for the job. Today, we’re breaking down the top tools to help you compete in the summer real estate market.

When it comes to real estate website lead gen, there are 3 big things that keep most agents from getting ahead. Today, we’re looking at what those 3 problem areas are, and how to resolve them so the leads start coming in