Have you ever wondered about those who spend all that time in real estate school, all that money to obtain a license and join a brokerage, only to eventually quit? The real estate industry’s agent attrition rate is notoriously high. Last year, a Redfin study found that it’s increasing as well, with an average 1.7 percent increase per year from 2016. Some call it the “agent failure rate,” which is not only inaccurate, but unfair. Not all who leave an industry failed. There are many reasons a real estate agent decides to move on. Since we hope you’ll stick around,…

Yes, you can generate real estate leads during the coronavirus. The right content will not only help you keep your business running through this crisis, but also help inform the people who are visiting your website.

I know you’ve probably digested more than your fair share of news this month with everything going on in the world. That’s why I’ve compiled the most important real estate news of the month in an easy-to-digest format for you.

As we come to a close on the first week that most of us in the US are self-quarantining due to the COVID-19 outbreak (also known as coronavirus), we’ve already begun to feel the effects on the real estate industry. Direct marketing, physical face-to-face meetings are very much being put on hold. Not all agents are making this switch, however. As we discuss in today’s episode of In The Lead, there are agents who are still very much taking the business-as-usual approach when it comes to their marketing efforts. One agent we spoke to is still conducting open houses, but…

A necessary truth of a growing business is that eventually you won’t be able to do it all yourself. When the time comes to start outsourcing real estate tasks, make sure you’re choosing the right ones.

What are the effects of the coronavirus on the real estate industry? As COVID-19 sweeps through the country, all businesses are being affected. Real estate is going to take a hit – here’s how you can be prepared.

Lead generation is all well and good, but what do you do when those leads are finally in your system. That’s where lead nurturing comes into play. Today, we’re showing you how to benefit from sphere of influence marketing.

There are a number of reasons why people aren’t selling their homes. But some reasons are more common than others. How do you deal with these fears and help clients sell?

If you’re like most small business owners, you play a lot of roles in your business – from CEO to advertiser. Today, we’re breaking down the 3 steps you can use to build solid lead generating ads that will get you more clients.

When you start thinking about how to generate Pinterest leads, what comes to mind? As with any lead gen efforts, there’s a lot to learn. So let’s get started, shall we?

Open houses – Whether they get you the sale or not, they serve a much more important purpose: Generating open house real estate leads. Here’s everything you need to know about this precious lead source.

You’re out there every day collecting new leads, but your business still isn’t growing. If you’re struggling to get new clients but ignoring real estate follow up with your old ones, you’re missing a key demographic.

Everyone’s trying to figure out the next big thing when it comes to generating real estate leads, but what if we told you the secret to success might come from looking backwards?

How do you generate organic real estate leads? There’s a lot that goes into the complex process of generating leads organically, but let’s start at the basics – keywords.

Are you keeping up with the market? If your 2020 listing descriptions aren’t reeling in enough buyers, here are some things you need to know.

So, you’ve managed to draw traffic and leads to your website. But how do you convert those leads into clients? Today we’re going over everything you need to know about real estate prospect conversion.

If you take only one thing away from everything you read here, it’s that marketing is a long game. Understanding your real estate market is crucial to making the most of your business. Here’s everything you need to know to build a long-term marketing funnel

Real estate agent relocation is a tricky thing. It’s sort of like starting over from scratch. How do the most successful agents pull this off? Let’s take a look

Not all real estate content is created equal. Some content just doesn’t generate leads. Here are some ways to avoid making useless content and keep your marketing on point.

Beefing up your website for spring? What better place to start than with your agent profile video? We break down what makes 5 of the best profile videos so special, so you can use what they did to create your own.

Winter real estate leads are definitely a more elusive bunch than their summer-time cousins. Here are 10 tried and true ways to generate leads, even when it’s cold outside.

Between the upcoming holidays and a career that never slows down, you may have missed these headlines. Here’s the latest November real estate news.

With the holidays right around the corner, it’s time to start making your wishlist for all the latest real estate agent tech gadgets. What are you hoping for this year?

Marketing yourself is critical in any business, but it’s especially crucial in real estate. Here’s what you need to be aware of when it comes to real estate marketing in 2020.

Working on your 2020 business plan? Get started on the right foot by funneling leads into your sales pipeline with these strategies designed to get organic real estate leads.

Are you ready for the new year? In this article, we break down everything you need to know about taxes for real estate agents going into 2020.

Are solar equipped homes worth more to sellers? Is the real estate housing market on the verge of collapse? Buckle up – it’s time to get caught up with these real estate headlines.

When inventory is tight, finding the right home for your real estate buyer leads can be a challenge. Here are 3 ways to find a home for your buyers in a tight market.