Summer Curb Appeal: Tips for Attracting Buyers to Your Listing
Enhance the attractiveness of your property listing this summer with our expert tips on curb appeal. Learn how to captivate potential buyers and make a lasting impression.
How to Stand Out in the Summer Real Estate Market as a Real Estate Agent
One of the main goals of real estate marketing is to stand out in the summer real estate market in your area. Sometimes it can seem like a very difficult task to stand out as a real estate agent. With the right strategy and techniques, you can cultivate a marketing campaign that attracts the ideal clientele for your real estate business. In the summer, the real estate market is busier and many agents are working to stand out and sell their listings quickly which makes your marketing campaign all the more important. The summer real estate market is a busy…
The Do’s and Don’ts of Summer Staging for Real Estate Agents
Summer is one of the busiest and most lucrative times of the year for real estate agents. After the often slow winter season, summer is a great time to make some sales and build your network. Part of building your network and gaining traction as an agent is through excellent property listings and open houses. Both of these involve staging to make the home look as attractive as possible for potential buyers. Learn to be as successful as possible at home staging so you can have your best summer season yet. Introduction Summer staging involves setting a house up to…
Integrating Local Neighborhood Data Into Your Real Estate CRM for Better Targeting
When working as a real estate agent, it’s very helpful to focus on a target area or niche to get the most from your marketing efforts by Integrating data from your local neighborhood. Focusing on a specific area yields higher-quality leads and better conversion rates. By crafting your marketing campaigns for your target audience in a specific area, you show that you are a knowledgeable and experienced agent that people in the community can trust when it comes to buying and selling homes. A major tool in real estate marketing is CRM or Customer Relationship Management. This software allows you…
Boost Your Real Estate Business by Showcasing Local Neighborhoods on Your Website
A real estate website acts as many things for an agent. There are many opportunities to provide engaging and relevant content on your website that helps with lead conversion. Between blogs, how-to guides, listings, and reviews, there’s quite a lot you can do to buff up your website to attract clients. One great way to boost your real estate website by showcasing local neighborhoods. Let’s take a look at why this is so beneficial and how you can incorporate it onto your site. Introduction to Showcasing Local Neighborhoods Chances are you have written a few blog posts or how-to guides…
What is Geofencing in Real Estate? The Ultimate Guide for Agents
Chances are you have heard of geofarming and geo locations for real estate marketing. The technology allows you to cater your advertisements to specific locations. Geofencing in Real Estate, this technology is a great way to focus marketing efforts and ensure your digital ads are getting in front of the right audience for lead generation. Geofencing takes targeted ads based on location to another level making it a great tool for real estate agents. Let’s take a look at geofencing and how it can help grow your real estate business. Introduction to Geofencing in Real Estate While community involvement, direct…
A Beginner’s Guide to Geofarming for Real Estate Agents
Geo Farming is a fantastic and effective strategy used by many real estate agents to establish a niche and generate high-quality leads for their businesses. By designating a region, area, or neighborhood as your focus, you can improve brand recognition and lead generation as well as earn referrals and gain listings. Ready to start applying this effective marketing strategy to your real estate business? Let’s dive into this beginner’s guide to geo farming for real estate agents. Introduction to Geo farming in Real Estate Marketing is a significant part of being a real estate agent. Between online, print, and in-person…
LinkedIn Posts & Strategies for Real Estate Networking and Lead Generation
LinkedIn is a great tool for professionals across nearly every industry. The social media platform specifically caters to career-oriented individuals and offers many helpful tools for connecting with professionals and businesses as well as an opportunity to meet and gain clients. Like all other social media platforms, getting the most out of your LinkedIn profile takes a bit of strategy. Let’s dive into the Power of LinkedIn for Real Estate Networking and Lead Generation Between establishing solid professional connections and posting engaging content to interact with leads, there’s a lot to learn about successfully using LinkedIn to grow your real estate…
How To Craft The Perfect Real Estate Elevator Pitch
They say you only get one chance at a first impression so it’s a good idea to be well-prepared to meet potential clients anytime and anywhere. One of the best ways to prepare for this and get the most from first encounters is to craft a Perfect Real Estate Elevator Pitch. One of the first questions that many people ask when they meet someone new is: what do you do? Are you ready with an answer that displays confidence, knowledge, and intrigue? Crafting a real estate elevator pitch takes a bit of time and strategy but once you have it…
How To Build A Real Estate Referral Network
Any successful real estate agent will emphasize the importance of networking for growth and a thriving business. Referrals are one of the best ways to get new clients. Getting recommendations and referrals from trusted friends and families is a fantastic way to start the agent-client relationship out on a foundation of trust and reliability. Building a real estate referral network is extremely advantageous. Let’s dive into how to network as a real estate agent to build your business so that you can thrive in your field. Provide Exceptional Customer Service The first step in learning how to network in real…
How To Use Email Campaigns To Grow And Nurture Your Real Estate Business
Using technology and the internet is the name of the game when it comes to lead generation and improving conversion rates. With email campaigns, you can send consistent and relevant information to leads so that they keep you in mind as a knowledgeable and trustworthy agent for buying and selling properties. With proper execution, you can use email campaigns to grow and nurture your real estate business. Let’s dive into this guide and overview for getting your business set up for effective and strategic marketing through email campaigns. Introduction Most people have email notifications set up on their smartphones. This…
How to Digitize and Organize Your Business
It’s no surprise that digitization is integral to the success of any business and organization in this day and age. Using online real estate marketing tools to develop and implement a digital marketing strategy will help you stand out among the competition and keep consistent high-quality leads coming your way. In this article, you’ll learn how to digitize and organize your real estate business and the importance of doing so. Introduction The most successful real estate agents carry a passion and love for what they do. They put unending commitment and energy into a business so that it may thrive…
Real Estate Market Challenges (let’s talk about vacation homes and second mortgages …)
Imagine a science-fiction movie – or computer program – designed to model behavior when changes are introduced. The Matrix, The 13th Floor, and A Sound of Thunder are but a few of several such examples where a small historical change gave rise to significant future consequences. And now you’re a programmer interested in seeing how people will react economically to a health crisis. The pandemic strikes. Will people change their behaviors – and if so, how? With the COVID-19 pandemic, there was immediate panic: the stock market lost 35% in the early part of 2020. Emergency laws were enacted, and…
The Importance Of Conducting Thorough Keyword Research
If you work in digital marketing, you’ve undoubtedly come across the term SEO. SEO stands for Search Engine Optimization and is a strategic approach to improving web traffic and higher ranking for web pages. Based on techniques and analysis, proper SEO improves how pages perform and the volume of organic traffic they generate. Generating organic traffic and higher search ranking results are crucial to successful digital marketing for visibility, conversion, and sales. Getting your content in front of the right audience is the main goal of digital marketing and SEO is one of the most helpful tools in achieving this….
The Best Websites for Real Estate Agents
Let’s Talk Websites for Real Estate! If you have been searching for “the best websites for real estate agents,” you just struck gold!! Easy Agent Pro provides the best websites for real estate agents like yourself, with professional websites to promote and expand your business. By customizing your own website using one of Easy Agent Pro’s 25+ highly-transformative templates, you are guaranteed to establish credibility, connect with others online and become visible to a wider audience of clients. FREE Checklist for Success! Download our list of the top real estate website hacks Show Me! Easy Agent Pro helps relieve…
SEO Services for Real Estate Agents
Search Engine Optimization and why you need it What are SEO services for real estate agents and why is it important you may ask? The easiest way for me to explain it is by simply saying, “They make your website relevant!” Search Engine Optimization, better known as SEO, is the process of improving the quality and amount of traffic your website receives based on people searching the internet using keywords that are found throughout your website. SEO services for real estate agents are beneficial and make it possible for prospective clients to learn about you and your real estate business….
How To Find FREE Real Estate Leads On Twitter
Twitter can be an untapped source of leads for real estate agents. By using a specific script, agents can search for tweets containing phrases that people would use when looking for a house or moving soon. This can reveal a list of potential leads that can be reached out to. Get These 9 MUST DO Twitter Tactics Download the list right now completely FREE Show Me! To make this process even more efficient, agents can use a tool called IFTTT (If This Then That) to automatically reach out to leads every time someone tweets with that phrase. This eliminates…
Four Unexpected Ways To Find And Convert Home Seller Leads In Your Area
Fostering a successful career as a real estate agent means having a system for finding and converting leads.
How To Find Buyer & Seller Leads In The Current Market
As a real estate agent, you know the importance of sustaining a steady and consistent flow of new leads. Often real estate agents tend to focus on either buyer leads or seller leads as their specialty in the market. While it is beneficial to know how to cater well to each type of lead, attracting both will help improve your career and increase profits in the long run. If you are just starting, you likely have found more luck with either buyers or sellers and are now looking to reach out to the other demographic. Whether you are new to…
Real Estate Client Relationships
Building and maintaining relationships is crucial in real estate. Today, I’ll cover how to develop lasting real estate client relationships.
How To Write SEO Content For Real Estate Websites
While social media, email marketing campaigns, and advertisements have their place in attracting website visitors, writing blogs and content for your real estate website is incredibly important for your website performance. Proper real estate blog SEO can have a huge impact on the amount of traffic that visits your site. Luckily, with blog and content writing you can easily incorporate SEO elements to boost your website’s performance to increase site visitors and generate more leads. When it comes to Search Engine Optimization (SEO), your website blog will have the most significant impact. Static pages like your landing page, about page,…
Digital Marketing For Luxury Real Estate : The Google Ads & PPC Playbook
Digital marketing for luxury real estate can be a challenge, but a rewarding one. Use these luxury real estate marketing ideas for g-ads and site SEO
Real Estate Prospect Communication
Communicating with your leads can be challenging, but it’s vital that you get back to anyone who reaches out ASAP. Here are some ways you can ensure you’re able to get back to would-be clients quickly and easily!
How To Maximize Effectiveness During The Holidays
If you’re struggling to find business during the holidays, check out these tips. These real estate holiday lead generation ideas are made for the slow season, so you can keep your business running strong all year long!
How To Perfect Your Real Estate Elevator Pitch (+ Examples!)
Elevator pitches are a vital part of your real estate business – Here are some scripts you can modify for your next conversation!
A Day In The Life Of A Real Estate Agent
Considering a career in real estate? Here’s an example of an average day in the life of a real estate agent!
96 Real Estate Blog Ideas To Dominate Your Local Search Results
Blogging is a great way to drive traffic to your website. Use these 96 real estate blog ideas to create a library of content that will attract leads to your site for years to come
Understanding Real Estate Commission Splits
Today, I’m breaking down the different types of real estate commission splits you can expect to see, and which ones are right for you.
5 Sources Of Traffic For Your Real Estate Website (+ How To Drive More Traffic To Your Site!)
When you’re looking at sources of real estate website traffic, terms like “direct” and “organic” might be confusing. Here’s a breakdown of the 5 main sources of traffic to your website, and how you can use these to grow your real estate business!
5 Ways To Be A More Successful Real Estate Agent
Today, I’m going over a traditional real estate sales funnel, and how you can use it to be a more successful real estate agent.
The Ultimate Real Estate Website Branding Guide
When you work online, your brand matters. In this real estate website branding guide, I’ll show you how to craft a brand that will lead to more sales.
The Top Real Estate Logo Design Websites (+ 5 Free Template Downloads)
Today, we’re going over some of the best sources for real estate logo design, and some free examples you can use for your own branding!
3 Best Real Geeks Alternatives (In-Depth Look)
3 Best Real Geeks Alternatives (In-Depth Look) Lead generation is the crux of any real estate investment process. This process benefits from tools that make maintaining customer relationships easy. Real Geeks is a straightforward real estate and marketing site that provides much-needed solutions to real estate professionals. The platform helps agents and investors generate leads, boost inbound traffic, and track and convert relationships. Real Geeks puts real estate agents at the wheel with a comprehensive strategy combining lead nurturing, conversion, marketing, and Facebook ads. In this article, we take a look at Real Geeks’ features and some of the best…
Real Estate Slogans and Taglines
Your real estate slogan is your first impression for thousands of leads who visit your website every day. While it may not be the first thing you consider when working on your branding, it definitely matters. Follow along for some advice and examples on crafting the perfect real estate slogan for your business (and be sure to download the free guide at the bottom of this post!)
How To Get Started As A New Real Estate Agent
If you’re a new real estate agent who’s struggling to break into the field, you aren’t alone. Here are some easy ways to get started.
The Ultimate Guide To Real Estate Landing Pages
Websites are a vital tool for real estate agents. They provide a useful opportunity for marketing, generating organic traffic, and offering a one-stop online destination for your listings, how-to guides, content, and more. The landing page is an important part of your real estate website. Let’s look into the purpose of a landing page and how to make a great one for your website to keep the leads coming in. Generate Leads and Keep Sales Funnel Active A good real estate website will help to generate leads and keep your sales funnel active. When you purchase ad space for your…
Real Estate Market Challenges (Let’s talk about vacation homes and second mortgages)
Recent events have made the real estate market challenging for many – Who fared well in recent years, who struggled, and why?
Real Estate Lead Management: Tips on Organizing an Effective Process
Real Estate Lead Management: Tips on Organizing an Effective Process If you’re in the real estate business, then you know that generating leads is essential to your success. But what’s often overlooked is the importance of lead management. Converting leads into customers is just as crucial as generating them, and that’s where lead management comes in. What Is Lead Management in Real Estate? Lead management in real estate is all about acquiring, tracking and nurturing leads through the sales funnel until they become customers. Its goal is to shorten the sales cycle and increase the conversion rate of leads. There…
8 Best Real Estate Website Builders for Agents
8 Best Real Estate Website Builders for Agents If you’re a real estate agent, you know that having a well-designed and user-friendly website is essential for your business. But with so many different website builders out there, how do you know which one is right for you? Here are some of the benefits of taking the time to choose the right real estate website builder for your business: See what features each builder offers Compare prices and plans Learn about SEO and marketing strategies for real estate websites Get expert reviews In this guide, we introduce you to some of…
8 Best Real Estate Marketing Software for Agents
8 Best Real Estate Marketing Software for Agents Real Estate Marketing Software As a real estate agent, you know that staying ahead of the curve is the key to success. In order to stay on top of your game, it’s important to use all the latest and greatest tools available to you. One such tool is real estate marketing software. This software can help you manage your contacts, create listings and more. But with so many options on the market, it’s tough to know which software is right for you. That’s why we’ve created this page. Here, you’ll find answers…
3 Best Real Estate Webmasters Alternatives (In-Depth Look)
3 Best Real Estate Webmasters Alternatives (In-Depth Look) As the world progresses, more and more people are turning to the internet for their real estate needs. And why not? The internet provides a wealth of information you can’t find anywhere else. If you’re thinking about building a real estate website, you’ll need to find a good platform to do it. WebMasters is one of the best-known names out there. But, just because it’s well known doesn’t mean it’s the best. So, we took a deep dive into the most popular real estate website building services and compiled them into this…
3 Best Agent Image Alternatives (In-Depth Look)
3 Best Agent Image Alternatives (In-Depth Look) Real estate agents survive on finding new leads and converting these leads to future sales. A high-quality business website can help you advertise your services and attract new clients. A number of established web design companies specialize in building and maintaining web pages for real estate agents, including Agent Image, Easy Agent PRO and others. Agent Image Overview Agent Image is a popular real estate website design company if you want your website to stand out from the competition. Founded in 1999, Agent Image is a subsidiary of The Design People, an online…
3 Best Propertybase Alternatives (In-Depth Look)
3 Best Propertybase Alternatives (In-Depth Look) Are you in the market for a real estate website builder? If so, you’re probably wondering which one is the best option. Propertybase is a popular choice, but it’s not the only one available. In this article, we compare Propertybase to three of its biggest competitors: Easy Agent PRO, Reel Geeks and Agent Image. Easy Agent PRO is our top pick. It provides a clean, intuitive interface that makes it simple to get started. You can also take advantage of its extensive real estate website knowledge base to get answers to your questions. Reel…
3 Best Placester Alternatives (In-Depth Look)
3 Best Placester Alternatives (In-Depth Look) There are a few reasons why you might want to build your own real estate website: You want more control over the design and functionality of your website. You want to save money on website costs. You want to update your website content yourself. If any of these reasons apply to you, then you’ll want to check out some of the top real estate website builders out there. Let’s get started with our review of Placester. What Is Placester? Placester is a real estate website builder that allows agents and brokers to create a…
3 Best Boomtown Alternatives (In-Depth Look)
3 Best Boomtown Alternatives (In-Depth Look) Consumers are increasingly turning to the internet for business information, and potential home buyers are no exception. Real estate websites have become essential tools for agents to grow their businesses and connect with clients. While most real estate brokerages provide their agents with a website, these sites are often very basic. Many agents turn to real estate website builders for a more professional site; however, not all real estate website builders are created equal. Here, we look at BoomTown, a well-known real estate website builder, and some of its alternatives. Who Is BoomTown? BoomTown…
3 Best AgentFire Alternatives (In-Depth Look)
3 Best AgentFire Alternatives (In-Depth Look) As business is conducted more and more online, your website is increasingly important to generate leads and grow your business. If you’re in the real estate industry, then you know that having a high-quality website is essential to success. You may think you need to hire someone to create a website for you. That may not be necessary. There are many platforms that allow you to build a website without any coding knowledge. One such platform is AgentFire. What Is AgentFire? AgentFire is a popular choice for real estate professionals because it offers…
Real Estate Geo Farming For Absolute Beginners
Real estate geo farming (or geographic farming) is a phenomenal way to generate more real estate leads and grow your business. Here are 6 techniques you can use for real estate lead generation
7 Sources of Unlimited Free Real Estate Leads
Every agent knows more real estate leads = More potential clients. But how do you find free real estate leads? Here are 7 strategies.
How To Connect To Real Estate Leads During Rising Interest Rates
Rising interest rates are presenting new challenges for buyers, sellers and the agents they work with. If you find yourself struggling to connect with your leads in today’s market, consider incorporating these strategies to make a stronger connection and bridge the gap
9 Real Estate Newsletter Tactics For Better Deliverability and Engagement
Real estate newsletters are a great way to connect with your leads, grow your brand and improve your ROI. These 9 real estate newsletter ideas are designed to help you just that: Take a look and start using your favorite techniques today
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