What does it take to have a website that generates leads? We break down the biggest missteps real estate professionals can make when planning out their digital marketing real estate strategies for 2020.
I got another email from that agent today. When I first started receiving them, they were somewhat interesting and in newsletter form. Now, they’re blatant appeals for business and the emails I receive on an every two- to three-week basis are identical. And annoying as hell. And, at this point, with her becoming the Queen of Spam in my email inbox, if she were the last real estate agent on earth, I’d sell my house FSBO. Let’s make sure you aren’t annoying the you-know-what out of all those folks you’re dripping on. It’s time for a reminder of what it…
2020 is right around the corner! What are the most important factors when considering digital marketing strategies for real estate agents?
Ready to explore how digital marketing can help you grow you real estate business? Then you came to the right place! In this special 2-part series, we break down everything you need to know about digital marketing for real estate agents in 2020 and beyond.
Artificial intelligence, machine learning, neural networks – just the latest in “new” real estate lead gen lingo that ahead-of-the-curve agents are starting to use. Then, there are the new-that-quickly-became-routine ways to generate real estate leads: social media, Google ads, buying leads. In all the clamoring for the latest, greatest yet easiest lead gen techniques, the tried and true have been shoved into history It’s a pity, really, because some of these methods are brilliant and proven to work. Let’s blast to the past to see if something old may just be your something new when it comes to generating real…
Having trouble getting listings? There are a few things most real estate professionals fail to do when it comes time to aim for the listing – here are the most common reasons why a listing falls through.
When it comes to real estate marketing, are you a generalist? Or do you focus on a real estate niche? No matter which category you fall in, you’ll want to make sure you’re hitting your target.
The slow season is right around the corner, and with it comes a chance to re-assess your real estate marketing plan. With that in mind, here are some things you should consider when looking over your marketing plan.
The best way to get local traffic is to keep a hyper-local real estate blog. How do you write about topics that will appeal to your local area? Luckily fall is full of topics to keep your blog interesting.
If you’re a new agent – or an experienced once who’s tired of dealing with buyers – becomming a listing agent might just be the way to go. Here are some reasons why focusing on sellers might be the right decision for you.
Working with affluent homebuyers can be extremely rewarding. However, as far as real estate niches go, it’s one of the harder ones to break in to. Here’s everything you need to know about working with this holy grail of homebuyers.
A real estate client advisory council is a focus group you can use to gauge client interest in how your business is performing. Follow along as we run through everything you need to know about setting one of these up – and getting the most out of it.
Real estate marketing handouts are a great way to stand out from the slew of always-digital agents. Here’s everything you need to know to start marketing, analog style
Millennials can be a difficult group to appeal to. Listen to the news and you’ll get the impression that these young people have no interest in owning a home. But how true is that? And how do you attract these elusive millennial real estate leads?
This business can be tough – sometimes, stress gets to the best of us. If you’re a real estate professional, follow along with these stress relieving tips for real estate agents so you can get back on track and ready for the next big sale
If you’re tired of cold calls that never seem to lead anywhere, it’s time to give direct mail a try. Here are some real estate marketing postcards guaranteed to leave a great first impression
How do the top producing real estate agents get leads? Here are 3 things the best of the best have in common – and how you can learn from them to improve your business
Too busy buying and selling to keep up with the latest goings-on in the world of real estate? No worries! We’ve got you covered with a rundown of all the August real estate news that’s fit to print
If you’ve been trying to grow your business, these 4 Youtube videos for real estate agents are for you. Follow along as we break down what makes these videos so special
While you were out selling houses, the wild ride that is real estate news kept on going. This month, we examine some of the dumbest content thievery yet, why some agents are getting sued, and why home buyers prefer a short commute to granite countertops
Trying to get ahead of the iBuyers? Here are some tips you can use to stay ahead of the competition and beat the dreaded iBuyer.
Real estate iBuyers represent a brand new way for homeowners to sell their homes quickly and easily. However, these iBuyers can be beaten. Here are a few ways to get a leg up on iBuyers.
Looking for fall real estate blog ideas? Here are some topics anyone can use to make a splash on social media this autumn!
The best real estate marketing emails know how to get opened. Before you sit down and start working on your next email template, here are 2 easy-to-implement tips to get more opens and clicks.
How does your content perform when it gets to social media? Is it multi-purpose, or a one hit wonder? When it comes to marketing for real estate professionals, there’s one phrase you need to know: C.O.P.E.
Chances are you’ve tried fear as a real estate marketing tactic. How does fear influence the way your future clients see the home buying or selling experience? We dive in to everything you need to know about this risky marketing tactic.
In this profession, there are plenty of things that can cause distractions. The list gets even greater if you work from home. Here are the most common real estate agent distractions, and how to prevent them.
When it comes to writing for real estate online, there are a few things you should know. From choosing the right topic to reviewing your work, use these 5 tips to get more traffic on your site, and more leads in your CRM
Gen Z home buyers are just starting to dip their toes in the market – and apparently, many of them want to own a home. Here are some useful facts about the next generation you’ll want to focus on in your business.
How aware of your clients’ top concerns are you? Follow along with this June real estate news, and you may just pick up on a thing or two you can use to help your clients the next time they have questions
Depending on where you live (and quite literally what the weather’s like), solar panels are huge right now. But how much do they actually increase the value of a home?
If you aren’t seeing the the engagement you’re looking for on Facebook, it’s time to re-examine the Facebook real estate content you’re delivering
What does it take to be successful? It requires asking more from life, and being willing to learn more in the process. Are you ready to live your best life?
One of the best practices for starting a new business in a flooded market is to specialize in a niche. Real estate is no different – Some of the most successful agents have found their footing in niche real estate markets. Here are some options when you’re ready to specialize
Many real estate Pinterest boards are full of baby photos and recipes, but there are a chosen few that really stand out and deliver some quality content. Here are 5 Pinterest boards you should visit as a real estate professional
Everyone is obsessed with getting leads – But it’s what you do with those leads once they enter your real estate sales pipeline that really matters. If you’re getting leads but not making deals, it’s time to strengthen your pipeline with these tips
You can do a lot with Alexa. From organizing meetings to setting reminders, Alexa can act as your all-in-one, virtual real estate assistant. Here are some creative ways to get the most out of yours
If there’s one group that needs your counsel more than any other, it’s first time homebuyers. Those misty-eyed wanna-be homeowners with a pile of expectations and zero real-world experience. It’s not like you don’t have a gazillion things to do as a new agent, right? Then, along comes Easy Agent Pro with something else to throw on your plate. But, this “something else” is important. Especially if you hope to someday end up with a largely by-referral business. To get there, you’ll need to learn all you can about ways to provide your clients amazing customer service. It’s the agent…
Move over Google – Alexa is here, and she’s bringing a whole new world of searchable apps for you to rank on. Here are some tips to create an Alexa real estate skill that will get you noticed through voice search – and why it’s so important to create yours early
If you’ve got a healthy selection of articles on your blog, but you’re still not seeing much traffic on your site, it’s time to give your blog a tune-up. Here’s some real estate blog advice you can use to turn your blog into a lead-magnet
Millenials, Gen X-ers and over-promotion – The real estate market is constantly changing. Here are the most import May real estate news headlines you need to keep you informed and up-to-date on this turbulent market.
Backlinking. What is it, and how can you use it to give your SEO a boost and show up on more search results? Here’s everything you need to know about this simple trick to boost your business
Looking for a great podcast for real estate agents this summer? We’ve got 5 of the best real estate podcasts lined up for you to listen to so you can learn some new tricks and grow your business all summer long
Thanking your clients is a great way to show appreciation, foster trust and maybe even find a new lead or two. Looking for client appreciation event ideas? Read on for some great ideas you can use for your next big event.
If you’re using other people’s content, you may be committing real estate copyright infringement. How can you be sure you’re not making a costly mistake? Follow along with this guide as we run through everything you need to know about real estate copyright.
Summer time’s right around the corner. It’s time to sit back, relax and grab a good book. This year, we’re looking at some books full of business savvy to keep you ahead of the curve. This is your real estate summer reading list 2019
The year is almost half way over – can you believe it? So, how’s that 2019 real estate business plan looking? Here are some ways to stick to your goals and make the most of the rest of the year.
What’s going on in the world of real estate? It seems like everyone’s got a different opinion on which way the market’s going and how it affects your clients. Here’s April’s real estate agent news so you can stay up-to-date on the latest and greatest trends.
How do you stand out from the crowd and keep your geographic farming efforts running strong? Today we’re breaking down some of the best techniques to dominate your area, rank higher on search engines and get more leads.
Geographic (or geo) farming is one of the tried and true methods of real estate lead generation. How does it work, and how can it get you leads? Follow along as we break down the basics of geo farming for new agents!