Real Estate Market Challenges (Let’s talk about vacation homes and second mortgages)
Recent events have made the real estate market challenging for many – Who fared well in recent years, who struggled, and why?
Real Estate Lead Management: Tips on Organizing an Effective Process
Real Estate Lead Management: Tips on Organizing an Effective Process If you’re in the real estate business, then you know that generating leads is essential to your success. But what’s often overlooked is the importance of lead management. Converting leads into customers is just as crucial as generating them, and that’s where lead management comes in. What Is Lead Management in Real Estate? Lead management in real estate is all about acquiring, tracking and nurturing leads through the sales funnel until they become customers. Its goal is to shorten the sales cycle and increase the conversion rate of leads. There…
8 Best Real Estate Website Builders for Agents
8 Best Real Estate Website Builders for Agents If you’re a real estate agent, you know that having a well-designed and user-friendly website is essential for your business. But with so many different website builders out there, how do you know which one is right for you? Here are some of the benefits of taking the time to choose the right real estate website builder for your business: See what features each builder offers Compare prices and plans Learn about SEO and marketing strategies for real estate websites Get expert reviews In this guide, we introduce you to some of…
8 Best Real Estate Marketing Software for Agents
8 Best Real Estate Marketing Software for Agents Real Estate Marketing Software As a real estate agent, you know that staying ahead of the curve is the key to success. In order to stay on top of your game, it’s important to use all the latest and greatest tools available to you. One such tool is real estate marketing software. This software can help you manage your contacts, create listings and more. But with so many options on the market, it’s tough to know which software is right for you. That’s why we’ve created this page. Here, you’ll find answers…
3 Best Real Estate Webmasters Alternatives (In-Depth Look)
3 Best Real Estate Webmasters Alternatives (In-Depth Look) As the world progresses, more and more people are turning to the internet for their real estate needs. And why not? The internet provides a wealth of information you can’t find anywhere else. If you’re thinking about building a real estate website, you’ll need to find a good platform to do it. WebMasters is one of the best-known names out there. But, just because it’s well known doesn’t mean it’s the best. So, we took a deep dive into the most popular real estate website building services and compiled them into this…
3 Best Agent Image Alternatives (In-Depth Look)
3 Best Agent Image Alternatives (In-Depth Look) Real estate agents survive on finding new leads and converting these leads to future sales. A high-quality business website can help you advertise your services and attract new clients. A number of established web design companies specialize in building and maintaining web pages for real estate agents, including Agent Image, Easy Agent PRO and others. Agent Image Overview Agent Image is a popular real estate website design company if you want your website to stand out from the competition. Founded in 1999, Agent Image is a subsidiary of The Design People, an online…
3 Best Propertybase Alternatives (In-Depth Look)
3 Best Propertybase Alternatives (In-Depth Look) Are you in the market for a real estate website builder? If so, you’re probably wondering which one is the best option. Propertybase is a popular choice, but it’s not the only one available. In this article, we compare Propertybase to three of its biggest competitors: Easy Agent PRO, Reel Geeks and Agent Image. Easy Agent PRO is our top pick. It provides a clean, intuitive interface that makes it simple to get started. You can also take advantage of its extensive real estate website knowledge base to get answers to your questions. Reel…
3 Best Placester Alternatives (In-Depth Look)
3 Best Placester Alternatives (In-Depth Look) There are a few reasons why you might want to build your own real estate website: You want more control over the design and functionality of your website. You want to save money on website costs. You want to update your website content yourself. If any of these reasons apply to you, then you’ll want to check out some of the top real estate website builders out there. Let’s get started with our review of Placester. What Is Placester? Placester is a real estate website builder that allows agents and brokers to create a…
3 Best Boomtown Alternatives (In-Depth Look)
3 Best Boomtown Alternatives (In-Depth Look) Consumers are increasingly turning to the internet for business information, and potential home buyers are no exception. Real estate websites have become essential tools for agents to grow their businesses and connect with clients. While most real estate brokerages provide their agents with a website, these sites are often very basic. Many agents turn to real estate website builders for a more professional site; however, not all real estate website builders are created equal. Here, we look at BoomTown, a well-known real estate website builder, and some of its alternatives. Who Is BoomTown? BoomTown…
3 Best AgentFire Alternatives (In-Depth Look)
3 Best AgentFire Alternatives (In-Depth Look) As business is conducted more and more online, your website is increasingly important to generate leads and grow your business. If you’re in the real estate industry, then you know that having a high-quality website is essential to success. You may think you need to hire someone to create a website for you. That may not be necessary. There are many platforms that allow you to build a website without any coding knowledge. One such platform is AgentFire. What Is AgentFire? AgentFire is a popular choice for real estate professionals because it offers a…
Real Estate Geo Farming For Absolute Beginners
Real estate geo farming (or geographic farming) is a phenomenal way to generate more real estate leads and grow your business. Here are 6 techniques you can use for real estate lead generation
7 Sources of Unlimited Free Real Estate Leads
Every agent knows more real estate leads = More potential clients. But how do you find free real estate leads? Here are 7 strategies.
How To Connect To Real Estate Leads During Rising Interest Rates
Rising interest rates are presenting new challenges for buyers, sellers and the agents they work with. If you find yourself struggling to connect with your leads in today’s market, consider incorporating these strategies to make a stronger connection and bridge the gap
9 Real Estate Newsletter Tactics For Better Deliverability and Engagement
Real estate newsletters are a great way to connect with your leads, grow your brand and improve your ROI. These 9 real estate newsletter ideas are designed to help you just that: Take a look and start using your favorite techniques today
54 Cheap Home Staging Ideas
Staging a home can increase its value by as much as 10%, and with the right home staging ideas, you can actually stage a clients’ home cheaply and easily. Here are 54 home staging ideas for 2022 and beyond:
The 9 Best Real Estate Website Features You Should Look For
What are the best real estate website features you should look for when considering a new website? It depends on how you want to market yourself and your business – Here are some suggestions to keep an eye out for when looking for a new real estate website.
15 Free Online Real Estate Courses That’ll Actually Help You Grow
Whether you’re a new agent just starting out, or an experienced agent looking for a new way to generate leads, everyone needs a little help from time to time. We scoured the web so you don’t have to, and found these free online courses that are just the thing to help you learn a new skill and grow your business!
TikTok for Real Estate Agents (And 10 Realtors Who Are Killing It)
As a real estate agent, you have to be in a constant state of growth. Truthfully, this is one of the best things about being a realtor! Having a career that’s different every day is just one of many benefits. Staying on top of your game doesn’t have to be exhausting. With the right tips, you can easily harness the full potential of every new trend. Right now, realtors who effectively use TikTok are skyrocketing to success. Today we’re spotlighting 10 realtors with amazing TikTok channels and how they’re leveraging Tiktok for real estate agents. Once you’re done reading, you’ll…
How To Write A Great Real Estate Bio – Plus 4 Winning Examples
A great real estate bio can be a game changer for your real estate website. Here are some real estate bio examples we love, plus tips to help you craft your own!
31 Spring Marketing Ideas For Real Estate: Social Media, Direct Mail & More
Spring has officially sprung! People nationwide are getting outside and doing much-needed spring cleaning. You may be tempted to frolic in the flowers yourself. But if you’re in the real estate industry, this season can set the tone for the rest of your year—and your sales. Spring is your annual springboard! So today, we’re sharing our top 5 spring marketing ideas for real estate. Why Should You Focus on Real Estate Marketing During Spring? People look forward to spring—it’s human nature to get excited about longer, warmer days. As people become active outside, you get more opportunities to capture their…
Real Estate Marketing In The Digital Age
As with all industries, real estate has pivoted into a digital business for most agents and consumers. In fact, in a recent NAR research group, 97% of all homebuyers reported using the internet to search for their next home. While traditional methods (cold calling, post cards, etc.) will always have their place in a real estate agent’s toolkit, it’s become rather obvious that real estate is a digital marketing game. As an agent, how you incorporate social media, website design and SEO will all effect your efficacy as an agent. Alarmingly, it seems like a great deal of agents…
It’s a crazy world. Don’t let it impact your real estate business
Feeling a little out of sorts lately? If the pandemic didn’t bring on the anxiety, there’s always inflation, rising crime rates, sky-high gas prices and a war in Europe to compound things. The resulting emotional turmoil that tens of thousands of Americans currently suffer under has been dubbed “headline anxiety.” Symptoms range from mild stress to spending “… a lot of time obsessing or ruminating about negative news while off screen, to the point that it disrupts … work or home life,” Michael Ziffra, MD, an associate professor of psychiatry and behavioral sciences at Northwestern University in Chicago, tells Damian…
Vacation homes: A niche market worth pursuing
Looking for a market that’s bursting at the seams right now? Vacation homes are a hot ticket item these days – and vacation home buyers are ready to buy! Here’s how to get started in this exciting market!
Real Estate Marketing On Instagram
If you’re not using Instagram to market your real estate listings and promote yourself you’re not going to reach modern home buyers and sellers. Too many agents shrug off using social media platforms like Instagram and TikTok because they don’t think that these platforms are effective. But social media has emerged as a safe and effective way to buy and sell homes. Real estate professionals who embrace social media are setting themselves up for success while those ignore social media are going to get left behind. Instagram Is The Platform Of Choice for Millennials and Gen Z If you want…
So, your client wants to look at fixers
If your clients have floated out the idea of buying fixer homes lately, they aren’t alone. More and more, fixer-uppers are being seen as a fiscally responsible alternative to buying a complete home – But as always, there are some things to be aware of before moving in to one of these properties…
Real Estate Marketing On TikTok
While many agents may be hesitant to embrace yet another for of social media marketing, TikTok marketing for real estate is quickly becoming a necessity. Here’s everything you need to know to reach real estate buyers and sellers on TikTok.
How to deal with homebuyers’ unrealistic expectations
As an agent, one of your many duties will be working with homebuyers and managing their expectations. How you deal with those expectations can have a huge impact on the final sale.
Time Saving Social Media Tips For Real Estate Agents
Spending time on social media without a social media strategy is a lot like going to the grocery store on an empty stomach. Without a list (a plan) you’ll most likely wander aimlessly down the aisles grabbing whatever looks good, calories and nutrition be darned. It’s the same with your social media marketing plan. Without a strategy you’re most likely throwing ideas against the wall, hoping something will stick. This willy-nilly process leads to time sucks such as reading and responding to every post, following links posted by friends and generally following every shiny object on the screen in front…
Should I partner with another real estate agent?
A real estate partnership is a great way to find financial stability in your business. If you’ve considered a partnership in the past, but didn’t know how to initialize it, follow along.
New agents: 5 tips to help homebuyers with credit problems
One of the biggest myths that potential homebuyers suffer under is that they need a 20% down payment to buy a home. It’s crazy in light of the fact that agents do an amazing job of trying to dispel the myth. The second biggest real estate myth is that consumers with poor credit can’t buy a home. In fact, “bad credit home loans,” “bad credit mortgages” and “how to buy a home with bad credit” are up-trending search terms on Google, especially in California, Texas and Florida. If you have clients who are feeling shut out of the housing market…
The CRM primer for real estate agents
Real estate is a relationship business, or so we’re told. Yet, why do so many agents let the relationship grow cold when the transaction closes? Clients bought or sold a home, they didn’t die. They are still roaming the earth, making friends, having kids, having grandkids. Their networks continue to grow, while yours (if you’re one of the non-nurturers in the industry) stagnates. Think about this: “The typical REALTOR® earned 15 percent of their business from repeat clients and customers and 19 percent through referrals from past clients and customers. (2021 NAR Member Profile) Since repeat clients and referrals from…
Is your real estate CRM data costing you money?
Your real estate CRM is the lifeline of your real estate business. When it’s properly maintained, it’s a gold mine. Unfortunately, for most agents, going through a database to update contacts doesn’t feel as productive as pounding the pavement for listings. But, consider this: Between 10 percent and 25 percent of the contacts in your real estate CRM contain critical errors, according to SiriusDecisions, a Connecticut marketing company. Bad data—you know, those leads with missing, inaccurate or incomplete information—could be costing your real estate business money. Not only that, but if you hope to remain in the industry for any…
Introducing… Font Picker!
LeadSites have always been real estate websites that strive to bridge the gap between customizable and easy to use, and I’m proud to say our newest update gives users more control than ever before. Now, users can customize the various fonts of their website to fit their needs with the new Font Picker tool. For LeadSites users, this tool can be found under the Settings tab. From there, they can change the font of the main text on their website, as well as the font of the buttons and headers found within their LeadSite. At launch, we’re 5 of the…
5 real estate tasks to outsource in 2022
In real estate, knowing when to start outsourcing real estate tasks is vital to running a successful business. If you’re ready to bring on a little extra help, here are 5 ways to get started.
3 tried-and-true real estate lead gen techniques for 2022
Getting leads to your online business is a constantly-changing challenge. How you drive traffic to your site is going to play a big part in how you convert that traffic into leads. Here are our 3 tried and tested methods for getting for leads in 2022 and beyond!
It’s that time of year! Reach out to everyone in your sphere
Just because we’re in the holiday season doesn’t mean you can’t be productive! Most agents lose focus during this time of year, but with a little hard work now, you can reap the rewards all year long!
How to build a real estate vendor referral service
Providing value and making relationships with local professionals is vital when you’re in real estate. If you’re considering building a lead-generating real estate vendor referral service, but don’t know where to start, read on
How to convert real estate leads/prospects and still nurture your SOI
Trying to balance between generating new leads and nurturing your real estate SOI can be a tricky task. Luckily, it’s not impossible – And using your blogs to appeal to the types of visitors you want on your website is a great way to start.
Fall blog topics every Real Estate Agent should write about
1. FALL CONTENT TO ATTRACT BUYERS “What you Need to Know About Buying a Home in [Your Town] This Fall” As we mentioned in our summer topic e-book, this one can (and should) be used at the beginning of each season. So, what do your readers need to know about buying a home (in your town) during fall? There’s lots to talk about right now: Explain what’s happening in the real estate market nationwide and then narrow the focus to how your local market compares (less competition, moderating prices, better inventory etc.). We found a brilliant example of a post…
Things are changing on the social media front. What does it mean for agents?
A good agent knows they need to be online to be successful. Social media for real estate agents is a big part of the equation – But which platforms you’re using can make a world of difference.
Feel like quitting? 5 ideas for what else you can do with your real estate experience
Real estate is a tough job, and not everyone who becomes an agent is going to want to continue. If you’re ready to call it quits, consider looking into these real estate agent career alternatives.
Video for Real Estate agents – How to create videos to get more real estate leads
Video for Real Estate agents is a great way to boost your site traffic and get more leads. If you want to start making videos but don’t know where to start, or just need a little extra help, check out my tips below:
How to nurture the homebuyers you already have
In today’s market, being a homebuyer can be a bit scary. As their agent, you owe it to your clients to help them through the process. Today, I’m exploring what to communicate to homebuyers to make sure they stay informed and optimistic
5 real estate continuing education providers worth a look
Looking for places to continue your real estate education? Take a look at these!
Need real estate listing leads?
If you’re looking for sellers, understanding the market is critical. Today, I’m going to show you how to get more real estate listing leads by helping your leads understand why now is the perfect time to sell
Can you explain the escrow and title processes to your buyers and sellers?
For sellers, the real estate process is full of confusing processes, from choosing an agent to the final handshake. Buyers have their share of headaches too… Take insurance, for instance. There’s PMI and MIP, homeowners insurance and title insurance. The average real estate consumer knows little about many of these processes, leaving it up to agents to educate them. Are you ready to do so? The clearer you can explain the escrow and title processes, the better your clients will perceive a high level of customer service. And being known for that is the bedrock of a business built largely…
Book suggestions for new real estate agents before starting their careers
When you’re just starting your career in real estate, it can be tough to know how to get started. These book suggestions for new real estate agents is the perfect starting point for your new career!
5 Steps to Building a New Real Estate Business
Getting started in Real Estate is an absolute thrill… Realizing you have no idea how to bring in new business is pretty much the exact opposite. Today, I’m covering 5 essential steps every agent should consider when looking into how to start a new real estate business
Summer Marketing Ideas For New Agents
If you’re just getting started in real estate, marketing yourself is probably top on your list of things to do. Luckily, you don’t need to reinvent the wheel to make a name for yourself. Take a look at these classic ideas you can personalize to start getting business right away!
The SEO glossary every new real estate agent needs
Struggling to get your website to show up on the first page of search engines like Google? If you’re new to real estate, or new to SEO, this real estate website SEO guide is sure to help!
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