Summer real estate blog topics every agent should consider
If your real estate website is struggling to reach page 1, these summer real estate blog topics just might help you do it.
Bring a new level of interaction to your website with Multiple Polygon Maps
If you’ve spent much time on a real estate website lately, you’ve definitely seen a Polygon Map. These tools are great for allowing visitors to scope out exactly which areas they want to explore more of. For those of you who’ve never experienced the joys of Polygon Maps, allow me to explain exactly what they are and why they’re so useful. What is a Polygon Map? Polygon maps are relatively common on most real estate websites. They allow a visitor to draw on the map, creating a polygon in whatever shape they like. After they finish selecting their area, the…
How to use Market Reports to generate leads and grow your website
Market Reports are an exciting new take on an old classic; sharing data on markets your client is interested in through short-codes that can be integrated into various pages of your real estate website. The idea of being able to report on which neighborhoods are hot right now is nothing new, but being able to show your visitors this data has never been easier. How to set up Market Reports Setting up Market Reports is simple, if your website has a Market Report builder like Easy Agent PRO sites do. Simply create the report like you would a custom market,…
How Interactive Maps Simplify The Search Process & Get You More Leads
Interactive Maps are a new tool in the real estate website scene that allow you to give your visitors even more control over their search for their dream home. Here’s how it works and how you can get an Interactive Map set up on your website.
The Key Elements of a Real Estate Squeeze Page
The right real estate squeeze page can make or break your sales funnel – Do you know what your squeeze pages need to be successful?
What you need to know about real estate lead magnets
Between advertising and contacting your leads is a very important, often ignored step: The lead magnet. If you’re getting traffic to your website but not seeing any conversions, your magnet is the culprit – Here are some ways to use lead magnets for real estate websites.
Start Working Your Real Estate Sphere of Influence (SOI)
How many times do you have to learn that someone you helped buy a home used another agent to sell it before you decide to start targeting leads in your real estate sphere of influence? Happens all the time, yet agents are throwing money at purchased leads when those same dollars can get more mileage by either purchasing a killer CRM or amping up the one they have, and throwing brilliant client appreciation events. Ah, but it’s not necessarily the money for some, right? It’s the time Working your real estate sphere of influence takes far more time than money,…
Educate your real estate clients to make a connection that lasts
One of the most valuable things you can do to maintain effective, long-term lead generation is real estate client education – Providing the answers to those burning questions home buyers and sellers are asking. Here’s how to become the industry expert in your area.
Your clients are getting vaccinated – Here’s what you need to know
Over 72 million people in the US have already been vaccinated for Covid-19. With many of us joining those ranks in the coming weeks and months, knowing what this new “normal” will mean is going to be important.
Free Real Estate Flyer Templates You Can Create In Under 3 Minutes
Looking for free, easy to edit flyer templates for your real estate business? You’ve come to the right place. Free Real Estate Flyer Templates Easy To Edit: Are you looking for some flyer templates that stand out from the competition? Sick of designs that look dated? We’ve put together 6 free real estate flyer templates that will help you out. These templates are modern and fresh looking in their design. Best of all? They let you easily make them yours. You can drag and drop images. We also are giving you them 100% for free. These free real estate flyer templates are…
The Best Landing Page Services and Examples To Get You Leads
Let your real estate landing pages do the work for you! Check out how Easy Agent Pro ranks in the top 3 services for landing pages that actually convert!
Real Estate Slogan Ideas & Examples
Branding is one of the hardest parts of starting a new business. If you’ve been scrambling for real estate slogan ideas, look no further – read on for some killer ideas you can use right now to brand your business. (Be sure to grab the free slogans guide as well!)
Dynamic Facebook Ads & Instagram Ads for Real Estate
Dynamic ads are the latest and greatest way to run ads through Facebook and Instagram – But setting them up can be a little confusing. This guide will take you step-by-step through how to set up dynamic Facebook ads for real estate agents.
Easy Home Staging Tips For 2021
Looking for home staging tips for 2021? Today we’re going over 29 ways you (or your clients) can stage a listing to move.
Tips on perfecting your real estate “elevator pitch”
When you’re chatting up potential clients, do you know how to win them over? Having a great “elevator pitch” is essential for anyone who generates leads offline – Here are some ways to develop the perfect pitch that’s right for you.
How to sell a home near railroad tracks
John and Lenore live in a lovely, well-maintained and furnished home. They recently listed the it for sale. After multiple showings, in a very hot sellers’ market, the home still didn’t have an offer. Feedback from buyers’ agents give us an indication of why buyers were hesitant to make an offer. Although they “loved the house,” most of the agents said, the nearby railroad tracks were a turnoff. Lenore was flabbergasted. Yes, there are Union Pacific freight tracks nearby, but they are located far enough away that in 6 years of living in the home she’d only heard a train…
Create a brilliant real estate expired listing packet
There’s a ton of competition out there, and it isn’t always easy to stand out in your market. If you’re looking for a quick turnaround, an expired listing packet is a great way to get leads fast. Here’s everything you need to know to get started:
The best social media platforms for real estate agents in 2020
When it comes to social media for real estate agents, there are some clear winners (and some pretty big losers). But for every app, there’s someone championing it as the end all be all for marketing. Here are some things to consider before investing your time in a new platform:
Circle prospecting: An amazing way to generate real estate leads
How do you get new real estate leads? The easiest way is to focus on warm leads – leads who know you and are interested in your service. The second easiest way? Circle prospecting. Here’s how it works:
3 of the best real estate postcard companies
Looking for real estate postcards but not sure where to start? We’ve rounded up 3 of the best companies for postcards you can use to start getting leads!
What you need to know about the NACA mortgage
We’re increasingly hearing of agents with clients who are insisting on using the NACA program to buy a home. For some, it’s the only logical path to home ownership. But how exactly does a NACA mortgage work, and is it right for your clients?
Ways to stay engaged with your real estate leads during COVID-19
How are you engaging real estate leads during COVID-19? The best agents are going to come out of this crisis with a strong system in place – Here’s how you can be ready.
4 must-haves in your real estate buyers’ consultation
Have you ever breathed a sigh of relief when you find out that your new client isn’t a first-time buyer? We get that many agents love working with them. But, let’s face it, first-timers are time-consuming and quite labor-intensive. For agents who don’t frequently work with this type of client, it’s all too easy to forget that they know nothing about the process. Which only causes more problems for both of you. We’ve put together a list of the homebuying processes that most elude or confuse first-time homebuyers. Feel free to make your own, based off of ours, and do…
Thinking of quitting real estate? Hold that thought . . .
Have you ever wondered about those who spend all that time in real estate school, all that money to obtain a license and join a brokerage, only to eventually quit? The real estate industry’s agent attrition rate is notoriously high. Last year, a Redfin study found that it’s increasing as well, with an average 1.7 percent increase per year from 2016. Some call it the “agent failure rate,” which is not only inaccurate, but unfair. Not all who leave an industry failed. There are many reasons a real estate agent decides to move on. Since we hope you’ll stick around,…
Yes, you can generate real estate leads during the coronavirus pandemic
Yes, you can generate real estate leads during the coronavirus. The right content will not only help you keep your business running through this crisis, but also help inform the people who are visiting your website.
Real estate client retention strategies
Why do 90% of clients say they’ll use their former agent again, when only 12% actual do? Something’s happening between one sale and the next. Today we’re doing a deep dive into real estate client retention to see how to keep these clients close.
SOI part II – reaching out to your real estate SOI
So, you know how to build a great sphere of influence. Now it’s time to talk about getting leads through SOI marketing – Here’s some info to get you started.
2020: The year of the real estate text message?
Real estate is an ever-changing game. With these changes comes new ways to reach out to leads. As we enter the new year, we’re looking at one of the most promising means of communication for agents – real estate text messages.
Year-end wrapup: Real estate’s 5 hottest markets in 2019
NAR recently released their Top Ten Outperforming Metro Markets Report for 2019. Was your city in the list? Find out now as we break down the top performing cities of the year
News Flash: Real Estate success is a long game
If you take only one thing away from everything you read here, it’s that marketing is a long game. Understanding your real estate market is crucial to making the most of your business. Here’s everything you need to know to build a long-term marketing funnel
5 January real estate blog topics
The holidays can lead to some massive slowdown for your business. Nobody wants to buy a house during the usual festivities. Why not get ahead of the curve with these real estate blog ideas?
Starting from scratch: Real estate agent relocation
Real estate agent relocation is a tricky thing. It’s sort of like starting over from scratch. How do the most successful agents pull this off? Let’s take a look
Online real estate leads 101: How to respond
When you get a new online real estate lead into your funnel, when and how you respond is crucial. Here’s what you need to know to convert more leads into clients.
5 Real estate agent profile videos worth imitating
Beefing up your website for spring? What better place to start than with your agent profile video? We break down what makes 5 of the best profile videos so special, so you can use what they did to create your own.
10 Ways To Get Winter Real Estate Leads This Season
Winter real estate leads are definitely a more elusive bunch than their summer-time cousins. Here are 10 tried and true ways to generate leads, even when it’s cold outside.
What are your real estate business goals for 2020?
It’s almost 2020 – How are those real estate business goals looking? There’s no time like the present to work on your marketing plan!
November Real Estate News
Between the upcoming holidays and a career that never slows down, you may have missed these headlines. Here’s the latest November real estate news.
Emotional connections in real estate: one thing the portals can’t compete on
Tired of losing leads to real estate portals? Here’s what you need to know to beat Zillow and maintain a human connection with your leads.
Must-have real estate agent tech gadgets for your Santa list.
With the holidays right around the corner, it’s time to start making your wishlist for all the latest real estate agent tech gadgets. What are you hoping for this year?
Real estate marketing in 2020: What doesn’t work for agents
Marketing yourself is critical in any business, but it’s especially crucial in real estate. Here’s what you need to be aware of when it comes to real estate marketing in 2020.
4 ways to snag organic real estate leads in November
Working on your 2020 business plan? Get started on the right foot by funneling leads into your sales pipeline with these strategies designed to get organic real estate leads.
Should real estate agents attend all home inspections?
The home-inspection process can be confusing to buyers. One question that comes up a lot is “who’s going to be at the inspection.” So, real estate agents, should YOU be present?
Here’s the real estate news you may have missed – October style
Are solar equipped homes worth more to sellers? Is the real estate housing market on the verge of collapse? Buckle up – it’s time to get caught up with these real estate headlines.
Digital real estate marketing strategies for 2020: Part IV
Today we’re discussing two acronyms that are critical to a successful digital marketing strategy for real estate agents – SEO and PPC.
Digital real estate marketing strategies for 2020: Part I
Ready to explore how digital marketing can help you grow you real estate business? Then you came to the right place! In this special 2-part series, we break down everything you need to know about digital marketing for real estate agents in 2020 and beyond.
3 reasons you didn’t get the listing
Having trouble getting listings? There are a few things most real estate professionals fail to do when it comes time to aim for the listing – here are the most common reasons why a listing falls through.
Real estate marketing communications: Are you hitting your target?
When it comes to real estate marketing, are you a generalist? Or do you focus on a real estate niche? No matter which category you fall in, you’ll want to make sure you’re hitting your target.
Do Solar Panels increase the value of a home?
Depending on where you live (and quite literally what the weather’s like), solar panels are huge right now. But how much do they actually increase the value of a home?
Alexa, help me kick Zillow’s a$%
Move over Google – Alexa is here, and she’s bringing a whole new world of searchable apps for you to rank on. Here are some tips to create an Alexa real estate skill that will get you noticed through voice search – and why it’s so important to create yours early
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