If you’re struggling to find business during the holidays, check out these tips. These real estate holiday lead generation ideas are made for the slow season, so you can keep your business running strong all year long!
Elevator pitches are a vital part of your real estate business – Here are some scripts you can modify for your next conversation!
Considering a career in real estate? Here’s an example of an average day in the life of a real estate agent!
Blogging is a great way to drive traffic to your website. Use these 96 real estate blog ideas to create a library of content that will attract leads to your site for years to come
Today, I’m breaking down the different types of real estate commission splits you can expect to see, and which ones are right for you.
When you’re looking at sources of real estate website traffic, terms like “direct” and “organic” might be confusing. Here’s a breakdown of the 5 main sources of traffic to your website, and how you can use these to grow your real estate business!
Today, I’m going over a traditional real estate sales funnel, and how you can use it to be a more successful real estate agent.
When you work online, your brand matters. In this real estate website branding guide, I’ll show you how to craft a brand that will lead to more sales.
Today, we’re going over some of the best sources for real estate logo design, and some free examples you can use for your own branding!
3 Best Real Geeks Alternatives (In-Depth Look) Lead generation is the crux of any real estate investment process. This process benefits from tools that make maintaining customer relationships easy. Real Geeks is a straightforward real estate and marketing site that provides much-needed solutions to real estate professionals. The platform helps agents and investors generate leads, boost inbound traffic, and track and convert relationships. Real Geeks puts real estate agents at the wheel with a comprehensive strategy combining lead nurturing, conversion, marketing, and Facebook ads. In this article, we take a look at Real Geeks’ features and some of the best…
Your real estate slogan is your first impression for thousands of leads who visit your website every day. While it may not be the first thing you consider when working on your branding, it definitely matters. Follow along for some advice and examples on crafting the perfect real estate slogan for your business (and be sure to download the free guide at the bottom of this post!)
If you’re a new real estate agent who’s struggling to break into the field, you aren’t alone. Here are some easy ways to get started.
Websites are a vital tool for real estate agents. They provide a useful opportunity for marketing, generating organic traffic, and offering a one-stop online destination for your listings, how-to guides, content, and more. The landing page is an important part of your real estate website. Let’s look into the purpose of a landing page and how to make a great one for your website to keep the leads coming in. Generate Leads and Keep Sales Funnel Active A good real estate website will help to generate leads and keep your sales funnel active. When you purchase ad space for your…
Recent events have made the real estate market challenging for many – Who fared well in recent years, who struggled, and why?
Real Estate Lead Management: Tips on Organizing an Effective Process If you’re in the real estate business, then you know that generating leads is essential to your success. But what’s often overlooked is the importance of lead management. Converting leads into customers is just as crucial as generating them, and that’s where lead management comes in. What Is Lead Management in Real Estate? Lead management in real estate is all about acquiring, tracking and nurturing leads through the sales funnel until they become customers. Its goal is to shorten the sales cycle and increase the conversion rate of leads. There…
8 Best Real Estate Website Builders for Agents If you’re a real estate agent, you know that having a well-designed and user-friendly website is essential for your business. But with so many different website builders out there, how do you know which one is right for you? Here are some of the benefits of taking the time to choose the right real estate website builder for your business: See what features each builder offers Compare prices and plans Learn about SEO and marketing strategies for real estate websites Get expert reviews In this guide, we introduce you to some of…
8 Best Real Estate Marketing Software for Agents Real Estate Marketing Software As a real estate agent, you know that staying ahead of the curve is the key to success. In order to stay on top of your game, it’s important to use all the latest and greatest tools available to you. One such tool is real estate marketing software. This software can help you manage your contacts, create listings and more. But with so many options on the market, it’s tough to know which software is right for you. That’s why we’ve created this page. Here, you’ll find answers…
3 Best Real Estate Webmasters Alternatives (In-Depth Look) As the world progresses, more and more people are turning to the internet for their real estate needs. And why not? The internet provides a wealth of information you can’t find anywhere else. If you’re thinking about building a real estate website, you’ll need to find a good platform to do it. WebMasters is one of the best-known names out there. But, just because it’s well known doesn’t mean it’s the best. So, we took a deep dive into the most popular real estate website building services and compiled them into this…
3 Best Agent Image Alternatives (In-Depth Look) Real estate agents survive on finding new leads and converting these leads to future sales. A high-quality business website can help you advertise your services and attract new clients. A number of established web design companies specialize in building and maintaining web pages for real estate agents, including Agent Image, Easy Agent PRO and others. Agent Image Overview Agent Image is a popular real estate website design company if you want your website to stand out from the competition. Founded in 1999, Agent Image is a subsidiary of The Design People, an online…
3 Best Propertybase Alternatives (In-Depth Look) Are you in the market for a real estate website builder? If so, you’re probably wondering which one is the best option. Propertybase is a popular choice, but it’s not the only one available. In this article, we compare Propertybase to three of its biggest competitors: Easy Agent PRO, Reel Geeks and Agent Image. Easy Agent PRO is our top pick. It provides a clean, intuitive interface that makes it simple to get started. You can also take advantage of its extensive real estate website knowledge base to get answers to your questions. Reel…
3 Best Placester Alternatives (In-Depth Look) There are a few reasons why you might want to build your own real estate website: You want more control over the design and functionality of your website. You want to save money on website costs. You want to update your website content yourself. If any of these reasons apply to you, then you’ll want to check out some of the top real estate website builders out there. Let’s get started with our review of Placester. What Is Placester? Placester is a real estate website builder that allows agents and brokers to create a…
3 Best Boomtown Alternatives (In-Depth Look) Consumers are increasingly turning to the internet for business information, and potential home buyers are no exception. Real estate websites have become essential tools for agents to grow their businesses and connect with clients. While most real estate brokerages provide their agents with a website, these sites are often very basic. Many agents turn to real estate website builders for a more professional site; however, not all real estate website builders are created equal. Here, we look at BoomTown, a well-known real estate website builder, and some of its alternatives. Who Is BoomTown? BoomTown…
3 Best AgentFire Alternatives (In-Depth Look) As business is conducted more and more online, your website is increasingly important to generate leads and grow your business. If you’re in the real estate industry, then you know that having a high-quality website is essential to success. You may think you need to hire someone to create a website for you. That may not be necessary. There are many platforms that allow you to build a website without any coding knowledge. One such platform is AgentFire. What Is AgentFire? AgentFire is a popular choice for real estate professionals because it offers…
Real estate geo farming (or geographic farming) is a phenomenal way to generate more real estate leads and grow your business. Here are 6 techniques you can use for real estate lead generation
Every agent knows more real estate leads = More potential clients. But how do you find free real estate leads? Here are 7 strategies.
Rising interest rates are presenting new challenges for buyers, sellers and the agents they work with. If you find yourself struggling to connect with your leads in today’s market, consider incorporating these strategies to make a stronger connection and bridge the gap
Real estate newsletters are a great way to connect with your leads, grow your brand and improve your ROI. These 9 real estate newsletter ideas are designed to help you just that: Take a look and start using your favorite techniques today
Staging a home can increase its value by as much as 10%, and with the right home staging ideas, you can actually stage a clients’ home cheaply and easily. Here are 54 home staging ideas for 2022 and beyond:
What are the best real estate website features you should look for when considering a new website? It depends on how you want to market yourself and your business – Here are some suggestions to keep an eye out for when looking for a new real estate website.
Whether you’re a new agent just starting out, or an experienced agent looking for a new way to generate leads, everyone needs a little help from time to time. We scoured the web so you don’t have to, and found these free online courses that are just the thing to help you learn a new skill and grow your business!
As a real estate agent, you have to be in a constant state of growth. Truthfully, this is one of the best things about being a realtor! Having a career that’s different every day is just one of many benefits. Staying on top of your game doesn’t have to be exhausting. With the right tips, you can easily harness the full potential of every new trend. Right now, realtors who effectively use TikTok are skyrocketing to success. Today we’re spotlighting 10 realtors with amazing TikTok channels and how they’re leveraging Tiktok for real estate agents. Once you’re done reading, you’ll…
A great real estate bio can be a game changer for your real estate website. Here are some real estate bio examples we love, plus tips to help you craft your own!
Spring has officially sprung! People nationwide are getting outside and doing much-needed spring cleaning. You may be tempted to frolic in the flowers yourself. But if you’re in the real estate industry, this season can set the tone for the rest of your year—and your sales. Spring is your annual springboard! So today, we’re sharing our top 5 spring marketing ideas for real estate. Why Should You Focus on Real Estate Marketing During Spring? People look forward to spring—it’s human nature to get excited about longer, warmer days. As people become active outside, you get more opportunities to capture their…
As with all industries, real estate has pivoted into a digital business for most agents and consumers. In fact, in a recent NAR research group, 97% of all homebuyers reported using the internet to search for their next home. While traditional methods (cold calling, post cards, etc.) will always have their place in a real estate agent’s toolkit, it’s become rather obvious that real estate is a digital marketing game. As an agent, how you incorporate social media, website design and SEO will all effect your efficacy as an agent. Alarmingly, it seems like a great deal of agents…
Feeling a little out of sorts lately? If the pandemic didn’t bring on the anxiety, there’s always inflation, rising crime rates, sky-high gas prices and a war in Europe to compound things. The resulting emotional turmoil that tens of thousands of Americans currently suffer under has been dubbed “headline anxiety.” Symptoms range from mild stress to spending “… a lot of time obsessing or ruminating about negative news while off screen, to the point that it disrupts … work or home life,” Michael Ziffra, MD, an associate professor of psychiatry and behavioral sciences at Northwestern University in Chicago, tells Damian…
Looking for a market that’s bursting at the seams right now? Vacation homes are a hot ticket item these days – and vacation home buyers are ready to buy! Here’s how to get started in this exciting market!
If you’re not using Instagram to market your real estate listings and promote yourself you’re not going to reach modern home buyers and sellers. Too many agents shrug off using social media platforms like Instagram and TikTok because they don’t think that these platforms are effective. But social media has emerged as a safe and effective way to buy and sell homes. Real estate professionals who embrace social media are setting themselves up for success while those ignore social media are going to get left behind. Instagram Is The Platform Of Choice for Millennials and Gen Z If you want…
If your clients have floated out the idea of buying fixer homes lately, they aren’t alone. More and more, fixer-uppers are being seen as a fiscally responsible alternative to buying a complete home – But as always, there are some things to be aware of before moving in to one of these properties…
While many agents may be hesitant to embrace yet another for of social media marketing, TikTok marketing for real estate is quickly becoming a necessity. Here’s everything you need to know to reach real estate buyers and sellers on TikTok.
As an agent, one of your many duties will be working with homebuyers and managing their expectations. How you deal with those expectations can have a huge impact on the final sale.
Spending time on social media without a social media strategy is a lot like going to the grocery store on an empty stomach. Without a list (a plan) you’ll most likely wander aimlessly down the aisles grabbing whatever looks good, calories and nutrition be darned. It’s the same with your social media marketing plan. Without a strategy you’re most likely throwing ideas against the wall, hoping something will stick. This willy-nilly process leads to time sucks such as reading and responding to every post, following links posted by friends and generally following every shiny object on the screen in front…
A real estate partnership is a great way to find financial stability in your business. If you’ve considered a partnership in the past, but didn’t know how to initialize it, follow along.
One of the biggest myths that potential homebuyers suffer under is that they need a 20% down payment to buy a home. It’s crazy in light of the fact that agents do an amazing job of trying to dispel the myth. The second biggest real estate myth is that consumers with poor credit can’t buy a home. In fact, “bad credit home loans,” “bad credit mortgages” and “how to buy a home with bad credit” are up-trending search terms on Google, especially in California, Texas and Florida. If you have clients who are feeling shut out of the housing market…
Real estate is a relationship business, or so we’re told. Yet, why do so many agents let the relationship grow cold when the transaction closes? Clients bought or sold a home, they didn’t die. They are still roaming the earth, making friends, having kids, having grandkids. Their networks continue to grow, while yours (if you’re one of the non-nurturers in the industry) stagnates. Think about this: “The typical REALTOR® earned 15 percent of their business from repeat clients and customers and 19 percent through referrals from past clients and customers. (2021 NAR Member Profile) Since repeat clients and referrals from…
Your real estate CRM is the lifeline of your real estate business. When it’s properly maintained, it’s a gold mine. Unfortunately, for most agents, going through a database to update contacts doesn’t feel as productive as pounding the pavement for listings. But, consider this: Between 10 percent and 25 percent of the contacts in your real estate CRM contain critical errors, according to SiriusDecisions, a Connecticut marketing company. Bad data—you know, those leads with missing, inaccurate or incomplete information—could be costing your real estate business money. Not only that, but if you hope to remain in the industry for any…
LeadSites have always been real estate websites that strive to bridge the gap between customizable and easy to use, and I’m proud to say our newest update gives users more control than ever before. Now, users can customize the various fonts of their website to fit their needs with the new Font Picker tool. For LeadSites users, this tool can be found under the Settings tab. From there, they can change the font of the main text on their website, as well as the font of the buttons and headers found within their LeadSite. At launch, we’re 5 of the…
In real estate, knowing when to start outsourcing real estate tasks is vital to running a successful business. If you’re ready to bring on a little extra help, here are 5 ways to get started.
Getting leads to your online business is a constantly-changing challenge. How you drive traffic to your site is going to play a big part in how you convert that traffic into leads. Here are our 3 tried and tested methods for getting for leads in 2022 and beyond!
Just because we’re in the holiday season doesn’t mean you can’t be productive! Most agents lose focus during this time of year, but with a little hard work now, you can reap the rewards all year long!
Providing value and making relationships with local professionals is vital when you’re in real estate. If you’re considering building a lead-generating real estate vendor referral service, but don’t know where to start, read on
