If you’re not using Instagram to market your real estate listings and promote yourself you’re not going to reach modern home buyers and sellers. Too many agents shrug off using social media platforms like Instagram and TikTok because they don’t think that these platforms are effective. But social media has emerged as a safe and effective way to buy and sell homes. Real estate professionals who embrace social media are setting themselves up for success while those ignore social media are going to get left behind. Instagram Is The Platform Of Choice for Millennials and Gen Z If you want…

A real estate partnership is a great way to find financial stability in your business. If you’ve considered a partnership in the past, but didn’t know how to initialize it, follow along.

One of the biggest myths that potential homebuyers suffer under is that they need a 20% down payment to buy a home. It’s crazy in light of the fact that agents do an amazing job of trying to dispel the myth. The second biggest real estate myth is that consumers with poor credit can’t buy a home. In fact, “bad credit home loans,” “bad credit mortgages” and “how to buy a home with bad credit” are up-trending search terms on Google, especially in California, Texas and Florida. If you have clients who are feeling shut out of the housing market…

LeadSites have always been real estate websites that strive to bridge the gap between customizable and easy to use, and I’m proud to say our newest update gives users more control than ever before. Now, users can customize the various fonts of their website to fit their needs with the new Font Picker tool. For LeadSites users, this tool can be found under the Settings tab. From there, they can change the font of the main text on their website, as well as the font of the buttons and headers found within their LeadSite. At launch, we’re 5 of the…

In real estate, knowing when to start outsourcing real estate tasks is vital to running a successful business. If you’re ready to bring on a little extra help, here are 5 ways to get started.

1. FALL CONTENT TO ATTRACT BUYERS “What you Need to Know About Buying a Home in [Your Town] This Fall” As we mentioned in our summer topic e-book, this one can (and should) be used at the beginning of each season. So, what do your readers need to know about buying a home (in your town) during fall? There’s lots to talk about right now: Explain what’s happening in the real estate market nationwide and then narrow the focus to how your local market compares (less competition, moderating prices, better inventory etc.). We found a brilliant example of a post…

Real estate is a tough job, and not everyone who becomes an agent is going to want to continue. If you’re ready to call it quits, consider looking into these real estate agent career alternatives.

In today’s market, being a homebuyer can be a bit scary. As their agent, you owe it to your clients to help them through the process. Today, I’m exploring what to communicate to homebuyers to make sure they stay informed and optimistic

If you’re looking for sellers, understanding the market is critical. Today, I’m going to show you how to get more real estate listing leads by helping your leads understand why now is the perfect time to sell

When you’re just starting your career in real estate, it can be tough to know how to get started. These book suggestions for new real estate agents is the perfect starting point for your new career!

Struggling to get your website to show up on the first page of search engines like Google? If you’re new to real estate, or new to SEO, this real estate website SEO guide is sure to help!

If you aren’t blogging, you aren’t taking advantage of your website – It’s as simple as that. Don’t let a lack of blog topics for real estate websites stop you – Follow along as we unearth treasure troves of content to get you started!

Remarketing is a powerful marketing tool used by many brands in the online world. In this age of technology, it’s incredible what capabilities lie in the hands of online marketers trying to capture the attention of the millions of users who browse the Internet daily. Whether they’re reaching out through display ads on various web pages, videos ads shown before the main event, or popups showcased on mobile apps and games, marketers reach out to users constantly, hoping to entice and encourage the engagement of a company’s products or services. What is Remarketing? Remarketing, also known as retargeting, is an…

Market Reports are an exciting new take on an old classic; sharing data on markets your client is interested in through short-codes that can be integrated into various pages of your real estate website. The idea of being able to report on which neighborhoods are hot right now is nothing new, but being able to show your visitors this data has never been easier. How to set up Market Reports Setting up Market Reports is simple, if your website has a Market Report builder like Easy Agent PRO sites do. Simply create the report like you would a custom market,…

Interactive Maps are a new tool in the real estate website scene that allow you to give your visitors even more control over their search for their dream home. Here’s how it works and how you can get an Interactive Map set up on your website.