If you truly are generating gobs of money with all your “busyness,” we salute you. If, on the other hand, you are always busy yet your real estate business standards are getting you nowhere in real estate, you may want to step back and get down to the truly important aspects of your business. Otherwise, “I’m too busy” is just a lame excuse and a recipe for burnout. If you want a real estate website that takes some of that burden off your shoulders, check out LeadSites, the real estate website that works as hard as you do. If you…

In case you haven’t noticed, real estate is all about perception – from how your listings are presented to how you, as an agent, are perceived. And that where professional real estate appearance come into play. Call it “agent curb appeal.” It’s the clothes you wear, the car you drive, how you wear your hair and makeup and even how you present yourself online. And, just as a home’s curb appeal, or lack thereof, can get people out of their cars or send then screeching down the street, so can your personal appeal make the difference between getting the listing…

How many times do you have to learn that someone you helped buy a home used another agent to sell it before you decide to start targeting leads in your real estate sphere of influence? Happens all the time, yet agents are throwing money at purchased leads when those same dollars can get more mileage by either purchasing a killer CRM or amping up the one they have, and throwing brilliant client appreciation events. Ah, but it’s not necessarily the money for some, right? It’s the time Working your real estate sphere of influence takes far more time than money,…

How many times has this happened to you? You come across the headline of a real estate blog post that addresses something you’ve been thinking about. The headline offers a promise to answer your questions. So, you read it, only to find out that the promise was a lie—and the information offers no answers, no solutions. If that doesn’t tick you off, you’re a much gentler soul than I am. I get really pissed when a blog author rips off my time. So, today, it’s “Real Estate Blogging 101,” or, how to ensure you don’t tick people off. Avoid over-hyping…

The sad truth about real estate community lead generation is that there is simply no quick way to do it. There’s no magic formula that will help you find clients in the next hour, day or even month. Whether it’s online lead generation, farming, direct mail or any other form, the very first step involves the creation of a relationship, followed by maintaining the relationship. Community involvement offers not only an exercise in relationship-building, but it’s a lead-generation technique as well. And, while you may think you don’t have the time for it, you simply can’t afford to ignore the…

As a writer, I’m impressed by well-written listing descriptions in the MLS. OK, so I’m easily amused. But there’s something inherently sexy in an agent’s employment of an interesting turn of phrase and the avoidance of empty adjectives. An agent who uses the few characters allowed by the MLS to highlight features and amenities that a photo can’t show, instead of repeating what’s already listed in the property description, deserves major kudos. Despite what many agents and certain agenda-driven researchers seem to think, an agent’s description of his or her listing is important to homebuyers who seek them out. Of…

Real estate blogging – loved, hated, promoted, ridiculed. Nevertheless, I just read an article about real estate blogging “do’s and don’ts,” that was the absolute epitome of why we have to be careful from whom we take advice. Blogging best practices include – typically at the top of the list – breaking up long paragraphs so that they are no longer than five sentences in length. The aforementioned post about what not to do when real estate blogging started out with a paragraph that is TEN sentences long. But, wait! Further into the article there is a paragraph that is…

Bonus Download: The Ultimate 2018 Business Planner It’s a little difficult to believe, but 2017 is nearly over. Figure in a few Christmas carols, a present or two, sweets at the office party, and another year will be wrapped up before we know it. If you’re like me, this news is stunning. Admittedly, I’m sometimes fascinated by simple truths – but the passing of days, weeks, and months moves apace regardless of our attention. Meanwhile, overachievers everywhere have been planning 2018 for months. (I don’t know if that’s actually true, it’s just the sort of sneaking suspicion that I have…

Balancing your need to self-promote with the needs of consumers Why is it that so many agents have this need to smear their greatness on everything they touch? Everything, from community involvement to their websites and blogs is, to them, a marketing opportunity. Why don’t they get what a turnoff this is? Sure, there are opportunities that are ideal for self-promotion but there are equally as many opportunities to consider the consumer and how you can share your expertise without a huge self-patting of the back. The truth is, consumers are weary of having to sift through advertising and marketing…

Upcoming Webinar: Your Complete System For Lead Generation And Intelligent Marketing   You and I both know Lead Generation is the Holy Grail in real estate… But today, let’s examine a different step in the funnel where the gold is reallllly made. I’m talking about automated follow up. If I had a dollar for every agent I’ve talked with who wants leads… I’d have enough to buy lunch for the few agents who actually DO follow up with their leads! Now don’t get me wrong, leads are important. But where a lead becomes valuable is in the follow-up step. Today,…

Need some fresh real estate winter marketing ideas to slay this holiday season? Here are 12 you can start getting ready right now!

Customize the IDX on your real estate website! Our latest IDX updates are going to give agents more lead capture capability than ever before!

Looking for some fresh ways to market your open house? Today we’re going to show you the quickest way to market your next open house and get leads before and after the showing!

Connect with leads instantly on your real estate website! Here’s exactly how to setup a free live chat on your site in two minutes flat!

What’s trending in real estate video marketing? Find out here and learn how to use these top strategies to capture leads right now!

Ready to land qualified seller leads with Facebook Lead Ads? Here’s how! Don’t forget to download our free Seller eBook to seal the deal!