When it comes to social media for real estate agents, there are some clear winners (and some pretty big losers). But for every app, there’s someone championing it as the end all be all for marketing. Here are some things to consider before investing your time in a new platform:
New home builders are seeing a positive spike while renters deal with the aftermath of a financial crisis – Let’s take a moment to sift through some of the most important real estate news of the month:
How do you get new real estate leads? The easiest way is to focus on warm leads – leads who know you and are interested in your service. The second easiest way? Circle prospecting. Here’s how it works:
When it comes to selling a home during the pandemic, things have definitely gotten complicated. The kinds of questions your clients ask, things buyers are looking for – everything’s changed. And as agents, it’s out job to adapt. Here’s what you need to know to sell during Covid-19.
Learning how to work with other agents, and how to maintain a level of professionalism, is one of those skills that seems to be harder to find lately. Today, let’s break down how to interact with others in the field, and why its so important that you do
Finding a niche is one of the best things you can do when you’re trying to stand out online, and given the events of the year, landlords are looking like they’re going to be a hot group to target moving forward. Here’s why focusing on the landlord lead may be the best decision you’ve ever made:
Summer is the perfect time to break out a good book, work on your skills and improve your business. We’ve cracked the code on 4 choices for summer reading for real estate agents that we think you NEED to check out this season:
The world doesn’t slow down, and neither should we! Today we’re discussing the latest real estate news to keep you in the loop, whether you’re out in the office or working from home.
If you’re ready to compete with the big players as a listing agent, you’re going to need the right tools for the job. Today, we’re breaking down the top tools to help you compete in the summer real estate market.
The current real estate market seems to be confusing the “experts.” This is especially evident when it comes to their predictions on where home prices are headed. Zillow’s “economic research team,” for instance, sees a “… 1.8% drop in prices through October 2020.” Both the NAR and Mortgage Banker’s Association, on the other hand, see price increases in their crystal balls (3.8% and 4.0% respectively). Agents we’ve spoken with are more concerned about the tightening inventory that their buyers are facing than price increases or decreases in the future. Right now, they need homes to sell to eager buyers and…
What a strange time to be a real estate agent. If you’re caught in a slump, here are some motivational real estate videos you can use to give yourself a boost.
When it comes to real estate copywriting, there’s a lot to get right Your copy can gave a big impact on potential leads, or push them away. Here’s how to make sure your content is appealing.
Looking for real estate postcards but not sure where to start? We’ve rounded up 3 of the best companies for postcards you can use to start getting leads!
Working on a DIY real estate newsletter? Here’s everything you need to know before you start sending it out to the masses!
2020 is the year that just won’t quit – and as the news gets flooded with stories about the day to day struggles of millions of Americans, real estate info can be harder and harder to obtain. Here’s a rundown of June’s real estate news.
As we begin to see low demand for new leases in response to COVID-19, it would seem that now is the perfect time to help renters turn into buyers. But how do you even FIND these elusive leads? And what do you do once you’ve found them?
If you’re just getting started, it can feel like there’s a lot to do. But without a doubt, there are 3 first steps for real estate agents that are an absolute must. Today, I’m running through those for you.
When it comes to real estate website lead gen, there are 3 big things that keep most agents from getting ahead. Today, we’re looking at what those 3 problem areas are, and how to resolve them so the leads start coming in
Buyer’s remorse comes in many forms, and now where is it more present than in real estate – big purchases mean big lifestyle changes – Knowing how to deal with real estate client remorse is a must for agents.
There are a lot of half-truths and downright lies going around lately about what constitutes the average real estate agent’s commission. Here’s everything you need to know about earning money as an agent.
We’re increasingly hearing of agents with clients who are insisting on using the NACA program to buy a home. For some, it’s the only logical path to home ownership. But how exactly does a NACA mortgage work, and is it right for your clients?
There’s plenty to keep you busy around the house while we wait for the end of the COVID-19 pandemic, but have you considered using the time to grow your real estate business? Here are some real estate lead generation tips to use while on lockdown
Most careers that involve working with other people will inevitably result in objections. That doesn’t mean we can’t be ready for the though – Here are the most common objections for real estate agents and how to solve them.
Mortgage applications, forbearance, sellers and more – May’s real estate news is shaping up to be as crazy as April’s. As we all wait for the COVID-19 threat to end, let’s talk about how the market is changing amidst the outbreak
Consumer behavior is likely to change when the COVID-19 pandemic finally ends. Today, we’re looking at some of the trends that are likely to lead to homebuyer preferences in the post- COVID-19 market
Small businesses have faced some pretty new challenges during the COVID-19 pandemic. If you’re a small business owner who’s trying to understand the various COVID-19 SBA Programs, read on
Quarantine stinks. But just because you’re stuck at home doesn’t mean the world’s stopped spinning. Your leads are still out there – seeking socialization from social media. Here’s how to grab those Facebook real estate leads during the pandemic.
Although there are several programs to provide financial assistance for real estate agents, not all of them may be available to you. If your business is struggling during the pandemic, read on to learn more about the different types of financial aid available to you
The first thing you may notice when you start working from home as a real estate agent is that you’re working far more hours than you did when you had an office to go to.
You’re not alone.
We can’t fault you for not keeping up with April real estate news – It’s been a bit of a bumpy ride lately. That said, it’s important to keep up with the latest, so we compiled all the most important bits worth talking about into one piece.
How are you engaging real estate leads during COVID-19? The best agents are going to come out of this crisis with a strong system in place – Here’s how you can be ready.
Real estate websites for baby boomers need to be built with the demographic in mind. Here are some things to keep in mind while you’re working on updating your site
How you handle your time during this pandemic is crucial to your mental health. If you’re struggling for ideas of what to do during quarantine, take a moment to sit back, relax and focus on you
Have you ever breathed a sigh of relief when you find out that your new client isn’t a first-time buyer? We get that many agents love working with them. But, let’s face it, first-timers are time-consuming and quite labor-intensive. For agents who don’t frequently work with this type of client, it’s all too easy to forget that they know nothing about the process. Which only causes more problems for both of you. We’ve put together a list of the homebuying processes that most elude or confuse first-time homebuyers. Feel free to make your own, based off of ours, and do…
Staying productive is a challenge when you have to work from home. Here are 3 best practices to employ when you’re working from home as a real estate agent.
Have you ever wondered about those who spend all that time in real estate school, all that money to obtain a license and join a brokerage, only to eventually quit? The real estate industry’s agent attrition rate is notoriously high. Last year, a Redfin study found that it’s increasing as well, with an average 1.7 percent increase per year from 2016. Some call it the “agent failure rate,” which is not only inaccurate, but unfair. Not all who leave an industry failed. There are many reasons a real estate agent decides to move on. Since we hope you’ll stick around,…
Yes, you can generate real estate leads during the coronavirus. The right content will not only help you keep your business running through this crisis, but also help inform the people who are visiting your website.
I know you’ve probably digested more than your fair share of news this month with everything going on in the world. That’s why I’ve compiled the most important real estate news of the month in an easy-to-digest format for you.
As we get settled into the reality of social distancing amidst the COVID-19 outbreak, doing real estate work from home has gone from a luxury to a necessity. Here are some things you should know if you’re considering working from home.
As we come to a close on the first week that most of us in the US are self-quarantining due to the COVID-19 outbreak (also known as coronavirus), we’ve already begun to feel the effects on the real estate industry. Direct marketing, physical face-to-face meetings are very much being put on hold. Not all agents are making this switch, however. As we discuss in today’s episode of In The Lead, there are agents who are still very much taking the business-as-usual approach when it comes to their marketing efforts. One agent we spoke to is still conducting open houses, but…
A necessary truth of a growing business is that eventually you won’t be able to do it all yourself. When the time comes to start outsourcing real estate tasks, make sure you’re choosing the right ones.
What are the effects of the coronavirus on the real estate industry? As COVID-19 sweeps through the country, all businesses are being affected. Real estate is going to take a hit – here’s how you can be prepared.
Why do 90% of clients say they’ll use their former agent again, when only 12% actual do? Something’s happening between one sale and the next. Today we’re doing a deep dive into real estate client retention to see how to keep these clients close.
So, you know how to build a great sphere of influence. Now it’s time to talk about getting leads through SOI marketing – Here’s some info to get you started.
Lead generation is all well and good, but what do you do when those leads are finally in your system. That’s where lead nurturing comes into play. Today, we’re showing you how to benefit from sphere of influence marketing.
There are a number of reasons why people aren’t selling their homes. But some reasons are more common than others. How do you deal with these fears and help clients sell?
If you’re like most small business owners, you play a lot of roles in your business – from CEO to advertiser. Today, we’re breaking down the 3 steps you can use to build solid lead generating ads that will get you more clients.
It’s that time again – We’re breaking down the biggest bits of February real estate news. This month there’s a lot of news that your future clients will want to know – Be sure to pass the info along to them!
What do you know about content based lead generation? If you’re still struggling to understand how a website helps your business grow, let’s walk through the steps together.
When you start thinking about how to generate Pinterest leads, what comes to mind? As with any lead gen efforts, there’s a lot to learn. So let’s get started, shall we?