10 New Real Estate Bloggers You Need To Know
Are you considering starting a real estate blog? These 10 real estate bloggers wrote great articles. And we're highlighting them.
Having a blog on your real estate website is essential to ruling your market in 2016. It’s one of the only ways to consistently get traffic from Google and Facebook.
So today I’ve rounded up 10 fresh real estate bloggers that you need to be following. Keep up with these pros for blog topic inspiration and learn from their success.
Better yet, connect with them on their website and start building industry relationships today!
Without further adieu, let’s meet them:
Debbie Borron’s must-read post tackles a subject we’ve all got on our mind when it comes to listing homes: Money. While this can be a stressful topic, finding your magic number can make the entire process run a whole lot smoother.
Although staging your property is valuable, Debbie points out that in order to motivate buyers and accurately assess market conditions, you need to set an accurate sales price. And the best way to do this is to work with an experienced agent. Because, the thing is, if you start off pricing your house too high you’ll eventually end up lowering that number, which will ultimately reflect poorly on the property and result in under-bidding.
To avoid this and find your magic number start by researching similar homes in your area and account for things like size and amenities. Secondly, while comparing these homes, also keep an eye out for differences and things that could potentially make your house stand out. Houses are like snowflakes in this way, no two are exactly alike. And this is where a Realtor’s expertise really comes in. They can determine the value of these features, even minor improvements can make a major difference, to help you arrive at the perfect listing price.
Arizona-based agent Jennifer Dyer Jenkins has high hopes for the housing market this year.
With more millennials opting to buy homes and the return of the boomerang buyers, the Phoenix area has seen a nice boost in the market.
Plus, a major decrease in pending foreclosures. Though Jennifer remains optimistic, she also points out some of the challenges the market may be facing this year, including the affordability of properties and the upcoming presidential election.
Don’t underestimate the importance of home staging. Professional staging can be a powerful marketing tool and Melanie Ventura will tell you exactly how it can lead to a more profitable sale. It’s a matter of convenience, really.
You won’t find many home seekers eager to buy a property that isn’t move-in ready and requires a lot of additional maintenance. In fact, studies show that nearly 50% of buyers are more willing to view a house that is staged than one that isn’t. Buyers want to be able to enter a house and imagine their future home, so the better the property looks, the more likely buyers will be able to envision creating a life there, instead of worrying about the work that needs to be done. Home staging can attract qualified buyers and thus, more offers.
Staging is usually completed by a professional stager and can be taken to the next level by bringing in a photographer, which is a fabulous way to pique the interest of online viewers.
Here’s another great blog post from Dustin Brohm. He interviewed top real estate agents about their daily routines to find out how they contribute to their success. Dustin suggests that our daily habits and disciplines that we commit to consistently are what will ultimately shape our success in the industry.
I really recommend reading the full article, but here are some of the key takeaways that Dustin learned from the pros:
Develop a system for prospecting and following-up with leads. This will take some discipline and a solid work ethic, but the sooner you get into a routine that you can stick to, the sooner you’ll be ahead of the game.
Give your website the attention it deserves. Having a stellar website, plus quality blog content and a killer social media presence to support it will help you stand out from the competition.
Build relationships. This can be done on and off the web and you can get really creative with this. One agent even hosts client parties in her home for neighbors, past clients and friends–all of who usually bring a date or end up getting her agent information for an associate or family member.
Be flexible. You’re your own boss now, so don’t expect any two days to look the same. Even if you’re committing to executing some of the same activities daily. It may take some trial and error testing, but it’s important to find out what works for you because it may not be the same as what works for another agent.
Adrian Heyman recently visited Scottsdale’s newest Active Lifestyle community and had a lot to say about the appealing new resort. From the stand-out architecture and strides in energy-saving efforts, to the unique desert landscape, the resort aims to create a lifestyle that cannot be attained anywhere else. Adrian takes readers through an in-depth look at the community and the future of luxury housing.
This is a great example of how to blog for your niche. The question of whether or not to get a professional home inspection is something all sellers will eventually have to ask, but Adrian has brought it home by targeting his area in Columbia, South Carolina.
He discusses the differences between county home inspections versus a professional inspection and what goes into an actual inspection. He recommends hiring an inspector mainly for insurance reasons as they often catch issues that would otherwise be overlooked.
Gabe K. has put together the complete guide for home buyers to come up with that down payment. His first step is, of course, to work with a seasoned Realtor to uncover hidden fees and get set up with other professionals like mortgage brokers who can make the home-buying process a pleasant and memorable one. He also suggests managing your budget with a program like Quickbooks as soon as possible and cutting unnecessary costs where you can.
This post provides a ton of budgeting tools and great recommendations for living on the cheap while you save, along with listing programs and resources for first-time buyers. Finally, Gabe gets creative and encourages readers to create a vision board to inspire and motivate buyers along the way.
Justin Feeser’s quick and straight-forward post gives a glimpse into the booming city of Eagan, Minnesota and covers the highlights of his area. He uses his local expertise to touch on the perks of living in a growing city with a strong economy just outside of the Minneapolis/St. Paul area.
And gives an insider’s-perspective on the various types of properties available as well as the major businesses that operate out of Eagan. This is a great blog to reference if you’re ready to write about your own city.
Another super informative guide for buyers on FSBO by Brendan Daly. From establishing the proper mindset and researching market trends, to hiring a lawyer and investing in Realtor support, Brendan breaks down the For Sale by Owner process, even though he as a real estate pro may not always recommend it.
It’s awesome that he’s taken the time to offer this advice because people are definitely searching for information about this on the internet. By the end of the article, many readers will probably be following up with Brendan through his real estate website to further seek his expertise on the matter, especially after they learn more about all the paperwork and contracts that are required for a real estate transaction in their area.
Holly Rehberg cuts straight to the chase and addresses Zillow’s often confusing Zestimate feature that is well-known for vastly over or under-estimating home values.
Holly uses this as a great opportunity to explain the value of working with a local real estate expert when buying a home. She lets readers know that a third-party website can’t possibly possess the same knowledge and expertise as a local agent.
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