Over 72 million people in the US have already been vaccinated for Covid-19. With many of us joining those ranks in the coming weeks and months, knowing what this new “normal” will mean is going to be important.
Getting listing leads seems to be getting harder and harder as the market shifts. But it’s definitely not impossible. Follow along as we run through 6 common sense techniques to generate more listing leads that are SO obvious, you’ll wonder why you haven’t been doing them all along.
Google Local Service Ads for real estate are a high-performing new type of Google ad that are gold for real estate agents. They’re also wildly underused. Today, let’s go over these exciting ads in depth, and teach you how to create your own.
New real estate agents are one of the largest groups to bail on their careers within the first 5 years. Today, we’re going over some of the most important things new agents need to know when they’re just getting started, to make sure their careers are long and successful.
Google ads for real estate agents are a great way to get leads – But going in blind is a recipe for disaster. Today, we’re going over everything you need to know to make the most your Google ads and grow your business.
IDX is a powerhouse for lead generation and getting traffic to your website – Most agents use it, but many fall short of using it to its full potential. Today, I’m going over some ways you can use IDX to not only draw people to your real estate website, but get them to convert into clients.
Maybe you’re a busy agent who just doesn’t understand the features of a great IDX website. Or maybe you’re a new agent asking what is IDX period. Either way, IDX is a powerful tool that, when used right, can work hard to get you more leads. Here’s everything you need to know about ID-powered websites!
When it comes to adding real estate testimonials to your site, there are some pretty big do’s and dont’s that you don’t learn in school. Here’s everything you need to know about real estate testimonials.
Looking for free, easy to edit flyer templates for your real estate business? You’ve come to the right place. Free Real Estate Flyer Templates Easy To Edit: Are you looking for some flyer templates that stand out from the competition? Sick of designs that look dated? We’ve put together 6 free real estate flyer templates that will help you out. These templates are modern and fresh looking in their design. Best of all? They let you easily make them yours. You can drag and drop images. We also are giving you them 100% for free. These free real estate flyer templates are…
Let your real estate landing pages do the work for you! Check out how Easy Agent Pro ranks in the top 3 services for landing pages that actually convert!
Ready to dabble in email marketing for real estate? We’ve compiled a list of the most important steps you need to take (and what you absolutely MUST avoid!)
Branding is one of the hardest parts of starting a new business. If you’ve been scrambling for real estate slogan ideas, look no further – read on for some killer ideas you can use right now to brand your business. (Be sure to grab the free slogans guide as well!)
Do your listings include floor plans? If you’re like most agents, probably not. But floor plans are super important to prospective buyers. That’s why we’ve combed through the biggest 2021 real estate floor plan software reviews, so you can easily find the best software to upgrade your listings to the next level.
Getting leads is definitely the hot topic in the real estate website game – But what do you know about how to convert a real estate prospect into a client once you’ve captured their information? Read on to learn everything you need to consider for this crucial stage of your sales funnel!
Dynamic ads are the latest and greatest way to run ads through Facebook and Instagram – But setting them up can be a little confusing. This guide will take you step-by-step through how to set up dynamic Facebook ads for real estate agents.
Looking for the perfect real estate website keywords but not sure where to start? This guide is perfect for beginners who know they need to rank in local searches but have no idea how to do it!
The folks at realtrends.com are about to release their annual real estate website builder rankings. Those rankings, regardless of the company compiling them, are always a fun read. Realtrend’s criteria for a kick-hiney real estate website includes “best design.” In fact, they’re looking for “show-stopping websites.” Not the “best-designed website to increase organic SEO.” Not the “best-designed to capture leads.” Nope. It’s the prettiness factor that proves a real estate website builder “… has what it takes.” We beg to differ with them. Pretty is as pretty does and the “best” real estate websites actually work for their agent-owners. They…
Now might be the perfect time to round up some real estate leads. If you’re short on leads going into the holidays, here are some tips for how to use Facebook to help!
Let’s get this out of the way upfront: there are social media sites that are ok with real estate agents actively promoting their businesses. Think Facebook and Instagram. Then, there are others, such as NextDoor.com and the two discussed below, that may ban you when you self-promote or solicit. Think of Facebook prospecting as “active” and prospecting real estate leads on NextDoor as “passive.” They’re both worth doing. While active prospecting involves selling yourself and your services blatantly, passive prospecting entails sitting back, reading, contributing valuable information, engaging with others and waiting for someone to say the magic words: “Does anyone…
When it comes to buyers, how do you convince them you’re the right agent for the job? If you find yourself struggling to work with buyers, consider these tips to help you build trust with real estate buyers.
Every year when Real Trends’ “The Thousand” list comes out, it’s topped by an agent who holds the Guinness World Record for home sales. Here’s how he uses new home construction to move 4x the volume of the average agent.
Ready to hit the ground running? Here’s everything new real estate agents need to know to get started on the right foot – from choosing a CRM to setting up email campaigns.
Fill out my online form I finally ventured out into the world last week, mask firmly in place, to visit one of my favorite home goods stores. As I write this in September, it was a bit surprising to find that store personnel had entirely cleaned out the massive garden area and employees were busily filling it with winter holiday décor. In a way, it makes sense. With the pandemic still around, nobody really knows what our holidays will be like but many still have lots of spare time on their hands. Management is likely hoping they choose to…
Your real estate community pages are a great way to drive traffic to your site – and updating those pages is key if you’re looking to improve site traffic. Today, we’re going over the ABC’s of updating those stale neighborhood pages so you can get more traffic…
Even the best real estate website creators in the world (such as those at Easy Agent Pro) can only go so far in helping the sites they build to generate leads for agents. The rest is up to the agent. We’re not talking a major overhaul of your site – it’s pretty perfect when you fire it up. What we mean is that the final step is one that you perform: personalization. And, yes, this step is the lynchpin in your real estate lead-generating website. It holds it all together. Let’s take a look at 3 things you can do…
Agents who use real estate testimonial pages in their marketing understand how powerful they are. Sure, celebrities and others are considered “influencers” when they endorse a product or service. Turns out, though, that the average, everyday American is far more influential than any daytime talk show hostess or athlete. Think about it: how many times a month do you consult Yelp.com for other people’s opinions on the best Chinese restaurant or the best auto mechanic? Do you routinely check reviews on Amazon.com and other online retailers before forking over your money? A “jury” of our peers is very often the…
If you’re struggling to find real estate buyer leads, look no further than military homebuyers. A large group of homebuyers who may need more help navigating the complexities of their situation, such as a VA loan, military homebuyers are a great choice for helpful agents.
As summer comes to a close, there is no shortage of real estate news. Lack of chemistry Sure, there are some who think Americans have turned into a bunch of whiners since the pandemic hit, but the Consumer Financial Protection Bureau (CFPB) claims some of the complaining they see is justified. The number of complaints the bureau has received from consumers during the pandemic has almost doubled since before the crisis (up 44%). According to the report, “The biggest consumer finance problems since the beginning of the coronavirus pandemic have pertained to credit report issues.” “Specifically, a lack of chemistry…
When you’re chatting up potential clients, do you know how to win them over? Having a great “elevator pitch” is essential for anyone who generates leads offline – Here are some ways to develop the perfect pitch that’s right for you.
Want to become a more productive agent? Follow along with these 3 steps and you’ll see your productivity improve in no time!
John and Lenore live in a lovely, well-maintained and furnished home. They recently listed the it for sale. After multiple showings, in a very hot sellers’ market, the home still didn’t have an offer. Feedback from buyers’ agents give us an indication of why buyers were hesitant to make an offer. Although they “loved the house,” most of the agents said, the nearby railroad tracks were a turnoff. Lenore was flabbergasted. Yes, there are Union Pacific freight tracks nearby, but they are located far enough away that in 6 years of living in the home she’d only heard a train…
Testimonials are all well and good, but being able to provide real social proof of your accomplishments is worth its weight in gold. Learn how to build case studies you can use to do just that with these tips:
If you’ve ever toyed around with the idea of offering some kind of compensation for positive real estate reviews, READ THIS FIRST. There are many ways you can hurt your business doing this, so make sure you follow these tips to go about it the right way:
Wanting to improve your real estate website but not sure where to start? Today we’re going through 2 easy-to-implement tips you can use to give your site a boost in minutes:
Client retention is SO important in real estate, and helping out on moving day is a great way to help yourself stay top-of-mind with your clients. Here are some ways you can make the moving process easier:
For some, the idea of rejection can be a tough one to stomach. But in real estate, you’re bound to experience your fair share of it. Today’s article is all about learning how to handle rejection as a real estate agent, and how it can make you a better agent.
There’s a ton of competition out there, and it isn’t always easy to stand out in your market. If you’re looking for a quick turnaround, an expired listing packet is a great way to get leads fast. Here’s everything you need to know to get started:
Now, more than ever, people are looking for that human touch. Many of us have been isolated for months, so getting a call from your local realtor in the for of a personal touch campaign may actually be a blessing. Here are some ideas to help you get the ball rolling:
When it comes to social media for real estate agents, there are some clear winners (and some pretty big losers). But for every app, there’s someone championing it as the end all be all for marketing. Here are some things to consider before investing your time in a new platform:
How do you get new real estate leads? The easiest way is to focus on warm leads – leads who know you and are interested in your service. The second easiest way? Circle prospecting. Here’s how it works: