Tired of losing leads to real estate portals? Here’s what you need to know to beat Zillow and maintain a human connection with your leads.
With the holidays right around the corner, it’s time to start making your wishlist for all the latest real estate agent tech gadgets. What are you hoping for this year?
Marketing yourself is critical in any business, but it’s especially crucial in real estate. Here’s what you need to be aware of when it comes to real estate marketing in 2020.
Working on your 2020 business plan? Get started on the right foot by funneling leads into your sales pipeline with these strategies designed to get organic real estate leads.
Are you ready for the new year? In this article, we break down everything you need to know about taxes for real estate agents going into 2020.
Looking for autumn real estate lead generation ideas? Here are 10 ways to get hyper-local and generate new leads just in time for the holiday season.
The home-inspection process can be confusing to buyers. One question that comes up a lot is “who’s going to be at the inspection.” So, real estate agents, should YOU be present?
Are solar equipped homes worth more to sellers? Is the real estate housing market on the verge of collapse? Buckle up – it’s time to get caught up with these real estate headlines.
When inventory is tight, finding the right home for your real estate buyer leads can be a challenge. Here are 3 ways to find a home for your buyers in a tight market.
Today we’re discussing two acronyms that are critical to a successful digital marketing strategy for real estate agents – SEO and PPC.
What does it take to have a website that generates leads? We break down the biggest missteps real estate professionals can make when planning out their digital marketing real estate strategies for 2020.
I got another email from that agent today. When I first started receiving them, they were somewhat interesting and in newsletter form. Now, they’re blatant appeals for business and the emails I receive on an every two- to three-week basis are identical. And annoying as hell. And, at this point, with her becoming the Queen of Spam in my email inbox, if she were the last real estate agent on earth, I’d sell my house FSBO. Let’s make sure you aren’t annoying the you-know-what out of all those folks you’re dripping on. It’s time for a reminder of what it…
2020 is right around the corner! What are the most important factors when considering digital marketing strategies for real estate agents?
Ready to explore how digital marketing can help you grow you real estate business? Then you came to the right place! In this special 2-part series, we break down everything you need to know about digital marketing for real estate agents in 2020 and beyond.
Artificial intelligence, machine learning, neural networks – just the latest in “new” real estate lead gen lingo that ahead-of-the-curve agents are starting to use. Then, there are the new-that-quickly-became-routine ways to generate real estate leads: social media, Google ads, buying leads. In all the clamoring for the latest, greatest yet easiest lead gen techniques, the tried and true have been shoved into history It’s a pity, really, because some of these methods are brilliant and proven to work. Let’s blast to the past to see if something old may just be your something new when it comes to generating real…
When it comes to real estate marketing, are you a generalist? Or do you focus on a real estate niche? No matter which category you fall in, you’ll want to make sure you’re hitting your target.
The slow season is right around the corner, and with it comes a chance to re-assess your real estate marketing plan. With that in mind, here are some things you should consider when looking over your marketing plan.
The best way to get local traffic is to keep a hyper-local real estate blog. How do you write about topics that will appeal to your local area? Luckily fall is full of topics to keep your blog interesting.
A real estate client advisory council is a focus group you can use to gauge client interest in how your business is performing. Follow along as we run through everything you need to know about setting one of these up – and getting the most out of it.
Real estate marketing handouts are a great way to stand out from the slew of always-digital agents. Here’s everything you need to know to start marketing, analog style
Millennials can be a difficult group to appeal to. Listen to the news and you’ll get the impression that these young people have no interest in owning a home. But how true is that? And how do you attract these elusive millennial real estate leads?
This business can be tough – sometimes, stress gets to the best of us. If you’re a real estate professional, follow along with these stress relieving tips for real estate agents so you can get back on track and ready for the next big sale
If you’re tired of cold calls that never seem to lead anywhere, it’s time to give direct mail a try. Here are some real estate marketing postcards guaranteed to leave a great first impression
How do the top producing real estate agents get leads? Here are 3 things the best of the best have in common – and how you can learn from them to improve your business
If you’ve been trying to grow your business, these 4 Youtube videos for real estate agents are for you. Follow along as we break down what makes these videos so special
Looking for fall real estate blog ideas? Here are some topics anyone can use to make a splash on social media this autumn!
The best real estate marketing emails know how to get opened. Before you sit down and start working on your next email template, here are 2 easy-to-implement tips to get more opens and clicks.
How does your content perform when it gets to social media? Is it multi-purpose, or a one hit wonder? When it comes to marketing for real estate professionals, there’s one phrase you need to know: C.O.P.E.
In this profession, there are plenty of things that can cause distractions. The list gets even greater if you work from home. Here are the most common real estate agent distractions, and how to prevent them.
Gen Z home buyers are just starting to dip their toes in the market – and apparently, many of them want to own a home. Here are some useful facts about the next generation you’ll want to focus on in your business.
If you aren’t seeing the the engagement you’re looking for on Facebook, it’s time to re-examine the Facebook real estate content you’re delivering
One of the best practices for starting a new business in a flooded market is to specialize in a niche. Real estate is no different – Some of the most successful agents have found their footing in niche real estate markets. Here are some options when you’re ready to specialize
Everyone is obsessed with getting leads – But it’s what you do with those leads once they enter your real estate sales pipeline that really matters. If you’re getting leads but not making deals, it’s time to strengthen your pipeline with these tips
If there’s one group that needs your counsel more than any other, it’s first time homebuyers. Those misty-eyed wanna-be homeowners with a pile of expectations and zero real-world experience. It’s not like you don’t have a gazillion things to do as a new agent, right? Then, along comes Easy Agent Pro with something else to throw on your plate. But, this “something else” is important. Especially if you hope to someday end up with a largely by-referral business. To get there, you’ll need to learn all you can about ways to provide your clients amazing customer service. It’s the agent…
Move over Google – Alexa is here, and she’s bringing a whole new world of searchable apps for you to rank on. Here are some tips to create an Alexa real estate skill that will get you noticed through voice search – and why it’s so important to create yours early