We’re back with another excellent roundup from LeadSite customers who are dominating with their agent blogs.
Today is all about connecting with content.
These 10 posts provide real-world value that buyers and sellers can take action on when they need to.
Crafting blogs that are relevant to your target audience now needs to be your goal in every post.
Your readers literally have the world at their fingertips on the internet, so what makes your content special?
See what these agents are doing to market smarter through blogging.
5 Killer Multiple Offer Strategies For Home Buyers!
Justin Culley
LeadSite agent Justin Culley is first up in our end-of-summer roundup with a highly-targeted, highly-awesome blog for buyers.
Giving general or hypothetical advice isn’t good enough anymore.
We’re operating in a competitive sphere and you’ve got to stand out.
Online, your content speaks for you. So make sure you’re speaking directly to the people you want to do business with.
Justin has come up with 5 strategies for homebuyers to act on when they’re in a multi-bid situation for their dream home.
In today’s market this is a completely realistic situation that many buyers might come up against and Justin has just made himself their go-to agent with this super specific and informative post.
Thinking About Listing Your Center City Home/Unit? What You Need To Know First
Steven Hartner
Philly agent and Leadsite user Steven Hartner has also been killing it on his blog!
In this article he offers sellers some pre-listing advice.
Like Dustin’s write-up, Steven’s blog is focused on establishing him as the local expert for sellers in his area.
Because Steven is local, he can discuss codes set forth by Philadelphia and give an in-depth look at the building department.
Big portals like Zillow and Truilia don’t have anything on the true experts when it comes to educating first time buyers or sellers on doing business in a certain area.
The 6 Worst Home Buying Tips Exposed!
Michelle Jones
Our friend Michelle Jones is capturing the attention of her readers with engaging headlines like “The 6 Worst Home Buying Tips Exposed!”
Instead of writing yet another how-to for home buyers, Michelle is switching things up and tell them what NOT to do.
For buyers and sellers, knowing about common mistakes and pitfalls that occur during the real estate process is just as important as them understanding what steps they can take to make the best decisions.
Michelle is protecting her future clients from unnecessary stress and potentially even heartache.
Your readers will always Thank You for advice like this.
Check out what tips Michelle cautions buyers to avoid.
Inexpensive Tricks To Sell Your Home For Top Dollar
Tony Delisi
No matter who your audience is, they’ve got money on their mind.
How to save it, the smartest way to spend it, the simplest way to make more of it.
Money talks, so don’t be afraid to talk dollars.
In this post Tony lays out some easy and effective ways sellers can sell their home for more in less time.
Tony knows that a picture is worth a thousand words and his advice to sellers to make their property picture-perfect.
Take a look at his piece to see how fresh towels, a simple tablescape and a few throw pillows can transform a house.
Do you know Southern Maryland’s link to the Declaration of Independence?
Kimberly Bean
East Coast agent Kimberly Bean keeps things interesting with a little history lesson to keep the attention of her audience.
Just as folks need to know all the facts when they relocate or move to a new place, they also want to get to know their new home.
Kimberly’s blog takes readers back to the signing of the Declaration of Independence. Who knew that one of the signers, Thomas Stone, was from Southern Maryland?
By exploring Thomas’ history, Kimberly gives an intriguing look at the past and present of her area.
Finding the List Price “Tipping Points”
Jordan Silver
For sellers, coming up with the perfect listing price can seem nearly impossible.
That’s where you come in.
Even so, many sellers may be cautious about under or overpricing their property.
It’s a delicate balance.
In just a few paragraphs, Jordan discusses some excellent things sellers can do to pinpoint that perfect price, but he doesn’t do it for them.
What I mean by this is his post also lets sellers know that they probably need him.
The article is really more of an introduction to what Jordan can do for them.
While complete how-to articles and guides are awesome and necessary, you don’t have to give everything away in each post.
Because those who will gain the most from your expertise are, of course, your clients.
Mortgage Rates See Slight Increase Last Week
Geff Kinnaman
Geff comes to us with a super straightforward and informative post about mortgage rates.
This kind of content is just as valuable as the other posts we’ve covered so far.
Geff is simply giving his readers reliable and relevant information they can use right now.
And I’ll bet his readers look forward to these kinds of timely updates from him.
To increase readership, Geff can always tweak his headline to be slightly more exciting or attention-grabbing.
Something like “Why Did My Monthly Mortgage Payments Go Up?” or “Here’s Why Your Monthly Mortgage Payment Increased” would be an easy way to target homeowners more directly.
Guess what home sold for $100 Million
Exit Realty Mile High
If you’re short on content, check out what’s trending on Facebook for inspiration.
That’s what Exit Realty Mile High did to come up with this really clever article all about Playboy.
As you may have read, Hugh Hefner recently sold the mansion to his neighbor, the co-owner of Twinkies.
I can’t make this stuff up, ya’ll. That’s what happened.
When it comes to trending topics, adding your voice to the conversation can be a huge marketing opportunity.
Exit covered this news from an agent’s perspective and took an in-depth look at the property.
You really won’t find this kind of coverage anywhere else.
They can then share their blog on Facebook, Twitter, Pinterest…etc. and the chances of it being discovered are great because folks are already looking for more details about the current event.
Winning the Bidding War
Jason Belangoy
Winning the bidding war in a hot housing market is always going to be relevant to your readers.
How do bidding wars even work in real estate?
What steps can hopeful owners take to come out on top?
And why should you be the one they enlist to help them get there?
San Diego agent Jason Belangoy has his market covered!
Make sure that your area knows where to turn when they run into a multi-offer situation.
If you haven’t created a guide in a while, I’d recommend developing a field guide on this subject and giving it away on your website.
Infinity Mirrors Exhibition Coming To The Broad In 2017
Maggie Oreck
California agent Maggie Oreck is giving new residents a one-of-a-kind glimpse into her area by previewing a fantastic new art show coming to The Broad in downtown Los Angeles.
L.A. newcomers are going to be continuously searching for all the best things to see in the City of Angels and Maggie is helping them to set their sights on a truly unique exhibition.
If you’re doing business in a highly-populated and competitive area like L.A. then you definitely need to make sure the content you’re offering is of the highest quality and as fun and informative as possible.
Maggie’s writeup accomplishes all of these things.
Give it a read to see how she does it.
Then check out what new things are coming to your area and make time to blog about them as well.
And that does it for today’s roundup!
Want to be featured next time?
Leave a link to your blog in the comments below!