Time and time again, email has been proven to be the best tool for lead generation. It’s an incredibly powerful real estate marketing tool. You may actually be surprised to know that email is the number 1 way people share content with friends. And over 75% of consumers actually WANT to receive emails from businesses they’re interested in.
The problem is, we can’t always know what someone is interested in, or can we?
Imagine the kind of response you’d get if you could send a potential lead an email addressing exactly what they’re looking for while browsing your website.
In order to do this, you’ve got to know what pages your leads have visited and that’s where Cookies comes in. With Cookies, you can absolutely close more of your leads! Once you know exactly what each lead is interested in, you can craft the perfect email to convert them. What’s more, Cookies texts you when your old leads visit your site again, giving you the perfect time for that follow up that can easily make or break the deal.
::: Here’s a quick overview of Cookies :::
Today is all about writing and sending that perfect email with the data Cookies gives us.
Personalized Emails
Convert 10X Better Than Drips
Did you know that personalized emails covert up to 10X better than drip emails (source)?
With Cookies, you can send hyper-personalized emails from anywhere, at any time! You’ll be able to see the top properties your buyers are interested in and see what blog posts your seller leads are reading. You can then use this information to send the best possible email.
If you can track what your leads are interested in you’re going to be improving your communication before you even start the conversation because you’ve made it personal. With these emails you can convert them to leads and stay top of mind with your entire database.
So, here are 10 highly-personalized emails you’ll be able to send with Cookies:
Welcome Emails
When reviewing their website history with Cookies, you should be sure to mention a blog post or Instafarm they read.
For example:
Subject: Harry, what motivates you to look at Discovery Bay?
Hey Harry,
I saw you were looking at Discovery Bay real estate. There are 2 things I think you should know about this area.
(This will probably impact which part of the community you choose to live in.)
Do you have time to meet up at Starbucks tomorrow to talk about it?
Best,
Tyler
**Do you see how this email is hyper personalized for Harry? It’s written from an angle of helping him figure out what he’s already expressed interest in. Here’s another…
Welcome Email #2
When a lead opts in, Cookies automatically shows you where they are currently located. If a lead is out of the state or county, you can really personalize your email.
For example, look at this lead record…John is not located in Dallas, but is looking at Dallas homes for sale:
Subject: What do you love most about Dallas?
Hey John,
Do you like outdoor activities or more urban events? Let me know…I have some community recommendations for you that might make your living here 2X better.
If you have questions, my cell is 888 888 8888.
Best,
Tyler Zey
We Sell Homes Realty
888 888 8888
**Do you see how this email is hyper personalized for John? And you’re asking an either/or question. These less open ended questions typically get a higher response.
Success Stories
You can also see if they’re focusing on your client success stories or have spent some time on your testimonial landing page.
If either of these are the case, chances are they’re prepared for a real estate transaction and are just waiting for you to the seal the deal. Don’t leave them hanging!
Follow up with one of these personalized emails:
Subject: what Judy said about me
Hey John,
Thanks so much for taking a minute to check out what clients are saying about my services. I would be happy to tell you more about myself and answer any questions you might have about the Dallas area.
If you want to hop on a quick call to chat, here’s my number: __________.
Here’s what Judy said about working with us (and how we sold her house for more than she thought it was worth).
Best,
Tyler
Success Stories Email 2
Subject: Our Home Sold In 10 Days!
Morning John,
Isn’t Amy’s story cool? It was such a pleasure to work closely with her and her family to sell their home in less than two weeks. Of course, our favorite part is that together we found their dream home in just six days!
It would be a privilege to work with you and help you to create your own success story. Want to grab a quick coffee and talk about your future plans?
Best,
Tyler
Ps: I thought it might be helpful to include my Complete Guide to Selling A Home In Dallas, please find that PDF attached – hope this helps!
Email 1 For Buyers
Subject: 1234 Main St – Pros and Cons
Hey Robert,
I saw you were looking at 1234 Main St.
That property has a long history in Albuquerque. I think there might be a few things you’d like to know about it.
Wanna stop by Starbucks this afternoon or tomorrow afternoon? I can buy you a cup of coffee and explain what you might like to know about it.
Best,
Tyler Zey
www.easyagentpro.com
Email 2 For Buyers
Subject: the Northeast Heights?
Hi Robert,
I wanted to drop you a quick email to introduce myself. When were you thinking of moving?
I’d love to show you around sometime.
Feel free to shoot me a text or drop me a line at 888 888 8888 and we can grab lunch in the area.
Best,
Tyler Zey
Ps. Here’s a cheat sheet for the neighborhood. Hope it comes in handy!
Email 3 For Buyers
Subject: ABQ dream homes in your price range
Hey Robert,
Looks like you’ve got a big moving coming up! Based on your price range, I went ahead and put together the top 5 properties I think you’ll love.
[property 1] [property 2] [property 3] [property 4] [property 5]Which is your favorite?
Talk to you soon,
Tyler
Email 1 For Sellers:
Subject: Ready to sell?
Hi Kate,
So exciting that you’re getting ready to sell your home in Colorado Springs! Did you have any questions about completing the home valuation analysis on my website?
Here to help,
Tyler Zey
Email 2 For Sellers:
Subject: Your Colorado Springs Seller Guide
Hey Kate,
What did you think of the seller guide on my site? Home selling is definitely more complex than it used to be, but I’m confident that together we can come up with a plan to market your property for maximum exposure and secure the best possible buyer.
Wanna meet up tomorrow and get started?
Best,
Tyler Zey
Email 3 For Sellers:
Subject: Sell A Home In 3 Easy Steps
Morning Kate,
I’m really glad you enjoyed my blog post for home sellers. What tip did you find to be the most helpful?
There are endless real estate resources available online and I know how valuable your time is. It’s my job as an agent to help you find the best ones, so here are three more articles about selling your home that I think you’ll really like:
[link] [link] [link]Best,
Tyler Zey
Email 4 For Sellers:
Location, Location, Location!
Subject: The best part about living in Bloomfield?
Hey Mary,
I’m so excited to see that you’re looking to buy a home in Bloomfield.
There are some pretty special things about our town that I know you’d love to hear about. How about we meet up for coffee in the next few days and I can fill you in on some of the coolest things happening in Bloomfield, as well as the parts of town you may want to consider avoiding?
Have a great day,
Tyler Zey
And there you have it. 10 completely unique emails that are customized to directly point to your lead’s interests. With Cookies, you can see every single page your leads visit both before and after they become leads. You’ll get to see all of their lead contact information and forms so you can increase commission checks and convert as many leads as possible!
Let’s get started!