10 Actionable Real Estate Lead Generation Website Secrets
Want a real estate lead generation website? Here are 10 actionable tips and secrets that will help you crank up the heat on your competition!
Real estate lead generation websites are excellent. However, you have to focus on more than the number of leads you get. For example, want 1000 new leads?
Here are your free 1000 leads:
Bingo! 1,000 leads for your CRM. Oh, wait. You probably wanted relevant leads that might do business with you.
This article will help you turn your website into a real estate lead generation website.
Tip #1: How to generate more real estate leads with your website
Let’s face it:
The majority of the traffic that comes to your website is never coming back. Ever.
You need to capture them, engage them, and most importantly GET THEIR CONTACT INFORMATION on the first time.
Excellent lead generation for real estate starts with popups. These tools can convert over 5% of traffic into leads for your business and are a great way to give value to your visitors. Look at this popup from Easy Agent Pro’s Leadsite:
This type of call to action engages people who visit your website more than a static page. You’ll see a dramatic increase in the percentage of leads you generate from your site if you start using popups.
You’ll need to decide what type of leads you want to capture with these popups. Your options include everything from free value analysis to joining your newsletter. There are tons of options. Simply, pick one and see what percentage of traffic opts in.
Tip #2: Generate more leads from motion
Do you find the popup too offensive?
Then, you’ll love this tip! The slide-in incorporates all the benefits of the popup, but it only appears on the side of the screen. You do not interrupt your visitors as much as with the popups.
Now, you can offer the same value and get more leads without annoying visitors.
Here’s what it looks like:
You can control exactly when the box scrolls onto the screen. Simply choose the percentage of the screen during which you want the box to show. I suggest it appears around 50% of the way down the screen. This type of active lead capture will dramatically help increase the number of leads you get off of your website each month.
Want proof it works?
At Easy Agent Pro, I’ve been using the scroll box for six months now. I’ve gotten this many leads:
Those results are without any paid ads at all. If I can do it, you can too! I suggest installing the popup box and slide-in to increase your real estate lead generation website’s effectiveness.
Tip #3: More content = More leads
Are you looking for ways to generate real estate leads quickly? I honestly can’t recommend a real estate lead generation website enough.
Look at this:
My content upgrade (or downloadable PDF) on 200 Real Estate Marketing Ideas has collected over 950 email addresses as of today.
Can you believe that?
Here’s how you do this on your website:
You need to have a Leadpages subscription. Then you head over to Google Drive, paste your blog article in a Google Doc, and save it as a PDF.
Next, you upload it to Leadpages and create a Leadbox for it.
Tip #4: Simply put, your IDX needs to help buyers.
Does your IDX website let buyers register and save their favorite properties? If not, you should look into adding this feature. Buyers, more than ever, are looking for easy ways to surf listings online. You want your IDX to let them save their favorite properties in one place.
Because, then they will come back. Look at this from our Leadsites:
Individuals can save a property on your website and then log in later to view all favorited properties:
If you are going to compete with the big home search websites, you need a competitive advantage. A real estate blog is a great place to start, but it also helps to have fantastic IDX.
Make sure your IDX allows buyers to favorite properties, rate them, and then comment on them later. This will help their home search.
Moreover, it will help you capture more real estate leads in the process!
Tip #5 – Help people get what they need
Real Estate lead generation websites are not complete without buyer guides. Your buyers are going to have plenty of questions about buying a home. Write your answers down in a guide and put them on your website.
This will help your real estate SEO and garner you more leads as well!
Tip #6 – Helpful websites are popular websites
You’ll want to do the same thing with a free seller’s guide. This can be as simple as a blog post or one page on your site. Whatever it is, you’ll need to have it live on your website. This type of content helps you close the deal with prospective sellers. People believe what they can read on your site. Not what you tell them when you are trying to close the deal.
Here’s an example:
Tip #7 – A timeless real estate lead generation angle
When it comes to real estate lead generation, the free home value analysis has been around forever! You can find our write-up about it right here. I suggest studying successful examples of this landing page before building yours. For example, Trulia has a free home value analysis built into their website. You should study theirs before building your own.
There are several ways to build these landing pages. The first is with Leadpages. Leadpages will let you customize your page easily and deploy it almost anywhere. The second is by having it built into your website. This method is best because then your blog traffic will spill over onto your landing page. Having all pages in one central location helps create synergy between your online pages.
Tip #8 – Ask for contact
Did you know that most real estate broker websites have the contact page hidden 5+ pages deep?
Go check your website now! If you do not have contact forms and your email address available on almost every page, you have a problem. People spend less and less time on your web pages. You need to have forms and email addresses available at a moment’s notice to clients.
Here’s a great example:
Tip #9 – SEO traffic comes to hyper-niche pages
When it comes to Real Estate SEO, the money is in Hyper-Local neighborhood pages.
Let me explain:
Everyone wants to rank for: “Dallas homes for sale” But no one wants to take the time to rank for a small neighborhood in Dallas like Preston Hollow.
If you want to see results in real estate SEO and start generating leads, create pages with 1000+ words around neighborhood keywords. You will get on the first page of Google in a relatively short time. And will capture leads if you position yourself as an expert.
Tip #10 – Welcome visitors and capture leads
Finally, please put up a welcome gate on your website.
What is a welcome gate?
It’s a web page that greets only visitors who type in your homepage and have never been to your website before. It shows these people a squeeze page.
These pages typically convert over 10% of traffic into leads.
Look at how well it works at Easy Agent Pro:
That’s 600+ leads in under 3 months.
Interested? Here’s how to put up a Welcome Gate with Leadpages:
What do you think?
Are you going to capture more leads off of your real estate website? I hope so! Let me know in the comment section below…
If you’re not generating website leads, it could be your design. Is it outdated or not mobile-friendly? A custom, modern design will help you close more leads. Ensure your website gets built with conversions in mind. Include calls-to-action (CTAs), forms, and live chat features to encourage visitors to contact you. Use paid ads to reach more people interested in buying or selling a home. Search engine optimization should also be a top priority for your real estate website.
Pay-per-click advertising is an effective way to generate leads from your real estate website. By targeting specific keywords and phrases, you can attract visitors who are already searching for properties like yours. With PPC, you only pay when someone clicks on your ad, so it’s a great way to get more bang for your buck. When setting up your campaign, be sure to include:
A Facebook pixel is a line of code that allows you to track visitors to your website. You can then use this information to create custom audiences and target them with ads on Facebook. This is a great way to generate leads from your website, as you can target people who have already shown an interest in your property. Facebook ads are a perfect opportunity to showcase videos of properties and provide a link to contact you for more information. It’s also a way to build your social media following.
Live chat is a great way to improve engagement with website visitors in real time. It allows you to answer questions, address concerns, and build rapport with leads. Plus, it can help increase your website’s conversion rate by making it easier for visitors to get the information they need from you. There are plenty of live chat options available that allow you to customize messages for different types of website visits and create visitor profiles. Whatever type of live chat solution you choose, remember that it drives more conversions for you.
One great way to generate more leads from your real estate website is with testimonials. When potential clients see that you have happy past clients, they will be more likely to work with you. If you don’t have any testimonials, ask your past clients if they would be willing to write a short review of working with you. You can then post these reviews on your website or create video testimonials and upload them to your website, YouTube, and social media.
Including video testimonials on your real estate website can be an effective way to generate more leads. Video is a powerful medium that can help build trust and credibility with potential clients. When choosing videos for your website, ensure they are high-quality and feature satisfied clients willing to endorse your business. Adding a video testimonial is especially effective because videos are the type of content people share with others on social media. Customer-generated testimonials will go a long way in convincing prospects that you provide top-notch service.
Search engine optimization is one of the most effective ways to generate leads from your real estate website. When you optimize your website for relevant keywords, you can attract more visitors interested in what you have to offer. SEO helps you rank higher in search engine results pages, making it more likely that potential leads will find your website first. If you don’t know how to optimize your site for SEO, consult a professional at Easy Agent PRO, and we’ll do all the work for you.
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Let’s boost your lead gen.