Quick question:
Do you know the annual change in US “For Sale” home inventory?
It’s DOWN 7.8%.
That means in 2016 there are 7.8% fewer possible listings. 🙁
And even more interesting…
Most cities have seen a rise in the number of real estate agents/brokers.
What’s this ALL mean?
More Competition!
This means it’s more competitive than last year to be an agent.
In a perfect market, this means you’ll have to do even more marketing to have the same level of production as last year at this time.
Want to grow from last year’s numbers?
That means you’ll have to do even more to stay ahead!
So to help…
I’ve made you a free real estate idea generator.
Ever struggled to come up with a new marketing/lead gen idea?
This will help you get over that!
::: Here it is :::
This free tool should help you find 3 more ways to generate real estate leads.
You should be actively trying to add more marketing to your business at least once per month.
New ideas spring up all the time. You have to always be looking for them. And taking chances by executing on them.
Real estate marketing isn’t a one-time thing. It is the business of real estate. You are in the business of marketing and lead generation.
Here are 2 quotes that come to mind when I’m struggling to find motivation for new marketing ideas:
Charlie Munger
I love this quote.
The vast majority of people I talk with via email are looking for “the next new thing.” They’re looking for an idea to market their business that’s never been heard of before. And you can’t blame them. The allure of the next new thing is so attractive. But I find that this type of marketing is very dangerous. Whenever I start thinking this way I become increasingly negative and critical toward every quality idea and rule out proven methods without much thought.
Here’s a fact: Most people will not execute on any marketing idea. Will you be the 1 person in your market that takes that avenue to success seriously?
David Schwartz
The only cure I know for fear is action.
And I don’t mean taking action through ‘studying’ real estate even more before you get started. You have a limited level to understand the market from where you stand today. You don’t know what your competition knows. You can’t know what will happen if you do XYZ marketing activity. You don’t know what will happen after buying a LeadSite.
You can study it. But you’ll never know until you take action.
The cool part about being a real estate agent is that the majority of your competition will never take action.
If you’re willing to use the tool above and take action on 3 ideas for 3+ months you’ll out perform 95% of your competition.
The alternative is trying to abstractly calculate the costs & rewards for everything before moving forward. You can never fully understand a marketing activity until you take action on it. I personally take action daily and analyze quarterly. If I analyze the numbers ANY sooner than that it cuts into the time I could be using to take action to grow my business.
Sales cure everything.
Sales come from growth.
Growth comes from taking action.