8 Best Real Estate Website Builders for Agents

If you’re a real estate agent, you know that having a well-designed and user-friendly website is essential for your business. But with so many different website builders out there, how do you know which one is right for you?

Here are some of the benefits of taking the time to choose the right real estate website builder for your business:

• See what features each builder offers
• Compare prices and plans
• Learn about SEO and marketing strategies for real estate websites
• Get expert reviews

In this guide, we introduce you to some of the most popular real estate website builders and help you decide which one is right for your business.

How To Choose the Best Real Estate Website Builder

When you’re choosing a real estate website builder, consider these important factors:

• Design: A good real estate website builder can offer a wide range of templates designed specifically for real estate businesses. This ensures that your website has a professional look and feel.
• Ease of Use: You should be able to easily create and edit your website without needing any technical skills or prior experience in website building.
• Features: Look for a real estate website builder that offers all the features you need, such as IDX integration, lead capture forms and MLS search.
• Pricing: Compare the prices of different real estate website builders to find one that fits your budget.

Determine Your Needs

Before researching or making a large purchase that will affect the success of your business, you should be clear on your goals for your website.

You should ask yourself the following questions:

• What are my goals for my website?
• Do I want to use my website as a platform to showcase my listings?
• Do I want to use it as a lead generation tool?
• Do I want to use it as a way to connect with past clients?
• How much time do I have to build my website?
• Do I need any special features or integrations to help me stand out from the competition?
• Do I need a simple website that I can build quickly and easily? 
• Do I care about design, or am I willing to sacrifice some style for simplicity? 

The answer to these questions will help determine which features you need from your real estate website builder and which builders are the best fit for your business.

Now that you know what to look for in a real estate website builder, let’s take a closer look at some of the most popular builders on the market.

Best Overall Real Estate Website Builder: Easy Agent PRO

We’ll start with our top recommendation.

Easy Agent PRO is the best overall real estate website builder because it offers a wide range of features, templates and integrations, all at a very reasonable price.

Here are some of the key features of Easy Agent PRO:

• IDX Integration: This allows your website visitors to search for properties directly on your site.
• Lead Capture Forms: These forms help you collect leads from your website visitors.
• MLS Search: This allows your website visitors to search for listings in the MLS.

Easy Agent PRO’s simple-to-use interface makes it easy for you to create a professional-looking website without any prior experience. Additionally, Easy Agent PRO’s SEO integration ensures that your website will be found by potential clients searching for properties online.

Easy Agent PRO offers a free demo so you can try out the builder before you decide to buy. This allows you to see how easy it is to use and if it has all the features you need. You can also try out some of Easy Agent PRO’s SEO features to see how they can help your website rank higher in search engines.

If you’re looking for the best overall real estate website builder, we highly recommend Easy Agent PRO.

Where Placester Comes Up Short

Placester is a popular choice among beginner real estate companies due to its ease of use and wide range of templates. Like Easy Agent PRO, it offers IDX integration and lead capture forms.

However, Placester falls short in some areas in comparison to Easy Agent PRO:

• Placester’s templates aren’t as design-focused as those offered by other builders. This can make it difficult to create a truly professional-looking website.
• Placester’s MLS search function isn’t as robust as Easy Agent PRO’s. This means your website visitors may have a difficult time finding the listings they’re interested in.
• Placester doesn’t offer as many integrations as other builders. This can make it difficult to add extra features to your website.

Where Real Geeks Comes Up Short

Real Geeks is a website builder specifically designed for businesses of all sizes. It boasts a wide range of features, including social media integration.

However, these are some areas where Real Geeks falls short in comparison to Easy Agent PRO:

• Real Geeks’ interface can be challenging to use, especially for beginners. This can make it difficult to create a website that looks professional.
• Due to its extensive range of features, prioritizing which areas of your website to develop first can be a challenge. This can result in a website that looks unfinished, which can be off-putting for potential clients.
• Real Geeks’ customer support isn’t as comprehensive as Easy Agent PRO’s. While it does have a FAQ section on its website, it doesn’t provide the same level of detail or assistance as Easy Agent PRO’s customer support.

Where Agent Image Comes Up Short

Agent Image is often lauded for its easy-to-use website template builder. It boasts a simple builder that allows beginners to create a website in minutes, without any coding required.

However, there are some significant downsides to using Agent Image:

• Its plans are significantly more expensive than other website builders. Furthermore, the prices aren’t listed on the website. You can only get pricing information by signing up for the email newsletter or calling a representative. This lack of transparency is frustrating for many customers.
• Its website templates aren’t as modern or sleek as those offered by other builders. If you’re looking for a cutting-edge website, Agent Image may not be the right choice for you.
• Agent Image has very limited customer support options, so if you encounter any problems while building your website, you may have difficulty getting help.

Where AgentFire Comes Up Short

AgentFire is a website builder that offers a wide range of features for real estate businesses. These include IDX integration, click maps and a home values scale.

However, like the rest, there are some dealbreakers:

• Its templates aren’t as design-focused as those provided by other builders. This can make it difficult to create a website that looks truly professional.
• While it offers a significant amount of integrations and add-ons, these functions are on the pricey side and often have to be purchased à la carte. The add-ons are what make your website look more filled out, so without them, your site may have a bare-bones feel. 
• AgentFire requires a $129 monthly fee to access its services. While this fee does include some features, such as unlimited pages and live chat support, it’s still one of the more expensive options on the market. 

Where BoomTown Comes Up Short

BoomTown is a website builder that offers a wide range of features, including automatic lead capture and an integrated CRM system.

BoomTown does have some drawbacks, however:

• Its own website has a slower loading speed than the others we’ve reviewed so far. This is telling of the kind of website you can expect from BoomTown.
• While its quiz for “finding the right package for you” is a nice feature, the results feel lackluster and uncustomized. Overall, this add-on feels like a gimmick to get your email information and doesn’t actually give you the valuable information you need.
• BoomTown’s pricing may give you pause.

Where Squarespace Comes Up Short

Squarespace is a popular website builder that offers both ease of use and a wide range of features. While most of Squarespace’s popularity comes from name recognition because it was one of the first simple website builders, it’s not without its flaws:

• Squarespace isn’t a dedicated real estate website builder, meaning that while it offers sleek design packages, they’re not customized to optimize real estate web content. This could cause significant issues when it comes to adding real estate-dedicated features such as click maps.
• While it offers a wide range of templates, these aren’t as customizable as those provided by Easy Agent PRO. This means that you may have to compromise on your website’s design and style if you choose to use Squarespace. This really hurts real estate websites, as visual appeal is key in this industry.
• Squarespace’s customer service is generally unresponsive and certainly not timely. If you encounter any problems while building your website, it may be difficult to get the help you need.

So while Squarespace is well-known for having affiliate promo codes, the savings you get in the short term could significantly impact your customer acquisition process.

Where Propertybase Comes Up Short

Propertybase is a website builder that offers a wide range of features for real estate businesses, including IDX integration, lead capture forms and property listings.

However, there are some disadvantages that come with using Propertybase as opposed to Easy Agent PRO:

• The pricing structure is confusing and difficult to understand. This makes it hard to determine which features you actually need and which ones you can do without.
• There’s also a significant learning curve when using Propertybase. It may take some time to get used to the platform, and you may need to invest in training in order to use it effectively.

These factors make Propertybase a less than ideal choice for those who are looking for a simple, easy-to-use website builder.

The Bottom Line

So there you have it — a comprehensive guide to some of the most popular real estate website builders on the market. While there are some clear stand-outs, such as Easy Agent PRO, each builder has its own set of pros and cons.

The best way to determine which website builder is right for you is to take the time to evaluate your needs and wants. Once you’ve done that, you can compare those needs and wants against the features and drawbacks of each builder.

When you are choosing a real estate website builder, it’s important to consider the design, usability, features and pricing. By considering these factors, you can be sure to choose the website builder that is right for you and your business.

We hope this guide has been helpful in your search for the perfect real estate website builder. If you have any questions, feel free to reach out to us, and we’ll be happy to help.