If you’re running short on real estate giveaway ideas, this one’s for you. Whether you’re trying to catch fish, corral cats or capture a lead, a lure is your best tool. The problem is that, while we have a pretty good idea what fish and cats find enticing, not all real estate prospects value the same things. Determining your preferred audience is step one in any real estate lead gen strategy. Step two is figuring out what this audience values and, finally, package that valuable information in such a way as to make it utterly irresistible to them. With that...
Holidays put a dent in your budget? Here's a little secret: You don't need to blow your budget to get leads! Here are some real estate marketing strategies you can do for little-to-no money.
Real estate is an ever-changing game. With these changes comes new ways to reach out to leads. As we enter the new year, we're looking at one of the most promising means of communication for agents - real estate text messages.
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