The Ultimate Real Estate Business Plan To Turn You Into A Top Producer And Achieve Your Goals In Real Estate

Easy Agent Pro Blog
Tyler Zey June 18, 2015
The Ultimate Real Estate Business Plan To Turn You Into A Top Producer And Achieve Your Goals In Real Estate

Quick question:

What would happen to your lead generation if you left on a 30-day vacation tomorrow?

Here’s my guess – It would come to a screaming halt.

Yet, think about why you got into real estate for a second.

Was it to cold call daily? Or send thousands of postcards?

Probably not! Realtors often find themselves with a huge difference between what they are doing and why they wanted to sell real estate in the first place.

I’m going to outline a very clear plan of action for your to essentially free yourself from the day to day lead generation activities in your business.

The real estate business plan template outlined below will help you steadily work towards aligning your personal goals with the daily work you do as a Realtor.

Let’s get into it:

 

 

The Hyper Focused Real Estate Business Plan Template:

 

Here’s the real estate business plan I’ll be using to help you created a focused growth strategy for your real estate business. Take a look at it and then scroll down to see how we can best use it in your business.

 

real estate business plan

 

 

Setting Your One Main Goal Will Get You More Results – 

Did you know our average attention span has dropped over 4 seconds in the past 15 years?

We are fundamentally not focusing on one thing at a time anymore in society.

And while that may be fine when it comes to things like Facebook and entertainment…

It’s terrible for your business.

 

What do you really want to achieve in real estate this year?

I find that the easiest way to discover the answer to this question is through asking yourself why you got into real estate.

Once you understand that, you should be able to define what your number 1 goal is.

Are you trying to:

  • Achieve 25 transactions
  • Hit $75,000 per year
  • Get 100 leads coming in per month

What number do you want to track and strive for in your business?

This is the number and sentence that takes up the top of your real estate agent business plan.
 

 

Next:

 

Discover 3 Priorities That Can Help You Dominate Your 1 Goal:

The next section of your real estate business plan template asks you to discover 3 priorities that can help you hit that goal.

This is where you focus on things like social media marketing, postcard canvasing, farming techniques, and email marketing.

Here’s a great way to break this section down:

You can pick a short-term reward priority, middle-term, and long-term.

This will ensure you get leads now while also making you work on more longer term lead generation projects.

For example, a good selection would be:

[Short-term] Increase my expired prospecting by hiring a seller listing agent

[Middle-term] Invest in a LeadSite and focus on SEO growth

[Longer-Term] Implement an automated email sequence that stays in touch with all leads

 

If you’re in need of ideas for this section of the real estate business plan, here’s a list of them:

  1. Social Media Marketing
  2. Pinterest Marketing Tactics
  3. Seller Listings
  4. SEO Or Google Marketing Tactics
  5. PostCard Marketing Tactics
  6. Email Marketing Strategies
  7. Farming and Canvasing Tactics
  8. Online Lead Generation Tactics
  9. Real Estate Script Perfection
  10. Real Estate Flyers

 

The key with this section is to be actionable in your approach.

For example, don’t say “Be Active On Facebook”…

…instead say “Have 1,000 Likes On My Facebook Page”

Or better yet: “Have 500 people visit my lead capture website from Facebook monthly”

 

These actionable goals within your priority will guide your daily tasks.

 

They will tell you what to do when and how to do it.

Clearly defined goals with a number to hit will also motivate your competitive side.

 

Once you have three of these written down, it’s time to decide how you’re going to hit those numbers.

 

Establishing Your Core Strengths And Strategies:

The final thing you have to do with your real estate business plan is put the nuts & bolts together.

This is the section where you take your three big priorities and layout how they will be achieved.

 

For example, a person who is focusing on capturing 50 web leads for month might have the following 5 strategies for their priority:

  1. Get a lead capturing website
  2. Post on Facebook and Pinterest once per day
  3. Setup Google Ads 
  4. Setup Facebook Ads
  5. Include my URL on 500 direct mail pieces

 

Here’s a hint: The articles we write at Easy Agent Pro are usually strategy based. That means if you picked a social media priority. Simply go look for 5 Easy Agent Pro articles, and you’ll instantly have 5 strategies to implement to achieve your social media goals.

 

Bonus:

If you really want to make progress with this real estate business plan, you’ll want to establish deadlines for everything on your plan.

For example:

Goal: $75,000 in revenue by end of 2015

Priorities: Capture 100 leads per month with a website within 3 months, Prospect from 9am to 11am everyday starting now, and Send 5 piece of mail to every expired listing starting now

 

Do you see how all of those tasks have a deadline associated with them?

That will hold you accountable and help you see better results with your marketing.

 

Need Some Help Seeing One In Action? Here’s An Example Plan:

Can’t see how this real estate business plan template works? Here’s an example:

You can see how I picked 5 things to support each priority. And how the 3 priorities will help me achieve my big overall goal.

 

Do Startup Business Plans Differ Than 5 Year Old Real Estate Business Plans?

Here’s the thing:

There are only so many marketing ideas and concepts you can put into your business plan.

At the end of the day, it comes down to execution on these ideas. And the execution really does differ if you’re just starting out.

When your starting out, you need to focus on getting your first 10 clients to say yes. You need to find 10 people that want you to be their agent. This is a lot different than when you’re 5 years into the business.

For example: 

Real estate SEO is a great tactic for a 5 year old business to put on their business plan. But a terrible one for a 5 month old business. Why? Because it’s a long term growth strategy. You need to get short, small wins before you tackle big wins.

I highly suggest picking marketing ideas that match where you are in the business.

 

Is there a comprehensive guide for what I should include?

Of course!

Here are some links to the best articles on real estate marketing and lead gen…They will help you find comprehensive guides to the business marketing plans and business plans around. Whether you’re a startup or established business working on your mission and vision statements, these articles should help you:

Quick links:

 

How do I manage all these activities?

Finally, you’re going to have to start doing different activities during your day if you want to achieve everything you’ve laid out in your real estate business plan. I highly recommend using a real estate crm, calendar, and project management system to stay on point.

There are simply too many things to do as a business owner. And you need tools that help you track your progress.

These three tools will help you consistently add new activities that help your business generate growth.

 

What do you think?

Did you print your business plan or download it to your computer?
 

 

What are your goals, priorities, and strategies going to be?

Put them below in the comments and I’ll help you craft ways to achieve them!