Don’t Fail Like These Businesses! 3 Ways To Future-proof Your Real Estate Business
Is your real estate business future proof? There is major stuff happening in the world of digital marketing. Here are 3 ways to prepare for it.
Or Beanie Babies?
Or the promise of Twitter? 😉
Yeah; I barely remember them too. That’s because time moves quickly.
I get a ton of emails every single day from people asking me about how to set up pixels on their website, or worrying that they don’t have the proper technology needed to make videos.
I hear constantly that Facebook ads are too hard and blogging is taking up too much time or energy.
I hate to break it to you…
But these are woes of yesterday. This stuff is just straight up old news at this point. You can find how-to articles about blogging in a Google search dating back to 2005. There are so many resources out there to help you, but it’s time to look forward.
Facebook recently released their 10-year plan at the company’s F8 developers conference and with it, announced some staggering statistics and forecasts for the future of technology.
According to Mashable.com’s coverage of the conference, Facebook Messenger is the fastest-growing app in the United States, with 900 million users sending somewhere around 60 billion messages each day.
If that doesn’t shock you, Facebook’s chief product officer also said that as of the year 2021, 70% of all mobile traffic will be video.
Today I’ve got three homework assignments for you to help you get on track and ahead of the marketing game for today and tomorrow. Wherever you’re at in your real estate journey, you want to take advantage of trends that are going to impact real estate if you want to stay in this business.
People will be more likely to respond to your messages if you’re friends with them. So, add 5 new friends on Facebook for 5 days and keep this up for as long as you can commit to it. You’re not going to be able to complete the next assignment if you don’t friend the people you’re looking to do real estate with.
With all the new stats Facebook is rolling out, I fully believe that messenger will replace texting and phone calls. So get on board. Open up your Messenger app, pull up the names of 5 people you haven’t talked to in a while and call them. People are also more likely to pick up when you reach out to them via Messenger because they won’t just be seeing a random number. They’ll know exactly who is calling. If you do this every day for a week, or every other day for a month, you’re going to see results. If every time you take action on this you get 1-2 people to answer you’re going to be reaching a whole new audience in no time.
Really, the other two assignments, though both vital and valuable to your long-term success, were just the warm up. The real test is this. Go out and record an educational video about real estate. Feature a neighborhood, film a community event or grand opening, tour an open house. Choose something that will benefit your viewers, record it and publish it. This is the only way you will begin to improve and have the chance to start dominating with these tactics.
As a bonus activity, think of this as extra credit, join our FB 10×10 challenge! This is a great way to propel your Facebook marketing efforts and get on track to yield even more awesome results and it’s super easy to get started!
All you have to do is open Facebook and friend 10 new people.
Then, open up Messenger and send this message to 10 people you haven’t talked to in at least a month:
Hey Jane! Did you see that [game/movie/weather/event/festival] yesterday? It was awesome. How are you doing lately?
That’s it! If you do this each day for 5 days you’ll touch 50 people in a single week.
And don’t forget to print out this reminder to keep you on schedule!
The fast-changing technological climate is only going to continue to impact your business in the future. You’ve simply got to keep learning if you want to stay on the cutting edge of real estate.
Start today. 2021 is closer than you think.
I’ll leave you with this:
Seminar lead generation. No, not lead generation seminars. We’re talking about using a seminar to get listings and make connections here. First, are you done pulling your hair out and screaming obscenities about the current state of the real estate market? Good. It’s time to act and it’s time to fight back Let the other agents in your market beat up the FSBOs and expireds. For just a little extra work, go after homeowners who are considering selling and definitely want to hear from you. Attract these needles in the current market-haystack with a spectacular, brilliant, best-ever home seller seminar....
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