Have you ever thought about why everyone tells you to cold call?
Or about why you’re supposed to call your sphere?
This recommendation goes back YEARS because it was the most personal and efficient way to reach everyone.
It kind of looked like this…
It was a really reasonable thing to cold call and call your sphere from the 1950’s through the early 2000’s.
Because it worked!
::: BUT THEN :::
The cell phone happened.
And soon there wasn’t one phone number per house but many…
And soon people simply started screening their calls.
And now, even your mom probably screens your phone calls.
Here’s the thing:
Whether you’re trying to cold prospect or touch base with your sphere…
PHONE CALLS ARE NO LONGER AS EFFECTIVE!
So, what can you do to replace those personal phone calls?
Easy.
The answer is video.
Think back…what was and still is more effective than phone calls?
Answer: Face-to-Face meetings
Your cold prospects and sphere get to see you. They see your face…your body…hear your voice.
This type of marketing is the best. It’s even better than phone calls used to be.
But, we couldn’t meet face-to-face with everyone because it’d take too much time.
Here’s the thing:
Video gets across most of the benefits of face-to-face marketing while letting your leads or cold prospects view it on their own time!
You can now replace some of those phone call touches to people in your sphere with video marketing! And get better results!
You can now replace some of that cold calling with video marketing! And get great results.
Here are…
3 Ways To Save 300+ hours of cold calling with FB Video
Tip 1) Upload Your CRM/Contact List To Facebook And Show Them Videos
Here’s the coolest thing about Facebook Videos…
They Autoplay!
This means that when people are scrolling through their Facebook feed and they see your video ad, it will play automatically!
One of the best ways to use this technology is by hooking up your CRM to Facebook Ads.
Here’s how you do that:
Step 1) Export Your Leads As A CSV
Step 2) Upload Your Leads To Facebook’s Custom Audiences
That’s it!
Now you can sit back and run Facebook Video Ads that only your sphere will see like this:
::: Ideas For This :::
Is it close to a Holiday?
Great! Record a quick holiday greeting video… Upload it to Facebook… And run a video that only your sphere sees!
Would you usually call your sphere this month and talk about home valuations rising?
Great! Make a video discussing the same topic… Upload it to Facebook… And run a video ad that only your sphere sees.
You can use this tactic for nearly every type of touch you used to give to people in your sphere.
It’s a great way to replace hours and hours of calling. And to make sure that people are actually seeing your face and remembering you!
The best part is that these ads can link to your LeadSite. And you can start capturing them when it’s time to buy a home.
Instead of calling people for hours trying to wish them a Happy Holiday or inform them about the market, you can make one video. And then advertise specifically to your sphere on Facebook!
Here’s a pro tip:
When you run these video ads, monitor the frequency number Facebook gives you.
The frequency is the number of times everyone on your list saw your ad.
If you get a frequency number above 2.0, that’ll ensure that everyone on your CRM list has seen your video!
Tip 2) Use Pixels To Deepen Your Relationships With Leads
One of the best ways to replace some of the phone prospecting time you’re doing, is by using Pixels!
Here’s how Pixels works — (PS: It only comes on LeadSites)
Pixels lets you follow your website visitors around on Facebook with Video Ads.
Why does this work?
Because video deepens the relationship with your traffic! They get to see you and hear your voice. This is the same effect as them getting a phone call.
But with these ads it’s like you’re actually calling all of your website traffic without taking up all of your time.
Why’s the important?
Because when it’s time for them actually to partake in a real estate transaction, you’ve already made several impressions on them with your videos all over Facebook!
They are already used to you and used to hearing you talk about real estate.
Tip 3) Make Community Videos And Target ‘Likely Movers’ Nearby
Finally, one of the coolest things about Facebook video is it lets you run your ads against people likely to move.
Want to sell more houses in a zip code?
Simply make a video describing your past success selling houses in that zip code… and run Facebook ads for likely movers in those areas.
Set it up like this:
You simply put the zip code into the area that you are talking about in your Facebook video.
And then target people who are likely to move!
It’s that simple!
Calling leads in real estate can take up so much time! And its effectiveness is seriously dropping.
Should you stop calling leads entirely? Of course not!
But this list of ideas should help you boost the touches you’re able to accomplish with your leads…while boosting the quality.
This should lower the amount of calls you have to make in a given year. And can save you well over 1 hour per day. If you’re saving 1 hour per day, you really can save well over 300 hours per year just by implementing some quick and easy Facebook video strategies!