9 Sure-Fire Real Estate Technology Tools, Trends, Companies, And Tips To Boost Profits
Are you looking for real estate technology tools, trends, companies, and tips that will boost your bottom line? I'm going to show you unique ways you can
Technology creates an opportunity to do your job better and easier than ever before. Do you know what that means? You have more of a chance now than ever before in all of history to make your business a big business.
How big is your real estate dream?
I guarantee whether it’s retiring with one million or one hundred thousand million dollars that real estate technology will make it much easier to achieve.
I’m going to dissect 9 of the top real estate technology tools and tips that you can then use to boost your productivity and profits now. (If you don’t know how to use these, consider getting a real estate mentor to help you out!)
When it comes to real estate landing pages, Leadpages makes them accessible. I recommend that all Realtors experiment with three different types of landing page offers.
1) Free Home Valuations
2) Free Buyer Guides
3) Free Seller Guides
These offers typically have the highest rate of response when running advertisements to landing pages. For example, if you want seller leads, you can steal a leaf out of Trulia’s book and make a landing page like this:
I find that these landing pages typically convert 10+% of their traffic into valuable leads for your business. This means that if you get clicks for $1.50-3.00 via Facebook Ads or Google Ads, you should be able to generate leads for around $15-30 per lead.
The cost per lead here can beat going with an external agency.
Leadpages can quickly help you see more leads and profit. Thus, it is a great real estate technology company for those looking to grow their business.
Here’s the kicker –
Leadpages doesn’t help you if you don’t already have traffic. It’s sad, but true. Traffic gets leads. And leads make money. So, how do you get traffic?
Well, I and Easy Agent Pro have solved this for you. We’ve created what we call Leadsites for Realtors. They help you get traffic through advance search engine tactics, blogging, social media, and paid ads. They help you build a brand.
This is crazy:
But they can help you dominate a market with as little as 15 minutes a week.
Here’s a sneak-peek:
What you need in real estate technology these days is a website that represents you everywhere.
That means you have to be on social media, Google, and have ads and a blog. These tools just aren’t optional these days. They are a requirement to remain relevant in real estate over the next 10 years.
Do you use technology when doing your listing presentations? If not, you’re missing out on an interesting way to impress your clients. Powerpoint and Keynote make it easy to turn an iPad into a mini-presentation screen.
For example, you can use Keynote on your iPad and control it with your iPhone.
This means you can let your potential clients watch your presentation while you control it from a different device.
Your level of professionalism and understanding of technology is sure to impress the clients. It also gives a sense of polish and organization that helps build trust. If you lead clients through a well thought out and factual presentation, they know what to expect from you when you list their property.
I recommend using Keynote. Their themes and integration between devices lets you have a superior presentation.
Getting leads is hard, sure.
But there are 1,000 ways to ruin the deal.
DocuSign is a great way to make sure your paperwork (or the lack because of that) doesn’t crash your next offer. The platform integrates with many major CRMs. You can easily save documents in the cloud and then send them to clients once you need them signed.
If you’re feeling generous, you can gift a free DocuSign premium plan to your clients to help the process along.
Simply look at all the features they have to offer:
Buyers (and sellers) these days lack patience and expect you to be very responsive. DocuSign allows you to manage both of these expectations with ease. You can easily trade files and sign documents effortlessly over the cloud. And have access to any older document at a moment’s notice.
All Realtors should have a mortgage calculator on all their devices. I won’t single out any specific one because there are too many decent ones on the market. But, as a Realtor, this simple piece of real estate technology can prove useful in a lot of different situations.
When it comes to real estate technology, one of the biggest advantages can be tracking things like expenses. I do not save anything of value on my computer. It’s simply too easy for a disaster to happen. Evernote is a great place to store all your important business files, tax documents, client papers, etc.
Honestly, I think everyone should be storing their business files and documents in the cloud. The costs are very minimal. Evernote costs only $5 a month if you do the premium plan or free if you keep your uploads under 10 MB every month.
I suggest taking pictures of all those old Starbucks receipts and depositing them into an Evernote folder. Or having an intern digitize all your old files. And creating virtual file cabinets of everything for your business.
If you don’t have Google Analytics installed on your website, you need to install it right now. What is it?
Analytics lets you see how many people are visiting your website. The best part is that you get to see where they are coming from and all types of data about their activity.
Let’s start simple:
You’ll want to see a breakdown of where your traffic is coming from. And then do more traffic generating activities for the things that work to drive traffic to your website. With this information, you’ll be sure not to drive your website with blinders on. You’ll know exactly what works to get traffic and leads. This knowledge is crucial for your business.
You’ll want to go do this website and create an account:
Then you’ll need to put the script they give you into the head of your WordPress website. Here’s a video showing you how:
Here’s a quick video showing you what a great real estate technology tool Pinterest is:
Pinterest is the single best social network for driving traffic to real estate websites. You really want to get on this marketing platform before you miss out.
Does email overwhelm you?
There’s this awesome app called Mailbox that should help you get it back under control. The app forces you to make a decision on each message. You can either: Delete, Archive, Respond, Save for Later, or Add to a list.
You now can fly through your email and empty an inbox in half the time. I find that I typically get to inbox 0 at least 3 more times per week when using the app. The app also looks really nice on your phone. Here’s another screenshot:
This real estate technology tool is very important for those of you with 1000’s of unanswered emails sitting in your inbox.
Are you going to start using any of these real estate technologies? If so, leave a comment about the one you’re implementing in the comment section below!
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Let’s boost your lead gen.