The blog posts that you receive from Easy Agent Pro each month are optimized for organic search results. But, like most real estate content, they compete with some pretty big names in real estate.
We’re hoping that you find the time, or the money to hire someone, to write hyper-local posts to compliment the more inclusive EAP posts. Or, at least localize the ones you receive.
The holidays are the ideal time to get started on this by the way. Knowing that you may need some autumn real estate lead generation ideas, we serve ‘em up, here.
1. Veteran’s month
November is National Veterans and Military Families Month, the ideal time to not only publish our VA Loan piece, but to come up with some hyper-local pieces of your own.
- Localize the VA Loan post you receive from EAP (watch for it). The U.S. Census Bureau offers state-by-state veteran statistics and you can even get county-level stats at VA.gov. Scroll down to “Other Demographics” and click on “Counties” to download an Excel file. Do pity the poor person who had to compile this spreadsheet while you’re at it – it’s huge.
- Are there any local events for veterans in your area? Veteran’s Day is November 11. Look for local veteran-focused events in your town and write about them.
- Salute a local non-profit that serves veterans.
- Donate a percentage of your November commissions to a local veteran’s charity. Or, to keep it real estate-oriented, consider donating to Homes for Our Troops.
- Create a list of local eateries offering free or discounted meals to veterans on Veteran’s Day. National chains, such as Applebee’s, Chili’s Grill and Bar, Golden Corral, Red Robin, select IHOP and Red Lobster restaurants and others have promised various promotions. Click on the links to get details about the offerings and then call your local outlet to ensure they’re providing the offer.
- Check out the list of other businesses offering discounts and deals to Veterans.
2. Thanksgiving (November 28)
There are so many local Thanksgiving topics to cover if you’re looking for autumn real estate lead generation.
- Where to dine out on Thanksgiving
- Where to buy ready-made Thanksgiving dinners to pick up and pop in the oven
- How to give back to the community on Thanksgiving (local charities serving dinners that need volunteers, Meals on Wheels, etc.)
- Movies released the week before Thanksgiving and which local theaters are screening them. Some that look promising include “21 Bridges,” “Frozen II” and “Knives Out.”
3. Black Friday and Small Business Saturday
Getting hyper-local often requires research so if you have an assistant or marketing person, this is a job for him or her. This idea includes lots of phone calls.
What deals are locally-owned businesses offering on Black Friday and Small Business Saturday (SBS)?
Or, highlight a different, local, small businesses each week leading up to SBS, urging your readers to support locally-owned businesses. Give the series a snappy name, such as your “Homegrown Series” of salutes to businesses.
4. Fall home décor trends
Sure, this is a common autumn real estate lead generation blogging topic, but you can do so much more with it. Round up some appealing home décor trends and list where the individual pieces can be picked up locally.
5. Fall curb appeal
Homeowners with homes for sale in fall will particularly like this one. Like number 4 on our list, don’t just give tips on what to do to the home’s exterior, but provide names and addresses for local stores that offer what they need to amp up the home’s curb appeal.
6. Leaf peeping
If you sell real estate in a region with gorgeous fall colors, a list of the best leaf peeping opportunities is ultra-hyper-local and a solid plan for autumn real estate lead generation.
7. Fall daytrips
Urge them to load the family into the car and take off for popular local (or quasi-local) destination. Do some reviews – getaway locations can make for a great read this close to the holidays.
8. November weekend getaways
What are local residents’ favorite weekend getaways? Where to stay, what to do, interesting side trips to take.
9. Fall festivals and events
From Florence, SC’s Pecan Festival and Chalmette, LA’s Bayou Road Balloon Festival to Arts Week in Denver and the San Diego Bay Wine and Food Festival, cities large and small throw shindigs in November.
What’s happening in or near your town that would make a good autumn real estate lead generation piece?
10. Best places to warm up on a chilly fall day
“Escape the cold at these [name of city] coffee shops,” is one title you can steal for a hyper-local blog post about local coffee shops.
Alternatives to Starbucks, these typically homegrown shops often offer homier, cozier and more friendly places to pull over and enjoy a cuppa when your readers are chilled to the bone. Give a quick review of each one. Here’s an example:
Claddagh Coffee House – Talk about cute and cozy! In addition to amazing coffee, Claddagh offers free wi-fi and a downstairs lounge where you can get some serious work done. They’re located in the West Seventh neighborhood at 459 W 7th St.
Still stuck for ideas? Set up a Google alert which will provide you with an email of all topics relevant to your search term.
Topics to consider include local neighborhood names, events in [your city], best [whatever] in your city.
Google walks you through the set-up process at support.google.com.
Do consider hyper-local blogging over the holidays but don’t forget to share the posts (with links back to your site) on social media.
Then, contact the owner of any business, or the powers-that-be at non-profits that you highlight letting them know about your Facebook posts – don’t be shy, ask for a share.
Happy November!
Want more marketing ideas? Here are 200 ways to get more leads on your website.
Create a beautiful fall theme for your website in less than 5 minutes – Here’s how: