Autumn real estate lead generation: 10 hyper-local blog topics
Looking for autumn real estate lead generation ideas? Here are 10 ways to get hyper-local and generate new leads just in time for the holiday season.
The blog posts that you receive from Easy Agent Pro each month are optimized for organic search results. But, like most real estate content, they compete with some pretty big names in real estate.
We’re hoping that you find the time, or the money to hire someone, to write hyper-local posts to compliment the more inclusive EAP posts. Or, at least localize the ones you receive.
The holidays are the ideal time to get started on this by the way. Knowing that you may need some autumn real estate lead generation ideas, we serve ‘em up, here.
November is National Veterans and Military Families Month, the ideal time to not only publish our VA Loan piece, but to come up with some hyper-local pieces of your own.
There are so many local Thanksgiving topics to cover if you’re looking for autumn real estate lead generation.
Getting hyper-local often requires research so if you have an assistant or marketing person, this is a job for him or her. This idea includes lots of phone calls.
What deals are locally-owned businesses offering on Black Friday and Small Business Saturday (SBS)?
Or, highlight a different, local, small businesses each week leading up to SBS, urging your readers to support locally-owned businesses. Give the series a snappy name, such as your “Homegrown Series” of salutes to businesses.
Sure, this is a common autumn real estate lead generation blogging topic, but you can do so much more with it. Round up some appealing home décor trends and list where the individual pieces can be picked up locally.
Homeowners with homes for sale in fall will particularly like this one. Like number 4 on our list, don’t just give tips on what to do to the home’s exterior, but provide names and addresses for local stores that offer what they need to amp up the home’s curb appeal.
If you sell real estate in a region with gorgeous fall colors, a list of the best leaf peeping opportunities is ultra-hyper-local and a solid plan for autumn real estate lead generation.
Urge them to load the family into the car and take off for popular local (or quasi-local) destination. Do some reviews – getaway locations can make for a great read this close to the holidays.
What are local residents’ favorite weekend getaways? Where to stay, what to do, interesting side trips to take.
From Florence, SC’s Pecan Festival and Chalmette, LA’s Bayou Road Balloon Festival to Arts Week in Denver and the San Diego Bay Wine and Food Festival, cities large and small throw shindigs in November.
What’s happening in or near your town that would make a good autumn real estate lead generation piece?
“Escape the cold at these [name of city] coffee shops,” is one title you can steal for a hyper-local blog post about local coffee shops.
Alternatives to Starbucks, these typically homegrown shops often offer homier, cozier and more friendly places to pull over and enjoy a cuppa when your readers are chilled to the bone. Give a quick review of each one. Here’s an example:
Claddagh Coffee House – Talk about cute and cozy! In addition to amazing coffee, Claddagh offers free wi-fi and a downstairs lounge where you can get some serious work done. They’re located in the West Seventh neighborhood at 459 W 7th St.
Still stuck for ideas? Set up a Google alert which will provide you with an email of all topics relevant to your search term.
Topics to consider include local neighborhood names, events in [your city], best [whatever] in your city.
Google walks you through the set-up process at support.google.com.
Do consider hyper-local blogging over the holidays but don’t forget to share the posts (with links back to your site) on social media.
Then, contact the owner of any business, or the powers-that-be at non-profits that you highlight letting them know about your Facebook posts – don’t be shy, ask for a share.
Create a beautiful fall theme for your website in less than 5 minutes – Here’s how:
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