200 Real Estate Marketing Ideas- It’s Time To Dominate

Real Estate Marketing Ideas are so hard to come up with when things aren’t going your way.  Maybe you’ve had a bad month. And are looking for ways to shake things up. This list will help get your juices flowing.

Don’t try to do everything on this list. Simply focus on doing what you do very well.

We’ve broken these down into “Traditional” and “Online” real estate marketing ideas. There are some sub-sections in each category as well.

You might also want to check out our real estate marketing toolbox.

Your marketing should never be ‘comfortable.’ Always look for ideas to grow what you are doing. Hopefully there will be a few things on this list of 200 real estate marketing ideas to spur you onward in your journey to be a better Realtor.

Here’s a quick video that explains how agents need to use all these real estate marketing ideas to form a better plan of attack:

Too often I see an agent pick up a marketing idea…take it for a test drive. And then stop.

That’s not how marketing works! Marketing works over time…with dedication to making the idea more effective.

These 200 marketing ideas should give you creative ways to grow your business. And unique insights for how to perform better in the long run.

What Are The 4 Ps of Marketing in Real Estate?

The 4 Ps of real estate marketing are highly revered principles. All successful real estate marketing strategies use these four approaches. They are the blueprint for developing an effective marketing campaign on social media platforms, blog posts, or virtual tours. 

Property

The property is what is on offer. It goes beyond the physical property to specific features that potential buyers find appealing. A buyer may look for a four-bedroom home with a swimming pool. A unique feature is if you find them a home with an infinity pool or a spectacular oceanfront view. Real estate professionals make the home alluring for prospective buyers by finding these unique features of the property. 

Promotion

Real estate marketing is not about scoring one deal and moving on to the next. It’s about using all your resources to expand your reach. Real estate professionals use offline and online channels to get the word out about a property. This strategy raises awareness where the target audience frequents.

An online marketing strategy entails using social media to gain a loyal following, show expertise in the field, and attract leads. Use tools available on your social media page to run paid ad campaigns, conduct virtual tours, communicate with potential buyers, and understand the needs and wants of prospective buyers. Your social media profile is ideally synonymous with real estate.

Blogs are another effective online platform to increase your reach. A website is an excellent place to show your portfolio and add content that shares your expertise and experience. Contribute to other property-related blogs to grow your brand. Use search engine optimization (SEO) strategies to increase the chances of the blogs getting found by the target audience. SEO tools include keywords, hyperlinks, frequent content creation, and adding pictures, videos, or infographics to content. 

Price

The property value can make or break a real estate marketing strategy. Potential buyers can disappear without a trace If the price is too high. Examples of factors that determine a property’s price include: 

• Location – which state or county is the house located in?
• Neighborhood – is the area and its environs safe? How close is it to amenities, shopping malls, and leisure areas? How is the school district? Are the people friendly?
• Property condition – old houses tend to cost less. The property value can increase with kitchen and bathroom renovations.

Position or Placement

Position or placement in the real estate industry deals with ensuring advertisements and marketing campaigns reach potential buyers. Additionally, the target audience needs to find the ad trustworthy and informative. Make sure all the details are in the ad copy without sounding salesy. Capitalize on the property’s unique features and appealing price tag.

Should I Hire a Real Estate Marketer?

Hiring a real estate professional is an excellent option for property owners looking to sell. Selling property is hard work. You have to prep and stage it while actively looking for potential buyers. Your advertisement needs placement in the right location to attract potential buyers. Otherwise, all your marketing effort is a waste of time.

A real estate agent has the resources and experience to reach a wide target audience. Developing marketing strategies is a real estate professional’s strongest suit. They have a social media profile with prospective buyers, and their blogs generate tones of traffic and lead. Furthermore, they have a network of other real estate agents who can buy the listing. All you do is pay a small fee to get the property sold. 

How to Build a Successful Real Estate Marketing Plan

A successful real estate marketing strategy utilizes the 4 Ps of real estate marketing. 

Identify the Dynamics of the Property

Is the property an apartment, a townhouse, or a stand-alone house with a yard? Is it ideal for a single person or a family? Is it in the leafy suburbs or in an urban center? Consider the neighborhood, amenities, schools, safety, leisure activities, and other unique features like parks, transportation, animal-friendliness, and physical attributes. Such features give the property its unique selling points, making it marketable. 

Identify the Target Audience

Once you know the nitty gritty of the property, it’s easy to know what demography may want to live in it. Develop a marketing strategy around potential buyers in this demography. If the target audience is college graduates, make the wording and features of the advertisement appealing to that demography.

Set a Budget for the Marketing Campaign

Designate money for your marketing strategy to avoid overspending.

Traditional Real Estate Marketing Ideas

Give Aways:

1. Pop-by
   1. A great pop-by gift is a chocolate bar or a gift card. These types of random gifts gives you the ability to easily stop-by and visit someone without it being awkward.  They are a great way to nurture a new relationship.
2. Free garage sale signs
   1. Offer free garage sale signs to neighbors in the spring.  You can even collect them back and reuse them year after year.  This will help out everyone in your neighborhood and easily get your name seen by many people.
3. Volunteer
   1. This is a great way to meet new people. Be sure to start many conversations and talk about what you do.  The best way to utilize this strategy is to attend regularly.  Pick 1 or 2 organizations and commit to attending.
4. Keychain tags
   1. This freebie is a fun way to keep your brand in front of many people for a low cost. Pass them out at a event you’re volunteering for or at conferences you attend.
5. Hold Contests
   1. Contests are a great way to get information from a large swath of people. For added exposure, partner with another business in order to gain access to their customers.
6. Enter Contests
   1. Entering contests gives you the chance to meet and talk with other business owners.  It will also give you good ideas for how to run and market your own contests.
7. Give away freebies at open houses
   1. Be sure to thank people for visiting your open house by giving them something to remember that property.  Most people will visit multiple open houses. So make sure your freebie has your address on it.
8. Give free bonuses for an error you’ve made
   1. Did you miss an appointment? Gift cards are a great way to apologize and show you care.
9. Thank you gifts
   1. Thank you gifts are a good way to follow up unobtrusively with clients. This will out perform a lot of other real estate marketing ideas and help you stand out from the crowd.
10. Luxury box at events
    1. You can invite friends and potential clients. The event provides a long time to bring up various business deals.
11. Calendar
    1. Want to be in front of your clients all year round? Make a calendar that contains your business contact information. It’s a good idea to use pictures from you local community.
12. Pens, Pencils, and Writing Give-Aways
    1. These simple give-aways are a must. They are very versatile and can be used in many situations.
13. Home Makeovers Give
    1. Enter the people that give you referrals into a Room Makeover Lottery Pot.  You can set the max budget for the room makeover, and you’ll instantly have a referral program that’s different than your competitions.  You can also run a different type of contest where you award the person who has the best home makeover before and after photos with a gift card.

BONUS:

One of the best real estate marketing ideas is to have a solid, lead generating real estate website. If you haven’t seen them yet, check out LeadSites. These Realtor websites help you get more leads from EVERY marketing activity. Send out postcards? Awesome! These sites will help capture more leads from the visitors to your website.

Educational Real Estate Marketing Ideas:

Educational real estate marketing ideas are a great way to build your reputation in the community. It is also a good way to give back.

1. Host Seminars
   1. Local seminars let you show off all the knowledge you’ve built up. They also are a good way to meet new people.
2. Speak At High Schools
   1. Career days provide a good way to give back to your community.
3. Reach out to local college programs
   1. College programs often hold career days and the local real estate courses might be interested in working together with you.
4. Radio Show
   1. Radio shows constantly need content. If you have a good voice, you might be able to help them with a show segment.
5. Teach
   1. Volunteer to teach anywhere. This will lead to meeting families and new contacts. You can really grow awareness of your real estate brand through consistent teaching.

Contact Grooming Real Estate Marketing Ideas:

Contact communication is the key to any successful real estate business. These ideas facilitate the process of following up with all your contacts.  Use these ideas to expand what you currently do marketing wise.  Make sure to integrate them into a regular program with your business.  The regularity with which we complete a marketing idea is what makes it successful.

1. Reach Out To Contacts Daily.
2. Business Cards.
3. Wrap Your Car.
4. Commission Only Sales People.
5. Referral Program.
6. Get Your Number In Clients Phone.
7. Open House.
8. Door Flyers.
9. Door knocking.
10. Cold calling.
11. Make telephone calls.
12. Holiday Postcards.
13. Send out birthday cards.
14. Take a client out to lunch.
15. Throw a party for a client.
16. Ask for referrals.
17. Give referrals.
18. Follow up with referrals.
19. Follow up with clients after the sale.
20. Keep in touch with clients that move away.
21. Text messaging.

Advertising Real Estate Marketing Ideas:

Advertising real estate marketing ideas are less glamorous than digital ads. However, they still get your brand seen by a large number for a lower cost.

1. Local Newspaper Event Listings.
2. Chamber of Commerce Event Listings.
3. Write articles for community newsletters.
4. Write articles for business newsletters.
5. Direct Mail-Postcards.
6. Radio Advertising.
7. TV Advertising.
8. Newspaper Inserts.
9. Free ads in shoppers.
10. Outside signs.

Networking Real Estate Marketing Ideas:

Networking is essential to any marketing plan. Theses real estate marketing ideas focus on getting you in front of a lot of people. Be sure to have a follow up plan for after you meet them!

1. Join Networking Groups.
2. Meetup.com.
3. Association Directory.
4. Alumni Associations.
5. Arts Associations.
6. Industry Associations.
7. Nonprofit Boards.
8. Focus Groups.

Activities:

1. Marketing plan
   1.  It is a good idea to quantify all marketing activities and make sure they are pulling their weight.
2. Host a fundraising event for a local charity.
3. Host an art show for a local school.
4. Photography contest.
5. Surveys For A Prize.
6. Polls About Your Service.
7. Add Value In Unique Ways.
8. Collect and share testimonials.
9. Speak at events.
10. Write a book.
11. Volunteer your location for meetings or special events.
12. Fundraising.
13. Coupons.
14. Posters.
15. Window/Sidewalk Signs.
16. Displays.
17. Balloons.
18. Graphics on your car.
19. Develop partnerships with other business owners.
20. Cross promotion.
21. Take a reporter out to lunch.
22. Develop relationships with media.
23. Write and send out press releases.
24. Be an advocate for your customers.
25. Write letters to the editor.
26. Perfect your 30 second commercial.
27. Give customers what they want.
28. Focus on service.
29. Walk your customers out of your place of business.
30. Keep track of your customers likes/wants and notify them when you what they are looking for.
31. Community bulletin boards.
32. Handwritten notes.
33. Your core story.
34. A window display.
35. A name tag at events.
36. Audio-visual aids.
37. Flip Chart.
38. Coupons.
39. Lead buying.
40. Canned e-mail.
41. Canvassing.
42. Guarantees.
43. A theme line.
44. A Brand Name.
45. Reputation Building.
46. Co-Sponsored Business Events.
47. Hire Cold Caller.
48. Develop Phone Scripts.
49. Focus on Service.
50. Sponsor a local team.
51. Ask people what could make the process easier.
52. Watch your competitors.
53. Talk to random people you bump into everyday.
54. Start a campaign to change something.
55. Answer your phone on the first ring.
56. Have an after-hours answering service.
57. Join forces with the common before and after service providers.
58. Listen to your customers.
59. Take a survey.
60. Interview an expert in the community weekly.
61. Balloons at the open house.
62. Signup/give-away at the open house.

Online Real Estate Marketing Ideas:

The internet makes it very easy to market. Yet, there are so many online real estate marketing ideas that it’s hard to get a handle on everything you are supposed to do. Here is a list of many of your marketing options. Pick a few of them and get started today on improving your marketing.

Website

1. Have A Real Estate Website
   1. Real Estate agents need a website. Even if you don’t market your site, most clients will try to find you somewhere before meeting in person.
2. Onpage SEO
   1. This will help you get found. Look for some SEO advice in other articles on our blog.
3. Backlinks
   1. The only way you’ll get near the 1st page of Google is to have backlinks to your website.
4. Keyword Ratios
   1. You’ll want to have about a 1% keyword ratio on all of your webpages.
5. Custom Images
   1. Be sure to take photos of your surrounding community. This is a great way to make your website stand out.
6. Customer Testimonials
   1. People buy based on testimonials. Load up your website with a lot of these.
7. Customer Testimonial Videos
   1. Youtube channels are a great way to passively introduce yourself to your clients.
8. Blog
   1. Your blog should always contain current information. This is a great way to attract more website visitors and potential clients.
9. Own several websites for the nearby neighborhoods
   1. You can have multiple real estate websites and make each one specialize in a different neighborhood.
10. Curate Localized Content
    1. Localized content is a sure way to stand out online.

Email:

1. Email Signature:
   1. A simple email signature with your phone number, email address, and website address will help clients remember where to find out more about you.
2. Email Newsletter:
   1. Email newsletter blasts will let your get your give-away information out there quickly!
3. CRM Autoresponders:
   1. Setup your CRM to automatically email your clients and prospective clients a certain number of days after you talk with them. This is a great way never to forget who you’ve talked with.

Advertising Real Estate Marketing Ideas:

Advertising online is a way to get more leads now. You will need some landing pages for these visitors, but that is about it.  Your game plan should be to get their contact information and then put them into a drip sequence.  Real Estate Marketing Ideas around this type of campaign focus on the various types of platforms out there for you to advertise on.

1. Google Adwords:
   1. Google ads are a quality but expensive way to drive traffic to your website.
2. Facebook Ads:
   1. This is a cheaper alternative to Google Ads, but it takes a little more time to setup. Checkout our guide on Facebook ads.
3. Bing And Yahoo Ads:
   1. Bing Ads provide a nice alternative to Google Ads. The platform is less competitive and thus cheaper than Google.  Usually this advertising platform can get you clicks as low as $.15.  This is a great way to get eyes on your houses you have for sale and promote your business.  You should try these ads at least once a month for your business.
4. Paid Ad Slot on Local Website:
   1. Local website most likely sell slots on their page. You can purchase these slots for a very low monthly cost and get awesome traffic to your website.  I’ve found websites that list ads for under $5 a month.  These type of links also can help your SEO.  Real Estate Marketing Ideas that get you qualified website traffic and build your SEO presence are rare. Take advantage of this method today.
5. Partner with companies in other states;
   1. By partnering with a moving company in another state, you can capture potential clients before they leave their own town.
6. Affiliates:
   1. Affiliates will drive traffic in exchange for a ‘per lead’ fee. You can set the dollar amount you are willing to pay per lead. These services let you easily hire great internet marketers to work for you.
7. Newsletter ads:
   1. Real estate marketing ideas wouldn’t be complete without this one. You can get your name and brand in the email box of hundreds or thousands of people for under $100.

Localized Listings:

Local listings populate most maps searches.  These are important for getting in front of people searching on mobile devices and through maps.  Real Estate Marketing Ideas for these localized listings are mostly the same. You want complete and accurate information on all of these profiles. You also want to get reviews on these platforms. Be sure to encourage people to review your service on these sites as it will really help you get more leads!

1. Yelp.com.
2. Trulia.com.
3. Zillow.com.
4. Merchant Circle.
5. Meetup.com.
6. Local.com.
7. YellowPages.com.
8. AngiesList.com.
9. Yahoo Directories
10. Bing Local
11. Manta.com

Social Media Real Estate Marketing Ideas:

1. Twitter
2. Facebook
3. Linked In
4. Google +
5. Pinterest
6. Squidoo
7. Instagram
8. Digg.com
9. Stumbleupon.com
10. Flickr.com

More Great Real Estate Marketing Ideas:

1. Craigslist.com.
   1. This website is full of real estate marketing ideas. You can list your properties for sale and hire people to sell for you.  If you have rental properties, you can also rent them out here.
2. Youtube.com.
   1. Youtube has tons of users on it. Capture their attention with videos about your business and video tours of your properities.
3. Vimeo.com.
   1. Vimeo is another video platform. It has signficant people searching on it each month and is less competitive than Youtube. You may also like how their videos embed on your website better too.
4. Podcasting:
   1. Podcasting is relatively cheap and easy to start. You can have your podcasts on the iTunes store and have access to nearly everyone with a phone in your community.  It is a nearer real estate marketing idea that is not very competitive yet.
5. Blog Commenting
   1. This is a terrible SEO tactic. But as a referral traffic driving idea it works wonders.  Write a great comment and this tactic will out perform most other real estate marketing ideas.
6. Email List building
7. Make Custom Images
8. Link Swap with local businesses
9. Digital Lead Funnel Creation
10. White Label Facebook Page
11. Daily Theme for Social Media Posts
12. Free E-Course
13. Ask The Expert
14. Calculators on Your Website
15. Partner with Mortgage Brokers
16. Video talking about common problems
17. Step-by-Step Guides
18. Guides about the local school
19. Guides about the local restaurants
20. Guides about the local long-term residents
21. Infographics
22. Publish Articles on LinkedIn
23. Comment on Articles on LinkedIn
24. Join a Hashtag Twitter Conversation
25. Take pictures of the neighborhood
26. Take pictures of the local school
27. Put floorplans online
28. Do video tours of the house
29. Teach a course at the local community college
30. Write a blog on how to get your real estate license
31. Make slideshares
32. Make How-tos for your community
33. Add an About Page to your website
34. Monitor Online Reviews
35. Create a converting 404 page
36. Write about and de-bunk common myths
37. Post about the current holiday
38. Make a FAQ page
39. Have a caption contest

Congratulations on getting to the bottom of our Real Estate Marketing Ideas list!  The best thing to do now to pick 3 of these real estate marketing ideas and set them into action.  It is rare to find someone performing perfectly in any of the above marketing avenues. So, find the best example of someone perfectly marketing themselves that way and copy them.

Do not allow yourself to move on until you master that way of marketing.

This will give you the maximum benefit from these Real Estate Marketing Ideas.

200 Marketing Ideas: Get It FREE!

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Want more inspiration for real estate marketing? Check out these other posts:

• Real Estate Marketing Mistakes
• 12 Winter Marketing Ideas
• Real Estate Video Marketing
• Single Property Sites Solved!
• Emojis for the Win!
• Email Marketing for Real Estate
• Marketing for Your Real Estate Team
• Gary Vaynerchuk’s Top 10 Marketing Tips For Real Estate Agents

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Tyler Zey

Hey! I'm Tyler with Easy Agent Pro! We provide top notch marketing content for realtors... And we do it for FREE! I get excited about sharing tactics and strategies that can be implemented TODAY.

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