In this episode of In The Lead, we discuss the difference between lead capture and lead attraction. You’ll learn what it means to build a funnel of leads online that trust & want to do business with you.
Often times we hear the terms Lead Capture and Lead Attraction used interchangeably, but there’s a difference between attracting something and capturing it. This is especially true when it comes to converting those leads. Think about it, if you capture a bunch of cold-leads who don’t really know anything about your business you’re going to be spending a lot of time back peddling to help them see why they should do business with you.
Sure, cold-calling and prospecting has its place, but is it really the best use of your time and energy? And wouldn’t you rather capture leads who are already attracted to you? Well, if you spend your time educating and building trust with your online audience you’ll be well on your way to establishing a relationship with leads before you even make direct contact. Because the thing is, leads become more like referrals when they’re already interested in and attracted to your services.
Again, you can choose how you want to spend your energy: Convincing cold leads of your value or laying the foundation to attract qualified leads. The choice is yours!