The Top 10 Real Estate Websites…what they know that you don’t
What do the top 10 real estate websites know that you don't? In this post, we look at the stats, figures, and numbers that make the top real estate sites go
In this blog post, I’m going to break down the biggest real estate websites into bite-sized marketing take-aways for agents. We’ll start by looking at how much traffic each of these top 10 real estate websites gets. And end by examining how they get those results.
At the end of each section, I’ll wrap things up by giving you a take away to improve your real estate website.
Like we talked about in our post on ‘The Best Presidential Candidate Websites’, you need to study GREAT websites to generate more leads from your own website. So today, we’ll be looking at the top 10 real estate websites. And they are:
Let’s get into it…
::: Content :::
How many visitors do these sites get?
When it comes to the top 10 real estate websites, they actually get dramatically different amounts of traffic. I’ve gone ahead and charted the data from these websites as provided by Similar Web.
Here is how the visitors to these websites stack up:
As you can see, Zillow has a huge lead on nearly everyone else. Zillow is getting nearly 164 million visits per month. We’ll break down exactly how they are getting this amount of traffic below.
But for now, just look at the differences between these top 10 real estate websites in terms of traffic.
It’ll help you understand how different things you do on your site improve or decrease the amount of traffic you end up getting.
Key Take Away
Where do these people come from? And how we can reverse engineer the results?
The first thing we can learn from these massive real estate websites is where they get their traffic.
Let’s look at two different scenarios from our 120,000 visitors a month at Easy Agent Pro:
Traffic from social for a newer post
Traffic from Google for an older post
Do you see how the Google traffic escalates with time? And the social media traffic dies away with time?
This is a key difference in the rewards for certain types of marketing. If you focus on Google traffic, your website increases in value over time. If you focus on social media, the time you’ve spent decreases in value over time.
Now, let’s look at where most of these websites get their traffic from:
What you see here is that the majority of the traffic to these websites is not from social media or advertising…
They get their traffic from showing up in search results. And that’s really not a shock. Look at these results:
Dallas Real Estate
San Diego Real Estate
Orlando Real Estate
As you can see, Google rankings are the key to success for most of these big websites. They rely on this traffic source to maintain their advantage.
But how do they do this?
But it’s sufficient to say that you need to focus on Google and SEO to create a site that feeds you leads in the future.
Key Take Away
Social media gets you an initial traffic boost. But Google traffic sustains your site well into the future.
How often do these sites publish blogs?
The first thing we learned from these websites is that they tend to focus on Google as a traffic source. And Google loves fresh content on websites.
It’s quite telling that all of these sites publish at least 2 blog posts per week on their sites. The bigger sites even publish more than 10 posts per week.
Here is an analysis of the number of blogs published per week:
As you can see, there is a very strong correlation between these sites publishing content and them getting traffic. The blogs act as a constant update to the website. And get a little bit of traffic from social media.
Additionally, blog posts are an excellent way to get traffic from Google keywords not related to looking at homes. For example, look at this keyword “first time home buyers guide”:
The Top Real Estate Websites realize that it’s the blogs that provide the initial inertia for their Google rankings. The thing is most agents will look at this and then despair. They’ll think, “I can’t blog that much!” And that’s fine if you can’t. You can actually purchase real estate blogs to supplement whatever you can do yourself.
Key Take Away
Blogging once per week is almost a requirement to get significant traffic from Google.
What we saw above is that most of the Top 10 real estate websites get their traffic from Google.
And you may think:
“How can I compete with them in Google?”
There is actually a really easy way to compete with these big websites in Google. It’s called Keyword Stacking.
Here’s how it works:
When it comes to keyword stacking, you have to create a bunch of pages for super small keywords first. These can be areas like new home builder communities, or small neighborhood names. You typically can target things like condos or other words that haven’t quite made their way into the mainstream.
These words are easy to get on the first page of Google.
Next, you want to work your way up the ladder.
Wondering what these pages should look like? Check out our InstaFarm pages…
Key Take Away
You need to target small keywords first. And then stack them on top of each other to compete with these top 10 real estate website. Done correctly, you can start to outrank some of these big sites within 6-12 months.
Let’s look at the Facebook pages of these major websites…
These websites use Facebook as an advertising tool primarily. You can see the 16 ads Zillow is running right here.
They don’t depend on their audience to engage with them in order for their business to succeed. They rely on Google to send traffic to their website.
If you focus on Google first and social media traffic second, you should see an exponential line of traffic growth start to appear on your real estate website.
Hopefully this analysis of the top 10 real estate websites has been helpful for you. And you’ve taken something away from it for your own website.
Let’s boost your lead gen.