How To Write SEO Content For Real Estate Websites 

While social media, email marketing campaigns, and advertisements have their place in attracting website visitors, writing blogs and content for your real estate website is incredibly important for your website performance. Proper real estate blog SEO can have a huge impact on the amount of traffic that visits your site. Luckily, with blog and content writing you can easily incorporate SEO elements to boost your website’s performance to increase site visitors and generate more leads. 

When it comes to Search Engine Optimization (SEO), your website blog will have the most significant impact. Static pages like your landing page, about page, contact, etc. don’t have nearly the influence on your SEO that your blog will. Crafting your blog posts and website content will help your website perform to its full potential, attracting new visitors to keep the leads coming in.  

Choosing Topics For Your Real Estate Blog

First things first–choosing the right topics for your blogs will help attract the right kind of people. Choosing topics should involve a few key factors like your target demographic, frequently asked questions, and an interesting take on the topic. Think of your target audience for lead generation and think of topics that they would be interested in. For example, if you primarily work with families, your topics for your blogs should address this. You can use blog topics like family-friendly community events and things to do to showcase your expertise in the area.  

For those real estate agents who primarily work with first-time buyers, you can include content for blogs covering how to buy your first home, first-time buyer guides, and whatever else may be of interest to your target clients. While choosing topics should focus on your target audience, it is also important to make sure your content stands out against the competition. Taking a unique perspective on a common topic and utilizing proper real estate blog SEO can help your blogs perform well and get seen among the competition.  

Tools For Keywords 

Once you have some topics in mind, you’ll need to determine the best keywords for your content. Keywords help you get the top spot and finding the best-suited ones for your blog topics requires a bit of research. By conducting a Google search for the blog topic, you can review the top-performing results and see which keywords were most commonly used. This can help narrow down keywords to the most competitive terms. Those keyword searches that yield fewer results will generally be easier for you to rank higher because there is less competition. While this makes it easier to get the top spot in search engine results, you want to make sure it is a relevant topic that potential leads will commonly search for.  

Conducting the Google searches yourself gives you a good idea of popular keywords and may help generate more topic ideas. There are also many tools that can help find the best keywords for you. Using keyword tools is a great way to ensure your blog posts perform well with real estate blog SEO.  

Importance Of Wording 

The wording in the actual content of your blogs is important but it is also crucial for the title itself. The words you use in the title and headers of your article will help your content perform better in rankings. Seemingly subtle changes to keywords can make a big impact. For example, titling a blog as “Homes for sale in Orlando” vs “Condos in downtown Orlando” may yield vastly different results, despite sounding so similar. So, how do you word your blog post titles to yield the best results? 

When in doubt, be specific! It’s better to focus on a local, more specific keyword or phrase, rather than casting a wide net. This is the same concept of focusing your marketing efforts on a specific audience or demographic. Going too wide with your marketing and topics generates significantly more competition and is significantly less likely to reach the intended audience.  

Writing For SEO 

If it is your first time using SEO in your content, you may feel overwhelmed by the amount of information there is out there for optimizing your blogs and website. While there is quite an extensive amount of information available to further optimize your posts, here are a few key factors to keep in mind when writing for SEO: 

• Long-form content performs significantly better than short-form writing. Make sure that you are not adding fluff to your long-form blog posts. Take the extra time to research the topic thoroughly so you can make every part of your blog post well-informed, interesting, and engaging.  
• Take your time when you are writing real estate SEO blog posts. It takes time to craft the written word into engaging content that performs by incorporating SEO. Regurgitated or unoriginal content won’t perform well and won’t engage your audience. It’s better to take the extra time to make sure you are putting quality content out there.  

• Make sure you use your keywords at the right percentages. SEO tools can help you determine the keyword concentration you need in your content. If your blog posts and content is a long-form, you’ll need to incorporate the keywords more frequently. This doesn’t mean you need to overfill your content with these terms. You don’t want it to sound forced or awkward but you do want to make sure you are hitting the mark for your real estate blogs to perform well.  
• Incorporate keywords into the titles and headers of your blog posts. This catches the attention of search engines and helps improve your ranking. It also helps to include these keywords in the alt tags of your images as a good practice to improve your real estate blog SEO.  
• In addition to keywords, you’ll want to include links to other parts of your website, as well as a few links to external sources. You can link to other blogs on your website as well. This helps Google understand that you’re contributing to the overall search experience, sending people to relevant pages. 

SEO Tools On Your Website 

In addition to these tips for incorporating SEO into your real estate blogs, there are many SEO tools at your disposal. Many websites incorporate SEO tools into the dashboard to assist you in creating quality and well-performing blog posts. Depending on your website provider, you’ll also have a spot somewhere on the page to edit the search title, meta description, URL, and featured image. All of these are important parts of the search process and help your article rank higher in searches. These SEO tools help improve search results while also making your posts more clickable for those doing the searching.  

It may seem overwhelming at first, but your website provider might provide built-in SEO tools to make the process easier for you. These tools can help you determine how many times your keyword should be featured and what other best practices you should consider for the best chance to rank on searches. If your website provider does not offer these helpful tools, it may be advantageous to switch providers while you learn the ropes of SEO so you can have the benefits of SEO assistance.  

Sharing Your Real Estate Blog Content 

Once you have your topic chosen, keywords selected and properly used, and reviewed SEO for each post, you’re in the home stretch! All that’s left to do is share your content. After a post is optimized with SEO and finished up to your standards, you’ll need to share the piece to attract traffic. Contrary to popular belief, most blogs don’t go viral without hard work. It is also exceedingly uncommon for blogs to perform well overnight. In fact, it can take a new blog anywhere from 3-6 months to take off and this time must be used to share the content around to increase traffic and views.  

Sharing On Social Media 

Your job now is to share it in as many places as possible. So where exactly should you share? Most real estate agents share their blog posts and content across their various social media channels. This can be through TikTok, Facebook, Instagram, YouTube, or wherever else you have an audience. Depending on the platform, you may need to create additional content to promote your blog post. Here are a few examples based on which platform you use: 

• Facebook is by far the most blog content-friendly social media platform out there. You can post a link to a new post with a quote from the blog to attract attention and encourage potential readers to click. With so many groups, pages, and messaging opportunities, you can easily reach a wide audience by sharing your real estate SEO blogs on Facebook.  
• Twitter is another great social media platform for sharing blog posts. Include a short quote from the blog or a quick summary as your Twitter post and link to the blog post. It’s a great way to attract attention and bring traffic to your website.  
• Including an image or short video on Instagram that is relevant to the blog topic can help attract readers. You can include a link in your Instagram bio to your website to help direct traffic to your newest blog post. This can be achieved on TikTok as well.  
• Including a link to your blog post in YouTube videos is another great way to share your newest blog posts.  

Sharing On Your Real Estate Blog 

Other places to share your blog posts are in your own future blog posts on your website. This is a great practice and can help encourage visitors to read through your blog topics further. If your article is relevant to the content in question, adding a link is a great way to drive more traffic to it. You’ll want to make sure as many eyes as possible are on your post and achieving this depends largely on sharing as much as possible. This helps drive traffic to an article consistently for a long period of time. It’s also a great way to help your content soar to the top of search engines. 

Partnering With Other Businesses 

Partnering with other online businesses is another great way to create exposure for your article. Reach out to any reputable websites that are sharing content relevant to yours and seek out a partnership. Most website owners will be happy to trade opportunities for extra exposure. Sharing some of their content in exchange for sharing yours helps you both benefit from getting exposure to both your audiences.  

Commit To Real Estate SEO 

As with everything you do online, nothing is guaranteed to be an overnight success. You’ll need to do your research and create your content with SEO in mind. With some practice and commitment to posting quality content regularly, your real estate blog will improve in readers and ultimately lead generation. As you come up with engaging blog topics and content ideas, your blogs will hold more value and meaning and perform better and better! 

Follow our tips above to make sure you are using the best SEO practices for your real estate website and add new content to your website frequently to keep the momentum going. Make sure to share links to your blogs whenever and wherever you can to draw attention to your content. While the immediate response may not be overwhelming, if you continue to put the work in and share as often as possible, you’ll start to see the results. Don’t give up and keep writing excellent real estate SEO blogs to help you reach the top slot!