Real estate blogs are a great source of traffic for your website. However, getting eyes on your content isn’t always easy and takes some technique, and coming up with real estate blog ideas can be a challenge. You need content that can stand out and be tailored to your local area. Writing all that content isn’t always easy. Between coming up with content ideas and writing the blogs, it can be a bit overwhelming. Let’s dive into some ideas you can use for your own real estate blog to improve your search engine rankings and generate new leads.
Real Estate Blog Ideas For Successful SEO
If you need help with blogging, you can receive “done-for-you” blog content twice a week with Easy Agent Pro websites. You just need to take the pre-written posts and edit them with your own unique touch and tone of voice before you post them to your site. We typically recommend 750-1,500 words per post. If you’re looking to get maximum benefit from social media, shoot for the lower end of 750 words. If you’re looking at SEO results and improved search ranking, aim for 1,500 words. It’s important not to stuff these posts with keywords. Google Analytics is not so easy to trick. Aim for a 1% keyword ratio. You don’t need more than that.
The 3-Up Technique
The 3-up technique is a content creation strategy that magazines and websites have been doing for years. Take a look at this video to help understand it:
Basically, you want to find out which real estate blog ideas are the most popular based on the topics you want to write about and tweak them to make them just a bit better. To do this you improve 3 key things including a better image, a longer post, and sharing in more ways. By doing this, you can compete with content that’s already known to be popular, while improving it and making your content stand out amidst the competition.
Types Of Real Estate Blogs
Once you’ve found the content you want to write about, it’s time to get writing. Here are some of the most popular real estate blog topics right now that you can use to dominate your local search. It helps to come up with a schedule of the posts you want to do. Spacing out the different types of posts can be helpful to cover a wider audience. The more articles you write and share across platforms, the more organic traffic you’ll attract to your website. If your website is set up to collect contact information, you’ll be generating leads quickly and easily.
Seller Guides
Finding properties to sell and sellers to choose you as your real estate agent is an important part of your job and overall success. Creating blog posts and content for your website that is targeted towards sellers is a great way to generate these types of leads. Seller guides essentially take valuable information that can help sellers. By providing this information, you are showing potential clients that you know how to sell a home fast at a great price.
Bankrate has a great piece on selling your home, which details the process step-by-step for new home sellers. It’s a great post that keeps things clear and concise. This makes it an excellent reference piece for when you are creating your own content. Check it out before working on your own seller’s guide.
Here are some other great real estate blog ideas for the seller guide portion of your website blogs and content:
- Who else wants to sell their home for more?
- The Secret of Selling Your Home For 15% More In Dallas, TX
- The Method That Is Helping My Listings Sell 2 Times Faster
- Home staging tips that help your home sell for more
- DIY projects that increase your home’s value
- What to know about choosing a listing agent
- The Right Way To List And Sell Your Home In Austin, Texas
- Why fall is the perfect time to sell in the Houston market
- A look at the local job market scene in Dallas, TX
- What to expect from your local housing market
- Relocation guide – What to consider before selling your home
- Everything you need to know about FSBO
- Before and After: A look at home renovation examples
- A beginner’s guide to real estate negotiations
- Improve your odds of selling with virtual staging software
- How to hold the perfect open house
- Aggregated market reports for the Austin area
- Common legal issues when selling your home (And how to avoid them)
- The secret ways listing agents get sellers more money for their homes
Buyer Guides
Similar to seller guides, it helps to have great content targeted at buyers. Like seller-focused posts, buyer posts are a great way to drive specific traffic to your real estate website. It helps those looking to you as an agent know that you know all the essentials and have answers to their many questions. This is especially important for first-home buyers who may be looking to you.
If you are looking for a great reference piece for your buyer guides, Shanne Sleder from San Diego Mortgage News wrote a post called 50 Home Buying Tips. This in-depth article just isn’t Shanne’s opinion either. He took the time to gather quotes from other people and compiled them into a blog post making it very informative and insightful.
Most “Buyer’s Guides” we found in searches were just collections of other posts or requests for contact info, rather than actual blogs. That gives real content a chance to shine. Using the 3-up technique while also focusing on common buyer questions, you can achieve good search ranking and attract some great leads to your website.
You’ll probably notice a theme with many buyer topics. Most of the blog topics you’ll see are local. The more specific you can be, the more competitive you’ll find your posts perform. It’s much easier to rank on Google when posting about your one town as opposed to an entire part of the state. Here are some buyer-focused real estate blog ideas to consider including:
- So you want to buy your first home but don’t know where to start
- How to buy a home in Austin, Texas without overpaying
- Little-known secrets to buying a home in Austin Texas
- The best neighborhoods to live near San Diego
- What you need to know about buying a home in the current market
- 7 ways to save money when buying your next home
- 10 home buying tips for San Diego
- A Beginner’s Guide To Flipping Homes
- Tips for choosing the right mortgage lender in Houston, Texas
- 5 mistakes most first-time home buyers make
- 25 reasons to live in Austin, Texas
- Schools in Austin, Texas, ranked from best to worst
- The 8 Most Common Homebuyer Questions, Solved
- The safest/most fun/most beautiful parks in San Diego
- 10 most affordable properties in San Antonio right now
- Top 10 Luxury Properties in San Antonio today
- Commuting tips for new residents in Austin, Texas
Community Reviews
Community reviews are great when you’re trying to farm a particular area. It shows your knowledge and expertise in the area you serve. Just like with geo farming, it helps to be very specific to show you know exactly what you are talking about. This helps locals feel you know the area well enough to serve them while also providing those new to the area with lots of resources to get a good idea of what it is like to live there.
For community reviews, it helps to focus on creating as many reviews of local attractions as possible. Here’s an interview we did with an agent who’s used these techniques to build local authority with her blog:
You’ll see what she did to achieve success with this topic style. Some topic ideas include local parks, schools, restaurants, local activities, and sports. You can also interview school teachers in the areas and provide information on holiday-specific events like trick-or-treating routes and holiday light shows. Reviewing local news stations based on the information they provide can also show you care about the experience of those living in the area.
Market Reports
Market reports are another great way to create relevant, easily shareable content frequently.
They’re also a great way to prove you know the industry and are the expert your would-be clients are looking for. Andrew from Great Colorado Homes has been doing this for years, and he’s a pro. He creates infographics with market reports monthly. These infographics are great ways to share this type of information. They are easily shareable and show you exactly what you’re talking about when it comes to the real estate market.
Here are several real estate blog ideas that center around market reports:
- MONTH YEAR Real Estate Market Report For Austin Texas
- What The Real Estate Market Is Doing Today And How It Impacts Your House
- Little Known Facts About Austin’s Current Real Estate Market
- 10 Facts About The Current Local Real Estate Market And Why You Should Sell
- 31 Reasons To Sell Your Austin House Now Based On Local Market Trends
- The Myth Behind Local Mortgage Rates
The key here is making the data digestible. There is a reason people don’t read all those reports. They are boring! Be sure to use an appealing title or graphics to make the information interesting.
Real Estate Blog Ideas About Pricing
These articles are great for getting more listings and for prepping your potential clients with your viewpoint on pricing. Kyle Hiscock wrote a great article on his blog about common seller pricing mistakes to avoid. The key thing here is that it’s easier to convince a seller to adjust their price when you have a written document online justifying your viewpoint.
Here are a few more topics to consider when writing about pricing:
- Sure-Fire Ways To Price Your House To Sell ASAP
- 10 Steps To Find The Perfect Price For Your Home
- What You Need To Know About Market Stagnation When Pricing Your Home
- How Recent Trends Will Affect The Value Of Your Home
- Is Now The Time To Sell? How To Know When The Time Is Right
- The Complete Guide To Pricing Homes In Austin, Texas
- The Secret Of Pricing Homes In San Diego’s Current Market
- What Buyers Don’t Know About How You Price Your Home
Blogs About Mortgage and Financing
Meadowbrook Financial did a great piece on 14 mortgage mistakes to consider when buying a home. This piece is great because it educates and helps lend authority.
Some topics in this area to consider include:
- What You Need To Know About Student Loan Debt When Buying Homes In Austin
- The Method That Is Helping Home Buyers Get Their Mortgages Approved With Lower Rates
- The Top 3 Ways To Avoid Being Denied Your Mortgage
- Little Known Ways To Get Approved For A Lower Interest Mortgage In San Diego
- Read This Before Submitting Your Mortgage Application
40 More Real Estate Blog Ideas
We’ve covered most of the big topics for real estate blog ideas, but there are plenty of other subjects out there worth writing about. Here are 40 more ideas that don’t quite fit into the categories above, but that still deserve to be added to your blog:
- Discuss the top misconceptions of buyers
- Discuss the top mistakes FSBO’s make
- Create a slideshow on Slideshare of the most expensive homes
- List the best apps to use while searching for homes
- Create lists of the top things to do nearby
- Explain special considerations for selling houses with animals
- Talk about how to sell a home while living with children
- Make a list of famous people who live in the area
- Shoot video of local schools
- Interview teachers and principals at those local schools
- Write the top 10 online marketing tactics you use to sell homes
- Write the top 10 reasons you’re helpful to buyers in a low housing market
- Make a list of the top myths about real estate
- Make a list of the top restaurants nearby
- Make blogs specifically for any large company that relocates a lot of people
- Create checklists for selling
- Create a checklist for buyers
- Create a checklist for renters
- List the most expensive homes in the market area with images
- Create videos of all the local neighborhoods
- Release a market report monthly
- Compare your market report to the national one
- Inform homeowners how much the value of their home has gone up
- Do a roundup post of all the local blogs that cover things going on
- Keep a post or page that you update weekly with local events
- Create the guide to choosing a local school district
- Make a list of all the Twitter accounts of local politicians
- Explain financing to buyers
- Explain the selling process to buyers
- Breakdown something that can typically go wrong during the selling process
- Make a list of the biggest/best agents in town
- Write reviews of Realtor conferences
- Write reviews of real estate products
- Write real estate marketing articles and explain how they’ll help your sellers
- Write about the best waterfront properties
- Write about the best neighborhoods for dog owners
- Explain why you love living in your town
- Explain the difference between you and 6 of your competing brokerages. Focus on the concrete differences
- Highlight top real estate photography tips
- Create short videos of you introducing your team
Generate Leads With Your Real Estate Blog
These real estate blog ideas are just a starting point for you. A blog can be one of the more effective marketing tools in a real estate agents toolbox. It can help you get ranked on Google, convert more leads, and see dramatic profits.
Blogging generates leads and success over time. These real estate blog ideas are a good way to start slowly getting discovered more online! Before you start writing, check out this video for some helpful tips on starting a successful real estate blog. Good luck, future bloggers!