Let your real estate landing pages do the work for you! Check out how Easy Agent Pro ranks in the top 3 services for landing pages that actually convert!
Fact: Realtor landing pages are a fundamental component in your conversion funnel.
You know this.
But just because you have real estate landing pages, doesn’t mean they’re necessarily doing anything for you.
You have probably read lots of articles on building real estate landing pages that convert, including ours.
And you may have been underwhelmed with the results.
There are so many different kinds of Realtor landing pages, which can make setting them up seem like a daunting task, but it doesn’t have to be.
To help you start converting those leads into clients with real estate landing pages, we’re going to take you through 3 top page builders that can make this process a whole lot easier and more profitable for you!
Here we go!
When choosing your real estate landing pages service, you’re most definitely going to consider Unbounce.
Unbounce has many similar features to LeadPages.
You can use the drag and drop feature to change any element of the 100 templates available.
There are 10 real estate-specific templates ready to go.
To ensure your customized templates are also packed with powerful conversion elements, Unbounce also offers a variety of tools to make this happen.
The Unbounce plugin is 100% compliant with Adwords.
You can also publish your pages on custom domains and use A/B testing to maximize your conversion efforts.
After you’re done building a page, you can preview it on both desktop and mobile.
At Easy Agent Pro, we’ve developed an app called Squeeze specifically designed for real estate professionals and their LeadSite.
With Squeeze all you have to do is go to the backend of your website, create a page and you’re done. You now have a brand new page that will integrate with all of your current lead capture.
And the best part?
There’s no configuration.
With Squeeze all you have to do is go to the backend of your website, create a page and you’re done.
Users can choose from a template designed to highlight:
And you can focus your pages to attract niche leads.
The calculator templates, for instance, are excellent for first-time home buyers.
After they opt-in, you can followup with more guidance and hopefully show them a few listings!
You can add videos and images and customize your design, copy, and colors.
If this seems almost too easy, that’s because it is.
Crisp design elements are crucial to top performing real estate landing pages, but this is only part of the value proposition you’re presenting to visitors.
The rest of your conversion success depends on the actual information you’re offering and how that knowledge is perceived and valued by your leads.
With a LeadSites website, you don’t have to worry about any extra plugins or coding to generate and share lead-converting Realtor landing pages.
While you’re setting up a page, remember the purpose of a landing page is to generate leads and to do this you need to market to a specific niche.
You need to give them more than just the page itself.
A generic market report or email sign up CTA isn’t going to cut it.
This doesn’t provide your visitors with any new information that they couldn’t simply obtain through a quick Google search.
You need to offer them value.
When you’re in the Squeeze app, you’ll notice on the left hand side of the screen that you can either have visitors receive a download after they opt-in or redirect them to a new page.
Since Squeeze already integrates will all of your other apps you can use tools like Cookies to see everything people are looking at on your site and then use this information to create future pages.
It’s full circle lead capture!
One of the main features that sets Squeeze apart from other landing page builders, is our Paths app.
You can send a lead anywhere you want them to go!
– Buyers should be taken to your buyer newsletter… BUT they should also go into your favorite CRM… AND email your assistant… You can do that now!
– Sellers should go into your “Seller Drip”…. AND notify your seller’s agent via text… AND get tagged on the landing page they opted in on… You can do that now!
– Newsletter subscribers should go into your MailChimp monthly content newsletter campaign… AND they should also be marked “Subscribed To Newsletter” in your CRM…
These are just a few of the powerful lead capture tools LeadSites has to offer.
Visit our landing page to learn more!
Real estate landing pages are one of the best ways to generate high quality leads online.
The headline!
Those precious few words that carry all the weight of whether someone hands over their personal information…
Or clicks away from your page forever.
Your headline should instantly communicate value and urgency.
Not sure what a great real estate landing page looks like?
One of the simplest — and most important — Realtor landing pages you can use is one that lets people book an appointment with you online.
If someone is already interested in talking with you, make it as easy as possible for them to set up a time that works for them.
People already make restaurant reservations online, schedule car repair online, and much more.
Offering this kind of appointment landing page is great way to modernize your business and stand apart from competitors.
When it comes to writing headlines for these pages, all you need is a simple, friendly “When would you like to talk?” or “Let’s find a time to talk that works for you!”
We talk about this landing page a lot around here, and with good reason.
With the MASSIVE amount of aging boomers in this country, this is a demographic that has the financial means to buy a new single story home, as well as the urgency to sell their home and downsize.
If you’re not marketing single-story homes to this demographic, you’re missing out!
When writing headlines for a page like this, keep your target audience in mind. You can try a variety of headlines like:
Buying a home is a big, intimidating decision for a first timer. Nearly every first-time home buyer today starts their home search by looking for information and listings online.
So. Who would you prefer first-time buyers get their information from?
From Zillow?
… Or from you?
Thing is:
Content like this is everywhere online. So you need to put a fresh spin on it to make your offer stand apart from everyone else. When writing the headline for your landing page, try a fresh take like this:
People who thinking of selling their home want to know 2 things:
How do I get the most money for my house?
How do I sell my home fast?
These are questions that should be answered by professional real estate agents and doing so is the perfect way to build trust with potential seller leads.
Other headlines you might experiment with include:
It’s not just investors who are looking for a hot deal on foreclosures.
People looking to save on their first home are interested in foreclosures.
So are second or third time buyers who want to get a bigger house, or want to live in a better area, and don’t mind some DIY remodeling.
When it comes to writing headlines for these landing pages, try something like this:
If you have a landing pages service you’re using now to generate leads on line, use the landing page headlines above!
Go and give them a try, test them, and see what works for you.
If you’re a LeadSites user, all of these landing pages (plus many more) come included in your Squeeze App.
If you’ve never checked out LeadSites, do that here.
The best way to use these real estate landing pages to generate leads is by pairing them with Facebook Ads!
You’re handed the exact headlines and templates that you can start using right now, isn’t it?
You could go out right now and generate yourself some leads with those landing page ideas.
Guaranteed.
Let’s boost your lead gen.