Digital Transformation in Real Estate: Strategies for the Modern Agent
Navigate the digital transformation in real estate with modern strategies, from AI to social media, and uncover the path to success.
Navigate the digital transformation in real estate with modern strategies, from AI to social media, and uncover the path to success.
Need a book? Transform your real estate career with our curated Top Books Every Real Estate Agents should know.
Just like how Airbnb disrupted the hotel industry, artificial intelligence (AI) is making waves in real estate.As an agent, you’re probably wondering how this technology might impact your everyday tasks. AI is not simply about automating processes; it’s reshaping how property valuations are done, transforming predictive analysis, and streamlining operations.But how exactly is AI accomplishing this? Stick around; you’re about to discover the role of AI for real estate agents and how this game-changer is revolutionizing the real estate industry. Understanding AI For Real Estate Agents While you may be familiar with the concept of artificial intelligence, understanding how AI…
A real estate website acts as many things for an agent. There are many opportunities to provide engaging and relevant content on your website that helps with lead conversion. Between blogs, how-to guides, listings, and reviews, there’s quite a lot you can do to buff up your website to attract clients. One great way to boost your real estate website by showcasing local neighborhoods. Let’s take a look at why this is so beneficial and how you can incorporate it onto your site. Introduction to Showcasing Local Neighborhoods Chances are you have written a few blog posts or how-to guides…
Let’s Talk Websites for Real Estate! If you have been searching for “the best websites for real estate agents,” you just struck gold!! Easy Agent Pro provides the best websites for real estate agents like yourself, with professional websites to promote and expand your business. By customizing your own website using one of Easy Agent Pro’s 25+ highly-transformative templates, you are guaranteed to establish credibility, connect with others online and become visible to a wider audience of clients. FREE Checklist for Success! Download our list of the top real estate website hacks Show Me! Easy Agent Pro helps relieve…
When you’re looking at sources of real estate website traffic, terms like “direct” and “organic” might be confusing. Here’s a breakdown of the 5 main sources of traffic to your website, and how you can use these to grow your real estate business!
When you work online, your brand matters. In this real estate website branding guide, I’ll show you how to craft a brand that will lead to more sales.
Today, we’re going over some of the best sources for real estate logo design, and some free examples you can use for your own branding!
Websites are a vital tool for real estate agents. They provide a useful opportunity for marketing, generating organic traffic, and offering a one-stop online destination for your listings, how-to guides, content, and more. The landing page is an important part of your real estate website. Let’s look into the purpose of a landing page and how to make a great one for your website to keep the leads coming in. Generate Leads and Keep Sales Funnel Active A good real estate website will help to generate leads and keep your sales funnel active. When you purchase ad space for your…
8 Best Real Estate Website Builders for Agents If you’re a real estate agent, you know that having a well-designed and user-friendly website is essential for your business. But with so many different website builders out there, how do you know which one is right for you? Here are some of the benefits of taking the time to choose the right real estate website builder for your business: See what features each builder offers Compare prices and plans Learn about SEO and marketing strategies for real estate websites Get expert reviews In this guide, we introduce you to some of…
What are the best real estate website features you should look for when considering a new website? It depends on how you want to market yourself and your business – Here are some suggestions to keep an eye out for when looking for a new real estate website.
If you’ve spent much time on a real estate website lately, you’ve definitely seen a Polygon Map. These tools are great for allowing visitors to scope out exactly which areas they want to explore more of. For those of you who’ve never experienced the joys of Polygon Maps, allow me to explain exactly what they are and why they’re so useful. What is a Polygon Map? Polygon maps are relatively common on most real estate websites. They allow a visitor to draw on the map, creating a polygon in whatever shape they like. After they finish selecting their area, the…
Market Reports are an exciting new take on an old classic; sharing data on markets your client is interested in through short-codes that can be integrated into various pages of your real estate website. The idea of being able to report on which neighborhoods are hot right now is nothing new, but being able to show your visitors this data has never been easier. How to set up Market Reports Setting up Market Reports is simple, if your website has a Market Report builder like Easy Agent PRO sites do. Simply create the report like you would a custom market,…
IDX is a powerhouse for lead generation and getting traffic to your website – Most agents use it, but many fall short of using it to its full potential. Today, I’m going over some ways you can use IDX to not only draw people to your real estate website, but get them to convert into clients.
Let your real estate landing pages do the work for you! Check out how Easy Agent Pro ranks in the top 3 services for landing pages that actually convert!
The folks at realtrends.com are about to release their annual real estate website builder rankings. Those rankings, regardless of the company compiling them, are always a fun read. Realtrend’s criteria for a kick-hiney real estate website includes “best design.” In fact, they’re looking for “show-stopping websites.” Not the “best-designed website to increase organic SEO.” Not the “best-designed to capture leads.” Nope. It’s the prettiness factor that proves a real estate website builder “… has what it takes.” We beg to differ with them. Pretty is as pretty does and the “best” real estate websites actually work for their agent-owners. They…
Let’s get this out of the way upfront: there are social media sites that are ok with real estate agents actively promoting their businesses. Think Facebook and Instagram. Then, there are others, such as NextDoor.com and the two discussed below, that may ban you when you self-promote or solicit. Think of Facebook prospecting as “active” and prospecting real estate leads on NextDoor as “passive.” They’re both worth doing. While active prospecting involves selling yourself and your services blatantly, passive prospecting entails sitting back, reading, contributing valuable information, engaging with others and waiting for someone to say the magic words: “Does anyone…
Your real estate community pages are a great way to drive traffic to your site – and updating those pages is key if you’re looking to improve site traffic. Today, we’re going over the ABC’s of updating those stale neighborhood pages so you can get more traffic…
Even the best real estate website creators in the world (such as those at Easy Agent Pro) can only go so far in helping the sites they build to generate leads for agents. The rest is up to the agent. We’re not talking a major overhaul of your site – it’s pretty perfect when you fire it up. What we mean is that the final step is one that you perform: personalization. And, yes, this step is the lynchpin in your real estate lead-generating website. It holds it all together. Let’s take a look at 3 things you can do…
Wanting to improve your real estate website but not sure where to start? Today we’re going through 2 easy-to-implement tips you can use to give your site a boost in minutes:
When it comes to real estate website lead gen, there are 3 big things that keep most agents from getting ahead. Today, we’re looking at what those 3 problem areas are, and how to resolve them so the leads start coming in
Real estate websites for baby boomers need to be built with the demographic in mind. Here are some things to keep in mind while you’re working on updating your site
What does it take to have a website that generates leads? We break down the biggest missteps real estate professionals can make when planning out their digital marketing real estate strategies for 2020.
I’ll have to admit, there was a time when I used the term “landing page” when referring to a real estate home page and “squeeze page” for landing page. But, let’s not go there. Let’s, instead, ensure you don’t make the same mistake by bringing you up to speed on some common terminology you’ll be hearing in your real estate marketing planning. Specifically, we’re defining real estate home page, landing page and squeeze page. Since a real estate website is your most important tool (ok, so we’re a bit biased … doesn’t make it any less true), we’ll start there….
What exactly is a content audit? Well, every time you promote one of your blog posts on social media, you are engaging in “content marketing.” And if that kind of marketing works for brands such as Procter & Gamble, Microsoft and Toshiba, it should work for any real estate agent, right? If you’re still not convinced, consider this: Crowe Horwath, a major accounting firm, used content marketing to reach big financial institutions (those with at least $1 billion in assets). “Their strategy consisted of generating nearly 50 different pieces of content centered around several topics of interest to their target…
Neighborhood pages – what are they, and how can you use them to supercharge your real estate website? We’ve spent the past week or two dissecting real estate agent websites and putting them back together in a way that improves your standing as a real estate authority, helps visitors get to know and like you and teaches you how to convert visitors to clients. You need to get those visitors to your site, though, to accomplish all of the above. Sure, you can pay for them – there are tons of companies out there with the sole aim of separating…
What if we told you that all you need to do is tackle one task and you’ll realize a threefold return for your effort? Adding a real estate testimonial (aka social proof) to your website and marketing materials is the task. The return? Your real estate testimonial enables consumers to judge your credibility as a real estate authority It helps potential clients get to know you Social proof instills trust As a bonus, if done right, it may even help with SEO. Today, in our continuing series on website hacks (homepage, about me), we’re working on a page on your real…
How often do you think about your real estate website homepage? I spent the weekend reading real estate blog posts. Yeah, sounds boring, but it’s an occupational hazard. Then, I happened upon one that was so brilliant, I about fell out of my chair. Titled “Why Snapchat is Crap for Real Estate Agents,” it was written by our very own Tyler Zey back in 2016. But, man, is it pertinent today. No, it’s not all about Snapchat. It’s about agents chasing each new shiny object while letting the tried and true fall by the wayside. I’ll bet that happens in…
It’s no secret that one of the most important elements of a successful real estate website is content. If it’s done right, real estate website content lures visitors to your site, lets them know what you have to offer and helps establish an initial relationship with potential clients. Fresh real estate website content, published consistently, is the pathway to Google’s heart. But, it’s not the only way. Updating old content can give you a boost in your rankings as well. “David Schneider, the co-founder of Ninja Outreach, increased organic traffic on the site by over 40% by bringing old…
If there’s one quality that far too many agents lack, it’s patience. Especially in regards to their real estate website. It’s amazing – most agents can wait and wait for those three magical words needed to collect their paycheck (“We’re on record”). But they demand instant gratification for their marketing efforts – no matter how little effort was put into it. Take your real estate website, for instance. Sure, you spent good money on getting it up and running. You (rightfully) expect it to help you generate leads. It’s not time to freak out when the leads don’t come rolling…
What do the top 10 real estate websites know that you don’t? In this post, we look at the stats, figures, and numbers that make the top real estate sites go
Are you looking for real estate websites that perform? These 16 hacks are what drive the top real estate websites to succeed no matter the competition.
Connect with leads instantly on your real estate website! Here’s exactly how to setup a free live chat on your site in two minutes flat!
Real estate website speed can make or break your bottom line! Here’s what we’re doing to make sure your LeadSite is right on track.
To build single property websites or not to? That really is the dilemma! LeadSites has the answers to make property marketing a breeze!
We’ve dropped all new landing page templates for real estate to help you capture quality leads now! Here are 5 pages you can create today!
Blog smarter and dominate your market with these six real estate keyword tools! You won’t believe how easy it is to crack Google’s code.
Real estate website images are crucial for attracting visitors and converting them to leads. Get the most out of your images and graphics with this guide!
Learn the copywriting secrets of the pros: In this article you’ll discover how to create real estate landing pages that get more leads online!
Boost leads instantly with these free holiday giveaway templates! We’ve designed the email and landing page you’ll need to win hot leads for the holidays!
Better landing pages convert more leads! Maximize your conversions with A/B split testing for real estate agents. Let’s make it happen.
Landing pages get leads! Use one of these 3 examples to create your own lead generating page today.
Wondering how you can use your real estate website and see success? Here’s how Kyle Hiscock built his business around a website in Rochester New York!
Wondering what real estate landing page can help you capture leads? Here’s one that works and how to capture leads with landing pages.
Landing pages for real estate agents can be a mystery. Today, we crack the case. Here are the landing pages that will get you leads
Does real estate website design really matter? We discuss everything you need to know about the design of your real estate website in this video podcast.
Are you wondering what real estate landing pages are? This is an introductory guide to how landing pages work. And why you need them in your business.
It’s political season! And over $500 Million dollars have been spent on political marketing. Let’s dissect that HUGE number and show agents what to learn
Want a case study on how agents can show up on Google? We talk through a step-by-step method of how to get ranked!
Wondering how your website can become a marketing tool? Listen to this interview to learn how Wendy uses real estate internet marketing in her business.
Connect your local MLS to Facebook to promote all properties in your MLS or create any specific niche catalog of listing you want to sell using dynamic Facebook ads. Here are just some of the ways you can use these new types of ads to stand apart from the competition: