Are your real estate newsletters underperforming (or non-exisitent)? These tips will help you grow your email marketing to be one of the core elements of your marketing plan!
Sending a real estate email newsletter or drip sequence requires a fair amount of work. You have to write the emails, proofread them, have awesome calls-to-action and think of subject lines that people will open.
Sounds hard, right?
However, don’t give up, because:
For every $1 spent on email marketing, the average return is $44.25.
A recent study concluded that email is almost 40 times better at acquiring new customers than Facebook and Twitter. (Source: McKinsey & Company)
That is A LOT of return on investment if you are a Realtor. So, today I’m going to show you exactly how to send a real estate newsletter or drip sequence.
The first thing you need to send real estate newsletters is a bulk email service provider. Here’s the good news: they are very cheap!
Mailchimp let’s you send emails to 2,000 subscribers for free! They have tracking, analytics, and great real estate newsletter templates.
In fact, Mailchimp has support articles just for Realtors who use their service. I cannot recommend them enough! They integrate with all sorts of ‘lead capture’ technology and make it easy to send newsletters.
Here’s how to send a real estate newsletter with Mailchimp:
Here’s the thing:
Mailchimp requires your leads to click the confirmation email after submitting their email address. That’s called ‘double optin.’ The double optin typically reduces conversion by 20-40%. That means you are losing a ton of leads. I find Getresponse very beneficial because it allows you not to have a double optin process.
Here’s an example real estate newsletter drip sequence being sent in Getresponse:
The important thing here is that all your contact information will be in one place. If you use Mailchimp or Getresponse to send mass emails, that data will not be associated with the data inside your CRM. That’s not the case with Top Producer. Everything you’ve ever sent the client will be in one database.
Here’s how to setup those newsletters:
Click Here To Get A Special Discount
When Signing Up With Top Producer
Ok, now that you know how you are going to send your real estate newsletter…let’s look at why you’d want to send one.
Newsletters give Realtors a huge ROI. But how? They do this through keeping people close to you. Unlike social networks, everyone has an email account. And 90% of people check it daily. Also, email typically outperforms social networks on calls to actions by 4X.
But you have to decide what goal email will help you achieve. Here are your options:
Key Point:
Your goal matters! Pick one and only one. Focus is key when running your real estate newsletter.
Now, it’s time for some free examples of real estate newsletter templates.
I’m going to share with you a HUGE secret. The template below is the only way to get people on your email list to take action.
You can use it whether you’re driving traffic to listings, blogs or free consult pages.
The idea is to have an engaging personal story. Then, the call to action. Next, an image followed by bullet points. Concluding with another call to action.
Honestly, my business grew overnight when I started following this formula.
Courtesy of Videofruit
No matter what free template you use, I highly recommend writing your email using this formula.
Here are some awesome templates for you:
Really, there are tons of templates and designs to choose from regardless of the email service provider you choose. I recommend a simple one with minimal graphics. Let your text do the work!
The best real estate newsletters have tested subject lines.
Think about it:
What do you do with your inbox?
You DON’T want people deleting your email without reading it. And to make sure that happens, you need to test subject lines.
Subject lines are why people read emails. We are all so busy and have to make split-second decisions about which emails to read and which to delete.
Here are some tips for writing headlines:
To make this easy, here are 10 killer subject line formulas:
Emails are a great marketing tool, but there are laws that guide what you can (and can’t) do. I’m not a lawyer so here are some resources to help you out:
Finally, email is one of the best marketing tools out there because it allows you to track what you’re doing.
Here’s the thing:
You still have to do the tracking! Experiment with when you send the real estate newsletters. Try different headline formulas…Experiment with different calls-to-actions…
But test everything! And make changes based on what has worked in the past.
I’ll leave you with this.
Here are some cool facts about marketing via email, enjoy them and get motivated to grow your business through real estate newsletters:
If you have any questions or email marketing tips, be sure to leave them in the comment section below! Talk with you there… – Tyler
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