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Today’s “In The Lead” show focuses on how to pick between real estate niches.
Jeff Lucas from Murfreesboro, TN asked:
“Hey, I’m wondering if there is a way to market to public safety folks. I have 20 years of law enforcement experience and am not sure how to use that to my advantage.”
…And this is a great question!
The thing is:
We all have a past and hobbies! Everyone has worked some past job before starting in real estate or has something that they’re super passionate about in their spare time.
These often times create nice starting points for finding a deeper niche.
Let’s look at Jeff’s scenario:
He has instant credibility with almost any public safety or law enforcement institution. Also, he has expertise that runs deep in the subject matter.
Some marketing ideas include:
- Writing down a list of helpful real estate resources specifically for public safety officials
- Offering free courses or presentations to public safety officials about real estate investments
- Providing weekly video tips for law enforcement
- Securing backlinks from key public safety websites nearby to help boost SEO
- Donating a percentage of commission back to public safety related charities
- Co-Marketing with public safety centers:
- Create events that promote community wellness and safety
- Co-sponsor a career day that gives children a look at various professions
The ideas can be endless once you start start looking for ways to provide value to public safety professionals.
Additional Info About Real Estate Niches:
Niche Marketing: 7 Ways to Get It Right –
Wordstream nails it on the head with this post. There are over 7 examples of highly niched businesses in this article that point out the vast opportunities for specialization.
Do you like to write or blog? Bill Gassett has a website that doesn’t even have IDX on it. Why? Because it provides so much ‘value’ to all of his clients and prospects that it doesn’t matter if they search for their home on his site or not.
Gassett’s niche is providing ‘over the top’ educational content on his website that attracts visitors and leads to him.
What’s a Niche? – From Inman.com
Pro Tips Section:
Are you looking for ways to exploit your niche?
It’s great for you to pick a niche! That’s an awesome first step. However, the biggest challenge is getting others to recognize you as the expert in that niche.
This requires you to change people’s perception of you. Thus, it takes marketing!
Here are marketing ideas you can copy/paste to get the most out of your new real estate niche:
- SEO: Are you the relocation expert for a particular company? Awesome! Let’s get you showing up on Page 1 of Google for the 5-10 keywords or phrases that relocating employees might type in. This takes SEO work. Here’s a quick infographic that’ll help you create an SEO landing page for lead capture.
- Pinterest: Are you a dog lover? Boy is Pinterest the place for you! You can post about dogs and houses all day long. I suggest reading this Pinterest lead generation article and then checking this one out.These two articles will help you understand how Pinterest can get you in front of a mass number of potential clients!
- Blogging: Google loves blog content. If you’re looking to rank on Google, start writing blogs that help out people in your niche. Blogging (and videos on blogs) are some of the best ways to exploit any niche.
- LinkedIn Lead Generation: Finally, LinkedIn is perhaps one of the most under-utilized networks online. You can connect and search for people directly in any niche that is career related. I suggest starting out by optimizing your LinkedIn Profile, and then executing daily on these lead generation tactics. Before Easy Agent Pro’s blog took off, LinkedIn lead generation was a primary source of business for me. I could easily count on 10-12 firm leads from the network per day!
What do you think?
Are you excited to re-define your niche?
When you execute marketing like we talk about in this article, you can really positively impact the lives of so many people.
Having a niche should help you focus on really specifically helping a lot of people! Let me know your comments and thoughts below.
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If you have any questions, write me and I’ll answer it in an upcoming #AskTy show!