How to Stand Out in the Summer Real Estate Market as a Real Estate Agent

One of the main goals of real estate marketing is to stand out in the summer real estate market in your area. Sometimes it can seem like a very difficult task to stand out as a real estate agent. With the right strategy and techniques, you can cultivate a marketing campaign that attracts the ideal clientele for your real estate business. In the summer, the real estate market is busier and many agents are working to stand out and sell their listings quickly which makes your marketing campaign all the more important. 

The summer real estate market is a busy and active time of year. Families often buy in the summer so they can be moved in before the next school year starts for their children while those who live in colder climates are coming out of hibernation and ready to make a change. Capitalizing on this busy time of year is very important for real estate agents. 

In this article, we’ll go over everything you need to know about standing out as a real estate agent in the summer market season. We’ll go over strategies, branding, and networking as well as open houses, property listings, and communicating with potential buyers. Let’s dive in!

Real Estate Marketing Strategies

The right marketing strategies can make all the difference for a real estate agent. Knowing how to market for your ideal client will help to improve your sales records and get you the most profit from your property listings. Let’s see how you can use the various tools available online to enhance your real estate marketing efforts. 

Use Social Media To Reach Potential Clients 

Social media is a great platform for real estate marketing. You can build an audience, incorporate ad campaigns, and target your ideal clients. Most people use some form of social media these days which makes this a very important avenue for reaching potential clients. Share property listings, blog posts, open house events, and every avenue for getting your name out there. You can also join local Facebook groups for the area you serve to become part of the conversation and start gaining a reputation as a local authority in the area. 

 

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Create An Email Campaign To Stay on Top Of Mind 

Email campaigns are great for real estate marketing. Building a CRM from contact information collected through your website, social media, and open houses will help you to build a connection with leads. Routine emails to your leads will help you to stay relevant and top of mind so they think of you when it comes time to buy or sell. You can craft an email campaign specifically for the summer real estate season to attract the attention of potential buyers. 

Invest In Digital Advertising To Attract More Leads 

Between Instagram, YouTube, Facebook, and Google, there are plenty of platforms for digital advertising to catch the attention of your target clients. Many of these platforms allow you to set parameters to target your digital advertising to get the most from this form of real estate marketing. You can even curate ads based on the type of client you are looking to attract. Have your digital ads link back to your website so you can collect contact information to add to your CRM to build your contact list for email campaigns. 

Networking and Personal Branding

Chances are you’ve heard the terms networking and personal branding at one point or another. They play a significant role in marketing. Let’s take a look at how to incorporate these into your real estate marketing strategy. 

Build Relationships With Other Professionals In The Industry 

While there is competition involved in relationships with other real estate agents, that doesn’t mean you can’t network with professionals in the industry. Many agents have a niche and partnering with agents with a niche different than your own can be a mutually beneficial relationship. You can also link up with home improvement companies, real estate photographers, and other businesses that fit into your industry so that you can promote each other’s businesses to clients and widen your reach as an agent.

Establish A Personal Brand 

Personal branding is very important for any business. Successful branding showcases the type of clients you serve and the properties you show. Develop your brand based on your real estate niche and make sure it is cohesive across all your marketing efforts. This includes email campaigns, your website, social media, business cards, advertisements, and whatever else you put on there with your name on it. 

Leverage Community Involvement

One important part of networking is getting involved with the community. Clients are significantly more likely to go with a real estate they can trust. Making yourself known around the area you serve will help build trust and reliability in the community. Look for volunteer events, local events, and anywhere else you can get to know people in the area. This is great for networking, expanding your reach, and building an excellent reputation among your ideal clients. 

Effective Property Listings

Marketing your summer property listings effectively is integral to your success during this real estate season. Taking the extra time and paying attention to the details of your property listings can make all the difference in attracting potential buyers. Let’s take a look at how to craft effective property listings as part of your real estate marketing strategy. 

Optimize Your Property Listings 

Property listings that are well crafted and promoted will stand out from the competitors. You can further optimize your property listings by incorporating some SEO strategies to make them stand out and perform well in search engine results. Here are a few tips for optimizing your property listings:

• Incorporate local keywords into your listings. 
• Share your listings on your website, social media platforms, and wherever else you can to attract traffic. 
• Use the address in headers, meta tags, and the body of your listings to help improve SEO. 
• Optimize images with alt tags to boost performance. 

Use High-Quality Photos and Videos 

There’s nothing worse than real estate marketing campaigns that use grainy, blurry, low-quality photographs. Taking the time to make sure your photographs and videos are pristine and show the best face of your listings is integral to an effective property listing. Make sure the house looks great and is clean and organized. Take photos and videos when the house is staged and is at its prime. Don’t cheap out of the photos as these are what attract potential buyers to your online property listings. 

Incorporate Interactive Features

There are so many great technologies and tools available so that you can make some truly impressive real estate marketing campaigns. With interactive features like maps, videos, and virtual tours, you can make your listings stand out among the competition and help motivate potential buyers to take the next step and schedule a viewing. 

Many website hosting platforms offer opportunities to embed videos and photos into the layout. You can also pursue options for developing a virtual tour for your listings to take the online interactive experience to the next level for potential buyers. 

Hosting Successful Open Houses

Online marketing is very important for real estate agents but in-person impressions are also a key factor. Chances are you will meet a lot of people at open houses and have the chance to build relationships with a lot of potential clients at the same time. To achieve this, you’ll have to host successful open houses. Let’s take a look at how to host open houses that are incredibly successful.

Prepare The Property For An Open House 

While preparing a house for property listing is very important, it’s even more important during the open house. Make sure the house is clean, tidy, and welcoming. Consider some stages and improvements that will make the home inviting so potential buyers can envision themselves in the home. Gaining a reputation for having polished and clean open houses will help to reinforce the efforts of your real estate marketing and foster a great reputation for you and your business. 

Market The Open House 

It may seem obvious but some agents miss this important step when it comes to open houses. Market your open house events as much as possible so that you have as many potential buyers present as possible. Use your social media channels, website, email newsletters, direct mailers, digital ads, and whatever other resource you have to market your open house. Take every avenue you use for your real estate marketing campaign and market your open houses through them. Chances are you put a lot of time and energy into staging and improving your listings. Take the extra time to market the open house to get it in front of as many eyes as possible. 

Provide Excellent Customer Service During The Open House

During the open house event, it’s important to provide the best possible customer service to potential buyers. This means brushing up on the details of the listing so that you can confidently and quickly address any questions that potential buyers may have. Be kind, courteous, and helpful to potential buyers to help show them that you are the best choice for a real estate agent whether they choose the specific property you are showing or need an agent further down the road. 

Providing Exceptional Customer Service

Customer service is so important that we include an entire section of this blog post on it. The house itself is making its first impression but you are also laying down the foundation of a relationship with clients that will ideally lead to sales in the future. Take the time to consider our customer service tips so that you can make a great impression. 

Follow Up With Leads In A Timely and Professional Manner

Part of exceptional customer service is communicating well with clients. This means not leaving them waiting forever for a reply. It also means using utmost professionalism by crafting and wording your emails well without grammatical or spelling errors and relaying information in an easy-to-understand manner. Showing that you care about your client’s questions and concerns makes a great impression. 

Address Any Concerns Or Questions From Clients

Similar to following up with leads, it’s important to address concerns and questions. Buying a house isn’t like buying a pair of shoes and your clients are bound to have some inquiries and concerns about the property. Providing great customer service and guiding them through their questions and concerns will help potential buyers to see you are a helpful, knowledgeable, and trustworthy real estate agent. 

Build Long-Term Relationships With Clients

Only one of the people you meet at an open house will buy that specific listing but meeting potential buyers gives you so many other opportunities as well. You can build relationships with potential clients regardless of whether they buy the house you show. By providing excellent customer service and showing yourself as a fantastic option for a real estate agent, you can build long-term relationships with clients that can turn into sales further down the road. 

Next Steps

Getting the most out of your marketing as a real estate agent in the summer market season takes some strategy and work. If you take the tips in this blog post, you’ll stand out as an agent and land sales for your property listings. This means putting the work into your personal branding and real estate marketing so that you can show leads and buyers that you are excellent at what you do. 

If you’d like to further stand out from the competition as a real estate agent this summer, get your marketing together and host some amazing open houses. These two avenues allow you to have a fantastic online presence through your website, social media, and email campaigns and make an excellent in-person impression through community involvement, networking, and hosting successful open houses. Easy Agent PRO can help guide you through the process to get the most from your efforts. Contact us today!