The Do’s and Don’ts of Summer Staging for Real Estate Agents

Summer is one of the busiest and most lucrative times of the year for real estate agents. After the often slow winter season, summer is a great time to make some sales and build your network. Part of building your network and gaining traction as an agent is through excellent property listings and open houses. Both of these involve staging to make the home look as attractive as possible for potential buyers. Learn to be as successful as possible at home staging so you can have your best summer season yet. 

Introduction

Summer staging involves setting a house up to be attractive to potential buyers with elements of summer. This often includes bright and happy colors that we so often see in the beautiful summer months. Staging is an important priority for successful real estate agents. It helps to sell homes and provide excellent content for real estate marketing campaigns. 

In this article, we’ll go over the do’s and don’t of summer staging for real estate agents as well as some excellent home staging tips to take your listings to the next level. Let’s dive into some great tips and advice for having the best summer staging for your property listings to take full advantage of this busy summer season. 

Do’s of Summer Staging

Whether you are new to summer staging or looking to elevate your listings, knowing what to do is very helpful. Summer is one of the most fun times of year for staging because you can make the most out of indoor and outdoor spaces. This grants you the opportunity to help potential buyers envision themselves living there. Here are some of the dos of summer staging. 

Use Bright and Vibrant Summer Colors

Similar to how you would opt for earthy and warm colors in the fall season, you’ll want to use bright and vibrant colors for your summer staging. Consider adding some pops of bright yellows, greens, and blues in the summer home decor you choose for your staging. This can be applied both indoors and outdoors. Look for bright-colored rugs and throw pillows indoors and vibrant umbrellas and furniture for outdoor living spaces. 

Add Outdoor Elements To The Indoor Space 

Summer is the month when many people spend significantly more time outside. Whether it be playing in the yard, hosting BBQs, walking trails, or sunbathing on a beautiful day, summer is the time of year to get out of the house and enjoy some outdoor living. One great tip for summer staging is taking outdoor elements and bringing them into the indoor space. This is achieved through ample house plants and lots of sun shining through light-colored or transparent curtains. Consider opting for natural elements in the furniture you use for staging like wood and woven fabrics to nail the outdoor look for indoor decor. 

Enhance Curb Appeal with Landscaping and Outdoor Furniture

Polished and clean looks for curb appeal can make a huge difference when it comes to home selling. Curb appeal acts as the first impression for first-time buyers who drive by the property or come for a showing. Make sure to prioritize curb appeal as it plays a significant role in the overall attractiveness of a listing. During the summer you can take curb appeal to the next level as you have much more freedom with landscaping and outdoor furniture. Make the most of the outdoor space at your listings with attractive plants and landscaping and outdoor furniture that potential buyers can picture themselves relaxing in. 

 

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Don’ts of Summer Staging

While it is very important to know what you should do when it comes to home staging, it’s equally, if not more, important to know what you should not do. Not all real estate agents are experts at interior design so it is very advantageous to look at home staging tips and advice like this post to make sure you are getting things right. This section will go over everything you should avoid when putting together your summer staging for your property listings. 

Avoid Over-Decorating

It’s never a good idea to add too much decoration to a listing. Adding some elements of summer and outdoor living is great for helping potential buyers picture themselves in the home. However, overdecorating with too much stuff can have the opposite effect. Summer staging that is too busy or cluttered will take away from the home itself. It will also make it hard for potential buyers to imagine themselves in the home as there will be way too much going on. It’s great to incorporate some elements to build off the summer theme but make sure you are keeping it neutral enough for potential buyers to get inspired and motivated to make the house their own. 

Don’t Forget To Control The Temperature In The House 

Depending on where you are in the country, summers can get extremely hot. This is especially true for places like the southern states but everywhere has its days where it can be scorching outside. Make sure you control the temperature in the house with ample air conditioning and fans to keep it cool. It’s hard to feel open to making a big decision like putting an offer in on a house when you are sweating and uncomfortable during the viewing. 

This is especially important during open houses where the door may be opening and closing a lot with potential buyers. Keep an eye on the thermostat and adjust accordingly to keep things comfortable and inviting in the home. This will do nothing but help your home-selling efforts and keep potential buyers comfortable and interested in the home. 

Avoid Neglecting Indoor Spaces

One of the most fun parts of summer staging is the ability to highlight outdoor spaces on our property listings. While it is tempting to focus on outdoor areas, you must also put the time in to make indoor spaces look great too. Outdoor spaces can reel potential buyers in but indoor spaces will be what seals the deal. When it comes to real estate marketing, having photos, videos, and virtual tours of polished and attractive indoor and outdoor spaces makes for some excellent content. 

Tips for Summer Staging Success

Looking to have the most successful summer real estate season yet? Following these home staging tips for the summer will have you attracting all the right types of potential buyers. Here are some great ways to take your summer staging to the next level. 

Keep It Simple and Uncluttered

One of the best home staging tips is to keep things simple and uncluttered. This helps to achieve a polished look and provides a blank canvas for potential buyers to envision their families in the home. Maintain a balance between incorporating enough bright and vibrant summer elements to make the home inviting while still keeping it spacious and inviting for potential buyers. One of the first things you should do when getting a home ready for listing is a deep clean and declutter to put the best image forward. 

Focus On The Most Important Rooms 

Home selling takes some strategy and prioritization. Part of this means putting the focus on certain aspects of a listing because they are the most important and best selling points of the home. Make sure to focus on the most important rooms. These tend to be fairly universal among buyers and include:

• Kitchens
• Master bathroom

These are typically the most heavily inspected and analyzed by potential buyers making them a high priority. Make sure everything is clean and polished. It also helps to make these rooms look as cohesive and ready-to-go as possible. If a potential buyer sees a kitchen or master bath that needs a good bit of work, they’ll be ready to haggle the cost of renovations off the asking price. Make sure everything looks fantastic to keep potential buyers from seeing future projects in your listings. 

It’s also important to focus on the foyer area or first room you see when you enter the home. This all plays into the first impression of potential buyers. Make sure it is inviting, clean, and uncluttered. Keeping entryways bright and open creates an inviting energy about a property and will have potential buyers eager to see the rest of the property. 

Use Lighting To Highlight The Best Features 

Professional photographers and designers will always emphasize the importance of proper lighting. Take the time to make sure lighting is consistent throughout the house but also make sure that the selling points of a listing are highlighted with adequate lighting. It’s best to use a slightly warm but still neutral bulb to add some warmth to a room without washing out colors like bright white bulbs may. Lighting is also important for photographs, videos, and virtual tours. Whatever media you use in your real estate marketing strategy should be high quality. Making lighting a priority will help to ensure that whatever you photograph or film will look excellent. 

This is important for the inside of property listings but it’s a great idea for exteriors as well. If there is a great terrace, facade, or outdoor element that you want to showcase, make sure it has ample lighting. While most open houses tend to happen during the day, having proper lighting for the early evenings is a great way to showcase some outdoor elements. 

Benefits Summer Staging

As real estate agents, there is a lot to juggle. Between researching listings, keeping up with clients, scheduling showings, real estate marketing, and hosting open houses, there are a ton of things to keep you very busy. Home selling is only one part of the job for real estate agents. Because agents are so busy, it’s helpful to know the benefits of a task before you put your hard work and time into it. Let’s look at the benefits of taking our summer home staging tips for curb appeal as well as inside the house so you can see why it is so important for home selling:

• It helps potential buyers connect with a listing and envision it as their future home. 
• Helps to increase the attractiveness and perceived value of a listing. 
• Allows for a great photo and video content to attract buyer attention online. 
• Helps to increase the sale price of the listing and attract more offers. 

As you can see, summer staging helps you achieve your real estate goals of selling listings quickly and at a great profit. It’s worth the investment of time and energy, especially considering that many real estate agents see an excellent return on investment (ROI) when they invest a small amount into improving curb appeal and home staging. While it may be a seller’s market right now, home staging is still an important factor. It helps you to stand out among the competition and get more and better offers on your properties. Don’t slack on summer staging so you can get all the benefits. 

Next Steps

Summer staging is one of the fun parts of being a real estate agent. It’s where you get to tap into your creative side and help increase the speed and price at which your listings sell. When it comes to home selling, real estate agents need to take the initiative to make your property listings stand out. This is achieved through successful staging and real estate marketing. 

Looking to take your summer staging efforts even further? Contact a real estate agent for help with attracting potential buyers to your property listings through successful home staging. Experienced agents have learned through trial and error about what does and does not work for home staging. This way you can save yourself time and energy and focus on what does work to make your property listings as attractive as possible. Contact Easy Agent PRO today to learn more about real estate marketing to help your business continue to grow and thrive.