Summer real estate blog topics every agent should consider
If your real estate website is struggling to reach page 1, these summer real estate blog topics just might help you do it.
SEO. Getting sick of hearing that one? Especially in the real estate industry it seems that all the SEO in the world won’t get the average agent to the front page of the Google search results. A coveted spot, for sure, but one that most agents will never reach by using the most popular real estate terms.
There is another way to rank higher: blogging, consistently.
As a writer, I can tell you that the hardest part of blogging, especially if you’ve been doing it for some time, is coming up with fresh topics.
A good method to use when this happens is to narrow your focus when brainstorming. What topics would be of interest to homebuyers? What are the pain points sellers are experiencing right now? What topics are the folks in my sphere of influence currently searching for?
Let’s take a look at some real estate blog topic ideas that you can use right now.
Sure, the nation is in a hot sellers’ market right now, but what is your local market like? Multiple offers? Buyers waiving contingencies? Days on the market down significantly? Choose the three most interesting aspects of the current market and blog about them.
Remember to keep it positive. They don’t need to be scared into selling their home. Sell the benefits of putting their home on the market this summer.
Since there aren’t a whole lot of sellers in the market right now, blog posts that might get homeowners at least thinking of selling should be on your home seller topics list as well. These summer real estate blog topics include:
Other summer real estate blog topics to consider:
In plain English, explain three important aspects of the current market and what buyers must do to be successful. Keep the post conversational. For inspiration, check out this post at 5280.com and this one at wkrn.com. The latter offers homebuyers this brilliant tip for summertime 2021 house hunting:
“You can often sneak in and pick up a house that may not have 50 offers on it on a 4th of July weekend, Memorial Day, Labor Day,” Nashville broker Robert Drimmer tells WKRN’s Erica Francis.
“If you’re staying in town this summer, then keep looking. And, look during those holidays because there will be inventory on the market, and those buyers will be out of town,” he concluded.
So, that takes care of number one of the 3 things they must know about buying this summer. Here are some more to round out the list. Feel free to steal them:
Additional homebuyer-focused summer real estate blog topics to consider:
Your blog shouldn’t be populated with strictly real estate-related content. Not everyone is in the market to buy or sell right now, so mix it up. Even someone who isn’t going to buy or sell right now may know someone who is and may be their friend on Facebook.
Community content is exceptionally shareable. Folks are typically proud of their town, so are more apt to share these posts than real estate-related content.
Check out some of these summer real estate blog topics:
Blog about the best places to
Blog well and blog often and always, always, always share your content on social media.
Did these summer real estate blog topics help you plan your content schedule? Let us know!
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