3x Your Business With This Single Spreadsheet
When you get up each morning to start your work day, what is your end goal? This spreadsheet will help you define that question and grow your business
When you get up each morning to start your work day, what is your end goal?
Like most agents who ask me about how to generate more leads and land more clients, you’re probably thinking about increasing your bottom line.
And there’s no shame in that. Sure, you’re in the business of helping people, but you’ve got to make money in order to keep being the top agent in your area and offering the best, local expertise to your clients.
However, it’s time to start setting value instead of price.
Thinking in terms of value will help you broaden your perspective on your day-to-day marketing activities and find new, creative ways to generate the leads, clients and the income you want to earn.
And today I’ve got a spreadsheet for you that will help you to figure out your lifetime value.
Get The Free Spreadsheet Here: http://bit.ly/eap-value-calc
Open up the sheet and start filling in the sections.
Insert your last 10 commission, checks, all of the referrals you’ve gotten over the last yer and total number of clients, and the number of second homes you’ve sold.
Your answers will determine your Lifetime Value so far and you can then work on increasing your salary and looking at your long-term goals.
Let’s break it down
The dollar volume of each client is broken down into 3 sections. And each piece is going to impact your bottom line.
Each of these is also going to give you a new opportunity to revisit your marketing strategies to increase that number and ultimately grow your business.
To up your commission checks, you need to start farming the areas that can make that happen. Commit to farming the areas that have an average comission check of $10,000 instead of $2-$3k.
This is where you get to start thinking about your future, instead of just what you hope to accomplish by the end of a single day or week.
Spend six months or a year working with a luxury team to list those million dollar properties and start getting the commission check that you want.
Tune into this video to see how you can farm real estate leads on Facebook.
Average Referral Per Client
Contactually has continued to report that the #1 source of business for Realtors is referrals from past clients.
In the sample spreadsheet, you can see that I’m averaging .25 referrals per client.
This means I should see 1 referral for every 4 clients.
I’d like to make a goal to get a referral every second client. Better yet, I want to do everything I possibly can to land a solid referral after every transaction.
To boost referrals, you need to create magical moments.
Term sounds familiar?
That’s because it belongs to Disney and it’s something they do to make their park the most magical place on earth.
You need to become the Disneyland of real estate for your clients.
Go above and beyond to create memorable experiences for them and this will drastically increase your salary and bottom line.
Why not greet them at their new house with a giant bundle of balloons, or send them a huge card to congratulation them on their dream home? These grand, yet affordable gestures can have a big payoff.
Of course you can’t predict how many times people are going to move.
What you can do is target investors.
Create a section just for them on your website, or start running ads to them on Facebook.
These are just a few ways you can get creative with your work to begin to set reachable goals for your future and continue to increase your Lifetime Value.
So, choose at least one of these three areas to take action on today. Feel free to chat with me about it in the comments and keep me posted on your progress.
Let me know how this spreadsheet worked for you!
Let’s boost your lead gen.