This might shock you: 

I don’t love the idea of blogging as a marketing tactic in real estate.

I love generating leads.

And, I’m rather good at getting them. As you can see in our yearly recap, we had over 1 million views last year. And have generated over 630 leads in the last 30 days.

Guess how many I had last year at this time?

Zero.

My last December was pretty bleak, it looked like this:

• My dog died
• My grandma died
• I had zero leads
• I was hunting clients
• I spent all my time researching tactics instead of taking action
• I had no employees to help me
• I had zero good will built up for my business
• I had zero incoming leads to my business

Here’s what I was doing wrong: 

You’re probably wish marketing too.

Does this sound familiar?

1. Business will certainly pick up after this slow season.
2. Everyone already has a real estate agent.
3. I can’t compete with [INSERT NAME].
4. That deal will 100% close next week.
5. My cousin is definitely going to buy a house this month.

This is wish marketing.

You are hunting for clients with people you already know.

And it simply doesn’t work.

Your revenue is completely unpredictable. And a fluke at best. 

::: Here’s why I blog :::

None of us want to be dependent on anyone for leads.

And most of all, we want to create businesses that are sustainable and have predictable growth.

Blogging does two things:

Blogging gets you more leads over time. And creates a sustainable business for you.

It’s quite simple. But that doesn’t make it easy.