This is the exact marketing plan I used to generate over 1 million views in my first year of blogging. Use it to build a sustainable lead source.
This might shock you:
I don’t love the idea of blogging as a marketing tactic in real estate.
I love generating leads.
And, I’m rather good at getting them. As you can see in our yearly recap, we had over 1 million views last year. And have generated over 630 leads in the last 30 days.
Guess how many I had last year at this time?
Zero.
My last December was pretty bleak, it looked like this:
Here’s what I was doing wrong:
Does this sound familiar?
This is wish marketing.
You are hunting for clients with people you already know.
And it simply doesn’t work.
Your revenue is completely unpredictable. And a fluke at best.
None of us want to be dependent on anyone for leads.
And most of all, we want to create businesses that are sustainable and have predictable growth.
Blogging does two things:
Blogging gets you more leads over time. And creates a sustainable business for you.
It’s quite simple. But that doesn’t make it easy.
Let’s boost your lead gen.
Connect your local MLS to Facebook to promote all properties in your MLS or create any specific niche catalog of listing you want to sell using dynamic Facebook ads. Here are just some of the ways you can use these new types of ads to stand apart from the competition: