3 Elements of the perfect real estate lead-generating website
Even the best real estate website creators in the world (such as those at Easy Agent Pro) can only go so far in helping the sites they build to generate leads for agents. The rest is up to the agent. We’re not talking a major overhaul of your site – it’s pretty perfect when you fire it up. What we mean is that the final step is one that you perform: personalization. And, yes, this step is the lynchpin in your real estate lead-generating website. It holds it all together. Let’s take a look at 3 things you can do...
Rock your marketing plan with old-school real estate marketing handouts
Real estate marketing handouts are a great way to stand out from the slew of always-digital agents. Here's everything you need to know to start marketing, analog style
Avoid These 3 Shady Real Estate Tactics
Shady real estate tactics are an unfortunate part of the business. Lazy, arrogant, opinionated, inconsiderate and dishonest. These are all words agents posting in a Trulia forum use to describe agents they’ve worked with. “I’ve had my share of agents with whom I would hate to do another deal. Those agents’ reputations are tarnished,” says Oakland, CA agent Pacita Dimacali. It’s bad enough that most agents have to work their hineys off to protect our professions’ name, but to have to make excuses to our clients for another agent is enough to frustrate even the most easy-going among us. If...
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