Want to stand out from the mass of agents in town? Be different – go with some old-school real estate marketing handouts.
Sounds simplistic, I know, but think about it. While all other agents are clamoring for the holy grail page one of Google or marketing on Facebook and Instagram, there is a dearth of real estate marketing handouts in most people’s mailboxes and on their doorknobs.
“But marketing online is the best way, isn’t it?”
Digital marketing is an overcrowded space, making it tough to compete for any small business, let alone real estate agents.
For example, Ken Lewis, president of Client Expander, a marketing agency, explains that interior designers have been “partially displaced for the top Google search.” Apparently, sites such as Yelp and Houzz reign supreme in the search results for “interior designers.”
Sounds familiar, doesn’t it?
His solution for them is to market within these sites, in their directory listings. “They are just becoming once-removed from the original search,” he explains.
That solution doesn’t seem an efficient use of marketing dollars, at least for the real estate agent. Not when, for less money, agents can go straight to the potential client instead of depending on a middle “man.”
And, the best way, still, to go direct to your potential clients is by door knocking, direct mail, or blanketing a farm area with real estate marketing handouts.
Some call them “fliers”, we call them real estate marketing handouts
And, that’s ok. Real estate marketing handouts can be one-page (a typical flier) or multiple pages, depending on the topic and your goal. Even a brochure can be considered a handout.
Check out some of these free templates for real estate fliers.
They’re multi-purpose as well, filling pre-listing packets, buyer packets, open house flier racks and a special spot on real estate websites.
Additional topics for real estate marketing handouts
- Current area real estate statistics (sold, pending, listed). Still one of the most-read pieces of information that homeowners receive.
- Client testimonials.
- Infographics (the buying or selling process, the loan process, etc.).
- Community entertainment calendar of events (could be monthly, quarterly, whatever).
- Helpful information for the FSBOs in the area.
- A list of ways to improve credit scores for the agent who targets renters.
- Football schedule cards (a brilliant idea from Prospects Plus!) The magnetic form is pure genius.
Design it yourself or buy pre-designed real estate marketing handouts
Even if you lack graphics software, DIYing your real estate marketing handouts is easy with online templates. Check out the selection at Canva.com.
If you decide to go the DIY route, use basic online formatting on your handouts. Keep them simple and employ:
- Lots of white space (don’t’ try to cram your bio, for instance, on marketing handouts).
- Use bullet points.
- Use short sentences and paragraphs.
- Use a compelling, colorful, attention-grabbing photo.
Keep a digital copy of your creation that you can include in your newsletters, emails, blog and on social media.
If you’d rather let the pros create your handouts, you have lots of choices. We mentioned Prospects Plus! earlier. They offer a slate of real estate marketing pieces for agents. All you need to do is add your branding.
Other vendors to consider include FlyerCo.com and VistaPrint.com
The delivery
We aren’t talking door knocking here, although it’s a perfectly acceptable way to deliver your real estate marketing handouts. Many agents skip knocking and leave the flyer on the door, the doormat or attached to the garage.
Or, direct mail them. It’s one of the most effective real estate marketing vehicles today. Don’t believe me? Check this out.
Branded appropriately and delivered consistently, whether it’s monthly or quarterly, real estate marketing handouts not only supply valuable information to homeowners or tenants, but cement your brand as the area specialist.
Looking for even more marketing ideas? Here are 200 creative ways to get more clients
Local marketing is important, but so is digital marketing – Here’s how one agent secured the top search results for her local area on Google: