The Blueprint For Selling 500 Homes Per Year

In this episode, I talk with Darren James to figure out his blueprint for selling 500 homes per year!

How To Sell 500 Homes A Year In Real EstateHuge thanks to Darren James for speaking with us! How’s 500 transactions a year sound to you?

Posted by Easy Agent Pro on Wednesday, June 22, 2016

Meet Darren:

home selling tips (1)

Darren does this really cool thing where he (and his team/brokerage) sells around 500 homes per year.

That’s a lot of real estate.

But do you know his goal?

Darren’s goal is to hit 1000 homes per year by 2020.

::: Pause And Re-Read That For A Second :::

Darren wants to sell 1,000 homes per year by 2020. And he’s ?% confident he’ll reach that goal.

That’s an incredible level of production for a real estate agent.

It’s not everyday that you get to hear advice from someone who’s built as incredible of a business as Darren. I’m excited to share the video above. And have even broken down our 30 minute interview into 6 big talking points.

Between the video above and the bullet points below, I think you’ll find more than one way to grow your real estate business. Darren’s interview is simply packed with amazing business advice.

Find Darren Here:

Darren’s Website: click here
Facebook: click here

Here are the 6 biggest take aways I had from all of Darren’s home selling tips…

#1) Find Your Why

Darren took to selling real estate part-time to allow his wife to stay at home. He wanted to do this. This was the purpose that started his whole career.

It even led him to sell 10 house while working part-time during his first year in real estate.

A lot of agents that I talk to, have stumbled into real estate to earn a living. But they don’t have a true, burning desire to succeed.

Here’s how Darren found his way into real estate…

home selling tips (2)

#2 The Role Of Mentorship

Daren sold 10 houses in his 1st year working part-time. Ten houses is more than the average agent typically sells.

He then set his goal to sell 20 houses.

As he says in the interview, one of the keys was surrounding himself with mentors.

Here’s the thing:

Your business is a reflection of you. It’s driven by your goals, the systems you setup, and your understanding of business mechanics.

By exposing yourself to people whose goals are 10X bigger than yours, you are forced to expand your thought process.

Darren did this early in his career. And it helped him think bigger.

#3 Serious Goals Vs False Goals

Darren sits down every December 24th @ 8PM and writes down 10 goals for the year.

And then he tracks them.

Your goals for your real estate salary need to be this concrete.

You need to visualize them.

We don’t talk about this type of motivational mindset stuff at Easy Agent Pro that often. Because you can find it from people like Tom Ferry.

And because we like to focus on smart tactics that grow your business faster with less work.

But, firm goals are incredibly important.

It’s important to set goals that push your boundaries. Because, you can never get passed scarcity. You must start beyond it.

You Can Ever Get Passed Scarcity.

You Must Start Beyond It.

#4 Systems Drive The Bus

After goals and mindset, Darren uses systems the most. He systemizes everything in his business.

Want to schedule a sellers appointment? Use his scheduling app Calendly.

Want to know what piece of paperwork comes next? Use his template in Basecamp.

You have to make systems to manage everything. Or your business cannot grow.

And the BIGGEST challenge is that no one system can do everything.

No One System Can Do Everything

Why?

Because, a real estate transaction is complex. If it wasn’t complex, the process could be outsourced by technology and you wouldn’t have a job.

But within that complexity comes your opportunity.

If you’re able to simplify this complex process more than other agents, you’ll get more referrals and grow faster.

Darren’s biggest success with systems is that he sees the problems as opportunities.

#5 Be 1st or Be Different

Finally, Darren’s simple approach to marketing is be 1st or be different.

For example, he was the first agent with a vehicle wrap in his area. He also setup a VIP program. Buyers and sellers that went through him could use tools he had stored in a rented warehouse. This gives his business a concrete difference.

These aren’t imaginary differences. These are real life value propositions that impact his clients.

His sole goal with all of his advertising is to make sure people know about you and that they know what you do.

Secondly, you have to track everything. He even puts a different phone number and website on the car wrapper to track the ROI from that.

Thanks All For The Questions!

I didn’t get to mention everyones name in front of their question. So, I decided to link up your website and thank you publicly here.

Marlo Parrish: What are the cold lead sources and spend?
Giovanni Oliva: How is his team structured and what specific roles does he have in there. Also I would like to know exact total number of people in his full team that has a hand In that production.
Gabe Carrillo: What are the basics in his business as far as marketing for more business? Meaning where does he invest his marketing dollars without fail?
Sean: If you had to start from scratch today in a completely unknown area, what would be the first thing you would do? What systems would you put in place?
Jon Hazeltine: In What order do you add staff and at what volumes? When do you add an admin, when do you add buyers agents, when do you add listing agents.
Tyson T Reeves: How much does he do himself

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Tyler Zey

Hey! I'm Tyler with Easy Agent Pro! We provide top notch marketing content for realtors... And we do it for FREE! I get excited about sharing tactics and strategies that can be implemented TODAY.