How to Leverage Online Advertising to Attract Summer Seller Leads

Real estate agents know the importance of online advertising in their marketing campaigns. With so many people online and using smartphones daily, it’s important to prioritize all online efforts when advertising for your real estate business. Part of this means curating your advertising content based on the time of year. With the summer months upon us, adapting real estate marketing efforts to match the season is very beneficial.

Online advertising is a very effective way of attracting leads. In the summer, the real estate market tends to be significantly busier than in the winter, making it a great time to revisit your online ads and make them more festive and fitting for the beautiful weather and fun of the summer season.

Introduction

Between websites, social media, newsletters, and other advertisements, there are many ways to advertise your real estate services online. It’s essential to keep your online content fresh and relevant. Part of this means working with the seasons and holidays. Whether it’s the holidays or summer break, work some of the season’s magic into your online advertising to help attract leads for your real estate business.

When looking to target a particular target audience, like sellers, you can incorporate many content ideas into your online advertising and marketing efforts to attract the right people. Combining this with summer themes, you can curate some excellent and highly effective online advertising campaigns. In this article, we’ll review the importance of online advertising and how to attract seller leads for your real estate business this summer.

 

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The Importance Of Online Advertising

It’s no secret that most marketing efforts have moved to the online space. With most people having accounts on at least one social media platform combined with email and targeted website ads, online advertising has become a necessity in marketing. For businesses like real estate agents, targeting online advertising is critical to attracting new clients and maintaining consistent lead generation.

A critical aspect of online advertising is the content and approach you take to generate attention from the right people. Part of this plays into what people are most interested in at the time. In the summer, this likely has to do with nature, time outdoors, parties, friends, and vacations. Using these summer motifs in your online advertising efforts will attract attention and help real estate agents generate leads from their target audience.

Types Of Online Advertising

There are many different avenues for online advertising available to real estate agents. It’s best to take every approach to online advertising to widen the reach of your marketing efforts. It is also essential to prioritize the types of online advertising that most directly correlate with your target audience. You aren’t going to spend time on TikTok if your target audience is older adults who aren’t likely to be on that platform.

Managing your online advertising and marketing campaigns takes persistence and dedication. You likely won’t see excellent results immediately, but consistency is crucial to success in the real estate online marketing world. In the bust summer months, you may be busy meeting with clients, hosting open houses, and doing a lot of leg work. Setting up automated posts and stocking content for your website and social media pages can help you keep your online advertising updated even when you are busy with face-to-face time with clients.

Let’s look at a few of the most popular types of online advertising. These are some of the best channels for your marketing efforts to generate leads all year round. In the summertime, it’s advantageous to adapt your online advertising to fit the season’s themes so that you can post highly relevant content to engage potential clients.

Email Newsletters

Email newsletters are fantastic for moving clients and leading down the sales funnel. They help to establish a connection with leads and maintain relationships with existing and previous clients. With automated newsletter funnels, leads can sign up for your newsletter and automatically receive a series of emails to help convert them into clients. Setting these up takes a bit of time, but once they are set up, the hard work is done, and leads will get all the information they need.

In the summer, you can curate specific newsletters that contain relevant content. These may be links to open houses or events that you host. Content in these emails can also link back to blog posts or social media posts you have that contain interesting and engaging material that fits the summer theme. It may seem unsafe to set up, but it is worth investing time and energy.

For email newsletters to be successful, you need to build up your CRM or contact list for potential leads. Collect this information on your website and social media. Many people will ask site visitors to provide their email and contact name on the main page or offer guides for download. This entices site visitors to sign up for the mailing list to receive the guide and all the other information in your newsletter. Having a substantial list of emails is vital for this online marketing technique.

Social Media

Social media has become one of the most highly used communication channels. Between sharing family photos, getting the daily news, and finding products and services, social media covers a wide range of information. For businesses with services like real estate agents, social media provides an excellent opportunity to connect with a wide range of potential clients. Your content will vary depending on the specific platform you choose to use. Luckily, many platforms like Instagram, Facebook, and Twitter allow you to post on multiple platforms simultaneously. It’s also easy to link across your various social media accounts to maximize the impact of your posts.

With summertime comes many opportunities for relevant content to post to social media platforms. Using tags, sharing, and scheduled posts, you can extend your reach and target content so that your ideal clients see the posts. Let’s go through a few of the most popular social media platforms for online advertising so that you can generate leads this summer.

• Facebook: Facebook is great for longer-form content, links to your website, videos, or blogs, and sharing to relevant groups and pages.
• TikTok: TikTok is great for younger crowds and information that fits nicely into a short video format. It’s fun and engaging material that attracts attention.
• Instagram: Instagram is great for photos and videos. It’s easy to share and tag content to get in front of the right eyes.
• Twitter: Twitter is best for links to long-form posts, blogs, and listings. You can link to videos on your other platforms.
• YouTube: YouTube is great for longer videos like virtual tours or how-to guides. Gathering a substantial YouTube following helps your videos to rank high. It’s also a very user-friendly platform for clients of all ages.

Real Estate Website

Arguably the most important form of online advertising is your real estate website. It gives site visitors and potential clients a first impression of who you are and the quality of service you provide. For this reason, it is very important to make sure that your real estate website gives off the impression that you want. Your website is the face of your business and all the other avenues of online advertising you take will link back to your website whether you include it in email newsletters, links from paid advertisements, or posts on your social media sites.

Your real estate website should be a one-stop shop for everything a client would like to know. Keep it organized with pages and clear information for contacting you to learn more. You can include blog posts, virtual tours, images from listings, and other high-quality content to convince leads that you are the perfect agent to sell your home.

It is very important to focus on your branding for your real estate website to ensure it attracts your ideal clients. Branding plays a significant role in the first impression of site visitors and potential clients. Make sure to take the time or invest in a designer to capture the branding you want to share.

Paid Advertisements

Paid advertisements are a great way to attract seller leads in the summer and all year round. You can create the visuals of the advertisement and have it link back to your real estate website to encourage leads to sign up for your email newsletter or contact you to learn more about the services you provide. Paid ads are available through Google as well as social media platforms like Facebook and Instagram.

Paid advertisements allow you to set parameters for who will see your ad. This allows you to set geographical parameters as well as other details like age, interests, and more. These settings allow you to target your ideal client audience to generate high-quality leads from your paid advertisements.

Attracting Summer Seller Leads

Many sellers look to put their homes on the market in the summer. It’s a great time to sell as there are many motivated buyers during the beautiful summer months. This makes it an ideal time to curate your online marketing efforts to attract sellers. Another bonus of attracting sellers is that they will likely be looking to buy a new home as well. Initiating and maintaining a relationship with this client group is very beneficial for real estate businesses.

Let’s take a look at how to specifically attract seller leads during the summer months through online advertising.

Facebook Groups

Finding groups on Facebook of sellers or property owners in the area you serve is a great way to attract leads. Consider posting listings or links to your website with a quick elevator pitch. You can also directly message property owners on this group to initiate a conversation with potential leads. Posting informative posts in groups like home maintenance, interior design, landscaping tips or other topics that would be of interest to homeowners is another great way to attract attention from property owners who may be interested in selling.

Posting Relevant Content

On your website and other social media pages, you can post relevant content that is of interest to sellers. These may be tips for selling a home quickly or guides to staging a home. Posting relevant content that is of interest to sellers will help you to establish yourself as an experienced and knowledgeable real estate agent. This will help encourage settlers to choose you when it comes to putting their home on the market and finding a buyer.

Host Referral Contests

Word of mouth is a fantastic avenue for generating leads for real estate agents. Encouraging past clients who you have sold houses for to submit referrals is a great way to find seller leads. Hosting a referral contest provides an incentive for past clients to enter leads. The prize for the contest can be a combination of gift cards from local retailers or a set prize like a set of patio furniture or barbeque. Prizes that play on the summer theme are a great way to motivate past clients to refer friends, family, and coworkers. You can work with local businesses and vendors to supply gift cards for the prize as cross-promotion as well.

Ideas For Blog Posts In The Summer Real Estate Market

If you are looking for ideas to attract sellers in the summer months, we have some excellent content ideas for blog posts to help attract attention to your services as a real estate agent. Once you craft these blogs, you can post them on your real estate website and link to them across all your social media platforms, paid advertisements, and email newsletters. Finding content that is relevant to sellers is an important factor in the overall effectiveness of your online marketing efforts. Here are a few great ideas for blog posts to attract seller leads in the summer season:

• How To Spruce Up Your Landscaping On A Budget
• Tips For Staging A Home For Selling
• Ideas For Staging Outdoor Areas
• Things Every Seller Should Know
• How To Sell Your Home Quickly

These are just a few ideas for blog posts for your website. Each of these subjects attracts the attention of sellers to your services. By providing this information, you show that you are knowledgeable, experienced, and an excellent choice for an agent. You can also make some of these guides downloadable and request contact information to build up your CRM.

Conclusion

Attracting seller leads during the summer months is a great way to build a real estate business. By using online advertising, your real estate website, and social media platforms, you can curate excellent content to effectively attract your ideal sellers. Take the tips and tricks from this article to apply to all your online marketing efforts to build up your business and attract new leads during this summer real estate season.