Funnel Drying Up? Here’s How To Land 20+ Real Estate Leads This Week

Funnel drying up? Generate 20 or more real estate leads this week with a single Facebook ad and landing page. This is an agent-approved strategy! Let's go!

You’ve covered a lot of ground this month. So far in 2017, your real estate Facebook page has been totally configured and you learned how to set up ads to better reach your audience. Now, it’s time to put your new skills into action. Today I’m going to show you exactly how to make a single Facebook ad that will get you 20+ real estate leads this week.

That’s right. With this single ad you can generate more than 20 leads in the next seven days. This is a proven strategy, so you can trust that it will work for you. Agents like Karin Carr and Brett Muir have used it in their areas and have gotten immediate results!

Whether you’ve been successfully reaching leads on Facebook for years or are ready to dive into your first ad campaign, this is a great place to start! Let’s begin!

Capture 20+ Leads THIS WEEK!

Today we’re going to get you 20+ real estate leads by targeting a niche audience. And that audience is going to be buyers looking to purchase foreclosed properties. Now, if this demographic doesn’t fit your client-base, you can always use this formula for another type of target market. Really, this strategy is fail-proof for any specific audience, as long as you know who you’re advertising to.

We’ll go through each of these steps in detail:

Client Profile
Your MLS Market
Creating Your Squeeze Page
Setting Up Your Facebook Ad

That’s it! You’re just four steps away from capturing quality real estate leads this week. Let’s break down each one of these sections.

Find Your Avatar

The first thing I’d like you to do is spend some time identifying your ideal client for this ad campaign. What does this person look like? Do they work full-time? Have kids? Are they single or married? Homeowners? Renters? How much money do they make? What does this person value? What are their goals?

Use this free worksheet from Digital Marketer to help you out and to get a clearer idea of who you’re advertising to. Your answers may look different than agents in other areas because, of course, every community is unique. That said, there will most likely be some commonalities among buyers interested in purchasing bank-owned properties. It’s those details we’ll compile to create our Facebook ad audience for real estate leads.

Give Value

Now that you have a better idea of who your audience is, it’s time to round up those properties. Decide on what areas you want to cover and head over to iHomeFinder or your MLS of choice to start creating your list.

You can go big and provide the locations of every single foreclosure listing in your state, or you can narrow the radius a bit and start with the properties in your area. I’d suggest sticking to your immediate area for now and the surrounding counties unless you do business throughout the entire state.

Say Squeeze

It’s time to put together your landing page so you can convert those real estate leads.

Check out the video below for a more in-depth look at getting going with Squeeze and then continue on to create your foreclosures Squeeze page.

The first thing you need to do is go into the backend of your LeadSite.

Once in your Dashboard, you can track your incoming leads.

dashboard leads

Then navigate to the Apps menus and select Squeeze.

leadsiteapp

Go ahead and choose your landing page template. You’ve got A LOT of options.

For today’s page, I am going to use the first one. Feel free to select the same layout or try a new design.

sq temp

Time to edit!

Let’s start by changing the background image.

change background image

This should really take you no time at all. It’s literally point-and-click editing. Just make sure you include a Subtitle, Headline, Byline (your name) and a quick paragraph about the content you’re offering.

subtitle

You can also edit the text and color of the Submit button. I am going to use a red button because I really want to catch the viewer’s attention. Remember, your real estate leads are coming over from Facebook so chances are they already know what they’re getting. The sooner they can submit their details and gain access to this free list, the better!

And here’s what our new Squeeze Page looks like.

foreclosure page

On the left side of the screen you’ll see two options – one for a Download and one for a Redirect button. This is where you will link the market you created in iHomeFinder.

Just setup the listings from your MLS in a sub-sage using the IDX criteria display and leads who opt-in will be forwarded there to get a full list of the foreclosures in the areas you selected.

And you’re done with your landing page!

There’s just one more step to go.

Share The Love To Get Real Estate Leads

Head on over to Facebook and get ready to drive those leads home with an ad! If you haven’t created an ad before, be sure to read this post that will take you through the entire setup.

Once you’ve gotten going, let’s jump into creating the best audience for your campaign.

Location, Location, Location

FB Location

The first thing you’ll notice is that you’ve got four different choices for who to target in your area.

Everyone in this location
People who live in this location
Recently in this location
Traveling in this location

For now, go ahead and selection the first option, Everyone in this location. Then you can define your area. Select your town or city and choose a radius. The default range is 25 miles, which works for this ad.

Age & Gender

After you finalize your location details, you’ll move to the age range, gender and language(s) of your audience. You don’t have to do much here. I narrowed the age range a bit to target people ages 30-60. If you’re unsure what margin to select here, put 25 for the youngest and leave 65+ as it is.

I also selected English as the language. If you’re in Canada or many parts of the US where Spanish is spoken regularly, you can add French or Spanish to the list. Especially if you are well-known as being a bilingual agent. Otherwise, just select English and move on.

Age and Gender

Budget & Schedule

You don’t have to sweat this part too much. For this ad, start with a total budget of just $35.00. Allot $5.00 a day and run the ad for one week only. After all, if it doesn’t work the way you’d like, why waste your valuable marketing dollars?

Set your budget and schedule

Digging Deeper

Navigate to the Detailed Targeting section and select these specifications.

Detailed targeting custom

As the neighborhood expert, you know your area better than anyone so feel free to adjust the behaviors or demographics to best suit your audience. If you’re in a low to medium-income area, then a financial range of $50-$75K probably looks pretty good. That said, location depending, you can stretch this to $99K pretty easily. I’d suggest keeping it under $100,00 for now.

Your Reach

On the right hand side of your screen you’ll see a panel for Audience Definition. This will help you gauge your reach for this real estate Facebook ad based on the info we just entered. It will probably look something like this.

Audience Definition

390-1,000 people may seem like a small reach compared to other ads you’ve run, but that’s okay. We’re intentionally narrowing this search to reach leads that are mostly likely to follow through and convert.

Creating The Ad

Next up, you’ll move onto the visual aspects of your ad and writing the actual display text that your leads will see. For this campaign, select Single Image for the format and then upload an image to accompany your ad. You’ll want a photo that is visually appealing and relevant. A picture of a home or ideal neighborhood will both work well. Take a look back at the image you chose for your landing page. See if you can find a similar one, or use the same, for your Facebook ad. It’s important that your ad and Squeeze page present the same information.

Format

Finishing Up

Almost there! Upload your image, connect your ad to your real estate agent Facebook page and copy and paste the URL of your Squeeze Page in the Website URL box under the Destination section.

Your ad

Make Your Mark

Fill out the text boxes to finish your ad. You’ll be able to see exactly how everything will look once the ad goes live.

Grab the attention of your audience with the Headline. Let them know that you’ve got FREE information that is relevant to them. You’ll then expand on this in the Text section.

Your add info

We’re going to leave the Call To Action as “Learn More” and then click the arrow to expand the Advanced Options. Here, you’ll see News Feed Link Description. You don’t have to fill this out, but the more details you provide upfront the better. You want your landing page to captivate your audience and seal the deal, but it’s best if they already know exactly what they’re getting.

The Final Product

Congratulations! You’re now ready to capture quality real estate leads on Facebook! The finished version of your ad should look similar to this.

Finished ad

What are you waiting for? Go put this into action! And we want to hear back from you after you test this strategy for one week for just $35.00/$5.00 a day. Leave us a link to your Facebook page below or keep us posted in our Beat Zillow group on Facebook.

Want more ad ideas? Check out these five articles all about Facebook advertising!

The Facebook Audience Network Now Serves Ads to 1 Billion People Each Month 83% of it is native, with video growing rapidly

How’s that for a headline? Adweek recently published this piece to demonstrate just how massive Facebook’s reach is – both paid and organic. This further shows that your audience is out there! You just have to find them.

Facebook enhances Dynamic Ads with interest-based targeting

Business Insider is keeping up with the value of Facebook’s increasingly specific targeting capabilities. Read up on the social media giant’s Dynamic Ads service.

William Shatner Is Selling Montreal Tourism in New Facebook Ad Campaign

Did this title grab your attention? Mine too. It has little to do with advertising hacks or even real estate, but there’s a lot of valuable information here. What this headline alone tells us is that major areas are using Facebook to up their curb appeal. And they’re doing it through a combination of ads and a powerful endorsement. These are two of the best lead gen sources for you as well. Take note.

How Google and Facebook Have Taken Over the Digital Ad Industry

No surprise here! Fortune delivers cold hard facts and dollar signs to support Facebook and Google’s rise to digital advertising glory. You can’t argue with these numbers.

Trump asks people to go to his inauguration with Facebook ads

Enough said.

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Tyler Zey

Hey! I'm Tyler with Easy Agent Pro! We provide top notch marketing content for realtors... And we do it for FREE! I get excited about sharing tactics and strategies that can be implemented TODAY.